Millennium director
Chapter 727 The best movie of summer!
"Wow, cool!"
"Is this a big mess?"
At this time, there was no Internet term such as "stitched monster", but there were still similar adjectives.
In the eyes of most netizens who watched the trailer of "Ready Player One", this short trailer of less than two minutes was a big mess.
The virtual reality world that makes people overwhelmed, various familiar two-dimensional characters, and the real gun battles and chases in the middle, make people not understand what story this movie will tell at all.
But the visual effects are really great.
"Warcraft", which was just released a while ago, is a movie with great visual effects. There are a lot of special effects pictures produced by facial expression capture in the movie "Warcraft". It can be said that the production difficulty of the protagonists in this movie is comparable to the image of the protagonists in the virtual world of "Ready Player One".
And Industrial Light and Magic handed in a perfect answer in "Warcraft". "Ready Player One", which brings together four top special effects companies in Hollywood including Industrial Light and Magic, will naturally have better special effects!
At least from the trailer, "Ready Player One" has definitely prepared a fantastic virtual second universe for the audience, which is completely different from the weird CG movies like "Lord of the Rings".
Just looking at the special effects level shown in the trailer, if this is not a "trailer scam" and the special effects shots shown in the trailer are just the tip of the iceberg of the feature film, then this movie will definitely make everyone buy tickets without thinking.
On the Internet, some impatient Wu Yuan fans have already shouted the slogan "The strongest movie in the summer season"!
Especially now that "Warcraft" has not received good reviews after its release, looking at the remaining movies to be released in the summer season, there is no rival!
What?
You mean "Legend of the Gods"?
Mainland movie fans who have been deceived many times by this so-called Hong Kong blockbuster have long been not so easily fooled.
This year's summer season obviously lacks "explosive" phenomenal movies.
Due to the generally low quality of domestic films this summer, some imported films have also been placed hopes by theaters.
For example, the screening share of "Warcraft" is as high as 65.1%, setting a new record.
In the eyes of many industry insiders, the quality of this summer's films is worrying, but the reputation has obviously declined.
As in the past, those films that have received high reputations in WeChat Moments and film review websites have had poor box office this summer, or have a large gap with expectations.
"Doraemon: The Birth of Nobita in Japan" has achieved a good result of three consecutive weeks of box office champion in Japan, but the box office in the mainland has just exceeded 100 million yuan.
The highly acclaimed "Song of the Sea" only earned 15.36 million yuan.
India's most popular blockbuster "Baahubali" only earned 7.49 million yuan in the mainland.
"The Underworld" raked in about 200 million yuan in Russia, but the box office in the mainland was only 30.5 million yuan.
"Finding Dory" earned 254 million yuan in the mainland, which is far behind North America.
The situation of art films is not optimistic either. "Roadside Picnic" earned 6.43 million yuan in the box office and basically recovered its costs.
Throughout June, apart from the outstanding performance of "Warcraft" and the box office exceeding 1 billion, there was not a single movie that could be considered of high quality.
The reputation of movies such as "So Young 2", "Summer Is Here", "So I Married an Anti-Fan", "Calling Love in the Center of the World", and "Summer of Bubbles" has fallen to the bottom and was criticized as soon as it was released.
From 2010 to 2015, the box office of the Chinese film market in the summer of these six years was 2.33 billion yuan, 4.2 billion yuan, 4.2 billion yuan, 6 billion yuan, 9.2 billion yuan, and 12.431 billion yuan, respectively, achieving a step-by-step increase in box office year by year, but this year's summer box office, judging from the current situation in the first month, seems to be unable to continue the step-by-step increase.
Of course, industry insiders are generally optimistic.
After all, the successful business model of several phenomenal films last year cannot be replicated. Last year was a big explosion, and this year is considered normal.
The success of several movies in last year's summer season, such as "Monster Hunt", "Jurassic World", "The Pancake Man" and "The Return of the Great Sage", except for "Jurassic Park", can be regarded as "unexpected circumstances".
Coupled with the tightening of the capital market this year, which has affected the film industry, the most obvious result is that this year's ticket subsidies have been reduced a lot.
Last year was the most enthusiastic year for ticket subsidies on major online ticket purchasing platforms. Online movie ticket purchasing platforms such as Maoyan, Meituan, and Tao Piao Piao, just like the taxi software war that year, subsidized tickets and free tickets. A movie with a ticket price of 60 yuan can be subsidized to only 19.9 yuan to get a movie ticket.
In terms of box office, it is still calculated based on 60 yuan per ticket.
As for the price difference in the middle, it is naturally subsidized by the platform.
In other words, if a movie has a box office of 1 billion yuan, it is estimated that only one-third of the money is actually paid by the audience, and the remaining two-thirds are the price difference made up by the ticket purchasing platform.
Of course, there are a small number of moviegoers who buy 60 yuan full tickets at the cinema, but given the frugal nature of the Chinese people, there are only a handful of such audiences.
This year, the market share of major ticket purchasing platforms has begun to stabilize, and coupled with the tightening of the capital market, the ticket subsidy situation this year is not so exaggerated. The price of a movie ticket has generally risen back to around 30-40 yuan.
In this case, the price of movie tickets has doubled. Although it is not so bad that it is despised, movie fans will definitely be more serious when choosing movies. Some movies that might have been bought casually to support the cinema last year will be abandoned by movie fans this year.
In the first month of this summer vacation, the average number of theaters nationwide was very low, and the average attendance rate of theaters was less than 13%, which directly affected the income of theaters, and many theaters were under increased revenue pressure.
The reduction in ticket subsidies also made many theaters realize that they should pick up the things that they ignored in the past due to ticket subsidies, and they cannot blindly rely on the Internet war to "spend money" on each other.
Therefore, due to the lack of blockbuster movies and the lack of ticket subsidies, the market is indeed eager for a "sky-dropping movie" to save this bleak market.
Looking at the movies that have been confirmed to be released in July and August, there is no doubt that "Ready Player One" is the most qualified movie to save the theater market, and "Grave Robbers' Chronicles" barely ranks second.
In this situation, when some netizens on the Internet shouted that "Ready Player One" was the best movie of the summer, some theater chain managers also began to join in the fun and shouted this slogan.
Well, the scene was quite eagerly anticipated.
It was also under this situation that "Ready Player One" held a grand premiere in Beijing on July 10!
Five days later, "Ready Player One" was officially released in nearly 20,000 theaters across the country! (End of this chapter)
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