My Age of Investment

“This is the growth rate of registered users of Hainei.com from January to October this year. Starting from August, our user growth rate is like a car driving at high speed that suddenly stepped on the brakes and began to slow down.

As of last month, the growth rate had declined for three consecutive months. "

Zhang Yong, as the CEO of a domestic holding group, is chairing a senior management meeting at the moment.

Xia Jingxing, the chairman who often absented himself from meetings, was a rare attendee. At this time, he was looking at several statistical charts projected on the wall with a serious look on his face.

The most eye-catching thing is the growth curve. An originally steep line suddenly becomes gentle halfway through. After reaching the peak, it gradually begins to go downhill.

Among them, the horizontal axis coordinate corresponding to the top of the mountain is August, and the corresponding vertical axis coordinate is the monthly growth rate of registered users of 1.67%.

Zhang Yong sat sideways, pointing at the charts and data on the wall with a laser pointer, turning his head back from time to time to glance at everyone, and said: "Through these pictures, everyone can clearly see that August is our first month." turning point.

Before August, Hainei.com was making vigorous progress, with monthly user growth exceeding five to six million. Last year's user growth remained above 10 million per month. .

However, in August this year, we only added 4 million new registered users, while in September this number dropped to 3.2 million, and in October, which was the lowest, only 2.6 million new users were added.

This is not a good phenomenon, and it means that the development of the overseas network has entered a bottleneck period. "

Momo Voice CEO and Group Vice President Lai Binqiang nodded in agreement: "It has changed from high-speed development to low-speed development. Last year, the domestic network added hundreds of millions of users, but this year I am afraid that it will only add 50 to 60 million users.

Specifically, in the second half of the year, this number will be even smaller, estimated to be less than 20 million. "

"I think this is a very normal phenomenon. It does not mean that Hainei.com is declining, but it means that the platform is maturing.

The total number of registered users of Hainei.com has reached 250 million, which is a very huge number.

After deduplication, there are at least 150 million real users.

According to statistics from the China Internet Network Information Center (NIC), on June 30 this year, the total number of Internet users in my country reached 253 million, surpassing the United States and ranking first in the world for the first time.

Now, it may be close to or exceed 300 million Internet users.

This means that Hainei.com covers at least half of all Internet users in China.

On this basis, it will be difficult to maintain the previous rapid growth.

No matter how fast, our user growth rate cannot be faster than the growth rate of Internet users. "

Haipay Vice President Tang Yang is very good at talking, and he immediately found the main reason for the stalled development of Hainei.com.

The others didn't speak, and silently turned their attention to the boss who was sitting at the head with the old god present.

Sensing everyone's caution and prudence, Xia Jingxing smiled and said with relief, "Tang Yang is right. Now that the development of Hainei.com has reached a peak, surpassing 300 million users, it may have to wait until next year or even the year after next.

There is no need to make any secret of this. We must discuss the issue in a pragmatic manner. "

Speaking of this, Xia Jingxing looked at Zhang Yong, "The Chinese market is so big. If Hainei.com does not enter overseas markets, its development will basically come to an end.

All that's left is to tinker with things, seize the time to realize them, and contribute part of the revenue and profits to the group. "

Zhang Yong nodded slightly. Xia Jingxing had had an in-depth discussion with him about the positioning of Hainei.com a year or two ago.

With penguins blocking the way, it is impossible to truly create a Chinese version of Facebook.

Today's Hainei.com is just a low-end version of Facebook, lacking some prospects and expectations.

In addition, Hainei.com's contribution to revenue and profits is secondary. The real main task is like an old hen laying eggs, hatching other businesses one after another.

Online games, Weibo, momo voice, Haipay... these businesses are all branches that grow along the social backbone of Hainei.com.

Now that the development of Hainei.com has encountered a bottleneck, continuing to serve as the backbone of social networking may limit the growth of the entire group.

As for how to replace the backbone, he and Xia Jingxing had comprehensive considerations and plans.

Xia Jingxing slowly said: "Old Zhang, please report and show the active users of Hainei.com."

Zhang Yong nodded and said hello, and then started playing the ppt file.

The number of monthly active users of Hainei.com has been slowly increasing to more than 100 million since the beginning of the year.

In August, after growth reached 120 million, growth stagnated, and then declined rapidly.

As of the end of October, monthly active users had dropped by 20 million, falling back to 100 million.

In other words, the decline in the last three months has wiped out the increase in the previous seven months.

In this regard, Zhang Yong explained: “The growth rate of registered users declined in August, and the number of monthly active users also declined for the first time in August.

After our internal investigation and analysis, it was due to the launch of Weibo that it attracted a large part of the traffic that originally belonged to the domestic network.

Now there are even some old users who no longer log in to Hainei.com and spend all day on Weibo. "

Hearing this, both Gao Lili and Shen Xinzi looked a little embarrassed.

Weibo was very successful, gaining 50 million registered users within three months of its launch.

But a big foundation for success is based on overseas network promotion and traffic diversion. valley

Nowadays, Hainei.com is losing a lot of blood, which means that all the blood has been lost to Weibo.

Zhang Yong looked at Gao and Shen with a smile and said: "Weibo is a wholly-owned subsidiary of Hainan Holding Group, and Hainan.com is also a wholly-owned subsidiary of the group.

The palms and backs of these hands are full of flesh. It is better to give the flesh to your own people than to have it taken away by outsiders.

I haven’t lost any weight anyway…

No, I have gained weight.

After removing duplicates, Weibo also reached another half of Chinese netizens that had never been reached by Hainei.com before.

Although the number is not high yet, it is still a good start.

Hainei.com currently only covers half of Chinese Internet users, but the powerful social matrix built by Hainei Holdings Group can cover 60%, 70% or even more of Internet users in the future. "

Hearing Zhang Yong's words of explanation, Gao Lili and Shen Xinyi immediately relaxed a lot.

As long as the group and other departments don't think they are sucking blood.

Although they are all a group, it is inevitable that some people will feel that their interests are being divided.

In response to these people's thoughts, Xia Jingxing also added a few words: "The emergence of platforms such as Weibo will definitely have a certain impact on SNS websites such as Hainei.com.

It is better to revolutionize yourself than to be revolutionized by others.

Facebook and Twitter get along quite well, and both have found their own differentiated development paths.

Hainei.com can learn from Facebook next. A certain degree of loss of active users is allowed, but our basic base must be maintained.

At this stage, Weibo cannot represent Hainei.com, which is still our first business.

Everyone should pay more attention to this matter after coming down, and don’t think that you favor one thing over another. This is a major strategy of the group! All must obey unconditionally.

I don’t want to see any hindrance or nonsense happening internally. If anyone has an opinion or doesn’t understand, come down and talk to me.

If anyone can persuade me, I will change my strategy.

If no one can persuade me or don't come to me, then everyone must obey orders! "

Seeing Xia Jingxing's serious expression, all the executives felt a chill in their hearts, and they all nodded to express their understanding.

Zhang Yong was thinking about Xia Jingxing's deep meaning.

Although Hainei.com may become an outcast in the future, it must hold on for now.

Continue until a new social backbone emerges.

Weibo cannot assume the important role of the backbone of social networking now or in the future.

Thinking of this, Zhang Yong talked about Zhang Dalong who was far away in Yangcheng.

"Zhang Dalong is now leading the team to develop domestic mailboxes, and this new product will be launched soon.

I plan to let several subsidiaries such as Hainei.com and Weibo work together to promote it. "

Xia Jingxing nodded and said: "Okay! Although this is a new project, email is still very important and we must participate.

Relying on the two major social platforms, our email address still has certain advantages.

You ask Zhang Dalong to do a good job, and just ask for anything you need! "

In fact, it is a bit late to launch the overseas holding group's own mailbox only now.

This thing is important even if it is important, and it is not important even if it is not important.

But as an Internet giant, who doesn’t have an email? This is standard equipment from major manufacturers.

Even Ahri has her own email address, although most people don't know it.

Although the golden development period of e-mail has been missed, we still need to solve the problem of "nothing" first. As for whether the development is good or bad, that is another matter.

Do it first and then talk!

And this is also a training opportunity that he and Zhang Yong discussed to provide Zhang Dalong's team.

Although they have now registered and purchased all WeChat's trademarks, domain names, etc., and have made corresponding preparations, it is not yet time to officially launch WeChat.

Take the 3G network license as an example. It will take two months before it is issued. Currently, there are only two new smartphones, Fuxing FX1 and FX2, on sale in large quantities in China. The cumulative sales are only a few million units, far from that. form scale.

Exposing ambitions and strategic goals too early would be looking down on Pony's ability to replicate products.

And judging from the experience on Weibo, Xiaoma is currently paying extremely close attention to every move of Haihai Holdings.

Therefore, we still have to build walls high, accumulate food widely, and slowly become king.

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