My Age of Investment
Three hundred and sixteen, the war is coming
Facebook’s CFO, Owen, secretly arrived at Microsoft’s headquarters in Redmond, next to Seattle, with a business negotiation team composed of key personnel from the company’s legal, financial and other functional departments.
They and the negotiating team sent by MSN's search department conducted detailed negotiations for up to two weeks, and reached a series of agreements on the cooperation between the two parties.
First, MSN Search, a subsidiary of Microsoft, will become the exclusive search engine partner of Facebook and YouTube.
The two major websites will conduct a series of technical docking with MSN. In addition to providing content indexing for MSN search, MSN search will be embedded into the two major websites, and the social traffic of the two major websites will be diverted to MSN, so that the latter can be converted into search. flow.
Second, MSN Search and Facebook and YouTube have reached a $300 million advertising intent contract. Under the condition that traffic and some other conditions are met, Microsoft will pay at least $300 million in advertising to Facebook and YouTube in the next three years. ;
$300 million is not a final figure, it only represents the basic guarantee of cooperation.
Third, the agreement is exclusive and the cooperation period is three years, from the second quarter of 2005 to the end of the first quarter of 2008.
After the three-year cooperation expires, Microsoft also enjoys the priority to renew the contract under the same conditions.
In addition to these three articles, there are many details and subsidiary clauses, which are very detailed.
After the two teams negotiated, Xia Jingxing flew to Seattle and attended the press conference of the strategic cooperation between the two parties.
Xia Jingxing originally wanted to keep a low profile, but the old man Gates insisted on holding a grand press conference.
The old man has a very good abacus. On the one hand, he wants to use this incident to officially announce the strong march of MSN search, and on the other hand, he also wants to tie Facebook and YouTube firmly to Microsoft's chariot and label it as Microsoft.
Xia Jingxing saw that the old man Gates had a firm mind and did not shirk much, so he readily agreed. Anyway, he didn't need to spend money on Facebook, and Microsoft took care of it all.
…………
…………
In the most luxurious hotel lobby in Seattle, Xia Jingxing sat on the stage in the face of countless flashes and signed the contract.
The media reporters were in the audience, holding cameras, and kept capturing the wonderful moments.
By this time,
Many media talents come back to it.
It turned out that Microsoft did not intend to acquire Facebook, but just reached a strategic cooperation.
This made many media people particularly disappointed. How could this news be shocked by the tens of billions of dollars in mergers and acquisitions.
However, the cooperation amount of 300 million US dollars is not a small amount. It is also a must to make a big book, a big book, and a big blow. Otherwise, how can it be a good meal?
After the signing ceremony, Xia Jingxing and Gates sat on the stage and accepted another round of Q\u0026A with reporters.
The reporter asked: "Mr. Gates, is Microsoft planning to enter the field of search engines in a big way?"
Gates replied: "Yes, the cooperation with Facebook and YouTube is just the beginning. Next, more partners will join the cooperation with MSN Search."
The reporter asked again: "Facebook and YouTube are just two startups. Is it too risky for Microsoft to offer a $300 million contract?"
Gates smiled and replied: "Time will prove everything, please wait and see."
The reporter continued to ask Gates how he viewed the competition with Yahoo and Google.
The old man's answer was very gentlemanly, and it was also in line with the "tolerant elders" character set for the public, saying that everything was to make the industry more prosperous and promote the progress of the industry.
Then, the reporter asked a few more questions, all of which were avoided by the well-tested Gates with various fancy techniques.
When the reporters saw that the old man Gates could not do the routine, they put their idea on the surprisingly young Xia Jingxing.
There is no truth in the old fox's mouth. This young Chinese must have language flaws that can be exploited, right?
The reporter asked: "Why did Facebook choose to cooperate with Microsoft instead of Google and Yahoo? Is it because these two companies have a competitive relationship with Facebook?"
The reporter revealed the truth in one sentence, but Xia Jingxing would not be led by the other party's nose, so he began to talk to Zuo about him.
"Mr. Gates is a wise entrepreneur. We believe that cooperation with Microsoft can bring more possibilities to Facebook and YouTube..."
The reporter asked again: "Daren, you and Jerry Yang are both Chinese entrepreneurs, why don't you give priority to partners of the same race as you?"
This question was a bit sharp, but Xia Jingxing couldn't help it, he replied: "Jerry and I are very good friends, but personal friendship and company affairs should not be confused.
If I disregard the interests of the company just because of my personal friendship, it shows that I am not a qualified CEO and also harms the interests of other shareholders. "
The reporter continued to hold on to it, "Does this mean that choosing to cooperate with Microsoft is more beneficial to Facebook than cooperation with Yahoo? Is this because Microsoft has a higher market value and Mr. Gates is more famous?"
Being questioned by this reporter all the time, and the other party's questions were all malicious, Xia Jingxing also replied to the other party.
"When you ask this sentence, maybe you should think about why I am sitting here today."
The audience burst into laughter, the reporter blushed and wanted to ask questions, but Xia Jingxing directly skipped it, "Next one!"
The other reporters asked a few more questions, because they had learned from the past, so they restrained a lot, and Xia Jingxing also responded very cooperatively.
After the press conference, news reports came out quickly.
"Gates gave $300 million to a company that never made a profit\
,""Microsoft, Facebook allies, Yahoo and Google are in danger\
,""The counterattack from Facebook, Yahoo, Google regret entering social".
...
Although Gates and Xia Jingxing played Tai Chi in various ways, the impact of the cooperation between the two companies and the considerations for the cooperation cannot be concealed from the discerning person.
Many reports have clearly analyzed Microsoft's ambitions for search engines, as well as the grievances between Facebook, Yahoo, and Google.
…………
…………
Microsoft and Facebook have reached a strategic cooperation, which is also a few joys and sorrows.
Page was very angry at this news, and felt that Google was targeted, and the initiator was Facebook, which he despised.
After calming down, Page carefully analyzed the adverse effects on Google after Microsoft and Facebook reached a cooperation.
So at his instigation, Marisa asked Christina to go to a beauty SPA together.
And Yang Jieyuan also invited Xia Jingxing to play golf together.
Both parties have the same goal, wanting to pry Facebook over and join their own camp.
Facebook and YouTube each have tens of millions of users, and the users of their websites are not short-lived. No matter which search engine company these traffic flows to, they can increase a part of their market share.
But Xia Jingxing is impossible to cooperate with Yahoo and Google, and the contract with Microsoft has already been signed, and the liquidated damages are even more expensive.
In the end, Yahoo and Google all came back in vain.
A few days later, Google announced that it had reached a three-year, $100 million advertising contract with Juyou.com.
After the relevant cooperation agreement was disclosed, it was almost a replica of the cooperation between Microsoft and Facebook.
Yahoo announced that it had acquired the photo social networking site F Society for $10 million, and told the media that it would integrate its resources with Flickr to create a new social networking platform.
Google and Yahoo are making frequent moves, one more high-profile than the other.
The media were extremely excited, thinking that there was a good show to watch this time.
The battle is coming!
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