My Age of Investment

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A white plane landed steadily at Liucheng Bailian Airport. As soon as Xia Jingxing got off the plane, he was surrounded by a warm welcoming team before he even walked out of the airport.

A large group of people including the governor of Gui Province, the prefect of Liucheng, and Wuling Group executives came to greet him in person. Xia Jingxing was a little flattered, but at the same time he felt that it was too high-profile.

He came to Liucheng this time just to pay a first visit to Tesla's old enemy, a strong contender for the global electric vehicle sales championship, China's legendary car Wuling Group, and to test the attitude of the Guizhou Provincial Government-owned Resources Management Committee, the small shareholder behind it.

The situation of SAIC-GM-Wuling Motors is somewhat complicated. The three forces of Modu Auto, GM, and Liucheng-Wuling (Guangxi Provincial Government-owned Assets Supervision and Administration Commission) are intertwined, and each has its own demands.

Among them, Modu Automobile is the controlling shareholder holding 50.1% of the shares. Their attitude towards selling the company is particularly critical, and Xia Jingxing plans to deal with it later.

With his good relationship with Magic City and the demonstration of Huaxin International's solutions, there won't be much of a problem in settling Magic City.

But there is also a problem, where to put investments and taxes?

After all, Huaxin International has not moved out of the capital city, the meat is still rotten in the pot, and it has signed an investment memorandum worth 10 billion US dollars with the capital city government.

Wuling is in a bit of trouble. Liucheng is definitely not willing to move it to Shanghai, and Shanghai is definitely not willing to hand over its economic growth engine to others.

Xia Jingxing hoped to have a talk with Liucheng first, find out Liucheng's specific demands, and then prescribe the right medicine, taking into account the feelings of the Magic City, and come up with a plan that has the best of both worlds.

As for General Motors, which holds 34% of the shares, it is currently in bankruptcy. It has received US$50 billion in bailout funds from the US government, so the money should be able to settle the matter.

After a while of greetings with the welcoming team, Xia Jingxing, as a super wealthy businessman who came to inspect investment, was arranged to ride in the same car as Governor Ma.

Sitting in the car, Xia Jingxing did not look at the city scenery outside the window, but chatted with Governor Ma about the development of Guizhou Province.

Governor Ma is relatively young. He is a feudal official at only fifty-five years old. He seems to have a promising future, and he is also very easy-going and talkative.

Governor Ma was mainly talking along the way, while Xia Jingxing quietly played the role of listener.

"Mr. Xia, since the founding of the People's Republic of China, you are the largest entrepreneur who has come to Guangxi Province for inspection.

They all say that you are Li Huangtai from the Mainland, but I don’t think so. "

Xia Jingxing was startled.

Governor Ma laughed, "I think you have more vision than him. He didn't have such high achievements as you when he was in his twenties, and he didn't have the courage to invest in a poor place like ours."

"You're right, Guangxi Province still lacks development. Ten years of development in the western region has only laid a certain foundation, and it has not yet ushered in the moment of real large-scale industrial explosion.

As the largest industrial city in Guangxi Province, Liucheng has the Wuling automobile brand that is well-known throughout the country and exported overseas. It has always been the envy of my hometown, Chengdu. "

Governor Ma laughed loudly. Who doesn’t want others to praise their hometown?

At the same time, as a native of Guangxi Province and a pastor, he always hopes that his hometown can develop well.

That's why when he heard about Xia Jingxing's inspection, he came to the airport to greet him with the dignity of a governor. He finally came to the God of Wealth, but he couldn't let him go.

“Wuling is Liucheng’s city card, and the automobile industry is also an industry we focus on building with the efforts of the entire province.

In order to obtain joint venture opportunities, we transferred 75.9% of our shares to Modu Automobile for free.

It is precisely because of these concessions and sacrifices that many people did not understand at the beginning that Wuling is what it is today. "

Xia Jingxing knew about this past incident. Wuling's predecessor was the Liucheng Power Machinery Factory under the First Five-Year Plan. It built many tractors in the 1960s and 1970s, and later became one of the eight largest tractor factories in the country. This was Wuling's first glory.

After the reopening, tractors were unsaleable, and the factory began to transform into the production of sewing machines and looms (the production of masks was only a traditional craft). However, the operation was very bleak. When it was about to go bankrupt, the whole factory frugally bought a Mitsubishi L100 mini car and started to Test the waters of microcars.

Later, Mitsubishi's technology was introduced and Wuling Motors was formally established. In 1998, its production and sales ranked first in the country's mini-car industry.

But the good times did not last long. Due to the low technical threshold of micro-cars, the whole country is working hard to develop them.

Seeing that it was about to go back to the old path of tractors, the Liucheng government decided to introduce foreign investment, learn from foreign advanced technology and management experience, and provide Wuling with new vitality.

Gu Yu

At that time, General Motors of the United States was in the process of "channel sinking" and planning the development of small cars, so it took a fancy to Wuling.

Although both parties had joint venture intentions, my country's regulations at the time were that "a foreign company can only cooperate with two domestic enterprises at most."

At that time, GM had already cooperated with two Chinese companies, Moqi and Jinbei, and there was no quota for Wuling.

Just when everyone thought Wuling's joint venture plan was going to go to waste, Liucheng and the Gui provincial government made a decision that no one expected: Liucheng Wuling transferred 75.9% of its shares to Modu Automobile Group for free and established SAIC-Wuling Motors. Co., Ltd.

After paying a huge price, Wuling became a holding subsidiary of Modu Automobile, and then the road to joint ventures was completely opened.

After increasing their investment in GM and expanding their shares by 34%, the shareholdings of Modu Automobile and Wuling Group dropped to 50.1% and 15.9% respectively.

Of course, Wuling made such a big sacrifice and also put forward a condition: the factory must stay in Liucheng.

This is a very real condition that allowed Wuling to successfully complete its transformation once again and not be lost in the turbulent beginning of this century.

This is what Xia Jingxing is worried about. It is impossible for all automobile factories to be set up in Liucheng. There are huge constraints, such as geography, city size, attraction to talents, etc.

"Governor Ma, what do you think of new energy vehicles?"

Xia Jingxing planned to test Governor Ma's background. If the other party did not support the development of new energy vehicles or even rejected them, then he would have no choice but to give up on Wuling with regret.

"I don't know much about new energy vehicles. I only know that you seem to control an American electric vehicle company called Tesla.

The price is very expensive, one car is worth dozens of Wulings. "

Xia Jingxing smiled. It was rare to see such a frank public servant. Although he didn't understand, he didn't pretend to understand.

"Tesla is positioned as a high-end electric vehicle, but in order to achieve profitability, the scale of production and sales must be increased, which requires that the price must be lowered, and will further drop to 200,000 to 300,000 yuan in the future."

Governor Ma smiled and said: "The price is not cheap anymore, and the brand positioning is equivalent to luxury brands such as BMW and Mercedes-Benz."

Xia Jingxing nodded lightly and added: "This happens to be an opportunity for domestically produced cars. Our country's per capita income is not as good as that of the United States, and we cannot absorb so many mid- to high-end electric cars.

But our country can focus on mid- to low-end electric vehicles, and quantitative changes will lead to qualitative changes.

And this is also the only opportunity for Chinese automobiles to rise and overtake the established automobile industry powers with new technologies. "

After Governor Ma pondered for a moment, he said, "Do you want to build Wuling into an electric vehicle brand?"

"right!"

Governor Ma frowned slightly, but soon after Xia Jingxing's next words, his brows gradually relaxed.

“I know it is not easy for a mature fuel vehicle manufacturer to give up its existing market and technology.

Therefore, the transformation can be carried out in multiple steps, and Wuling will not be required to immediately stop the production and sale of fuel vehicles.

It is enough for Fuxing Auto to complete the early technology and market exploration. "

Governor Ma smiled faintly and said, "I understand, you are interested in Wuling Motors' car-making qualifications, right?"

"That's not entirely true. We are actually interested in Wuling's brand that is deeply rooted in the lower market."

Governor Ma smiled and said nothing. He was seriously considering whether introducing such an automobile manufacturer and super investor who "only focuses on creating new energy" would be good or bad for Wuling, Liucheng, and Guizhou Province.

“Wuling transformed from a machinery factory to a tractor factory, from a tractor factory to a mini car manufacturer, and then to a joint venture automobile manufacturer. In all three transformations, it chose the right direction.

Now it once again stands at the crossroads of destiny. Whether it chooses the right direction or not will determine its rise and fall in the next few decades. "

Seeing that Xia Jingxing was so confident and put psychological pressure on a governor like him, Governor Ma looked at him in surprise and said calmly: "What if the choice is wrong? What consequences do you think it will have on the city?"

Xia Jingxing did not answer the question, but said confidently: "I know Wuling has always wanted to enter the passenger car market, and now there is a good opportunity in front of me!"

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