My 1999

After signing a land transfer contract for the No. 8 Century Avenue [International Financial Center] with the Modu City Government, Xu Liang returned to the hotel where he stayed after having lunch and establishing contact with each other.

After drinking, he rested until the afternoon before getting up to work.

"Mr. Xu, this is the information you asked me to collect about the mansion in Magic City."

With that said, Lu Hui handed over a piece of information.

"So fast?"

"You are quite famous now. When I heard that you wanted to buy a house, all the major intermediary companies called me." Lu Hui said with a smile.

Xu Liang nodded, took the information and sat down on the sofa next to him.

The information prepared by Lu Hui was very detailed, not just listing the names of each community.

Instead, it briefly introduces the development of luxury homes in Shanghai, and then lists the outstanding communities and properties separately for easy reference.

Judging from the data.

The luxury houses in the Magic City started to grow after the country abolished the welfare housing allocation system in 1998.

1999 can be said to be the beginning of the development of commercial housing in Shanghai.

But those so-called "luxury homes" are only the "luxury enjoyment" of a small group of people at the top of the pyramid (and most of them are overseas people), and have nothing to do with ordinary people.

Yanlord Riverside Garden is the first generation of luxury homes in Shanghai and the first community to pass the 3A-level residential performance certification of the Ministry of Construction.

At that time, the average housing price in the Magic City was about 3,100 yuan/㎡, but the average price of Yanlord Riverside Garden reached nearly 10,000 yuan/㎡.

But this mansion at that time was similar to today’s high-rise residential complex.

From the current perspective, it is only average.

In 2000, the Magic City area was still very small, with the Bund-People's Square as its core, only Xujiahui to the west and Pudong South Road to the east.

This year, the average annual income of employees in Magic City was 15,420 yuan, and the average house price was 3,326 yuan/m2. A person who does not eat or drink can barely buy 5 m2 in a year.

Therefore, even twenty years ago, if we only relied on dead wages, we should not be able to afford a house. We still could not afford a house.

This year, there were no real luxury houses in the Magic City, and the most hyped 'Zhongshan Park' was still a suburb in this era.

By 2001, Zhenning Road was favored by people from Hong Kong and Taiwan, and the price of high-end residential buildings had soared to about 14,000 yuan/㎡, making it one of the most expensive areas in Shanghai at that time.

Also in this year, the Wenzhou real estate speculators appeared in Shanghai for the first time. A house viewing group composed of 157 Wenzhou people went to Shanghai with 50 million yuan to purchase more than 100 houses at one time!

The reputation of the Wenzhou real estate speculators spread throughout the country!

It was also in this year that the first real mansion in Shanghai, Shimao Riverside Garden, was born!

This "Asia's tallest mansion", with 160,000 square meters of concentrated green space, 70% greening rate, 6 world-themed community gardens and 4 luxury clubs, all subverted people's understanding of high-rise apartments at the time.

It also became synonymous with ‘luxury’ in that era.

Even ten years later, it is still a first-class luxury home.

A mansion? Of course it’s extremely expensive.

The average price when the project was launched was about 15,000 yuan/㎡, and it rose to about 20,000 yuan/㎡ by the end of the year.

You must know that in 2001, many families could not earn more than 20,000 yuan a year.

This shows the status of ‘Shimao Riverside Garden’.

In 2002, it was regarded by many as a watershed point in the Shanghai real estate market.

In this year, the average transaction price of commercial residential buildings in Magic City rose from about 3,600 yuan/㎡ in 2001 to about 5,000 yuan/㎡ in 2003, an increase of 40%.

Among them, one property has performed particularly well, and it is Yanlord Riverside Garden.

Although Yanlord's quality is average, it never gives up on the price, which is also mentioned at 20,000 yuan/㎡.

At the same time, great efforts have been made in marketing.

In addition to spending money on advertising to improve the brand image and popularity, they have also made a wave of magical operations.

The gameplay is actually very simple.

Use the money to buy second-hand houses owned by your company.

Because more are bought, the price naturally goes up.

This move seems to prove to everyone that Yanlord’s house can be sold even if the price increases.

As a result, new houses in the project began to be snapped up, and countless people rushed in. After all, they could earn hundreds of thousands, or even hundreds of thousands, by changing hands.

Who wouldn’t want to take advantage of this advantage?

So Yanlord’s houses are selling like crazy.

Developers also made a lot of money.

To sell a piece of bronze for the price of gold, Yanlord's marketing plan is simply genius.

In addition to Binjiang Garden, Yanlord Century Park, another property owned by Yanlord, is more expensive at 30,000 per square meter.

Yanlord's subsequent land parcels in Tianshan, Lianyang, etc. are all positioned as "luxury homes". How successful is the branding effect?

Later, the word "Yanlord" alone made it 20% more expensive than surrounding residences.

In 2002, another luxury house was launched, the first phase of Green Lake World, but at that time not many people in Shanghai bought the project because it had no sales offices in China.

At that time, the project was a house for export, which was difficult to buy in China for a large sum of money. The prices were calculated in US dollars. According to the current exchange rate, the price of 2,000 US dollars/㎡ was about 16,600 yuan/㎡.

"Are these all the mansions in Magic City?" Xu Liang couldn't help but ask.

"These are existing luxury houses. If they are single-family villas, they are also available here in Shanghai.

Sheshan Purple Garden Project, Tan Palace Project, Xijiao Manor, Jiujiantang Villa, and Gubei Zhenyuan are all large single-family houses, but they are either still under construction or have just been approved. Unless you are willing to wait, the existing houses The only words you see now are these. "Lu Huidao.

Sheshan Purple Garden Project, Tan Palace Project, Xijiao Manor, Jiujiantang Villa, and Gubei Zhenyuan.

These are all famous luxury mansion projects in the Magic City in later generations, and he has basically heard of them.

I also drooled with envy.

Although he had money at that time, it was mostly in company stocks. I really can't bear to spend hundreds of millions of dollars to buy a villa of this level.

"Then just wait."

If it weren't for the fact that there was no suitable one, he wouldn't want to live in a high-rise building.

When the war started in the evening, I didn't dare to make any noise unless I turned on the TV.

"OK."

Lu Hui nodded.

"By the way, there are a lot of old bungalows in the city. Can you help me find out if there are any that have complete procedures and a relatively large area that you want to sell?"

Courtyards in Beijing and old houses in Shanghai are all top-notch scarce assets.

Lu Huigang was about to nod in agreement.

The cell phone rang suddenly.

Xu Liang took it out, took a look, and pressed the answer button.

A hearty laugh came over.

"Mr. Xu, I heard that you are coming to the Magic City. I will be your host tonight. How about having a meal together?"

Xu Liang thought for a while and then smiled and said, "I will definitely give you Brother Tang's face."

"Okay, I'll send the time and location to your phone later."

"no problem."

"Then I won't disturb your work. We'll see you in the evening."

"See you tonight."

Xu Liang hung up the phone.

"Why does this Tang Wanxin want to suddenly invite me to dinner?"

After thinking about it for a while, there was no result, so I simply stopped thinking about it.

Looking at the curious Lu Hui next to him, he handed over the information on the table.

"Delong and Tang Wanxin invited me to dinner tonight. If anyone else asks me out, I'll reject them all."

"OK."

After agreeing, Lu Hui left.

——

Under the huge amount of neon lights, the dark sky seemed to be covered with a layer of orange-red gauze, making it a little hazy.

As the center of the Magic City, the Bund has begun to show its prosperity after restoration.

A black Rolls-Royce turned out of the traffic and stopped in front of a Baroque building.

The car door opened and Xu Liang raised his head and took a brief look.

He took Huo Gang and walked in.

Come to the door.

Wearing a decent moon-white floral cheongsam, with her hair tied high, a beautiful young woman blocked his way with a smile.

"Hello sir, this is a private club. Do you have a reservation?"

"My surname is Xu. Mr. Tang from Box 18 invited me here." Xu Liang said.

"please wait."

After the waiter made a call, he quickly said: "Mr. Xu, Mr. Tang is already waiting for you. Please come with me."

Xu Liang nodded and followed her in.

The decoration inside is very luxurious, with high-end Turkish carpets on the floor, the crystal chandelier at the entrance door is extremely gorgeous, and some oil paintings are hung on the walls.

With Xu Liang's appreciation, he could tell at a glance that although their quality was not very high, they could already be regarded as valuable works of art.