Millennium director

Before a general movie is released, various pre-heating activities such as regular viewings and screenings must be carried out, but "Ready Player One" does not conduct any viewings or screenings, and is covered with a veil of mystery. It is called "Ready Player One" by the industry. Marketing for hunger.

This is actually the marketing routine of "Mermaid" in the era of light and shadow.

An expert in the industry once said: "Marketing is an art of public opinion design. You cannot let the audience know the plot in advance, but you still have to attract them to watch."

This is what "Mermaid" did, and their marketing plan was very successful, and the market gave the best answer.

Of course, this kind of marketing plan cannot be used for just any movie. It must be a new film by a director like Xing Ye to work.

In fact, Zhou Xingchi is a big IP.

The movies he stars in and the movies he directs seem to have a certain magic.

How much are the three words "Zhou Xingchi" worth? "Mermaid" gives the best answer.

Although Wu Yuan cannot compare with the fame and influence that Master Xing has accumulated over the past thirty years, his achievements are higher, and he has also whetted the appetite of fans for eight years.

Wu Yuan is unable to do what Xingye did. After covering the new movie tightly, people all over the country will be curious about the movie, and then go to the cinema to watch it immediately.

But at least among his fan base, this marketing technique is very successful.

And Wu Yuan's fan base is not small.

At least sci-fi fans across the country walked into the cinema with curiosity as soon as possible on July 15th.

So a box office harvester called "Ready Player One" started.

The box office exceeded 20 million yuan in the first hour of release, 200 million yuan in the first day, 300 million yuan in 36 hours of release, 400 million yuan in 45 hours, and 500 million yuan in 48 hours. This box office sweep is comparable to "" released at the beginning of the year. Mermaid"!

In just two days, the official Weibo of "Ready Player One" posted multiple box office posters. Each poster showed a protagonist + his avatar laughing and applauding, pointing to the latest breakthrough. box office results.

Both within and outside the industry, there was an uproar.

Although the box office score of breaking 500 million in 48 hours is not as exaggerated as the score of "Mermaid" breaking 600 million in 48 hours, but when comparing the past few summer movies, the performance of "Ready Player One" is unprecedented. Obviously I am going to break the box office record!

In other periods other than the Spring Festival or Lunar New Year period, no movie has a better box office performance than "Ready Player One"!

In just two days, the newly opened "Ready Player One" movie review area on the country's largest movie review website [Douban] has received thousands of long and short reviews, and tens of thousands of users have rated the movie.

The Douban score of "Ready Player One" has reached 8.2 points since its opening, and is still rising slowly.

Just browse the movie review section, whether it’s a long review or a short review, almost all of them have four stars or above!

"Such a motion capture CG + live-action work must be a big deal. If you take into account the character copyrights of Blizzard, Capcom, Shueisha and other game manufacturers in the movie, the production cost is unimaginable!"

"When the hero participated in the racing competition, the car he drove was actually a jet engine version of the AE86. This time the 86 caught up with the Mercedes-Benz, but failed to catch up with Natsuki, hahaha!"

"During the racing competition, King Kong also appeared to cause trouble. I really don't know how Director Wu obtained the authorization for King Kong's character. The copyright of King Kong is quite complicated, because there are several versions of the movie, and the copyright seems to be still being debated."

"The second mission in the movie to pay tribute to "The Shining" is really great. Director Wu is not the first director to pay tribute to "The Shining", but he is definitely the best to do so!"

"Am I the only one who noticed that the three classic Hollywood horror characters, Jason, Freddy and Chucky, also appeared in the final battle royale? When I was a child, I was frightened by Freddy. Dare to sleep."

"The movie also spoofs the Superman glasses. When did I stop laughing when I saw the joke about "you can't recognize it with your eyes"!"

"To be honest, Naruto is the most familiar, especially the scene where the protagonist transforms into the character of Naruto and fights with the villain boss's soldiers, Naruto VS One Piece, it fulfills the dreams of countless fans!"

"On the top floor, it's a pity that there are no Z warriors to join in the melee to determine the strongest hot-blooded anime!"

"Needless to say, the strongest one is definitely "Dragon Ball", which is easily wiped out by the earth. This is probably why Director Wu only paid tribute to Turtle Style Qigong and Super Saiyan, and did not really introduce the characters of "Dragon Ball" Look at the image, these warriors who are ready to blow up the earth are so fierce, more powerful than Gundam, so BT.”

"Haha, I also saw Kamen Rider and Chun Li. Chun Li is actually Cheng Long's version. Director Wu actually asked Brother Cheng Long to play Chun Li again. It's so funny!"

"Introduce the 8-bit electronic sound of the 1980s into the wormhole, travel through thirty or forty years, connect it to the sensual entertainment of 2018, amplify the distortion, and play it in the VR glasses of the future. This is the tone of Ready Player One, dancing Michael Jackson’s trembling, driving a back-to-the-future sports car, full of fantasy blood from the 1980s.”

"The movie shows how the two worlds (real and virtual) connect and interact, the role of people in it, and the role of VR glasses in it, which is very realistic."

"Especially for the scene after the real world has been changed by VR, the description is amazing. I am very impressed by the scene of the VR market in the City of Thousand Planets. Visually, it has a strong sense of cyberpunk future and a strong romantic atmosphere. , but it’s quite far from the reality we live in.”

"The realistic, weird, and retro VR life in Ready Player One may be the closest future to us. Interstellar travel, time travel, the awakening of artificial intelligence, and the Matrix with tubes in the back of the head all seem to be far away. Dai The VR world that wears bulky glasses is in the process of being realized, and we are rushing towards that world at full speed with the unstoppable wave of entertainment capital.”

"Perhaps Director Wu is not just bringing us a near-future science fiction movie, nor is he just turning "Easter Eggs into a movie", but he is really predicting our future, and it is a relatively pessimistic future. "

"An eternal theme in mainstream science fiction works is the oppression and alienation of human nature by technology, and "Ready Player One" is no exception. This is the safest and most flattering value. You are addicted to the game world all day long, and the outside world has become In the urban wasteland, I owe high debts to buy gaming equipment, so I have to work as a coolie for an unscrupulous gaming company..."

"I can only say that he is worthy of Director Wu. It's super good-looking. Even watching it once is not enough. It takes at least two or three times to find all the Easter eggs. I will go to the cinema to watch it again tomorrow!" (End of Chapter)