Millennium director

In the office of Light and Shadow Express, Wu Yuan held a copy of the "Dream Chasing Boy" plan and flipped through it casually.

In fact, there is nothing interesting to watch. The content is similar to "Produce Camp" and "Youth with You". They find a hundred new idols, and then after layers of screening, 7 people are finally selected to form a group.

Of course, this selection process requires real money investment from the audience and fans to finally push the players to the throne.

After reading it hastily, Wu Yuan closed the document and said, "If I had to choose, I don't want to do this kind of idol draft."

"Dewei, China actually has no soil for idols."

Facing Chen Dewei's puzzled expression, Wu Yuan talked about his views on idols in a leisurely manner.

"Do you know where the word "idol" was first coined?"

"Idol" is explained in "Cihai" as "an image made of earth or wood for people to worship." A metaphor for an object of great admiration. "The first meaning has been a concept in China for a long time and can be traced back to "Historical Records"."

“But ‘idol’ in the modern sense is a concept first proposed by the Japanese entertainment industry.”

"In today's Japan, the word [idol] represents a specific type of work in the entertainment industry. It is a type of entertainment artist that coexists with singers, comedians, and actors, but only at the bottom."

"Today's Japanese idols are all a group of people who have no special talent or skills and rely on their own charm to attract fans."

"Because I have no strength, I need to use all means to win the love of fans. For example, be more beautiful? Be more cute? For example, try to develop your own new skills - put a film on your phone? Learn to fish? Or provide more direct services , such as shaking hands, hugging, etc., idols are developing in an increasingly novel direction. "

"But Japan's early idol culture was not like this. Early Japanese idols were packaged and launched. They relied on their appearance and works to win fans. This was not the current cultivation system."

"Around the 1980s, those who protected the image of Japanese idols were Akina Nakamori, Seiko Matsuda and others. Although they were commercially packaged, they still had the basic qualities of a singer."

"And the word idol split after many years. After the baptism of idol packaging, idol packaging in the music industry has become a basic operation. Some of the "essential" idols who inherited the mantle of Nakamori Akina and others have lost their idol halo. Became a singer."

"And the word idol has gradually sunk into the image of Japanese idols as we understand it now. Momoiro Clover and AKB48 are among the representative groups. The evolution of all this is due to the prosperity of the Japanese entertainment industry and the increasing demands of fans. Diverse results.”

"Japan's original idols reached their peak in the 1980s, while South Korea next door began to develop in the 1990s and began to climb to its peak in the early 21st century."

"Korean idols are similar to Japanese Showa idols in form. They are all packaged and launched by companies. However, Korean idols pay more attention to group development and take group dance as the main development direction. They are considered a variant of Japanese idol culture. They are currently being developed. At its peak, it had widespread influence throughout Asia.”

"What about us in China?"

"Do we have a mature idol industry in China?"

"Not to mention mature, do we in China have the soil for the development of this kind of idol culture?"

"The earliest batch of idols in China should be the super girls and fast boys of the Li Yuchun era, but after their debut, they also turned into singers one after another."

"Unlike Japan and South Korea, China does not have singing stages, activity stages and variety shows specifically for idols. During the Showa era in Japan, every TV station had an influential singing show. The same is true in South Korea. Until now Major Korean TV stations also have weekly singing programs.”

"Both countries have complete idol industry chains and systems."

"But we don't have them in China, so if you look at "Produce 101" and "Idol Producer", although the variety shows are very popular, once they form a group, there will be no follow-up."

"Two limited-edition groups that debuted through these two auditions and variety shows have since disbanded. There are no singing programs for them to participate in, no group variety shows to film, and no group announcements to speak of."

"The only thing they can do is hold a few fan concerts, and then they develop independently and receive announcements individually. There is no concept of a group at all."

"The domestic "Produce 101" and "Idol Producer" are almost completely opposite to the Korean originals. The Korean originals created a talent show just for this limited group, but the domestic ones created a limited group just for this talent show. This is putting the cart before the horse.”

“Although it was a temporary hit and was very popular during the broadcast of the program, a large group of unsophisticated boys and girls invested in these idols and spent real money, but in the end it could not bring many new people to the entertainment industry. "

"As for the idols who debuted on these two shows, I bet that they may not be found in three years."

"Because there is no soil for the development of idols in China, Goose Chang and Peach Chang only kill but don't bury them. They throw them away after use."

"This is a carnival of capital, which has no promoting effect on the industry. In fact, the behavior itself is hurting the industry. Do you think the superiors will let several platforms continue to do this?"

“This is a filthy program that is designed to make money. The higher-ups can’t just ignore it. They haven’t reacted yet, but if there are a few more similar programs next year, and if they continue to indulge minors in spending money like crazy and wasting their family’s money to help these illusory idols make their debut, the higher-ups will definitely take strong action to rectify the industry.”

“Let alone anything else, if your child is obsessed with such a group of idols every day, and spends all the family’s money on milk to exchange for votes, and spends tens of thousands or hundreds of thousands of dollars on it, can you accept it?”

“How many parents in the world would accept this?”

“This will inevitably lead to the higher-ups issuing policies to curb or even ban such programs.”

The “Creation Camp” series of programs has never had problems with the “talent show” model. Talent shows have been held in China for more than a decade, from “Super Girl” to “The Voice” to “The Next Boy”, and they have all been iterated several times, and there is no problem with them.

The reason why programs like "Creation Camp" were banned at the speed of light is that the original intention of this kind of program is not to select excellent singers and artists for the public. It is just an alternative casino. A bunch of minors use real money to bet on whether the idols they bet on can debut, and even go crazy.

What's more outrageous is that the gamblers can get rewards if they win, but the dealer has to lose your money.

But if you vote for this kind of program, you will spend all your real money, and finally win the bet and send the idol you support to the debut position, but the platform dealer does not have to return any reward, and you can win or lose, and then you have to thank the platform for giving you this opportunity to spend money!

For this behavior, the casino owners in Southeast Asia have to kneel down and call the big brother bitterly. Casinos are not so black!

"I dare not make this kind of black-hearted money." Wu Yuan said with a dark face. (End of this chapter)