My 1999
Chapter 1028: Future Home
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The sound of the door opening came.
Lu Hui, wearing a blue and white floral dress, opened the door and walked in.
She was almost eight months pregnant and her belly was already very big.
Xu Liang quickly stepped forward to help.
"I can walk without help."
"I know you're powerful, sit down quickly."
Wait until she sits down.
"Go to the hospital for a checkup. What does the doctor say?"
Lu Hui touched her belly with a happy smile on her face.
"The doctor said my son is healthy."
"That's good. After this brat is born, you can rest for two years and then we can have another baby."
"You think I'm a pig, living in a litter."
"Hehe, more children will bring you more blessings. I just like children."
Xu Liang put his arms around the beautiful woman's plump shoulders and smiled.
Lu Hui was immersed in his arms and felt unprecedented happiness. It would be great if time could stay at this moment.
After a long time.
"Right."
As if remembering something, Lu Hui quickly raised her head.
"I have already negotiated with the Magic Capital to purchase Marley's painting materials for 76 million Chinese coins and bear all the debts. The contract is in the drawer. Please help me see if there is anything missing."
"When you went to the hospital for a check-up this morning, I already checked it and it was basically fine.
Besides, the group’s legal team is much more professional than me. "
"What I asked you to read is not the legal provisions, but the future development direction of Marley's painting materials that I wrote on the back. Are there any problems?"
"No problem, it's fine."
"real?"
Xu Liang: "Of course. The price of Marley's painting materials is indeed much more expensive for ordinary art students in rural high schools. A box of 100 ml gouache costs more than ten yuan.
A gouache painting requires at least twenty colors.
A can of paint can last up to two months, and if it goes quickly, it will be used up in one month. White powder, blue, pure green, red and other commonly used colors may need to be purchased in two or three weeks. "
Regardless of oil painting or gouache, white powder and plain are necessary blending agents. One is for increment and the other is for darkening. They are the fastest to use.
“Plus the consumption of drawing paper, pencils, etc.
The monthly investment costs 200 yuan, which is beyond the reach of ordinary rural students. "
Xu Liang himself studied art.
Very clear about the price of painting materials.
He is an ordinary rural person and is also aware of the economic situation of rural students.
"So I plan to re-establish a low-end brand, the price is about half of Marley." Lu Huidao.
"Is there already such a brand on the market?"
"Yes. The green bamboo painting materials from Hebei Province only cost five yuan for a box of gouache. They are very cheap and occupy a huge low-end market."
Xu Liang smiled and said: "Have you never considered direct acquisition? It saves worry and effort, and you can also directly obtain mature channels and markets."
"Of course I thought about it, but they wanted too much."
"How many?"
"200 million Chinese coins."
"Although the revenue of Qingzhu Painting Materials is higher than that of Marley, the low-end profit is too thin. For two hundred million, I am completely taken advantage of." Lu Hui complained.
"It's also possible that they don't want to sell it at all, so they simply quote a high price to make you quit."
“Maybe, but there are a few low-end painting material companies, and I’ve already made contact with them.
If I still can’t buy it, I’ll build my own brand, which will give me a channel for new dreams, and I won’t have to worry about making money. "
Xu Liang smiled and nodded. He had no interest in this kind of small business. It was enough for Lu Hui to worry about it.
He was concerned about another point.
"How is the New Dream online website doing?"
"According to your request, I divided the New Dream online education website into three, responsible for adult education and a 'classroom' focusing on IT training.
A ‘new dream’ that provides mainly online art training.
‘K12’ providing subject training. "
After Lu Hui joined New Dream, as the company's chairman and chief operating officer, in addition to being responsible for the company's overall situation, she also focused on New Dream's online education.
As soon as she came up, she split the hodgepodge New Dream Education website into New Dream and K12, and at the same time added a "Classroom" responsible for adult training.
“We have a certain foundation in New Dream and K12. Although they are separated, the accounts are common.
There are currently 15.98 million registered users.
Total revenue is 150 million Chinese dollars.
Net profit was 73 million Chinese coins.
Although the profit is higher than offline, at this stage, parents are still more accustomed to registering their children offline, and online revenue is not high.
But it developed quickly.
According to big data calculations, New Dream's online education will grow at a rate of 30% per year as the Internet speed increases and the number of people online increases rapidly.
Three years later, online revenue will exceed 1 billion Huaxia coins.
This is the fastest growing sector among all businesses of New Dream.
Classroom has just been launched. Although we have accumulated a large number of offline courses in this area, development takes time. Currently there are only about 200,000 registered users.
But I'm thinking about whether to separate IT training and set up a separate website while the website is just developing?
After all, the content of offline training is too complicated.
Administrative training services, including financial training, personnel training, and management training, are somewhat different from IT-based programming, interior design, and animation design. "
Xu Liang: “More professional market segments with better content are certainly the future of Internet development.
A website with clear positioning will make it easier to find customers.
However, it is impossible for Xinmeng to do online business and cover all online training directions.
Too much means confusion.
Therefore, the "Class Workshop" focuses on the IT industry, supplemented by IT-related software training. Other businesses can be added along, but there is no need to set up a separate website.
If you want to continue to expand your New Dream business, I have an idea here. "
Lu Hui's eyes lit up.
She knew that her man had always been far-sighted and resourceful.
"Wait a moment."
Xu Liang stood up and handed a piece of information on his desk to Lu Hui.
“The number of people who applied for the postgraduate entrance examination in 2000 was 392,000, an increase of 22.88% from 1999.
The number of people applying for the postgraduate entrance examination in 2001 was 460,000, an increase of 17.35% over last year.
The number of people applying for the postgraduate entrance examination in 2005 was 1.172 million, an increase of 24.02% from 2004.
In the past five years, the number of people applying for the postgraduate entrance examination has tripled, with an average annual growth rate of 20%.
As universities continue to expand their enrollment, more and more people will take postgraduate and doctoral examinations.
If it's a university, it's okay. After all, there is a library where you can study quietly.
The learning atmosphere is also good.
If you have already graduated and decide to retake the postgraduate entrance examination in order to pursue a better job and a better future, this learning atmosphere will no longer exist.
If we build a special postgraduate entrance examination factory, gather these people who want to take the postgraduate entrance examination, and provide them with dormitories, restaurants, gyms, and most importantly, an environment with a good learning atmosphere.
I believe many people will be interested.
And we only need to charge a certain amount of compensation. "
Before Xu Liang was reborn, the postgraduate entrance examination factory was already a very mature business.
"You mean to establish a school specifically for people taking postgraduate entrance exams?"
"It's not just the postgraduate entrance examination, but also the national examination, certificate examination, TOEFL, IELTS, etc. In the meantime, we can also invite some people who have researched the postgraduate entrance examination to give lectures and get more revenue."
There are many people like Zhang Xuefeng.
It's just that not many are as famous as him.
"Husband, how did you grow your head? You simply found a development strategy that perfectly fits your new dream."
Lu Hui admired.
"Haha, I'm just a little luckier than ordinary people."
After flipping through the information in her hand, Lu Hui pondered for a while.
"Husband, it seems that it is not difficult to run a postgraduate entrance school like this?"
"It's really not difficult. No teachers are needed. You just need to provide a well-decorated venue with a good environment." Xu Liang said.
"Then there's no need for us to put it under the New Dreams banner."
Xu Liang looked over.
"Tell me what you think?"
"It's very simple. New Dream is a listed company, and we just hold the majority of the shares. If we need to use New Dream's resources, then there is no problem in putting the postgraduate entrance school under its umbrella.
But now we are just building a venue and don’t need any resources from New Dream. So if we allocate benefits to it, wouldn’t we suffer a loss? "
"You learned how to be diligent and thrifty so quickly?" Xu Liang said with a smile.
"Of course. We won't just have one child in the future, so of course we need to save more money for them."
Lu Hui said matter-of-factly.
"Good idea."
"Just words, don't you want to sponsor some money?"
"Ahem, I have a good idea for you. Besides, don't you have money in your pocket?"
After he injected New Dream's real estate projects into New Dream Company, Lu Hui's trust fund cashed out US$1.5 billion.
It cost less than US$20 million to acquire Marley's painting materials, leaving a large amount of money in hand.
There are also enough funds to operate this project.
“There’s no such thing as too much money.”
Xu Liang nodded, "Okay."
Just when Lu Hui was surprised that he agreed so readily.
"When you have your child and take good care of yourself, I can give you tens of billions, or even hundreds of billions can be negotiated."
As a former secretary, Lu Hui was very familiar with the man next to her, and she could tell by looking at his expression what "tens of billions" was.
I couldn't help but roll my eyes at him.
"It's getting more and more perverse."
"Hehe, I'm serious."
He patted the 'Lushan Claw' that came over and said, "Don't make trouble, I have something else to ask you?"
"You ask your question, I'll catch mine."
The increase in estrogen after pregnancy makes the beauty's originally plump bust increase by at least one size, making it feel great.
"I have 12 billion Huaxia coins in working capital, which I plan to use to establish 12 large postgraduate entrance examination schools in the four first-tier cities of Beijing, Shanghai, Guangzhou and Shenzhen."
"Self-operated property?"
"Well, haven't you always felt that China's real estate market has great potential? Self-operated properties are also an investment."
Having been with Xu Liang for many years, Lu Hui is very clear about his optimistic investment direction.
"One billion Huaxia coins, even for self-operated properties, is too big." Xu Liang said.
“A large building can have a school atmosphere and provide various functional facilities, such as fitness centers, swimming pools, etc.
There is no shortage of smart people in the world. Once our model is exposed, many imitators will soon appear.
But there will definitely not be too many companies with as strong capital as ours.
So we have to open up a gap with them from the beginning.
Over time, brand positioning will be formed.
Complete facilities, many functional areas, many people, and a good atmosphere are our brand positioning.
In addition, postgraduate entrance examination schools with strict management are not suitable for everyone.
Many people who take exams and public exams use their working time to study, and they have to go to work.
Therefore, we can provide more free apartments for postgraduate entrance exams.
You can go to work during the day and study in the study room at night or on Saturdays and Sundays. "
Xu Liang looked at her with appreciation.
Being able to think of so much in a short period of time means Lu Hui is already an excellent professional manager.
"According to your thinking, 12 billion Huaxia coins are not enough."
For an investment in a large apartment with a built-up area of 100,000 square meters, the land price in the second ring road of Beijing and Shanghai is close to 1 billion, and with subsequent construction, the price will directly double.
The third ring is cheaper, but also limited.
Only for postgraduate entrance examination schools, they don’t have to choose a location and can be built directly in the suburbs. The investment is not too big.
"The trust fund also holds 73.9% of New Dream's equity. Today, New Dream's latest market value on the Hong Kong stock market is HK$92.7 billion." Lu Huidao.
If they mortgage the equity of New Dream, they can get a large loan.
"And the apartment rent plus the book income from real estate inflation will definitely exceed the interest on bank loans."
Xu Liang: "You have considered it very comprehensively. However, don't make it too big at the beginning.
In Beijing, Shanghai, Guangzhou and Shenzhen, one city has a postgraduate entrance school that can accommodate 2,000 people, and a large apartment that can accommodate 3,000 people.
Putting test schools in suburban areas requires less investment.
The apartments are located in places with convenient transportation and where young people gather, such as Zhongguancun, Chaoyang CBD, and Pudong.
First accumulate experience and train personnel.
Once we have a feasible model, we can then mortgage the equity of our new dream and advance it in a big way. "
To reduce the scale of investment, the above is only one of the reasons.
The biggest reason is that in two years there will be a subprime mortgage crisis, and domestic real estate will plunge into a low ebb.
Going in at that time was a bargain hunting opportunity.
If you go in now, you will take the blame.
Any fool knows how to choose.
Lu Huidao didn't think so much, but she also understood the importance of experience.
"Honey, would you like to give our new company a name?"
After thinking for a moment, Xu Liang said, "Let's call it 'Future Home'. Whether it's postgraduate entrance examination, public examination, TOEFL or IELTS, it's all for a better future."
"Future home? Future home..."
After tasting it, Lu Hui nodded.
"Let's not talk anymore. The most important thing for you now is to wait for the birth. We can talk about the future home after the baby is born."
"Um."
Xu Liang stood up.
"The weather is nice today. Can I help you out for a walk?"
"OK."
Lu Hui put her hand on his palm.
The place where the two of them live is not Lilac Garden, that place has been reserved for Liu Qianqian.
After Lu Hui became pregnant and decided to settle in the Magic City, Xu Liang bought Tan Palace No. 5 for her.
Now there are only two villas in the Magic City, Ziyuan and Tan Palace.
Ziyuan is in Sheshan, which is too far from the city, making commuting to and from get off work very inconvenient.
In comparison, Tan Palace is much closer, close to the Middle Ring Road, opposite the Xijiao Hotel, only ten minutes away from Xujiahui where the New Dream headquarters is located, and not far from the airport, so it is convenient no matter where you go.
Covering an area of four acres, the design of the garden is far less sophisticated than the Lilac Garden, but it is adequate.
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