My 1979

So Li He had lunch in advance again. Zhou Ping probably wanted to show off her skills and cooked the food herself, while Shoushan watched happily.

Li He saw the making of steamed pork with vermicelli for the first time. He always thought that the powder inside was flour, but it turned out to be glutinous rice.

I saw Zhou Ping adding star anise and fennel to the glutinous rice that had been soaked for a long time and frying it. After frying, it was broken into pieces immediately. The grains were coarse or fine. Then she added cooking wine and good pork, mixed them evenly, and put them in a steamer to steam.

Shoushan also reminded, "Don't mix the powder too dry, and bring enough oil."

When it was served, Li He tasted a piece and suddenly felt that after so many years of restaurant experience, he had never tasted such delicate steamed pork, fat but not greasy, and really delicious.

After returning from Shoushan's hotel, Li He stayed in the bedroom for a whole day without going out. He Fang was curious as to how he could sit there for a whole day with his temperament.

Because Li He decided to do something very strange and rush to register the Chinese trademarks of Fortune 500 companies.

For example, BMW, benz, Siemens, Volkswagen, GE, these are the Chinese trademarks of the top 500 companies in China.

The Trademark Office was restored in 1978, but it was officially opened last year with the promulgation of the Trademark Law.

Li He did not intend to make money by registering these trademarks, but just for psychological pleasure. Besides, a good name is also a resource, not to mention that trademark resources are limited. In the field of translation, the translation of the names of foreign characters must be as beautiful as possible. The translators themselves do not realize that this is a resource, they only think that they are just "faithful and elegant".

"BMW fragrant car picks up diamonds", "BMW carved car fragrant all over the road", "BMW fragrant car" makes people feel that if you buy a BMW, you will have the style of a dignitary, a general and a hero. Such a good name would be ruined if a name with Chinese connotations is used by a foreign company. Li He could only say I'm sorry, you should continue to call him Bayer.

Mercedes-Benz directly gives people the intuitive feeling of a fast-moving car running in the wilderness and on the road. As for what is called Benz later, it is still Pingzhi, Li He has nothing to do with it.

Mercedes-Benz, BMW, Sakura, HP, Apple, Uni-President, Master Kong, Unilever, Hualian, Siemens, Philips, Rinnai,...

Li Heguanzi thought about it and wrote four pages densely, each marking the industry categories to be registered.

These global companies that almost occupy most of the Chinese market must register their trademarks in China if they want to enter China. But if their trademarks in China have already been registered by others...

That would be fun!

There may be some companies with deep pockets that will keep the price high, such as BMW. I call it BMW in Hong Kong. You can’t change your life or death. If you have deep pockets, you can set a price.

There may be people who protest, such as Sumitomo and Bagya Road. This is very unscientific. Chinese characters have been used for almost 100 years. Why can’t they be used in China? They may apply for administrative review and fight to the end.

Of course, to be stricter, from the nature of business, the relationship between the name and the company's operation is not certain. Which one is more advanced: Apple phone, Sydney phone, strawberry phone or cherry phone?

Many people think that good names are mostly because they are well-run. There is no essential difference between Master Kang and Master Zhang. The name of a car called "Zhonghua" does not feel high-end, but Zhonghua cigarettes are synonymous with high-end, which is not the same as the name "Zhonghua" itself. It doesn’t matter much, the keywords must have good products.

He slowly picked up the tea cup and took a sip of tea, with a slight smile on his lips. Perhaps only he could understand this wicked pleasure.

When I was about to put the cap on the pen, I thought about registering the trademark. I could only leave it to Shouhou and put it in his name. It would be inconvenient for Li He to come forward and it would damage the image.

He stretched and went out to arrange for someone to find Shouhou.

There was a group of half-grown children playing slingshots at the door of the house. Li He was also a familiar face, but he rarely spoke.

Li He waved to a child at the door, "Xiaowei, go call someone for me. I'll give you these two yuan. If you know how to ride a bicycle, ride my bike."

He was probably only fourteen or fifteen years old. He happily accepted the money and ran away on his bicycle as instructed by Li He.

Hearing that Li He had something to arrange, Skinny Monkey Pidianpidian appeared in front of Li He.

Li He handed the pieces of paper on which he wanted to register a trademark directly to Shouhou and briefly explained the trademark registration process.

After listening carefully, Shouhou came to the Trademark Office without hesitation.

The Trademark Office is located in the building of the State Administration for Industry and Commerce, and Shouhou is very familiar with this majestic building. But when they got to the door, the thin monkey didn't dare to go in. There were armed police standing guard at the door, and they were very imposing, so the thin monkey was a little timid.

"Comrade, is the trademark I want to register located inside?" In order to avoid making mistakes when walking in the wrong direction, Shouhou specifically asked people entering and exiting the building.

"Yes!" After receiving the affirmative answer, Shouhou didn't feel relaxed.

After looking at a few pieces of paper in his hand, he finally bit the bullet and went in.

"I, I want to register a few trademarks..." Shouhou entered the hall, asking questions whenever he caught someone.

"To register a trademark, go to the Trademark Office on the second floor."

Finally finding the right place and entering an office window, Shouhou quickly handed in the note written by Li He.

The person at the window took the four pieces of paper from Skinny Monkey's hand and looked at them. He was suddenly surprised: "Hey, so many?"

"Yes, it's a bit much!" Shouhou quickly replied.

The female clerk counted them directly and asked in disbelief: "There are more than two hundred trademarks. Are you sure that they all need to be registered?"

"Yes!" Thin Monkey nodded quickly.

"What? More than two hundred? No!" Others working inside heard the conversation between the clerk and Shouhou and gathered around.

"Wow, so many! There are really more than two hundred!"

"More than two hundred"

People in the entire office gathered around him like a pot was exploding, talking in all directions and looking at the thin monkey with rather surprised eyes.

The thin monkey is a little embarrassed!

"Coca-Cola, Sakura, HP, Uni-President, Master Kong...are these?" the beautiful clerk said in a crisp voice.

Shouhou has almost never heard of any of the names above, but this is written by Li He, so it must be right!

The thin monkey kept nodding his head.

"Oh, this Coca-Cola is no good, it was registered by Americans!" The beautiful clerk frowned.

"What, it was registered by an American?" Shouhou felt baffled and thought to himself: "Why are Americans coming to China to grab registration?"

"What about the others?" Shouhou asked quickly, fearing that the others would also be taken away by the Americans!

"Everything else is fine! Go over there and pay the money, then come over and fill out the form," the beautiful clerk replied.

But in the end, Shouhou was still crying. After signing hundreds of forms that required signatures, his hands almost shook.

At this time, the Trademark Office staff had no idea of ​​competing for bids. The efficiency of the work was also quite fast. I checked against a piece of paper and found that there were no duplicate names. Then I started stamping, "The three-month announcement period has been approved. No one raised any objections. Come and get the official certificate." Trademark Certificate.”

The armed policeman on guard saw Shouhou coming out with a bunch of official seals and documents, and he looked at Shouhou a few more times out of curiosity.

When Shouhou handed a bunch of official seals and documents in front of Li He, Li He could hardly believe that this matter went so smoothly.