My Age of Investment

Like Zhang Yong, Lin Bing is also the number one figure in a large group besides Xia Jingxing.

Seeing Zhang Yong being so polite, Lin Bing smiled all over his face and replied very politely, "Mr. Zhang was very complimentary, we are just closer to mobile users.

Okay, let’s start today by showing you the sales data of Fuxing mobile phones and Honor mobile phones in the Chinese market.

Up to now, Fuxing Mobile has launched three generations of products, with a total sales volume of 8.2 million units in the Chinese market, accounting for approximately 18% of the annual cumulative sales. "

"So low?" Gao Lili blurted out, "I thought it could account for 20 to 30% of global sales."

Lin Bing shook his head, "The earliest FX1 indeed accounted for more than 20% or even 30% of global sales, competing with the US market without falling behind.

However, as Fuxing Mobile develops more national markets, the total sales of mobile phones are increasing, but the proportion of global sales in the US market and the Chinese market is declining.

At present, the latest model of Fuxing FX2 alone accounts for only 15% of global sales in the Chinese market.

High-end smartphones are still a bit expensive for people in developing countries like us.

Ordinary urban white-collar workers need to spend two to three months' salary to buy the latest Fuxing mobile phone.

For China, which has hundreds of millions of mobile phone users, price is the biggest factor preventing sales from growing rapidly.

When the price of smartphones dropped, we did see what is called the "Chinese Miracle" in terms of sales.

Zhaojiang, could you please introduce the sales of Honor mobile phones? "

Zhu Zhaojiang first nodded to Lin Bing, then nodded to the surrounding domestic holding executives, and then introduced: "Honor A1 was launched on November 11 last year, and was simultaneously put on the shelves of Fuxing Mall and Jingxi Mall. Also participated in Ali’s first “Double Eleven Shopping Festival”.

In just one week of pre-sale on major online e-commerce platforms, sales exceeded 1 million units, breaking the first-week sales record of domestic smartphones previously set by Fuxing Mobile.

Later, we jointly launched the "Smartphones on Campus" campaign with Hainei.com and China Mobile, and launched a "zero-yuan purchase" for 20 million college students across the country. The Honor A1 was snapped up by countless college students..."

Xia Jingxing listened with a smile on his face. The Honor phone had placed a lot of expectations on him, and he very much hoped that this phone would squeeze out the potential of the huge domestic smartphone market.

In order to make the name of Honor mobile phone a hit, all domestic resources of Fuxing Industry and even himself were mobilized.

Jingxi Mall and Taobao issued a large number of coupons for purchasing mobile phones. Since the coupons can easily cost hundreds of yuan, they attracted a large number of price-sensitive users.

China Mobile has launched a variety of contract phone solutions in order to promote its own TD communication standard and significantly reduce profits.

Student users only need to apply for a mobile 3G phone card bundled with the Honor A1 mobile phone, and then they can take home the smartphone they have longed for.

The phone bill package of 88 yuan per month has been deducted for three consecutive years. For the first time, students have experienced the joy of spending ahead of schedule.

Although the phone bill is almost as much as half a week's living expenses for an average student, as soon as you take out a large-screen smartphone in front of someone, you can immediately get the envious looks of countless passers-by, which makes many young people feel that it is worth it.

And there aren’t too many people who despise mobile phones at the moment. In addition to being shorter than Fuxing phones, Honor phones have functions and technology that instantly beat almost all feature phones and semi-smart phones on the market.

You can browse Weibo on your mobile phone!

You can watch movies, TV series, variety shows and sports programs on Tudou on your mobile phone!

The large screen can capture every detail in the educational film, and no matter how picky you are, you won’t be able to find faults!

The Kugou music player that comes with the Honor phone allows you to listen to trendy songs by Huanzi and Xu Song anytime and anywhere. The phone also comes with a wealth of mobile applications such as Haihai and 91 Assistant, which are enough for students to play for three days. I don’t feel bored anymore at night.

Cheap, fun and cool, and paid in installments, Honor mobile phones have instantly captured the psychology of contemporary college students who love electronic products but are cash-strapped.

Because of the launch of Honor A1, Xia Jingxing's popularity and reputation among Chinese college students have suddenly risen several notches. Every young person who uses a smartphone has to say "Mr. There is a huge contrast in word-of-mouth among the group.

Elementary and middle school students are ignorant. Because they often get kicked out of the server when playing online games owned by Domestic Games, they often scold Xia Jingxing.

The game props were too expensive, so I still scolded Xia Jingxing.

The introduction of the anti-addiction system has led to even greater criticism.

…

Zhu Zhaojiang said with a smile: "In fact, Meizu was the first to launch a 2,000 yuan smartphone. The M88GB and 16GB versions were launched at 2,399 yuan and 2,880 yuan respectively, and later dropped to 1,999 yuan and 2,499 yuan respectively.

However, compared with the Honor A1, which is developed based on the mature technology of Fuxing Mobile, the Meizu M8 still has many loopholes and imperfections. In comparison, users are more willing to choose the Honor A1.

Moreover, our 16GB version of the phone is a bit cheaper, selling for only RMB 228. The price was later reduced to the same price, only RMB 1,999.

But Meizu doesn’t have as many resources as we do.

E-commerce platforms such as Ali and Jingxi, as well as China Mobile, all spent real money for this event.

Overseas Holdings also purchased 100,000 mobile phones and distributed them to users for free as rewards for various websites and games.

Relying on these advantages, Honor mobile phones have achieved sales of 4.15 million units in less than two months after they went on sale.

But what is more regrettable is that I did not complete the military order I made. "

Speaking of this, Zhu Zhaojiang looked at Xia Jingxing cautiously and found that the latter was also looking at him, and he felt a little embarrassed.

Xia Jingxing had no choice but to stand up and resolve the embarrassment, saying: "I set the sales volume of 5 million units to motivate you. Originally, I thought a sales volume of two to three million units would be enough.

The sales time of Honor A1 in 2009 was too short. Let’s look at this year and strive to achieve 10 million sales.

This mobile phone is our divine product to further open up the domestic smartphone market. It has sacrificed a lot of profits, but as long as the sales volume increases and the brand is established at the same time, everything will be worth it. "

Zhu Zhaojiang nodded in agreement and then said no more.

Xia Jingxing turned his gaze to Gao Lili and said, "Now do you know what the crux is?"

"Domestic shipments of smartphones have limited the development of WeChat, making it impossible to take off in a short period of time and establish a size advantage over Penguin imitation products?"

Gao Lili murmured to herself, then hit her head again, "I was reckless. It seems that we cannot launch WeChat too early."

Xia Jingxing laughed loudly, "So, launching WeChat must take many factors into consideration.

Nowadays, Fuxing mobile phone plus Honor mobile phone, plus Meizu and Smartphone, which has just entered the Chinese market, all new smartphones in the country are added together, and the sales volume may be less than 15 million units.

Compared with the number of 384 million Internet users, it accounts for less than 4%.

Compared with QQ, which is known as "one billion registered users", that is a drop in the ocean.

Of course, the number of registered users of QQ is very large. After all the water is squeezed out, there will be about 300 million users with duplicate removal, or even 350 million.

In October last year, the number of people online at the same time on QQ exceeded 80 million, and it should soon exceed the 100 million number of people online at the same time.

The strength of our opponents is obvious to all, so we must be cautious and cautious.

There is only one chance to shoot, so it is very precious.

If he misses this shot, he may not get a chance to bite off a piece of penguin meat for ten years or even longer. "

After hearing Xia Jingxing's words, not only the executives of Domestic Holdings, but also the executives of Fuxing Industry lowered their heads and began to think deeply.

Overseas Holdings and Fuxing Industry have always maintained good cooperation, and they even use the same office. Fuxing Industry executives are also happy to see the success of Overseas Holding's dominance of China's Internet, because they will also benefit from it.

If Penguin were to dominate, Fuxing Industries, as a direct descendant of Xia Jingxing, would definitely not have a good life, and they would not be able to use the Internet to market and promote their own products.

“This year, domestic mobile phone manufacturers such as Juhua Factory, ZTE, Conscience, and Coolpad will launch smartphones based on the Android system, while foreign manufacturers such as Motorola, Samsung, and LG will launch smartphones based on Windows Mobile, Android, and even e.

HTC has confirmed that this Yizhou company has embraced Google and will launch its first smartphone equipped with the e1.0 system this year.

In addition, Nokia clings to the Symbian system and continues to develop new smartphones to compete with the global smartphone wave.

This year's smartphone market will become very lively, with a hundred flowers blooming. "

Speaking of this, Xia Jingxing glanced at Zhang Yong and said: "In this unprecedented battle between smartphones and systems, China, which has completed 3G network coverage, will also see a rapid growth in smartphone users.

In the past two and a half years, there have been less than 15 million smartphone users in China.

But by the end of this year, this number will become 50 million.

The number of QQ users is at least 300 million. This digital gap is very difficult to fill.

Some people may say that QQ is for socializing with strangers, while WeChat is for socializing with acquaintances. Why can’t QQ and WeChat coexist?

When we develop ours, there is no need to treat the number of users matching QQ as a product life and death line.

But this understanding is wrong. Let’s not talk about the long-term threat of QQ. Let’s take the mobile instant messaging product launched by Penguin to imitate us. It can introduce a large number of QQ users and transfer the social relationship chain behind each user.

When a large group of friends use Penguin's instant messaging products together, the user stickiness is much higher than when a single user uses our WeChat.

Fortunately, we also have an overseas network, which is a platform based on acquaintance social networking.

Although the number of monthly active users of Hainei.com has declined in the past year or so, the social relationship chain that each user has spent several years forming is not fake.

To promote WeChat, we need to dig out all the treasures hidden in the domestic network.

Of course, the mobile phone address book import can also directly import most of a user's offline relatives and friends, but it will undoubtedly be better if the social relationship chain accumulated by Hainei.com is added. "

After hearing what Xia Jingxing said, Zhang Dalong was enlightened and understood Xia Jingxing.

Different heights naturally lead to different perspectives on problems.

“Mr.

"No, you don't understand yet."

Xia Jingxing shook his head slightly, Zhang Dalong's understanding was still superficial.

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