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Governor Ma did not immediately give Xia Jingxing a definite answer, whether he supported the development of new energy vehicles or not.

His answer to Xia Jingxing was that he needed to discuss it with other people in the team before making a decision.

Xia Jingxing also expressed his understanding of this. After all, Wuling Motors is very important to the city of Liucheng and equally important to Guizhou Province. It is impossible to decide whether to invest in it just by patting your head.

After Xia Jingxing drove to the hotel where Liucheng had arranged to stay, he had lunch with a large group of people including Governor Ma, the prefect of Liucheng, and Wuling's management.

In the afternoon, Xia Jingxing proposed that he wanted to visit Wuling Motors' factory.

Governor Ma and Magistrate Liucheng agreed happily, and at the same time they did not accompany him any more, because they had already seen that although Xia Jingxing was young, he was not very particular about ostentation, and he really came here to inspect Wuling in a low-key manner. I don’t want to make too much fanfare about the idea of ​​a car.

Governor Ma also quickly realized that he seemed to have run an errand. What if Xia Jingxing's visit to Liucheng to inspect Wuling Motors made too much noise and was seen and intercepted by other brother provinces?

This is not a rare thing. Nowadays, investment promotion is also very involved.

Therefore, the task of accompanying Xia Jingxing to visit the factory in the afternoon fell to Shen Yang, general manager of SAIC-GM-Wuling Company, and He Shiji, chairman of Liucheng-Wuling Group.

Although both companies have the word Wuling in their names, they represent different companies.

SAIC-GM-Wuling is a joint venture that produces and manufactures Wuling Motors, while Liucheng-Wuling Group is a minority shareholder of the former and a supplier of various parts including engines to Wuling Motors.

It is equivalent to the original Wuling Group being split into two. The vehicle assembly and manufacturing business became a joint venture. The old Wuling Group was weakened and turned into a company engaged in auto parts. It also also made some patrol cars, sightseeing cars, and swing cars. Non-mainstream automobile business such as stall cars.

However, Liucheng Wuling Group is supervised and controlled by the Guangxi Provincial Government-owned Assets Supervision and Administration Commission. It is an authentic local government-owned enterprise. In the future, it will be renamed Guizhou Automobile Group and merged into the top 500 manufacturing industries in China. It is also an automobile with considerable industrial strength. Supply chain enterprises.

At the same time, the Wuling automobile brand is still in the hands of the Liucheng-Wuling Group, and SAIC-GM-Wuling has only obtained the authorization to use the brand.

After arriving at the factory, Xia Jingxing put on a safety helmet, followed two business executives into the modern factory building, and began to visit the automobile manufacturing assembly line.

Shenyang side roadside introduction: "Wuling Motors now has two major production bases in Liucheng and Daocheng, one in the south and one in the north. They can each cover half of China, and the supply chain management is more efficient.

The Liucheng headquarters where we are now has just completed the second phase of the expansion project. The park covers a total area of ​​892,000 square meters and has three major manufacturing plants: eastern, western and engine.

Among them, the east and west factories have modern production workshops focusing on stamping, bodywork, painting, and final assembly, and fully implement General Motors' global manufacturing management system..."

Xia Jingxing walked and listened, nodding from time to time.

GM's investment has indeed brought great changes to Wuling Motors, especially in the automobile manufacturing management system and technical standards.

Although these things are nothing new in the United States, they still have some advanced management methods after traveling across the ocean to China.

"Last year, when the entire mini-car market saw a sharp decline in sales, Wuling Motors' sales bucked the trend and rose. The total domestic annual sales reached 647,296 units, an increase of 17.9% compared with 2007. It ranked first in the domestic mini-car market for the third consecutive year. Car company sales champion.

This sales performance of the Wuling brand accounted for 60% of the nearly 1.1 million vehicles sold by GM in China last year, and also helped GM lead other multinational automakers for the fourth consecutive year.

Among them, the Wuling Zhiguang, the first mini commercial vehicle designed and developed independently by us, exceeded 400,000 units in production and sales in 2008. It is the single platform model with the fastest growth in the Chinese auto market and the largest domestic sales volume.

Wuling Rongguang was launched in the middle of last year and has already achieved sales of more than 10,000 units in a single month. "

…

Xia Jingxing asked curiously: "Where is Wuling Hongguang?"

Shen Yang smiled and said, "This car is still under development and will not be launched until next year." Gu Yi

Xia Jingxing was a little disappointed that the legendary car that sold one in six seconds would not make its debut until next year. He had originally planned to take it for a test drive.

If the test drive experience is good, take one back to Shanghai and take it for a spin on the Bund. It has a temperament that will definitely rival those crappy supercars on the street.

Later, if the media or passers-by accidentally photographed the gossip about "Mr.

In the future, after the autonomous driving business is put on the road, Wuling Hongguang can also be modified into a test car, making the name of the sacred car more deeply rooted in the hearts of the people.

As an Internet celebrity-level domestic car brand that is very popular among young people, Wuling is sometimes too low-key and is not as good at marketing as those vulgar fans.

Nowadays, Honor mobile phones have begun to plan to enter the market of college students and young people. In the future, Wuling will strive to be the first car for young people.

Just when Xia Jingxing was imagining Wuling Hongguang's glorious moment in the future, Shen Yang spoke again, "Mr. Xia, do you feel that Wuling's car brand positioning is too low-end?"

Xia Jingxing first shook his head, then nodded, and said: "Objectively speaking, Wuling's brand positioning is indeed low-end, but this does not prevent it from becoming a respected and loved domestic car brand."

This was the first time Shenyang heard a rich man commenting on Wuling Motors like this. He looked at Xia Jingxing with a surprised expression. Could it be a business compliment?

But then he thought about it, as Xia Jingxing was the richest man in Asia, there was no need to flatter him, the general manager of a small factory.

He Shiji, who was standing aside, said: "Mr.

In their eyes, Wuling is not a car company, only slightly better than a motorcycle company. "

Xia Jingxing smiled disdainfully, "They know nothing. The strategy of surrounding rural areas and cities is still applicable in China. "

Shen Yang and He Shiji looked at each other, both interested, and wanted to hear Xia Jingxing's opinions.

Xia Jingxing smiled and said: "Cars are just like mobile phones, the more they are sold, the more users they will have.

It will be great if the user base expands. The ecology of the car-machine system, autonomous driving data collection, etc. will have more advantages than other car manufacturers. "

Xia Jingxing didn't say anything yet. After car sales surge, the supply chain of batteries, motors, chips, etc. will also follow suit.

It doesn't matter if you make less money in the vehicle business, the key is that the shipment volume must be large enough.

Fuxing Industrial Group focuses on terminal equipment with one hand and the industrial chain with the other. The two businesses can provide mutual support and profit feedback.

Shen Yang said with a smile: "Mr. Xia, do you regard automobiles as the Internet industry?"

"The future development trend of automobiles is continuous intelligence, which can be regarded as technology companies. Whoever masters new technical standards and underlying architecture will be the new automobile king."

Speaking of this, Xia Jingxing suddenly thought very far. If Wuling sells 1 million new energy vehicles a year, it means that there are 1 million more users of the Hongmeng vehicle system.

Whether it's the Internet or operating systems, how can we do it without users and market share?

Although Wuling is cheap and seems to be unpopular, it cannot stand up to its sales. It is very suitable as a marketer for Hongmeng Automotive Systems, CATL, Fuxing Semiconductor and other companies.

Shanzhai smartphones have helped Android fight against the arrogant Wisdom Fruit and iOS systems. The combination of Wuling + Hongmeng vehicle systems is also a sharp sword that can open up the era of new energy vehicles.

Of course, there is a long way to go to transform Wuling into a new energy vehicle manufacturer and continue its sales miracle in the fuel vehicle era, and it will take a lot of effort.

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