My 1999

"Hello, Mr. Xu."

Accompanied by a burst of laughter, Zhao Liang scratched his head. He was so anxious that he stammered.

Seeing that Xu Liang didn't care, he calmed down and continued.

"I am a junior student in the School of Computer Science. My name is Zhao Liang.

The question I want to ask is that there are too many Internet startups. There are six or seven, or even more than a dozen companies competing in each track.

As latecomers, if we start a business, how should we find a new path?"

As a reborn person, Xu Liang also brought some words from later generations.

For example, "track" and "empowerment".

He often talked about it inside Hongmeng, and then he also talked about it when Hongmeng promoted it externally.

Gradually, the whole of China and even the global Internet subconsciously adopted it.

Take the new microphone handed over by the staff, Xu Liang said with a smile.

"I believe that the confusion of this student Zhao is also the confusion of many students present.

I feel that there is no direction for entrepreneurship.

When I searched the online for the entrepreneurial model that I had worked so hard to research, there were already pioneers.

So the enthusiasm was half cold.

After working hard for several weeks, there was no effect, and coupled with the rumors around, I gave up completely.

After all, games are really fun, and it is also very happy to talk about love with my girlfriend.

It's great to be able to sleep in when you have nothing to do.

Why bother to start a business?

So we can come up with an essential element for entrepreneurial success.

Persistence.

Only by sticking to your own ideas and constantly summarizing experiences and lessons can you succeed.

Take me as an example.

When I founded Hongmeng, I decided that Hongmeng's main industry in the future must be Internet search.

But at that time, the top Internet search companies in the global market, including Google and Alphabet, Tavista, and Baidu in China.

In terms of technology and users, they are better than Bing.

But so what?

I saw the huge potential of Internet search in the future. If I don't work hard, it will be a huge regret in my life.

And I never like to leave regrets.

So I kept spending money, and all the money I earned from Internet games was invested in the development of Bing.

The result is that our technology is getting better and better, and our users are increasing.

The companies that used to be ahead of us, whether Google or Baidu, are now suppressed by us.

Now Bing is the world's number one search engine, with the world's largest, more than 5 billion web page index database, and more than 1.9 billion daily traffic.

There are more than 90 million cooperating merchants.

The valuation exceeds 60 billion US dollars.

It is the world's largest unicorn company.

The original persistence won a huge harvest. "

Wow... .

Applause broke out.

After calming down, Xu Liang changed the subject.

"But some students also said so.

Hongmeng has the income from Internet games and can spend money to grab the market and customers. We are a startup company with nothing. How can we compete with the leading companies?

Classmates, what do you think entrepreneurship is?

Is everything ready for you to eat comfortably?

NO.

Entrepreneurship is a war in which you invest all your resources, time and energy in a desperate struggle.

A war of life and death.

If you have any hesitation, don't start a business, just find a class to attend safely.

Really.

If you are not a madman or a fool, don't start a business."

Looking at the quiet people around him, Xu Liang continued with a smile.

"Do you think I'm exaggerating?

Not at all.

You can simply think about it. Your parents, your family and friends who are already working, they work hard every day, but they only make a few thousand yuan a month.

Now you want to start a successful business, make millions, tens of millions, or even hundreds of millions of dollars, and then you want to get it easily.

Do you think it's possible?

It's impossible.

I particularly like a sentence in "The Queen of the Broken Head", all the gifts given by fate are secretly marked with a price.

Translated, if you want to get it, you have to pay.

Getting is proportional to paying.

No one can succeed easily.

Unless your ancestral tomb explodes and smoke comes out."

The sudden sentence relaxed the tense atmosphere a little.

"Let's go back to Zhang's question.

You should stick to the right entrepreneurial direction. There is no entrepreneurial model that can be proven forever and persisted all the way.

Almost all entrepreneurial successes are based on constantly summarizing experiences and lessons, and constantly adjusting their business models, management mechanisms, and profit models.

There is no such thing as a one-time solution for entrepreneurship.

I'm done, and I hope I can help you."

"Thank you, Mr. Xu, thank you very much." Zhao Liang said hurriedly.

After Xu Liang nodded, he turned his eyes and gave the painting tube in his hand to the tall and thin man who was closest.

The other party stood up with a face full of surprise.

"Hello, Mr. Xu, my name is Hu Guangxin, a sophomore majoring in financial engineering. I am your loyal fan. I have read all your investment cases. You are definitely the world's top financial genius."

"Thank you.

I didn't expect that a big man with social phobia like me would have fans."

After teasing himself.

"Student Hu, time is precious, and there are many students waiting behind. How about we talk about your problem first?"

Hu Guangxin nodded quickly, "I would like to ask, your financial investment has been very successful over the years, do you have any secret?"

"Secret?

Of course I have."

This sentence made the eyes of all the people studying finance around him light up.

But they were obviously too happy too early.

"My investment secret is based on intuition based on detailed data analysis.

When I invest, I usually ask the company to find all the information and financial data of the investment project as much as possible.

After I read it in detail, I will make an investment based on my own judgment.

My intuition is often very accurate, which is a kind of talent.

So my secret cannot be learned by everyone.

And what I want to tell you is that you should never believe in any investment secrets. There is no secret to investment.

Even the so-called value investment that is very popular now cannot guarantee that you will really make a profit.

For so many years, there is only one Buffett in the world, not without reason.

So, if you are not a financial professional, it is best not to touch investment.

Even professionals need to be very cautious.

Moreover, I always insist that there is no investment strategy in the world that guarantees profit and loss. If I have to talk about the method, it is data analysis.

Collect the financial data, operating data, etc. of the investment target as much as possible.

The more comprehensive the data you find and the more thorough the analysis, the greater the possibility of your investment success.

This is a methodology suitable for most investors.

I hope my answer can help you."

"Thank you, Mr. Xu."

After speaking, he handed the microphone to Xu Liang.

Swish.

This time, there was no need to shout, and countless people raised their arms.

Xu Liang took a few steps forward and handed the microphone to a girl who looked good.

"Mr. Xu, I am Wang Qian, a junior in the Department of Philosophy.

The question I want to ask is that many people now use you and entrepreneurs such as Bill Gates, Steve Jobs, and Larry Ellison to prove the use of reading.

Reading too many books will kill creativity.

What do you think about this?"

"Good question.

Because many successful first-generation entrepreneurs in our country have not read much, the "useless reading theory" is very popular in society now.

However, anyone who promotes the uselessness of reading is either stupid or bad.

Why do you say that?

China in the 1980s and 1990s was a rough era with scarce materials.

In that era, as long as you have a certain execution ability and are good at finding opportunities, you can succeed.

In Many peasant entrepreneurs were born in this era, such as Wanxiang's Lu Guanqiu, Xiyang Group's Zhou Furen, Lao Ganma Tao Huabi, etc.

But this is a specific event in a special historical period.

If you look at the data carefully, you will find that after entering the 21st century, almost all successful entrepreneurs have a college degree.

Sina, Sohu, NetEase, Hongmeng, Alibaba, Penguin, their founders all have undergraduate degrees, and even master's and doctoral degrees from prestigious universities.

Why?

Times have changed.

After nearly 20 years of development, China is no longer the era of material scarcity and success in everything.

Instead, it has become an era of material abundance, and people have begun to pursue quality of life and quality of life.

In this year In this era, if you only know how to work hard without thinking about the changes in the environment, you can't succeed.

To be absolute, if you don't study, you may not even know what the Internet is, how can you start a business?

Also, the example given by Wang just now is that I, Bill Gates, and Steve Jobs did not go to college.

This statement is correct and wrong.

The correct part is that we did not go to college. After I was admitted to CAFA, the total time for classes in four years was no more than one week.

Bill Gates and Steve Jobs both dropped out.

But first of all, we all got into college.

The reason why we didn't continue to study is because we all have our own careers.

In other words, we all started successful businesses, With the foundation for survival in society.

Whether to study or not is not of much help to us.

The knowledge we need cannot be given by the school.

It is better to save time and study by yourself in the later time according to actual needs.

In this way, combining theory with practice can make you learn more solidly.

So, you can not study, or even drop out, but the premise is that you already have your own business.

If you say: I just want to burn my boats and spend all my time to start a business.

I respect you as a man.

But I will not invest in you.

Because gambling-style entrepreneurship has almost no chance of success.

Unless your ancestral grave is on fire.

It is not good to emit green smoke, it is on fire. "

Listening to the laughter around him, Xu Liang continued with a smile.

"I believe that most ordinary people do not have this luck.

So for 99% of ordinary people, especially children from ordinary families in rural areas, studying and going to college is the only chance to change your destiny.

Let me give you another very simple example.

For all my companies, a bachelor's degree is the basic stepping stone.