Millennium director

Ready Player One broke 500 million in box office revenue in just two days after its release, and quickly created a storm on the Internet.

Two days after its release, different voices exploded on the Internet, but no matter whether it was good or bad, no matter how many water armies were behind it, or how high the marketing costs were, Wu Yuan's Ready Player One was sure to win both the box office and word of mouth.

Even if some film companies have holes in their brains and want to make things difficult for the era of light and shadow, or if they are involved in the same period of movies and have hired a lot of water army companies to blacken Ready Player One, compared with the vast number of fans, these water armies are really not enough.

No matter how powerful the water army company is, it is impossible to reverse the word-of-mouth evaluation of a movie, not to mention that the major theaters are like chicken blood after seeing the super high box office of Ready Player One!

The daily scheduling ratio, box office ratio, box office output, and attendance rate of Ready Player One are all the first among the same period of movies, and even the scheduling on the third day directly rushed to 60%!

The bosses of major cinemas are more shrewd than each other. In this summer season when there is an extreme lack of blockbuster movies, everyone has high expectations for Wu Yuan's new work. Now that the potential has been realized, major cinemas will naturally strongly support this movie.

This is all money!

The money earned by scheduling one more show of "Ready Player One" is two or three times more than that of scheduling other movies. Which film company would not want such a good thing?

After 64 hours of release, "Ready Player One" continued to perform well, and the box office easily exceeded 600 million yuan. After 72 hours, it exceeded 700 million yuan, successfully achieving a good result of 700 million yuan in three days!

After three days of word-of-mouth fermentation and a large number of fans who watched the movie discussing it on the Internet, the influence of "Ready Player One" began to radiate and break through the circle, no longer limited to the film field.

2016 is an era of full maturity of the Internet. The channels for personal voice such as self-media, UP hosts, and big V Internet celebrities have become the mainstream voice on the Internet.

Some big Vs in non-film fields on Weibo and some UP hosts on Bilibili have all started to make some commentary videos around the movie "Ready Player One".

Of course, it is not to explain the plot of the movie, but to talk about the "virtual universe" shown in the movie.

Now is not five years later, and the concept of "metaverse" is not yet known to the public. Things including virtual games and virtual worlds are only known to young people.

Thanks to the frequent writing of novels on the theme of "virtual online games" in online novels, young people have learned about this future science fiction fantasy.

But it is different now.

With the popularity of "Ready Player One", many bloggers and UP hosts have also set their sights on this traffic cake and started to take advantage of the popularity in all directions.

A large number of bloggers have produced a lot of articles and videos in the name of popular science and introduction to introduce what the virtual world is, how the Oasis in "Ready Player One" was made, and how long it will take for humans to realize the virtual world in the movie in the future.

This is just one of the points of taking advantage of the popularity.

Since it is "all-round", it is naturally not just the virtual world that is touched. The large number of Easter eggs in the movie have also become the research focus of various bloggers.

Ordinary moviegoers are unlikely to find all the Easter eggs in the movie after watching it once, twice or even three times in the cinema.

Because "Ready Player One" itself is a movie made up of "Easter eggs".

Although Wu Yuan's version of "Ready Player One" is different from Spielberg's version, with fewer Hollywood Easter eggs and more Easter eggs from Asian animation and film and television, Wu Yuan's version of "Ready Player One" has more than 100 Easter eggs, which is less than the 140 in Spielberg's version, but it is still a terrifying number.

It can be said that this movie is a feast for Easter egg lovers!

And to find these Easter eggs, you must be a "learned" person. There are more than 100 of them, spanning games, movies, animation, and TV series. The amount of knowledge involved is not something that one or two people can find.

So, some movie and game bloggers on Weibo and Bilibili started looking for Easter eggs. They spontaneously went to the cinema to watch the movie, and then recorded the Easter eggs they recognized, made them into videos and articles, and posted them on the Internet.

Every time they find an Easter egg, a small-scale discussion will be generated on the Internet, and then it will continue to spread, influencing more people to find the Easter eggs that have not been found in "Ready Player One".

This is like a national treasure hunt game, and it is also like the story of the movie "Ready Player One" where players look for the Easter eggs left by the founder.

The plot in the movie finally intersects with reality at this time, and the fans in reality also embark on a journey to find Easter eggs like in the movie.

Perhaps this is the charm of the movie "Ready Player One".

It not only tells a story about the interaction between the virtual world and the real world, but also educates fans that reality is some, and virtuality is not the future.

At the same time, this movie also truly interacts with fans in a strong virtual and real way!

Such an interactive effect can attract more attention from the public than ordinary movie promotions and common interactions between the main creators.

A large number of netizens who were not interested in this movie, seeing the lively atmosphere of "finding Easter eggs" on the Internet, inevitably became interested in this movie, thinking of going to the cinema to watch this movie, joining in the fun, and thinking of looking for Easter eggs together.

This is just like the Age of Discovery that started after Roger's death in "One Piece". After the release of "Ready Player One", the "Easter Egg Hunting Era" quickly started!

The influence of this movie is no longer limited to just movies, but has quickly expanded to all aspects of life. Even when people are at work or school, chatting with friends and colleagues, they talk about the Easter eggs in "Ready Player One".

Even some very secret Easter egg scenes that may only have 1-2 frames in the movie have been found by "professional Easter egg finders" who have gone to the cinema to watch it countless times.

For example, at the beginning of the movie, when the founder of Oasis introduced Oasis, he said that players can even climb Mount Everest with DC's leading hero "Batman". Then the movie flashed some snow-capped mountains, and in one of the pictures, Batman was climbing the waist of a snow-capped mountain.

But this picture only appeared for a few frames in total, and it was just a glimpse in the eyes of the audience. But even so, someone still found it and posted it on the Internet with surprise, which made more fans who didn't notice this picture excited and went to the cinema to watch it again.

And there are many such examples. After all, there are more than a hundred Easter eggs in "Ready Player One".

That is why a large number of fans went to the cinema to watch it again and again after discovering one Easter egg after another, trying to "see" the missed Easter eggs with their own eyes!

In this way, the box office growth rate of "Ready Player One" has increased instead of decreased, and its influence has successfully spread to all aspects. In this summer, it is as brilliant as hot oil! (End of this chapter)