Millennium director

The preview trailer of "The Monkey King" is very effective. Because it is a preview trailer, there is no complete plot involving the main line of the movie in the trailer. It is just some fragmented pictures, but these pictures are attractive enough.

Whether it is the realistic and cool golden hoop, the Dapeng demon king with sparks and lightning in the sky, or the six-year-old boy who is obviously a hidden boss, they are all very exciting.

This kind of preview is basically used to show off skills. For special effects blockbusters, it is to show off the wonderful special effects in the main film of the movie, and the preview of "The Monkey King" undoubtedly completes this task very well.

On the first day of the preview, according to incomplete statistics, it has received at least hundreds of millions of views on multiple platforms. Considering that there are many repeated views, at least 50 to 60 million people have watched this version of the preview.

The first phase of the pre-heating promotion of "The Monkey King" can be regarded as a perfect success.

Next, Guangying Times will carry out a month-long publicity and promotion work around this movie, and it is imperative that at least two-thirds of the people in the country know the release date of this movie!

Generally speaking, at this time, director Wu Yuan is the most relaxed, because all things will be handled by the company's publicity department, and he does not need to intervene.

But Wu Yuan is indeed not just a simple director. After he temporarily does not need to intervene in this matter of the movie, another thing came to the door.

Guangying Kuaibo has a very large project, which is even related to the company's future business development. Wu Yuan needs to make a decision.

So, he, who almost does not intervene in the daily operations of the company, also came to the Guangying Kuaibo headquarters to listen to Chen Dewei's introduction.

The content of the introduction is the [Idol Audition Plan]. In fact, Chen Dewei does not know much about this. It is a project that the company's variety show production department strongly requires to promote.

After understanding it, Chen Dewei also felt that this project must be done, because several major video platforms in the industry are now working on this project.

The year 2018, which is about to pass, is called the first year of idols in China.

The success of "Idol Producer" and "Produce 101" has made fans, trainees, and idol management companies invest in the construction of the idol industry.

Although the superiors have set many restrictions on the lifeblood of the idol industry - talent shows, the development of the idol industry is already imminent.

These two programs are not produced by Guangying Kuaibo, but are the routines learned by Tencent and iQiyi from Korean variety shows.

At the beginning, no one actually paid much attention to this talent show, including Tencent and iQiyi, who just had a try-it mentality.

After all, China has had many TV talent shows before. The early talent shows such as "Super Girl", "Super Boy", "Come on Good Man" and so on were also sensational, but then gradually failed.

By around 2012, this kind of idol talent show was basically tired of watching, and everyone was more willing to watch selection programs with real strength, such as "The Voice of China", "The Strongest Voice of China", "Good Songs" and other programs that do not look at faces but only at singing skills.

It seems that simple talent shows featuring young and beautiful men and women are no longer popular. The word "idol" was once considered to be a person who has no outstanding talent and relies on his appearance and personality to attract fans, that is, an embroidered pillow.

But what is unexpected is that "Idol Producer" and "Produce 101" have achieved phenomenal success. These two Korean talent shows, one for one man and one for one woman, have almost become the most popular variety shows for young people after they were broadcast, and even earned hundreds of millions of profits for the two platforms.

Just for a live general election, fans competed for these idols' debut spots, which generated eight-digit expenses, which shocked the leaders of several major video platforms.

Damn, it turns out that young people nowadays have so much spare money!

For the debut of an illusory new idol, can you buy truckloads of milk just for the number of votes on the milk packaging?

This is crazy!

When the two programs were broadcast, there were even some wealthy fans who bought cooperative milk warehouse by warehouse, and then after scanning the code above to support their idols, they directly poured the milk into the river, which was even more cruel than the dumping of milk in the United States back then.

No matter how wasteful this is, capitalists don't care what you do with their products after buying them, let alone pouring them into the river, even if you take them to space, it doesn't matter, as long as you pay for them!

It can be said that a 101-style talent show not only makes the co-titled brand earn a lot of money, but also the platform that produces the show earns more money than all its variety shows can earn in a year. Even the idols who participated in the show have received unprecedented high attention, and the brokerage companies behind them have also made money. It can be said that everyone has made a lot of money.

Who lost money?

Even those fans who spent real money to vote and send their idols to debut did not feel that they lost money. After all, their money was spent on their "cultivation system" idols, and they got spiritual satisfaction and enjoyment.

In this way, such a good money-making project naturally made everyone in the industry eager to move.

Whether it is Tencent and Taobao that have already made successful cases, or Youku and Kuaishou that missed the first pot of gold, they are all eagerly planning to launch their own 101-style talent shows.

Youku is going to launch a talent show called "Youth With You", Taobao Studio is already working on a new project "Youth With You", and Tencent is also going to continue the "Creation Camp" series.

Now only Guangying Kuaibo has not made any moves.

To be precise, there are actually some moves. The company's variety show department has come up with a project called "Dream Chaser", which is basically copied from the "Creation Camp" series. Anyway, this type of program can basically be seen at a glance. There is really no difficulty in copying. It just takes effort to invite guests.

Its original version of "PRODUCE 101" has been operating very maturely in South Korea, and there are too many mature plans to learn from.

However, after this project and a series of supporting investment plans, promotion plans, and hype plans were sent to Chen Dewei's desk, as a CEO who is more inclined to be responsible for business work rather than entertainment affairs, Chen Dewei was still keenly aware that this 101-style talent show seemed to be somewhat inconsistent with the national conditions.

If we do it in a big way, there seems to be a risk of interference from the higher-ups.

So although Chen Dewei coveted this big cake and wanted to get a piece of it, he thought about it and invited Wu Yuan to consult his opinion.

Because although Wu Yuan didn't understand the company's operations, he had frequent contacts with the higher-ups and was also very familiar with the red lines of the higher-ups in the entertainment industry. He even had channels to directly test the waters with the higher-ups. This kind of sensitive topic had to be handled by him! (End of this chapter)