My Age of Investment

The auto show in Santa Clara County is coming as scheduled, and Tesla attaches great importance to this auto show because it is the first public appearance of their new car company.

After three years of development, the current vehicle has also been built, whether it is a mule or a horse, it is time to pull it out.

To this end, Tesla took out four of the remaining eight Roadster sports cars, two black and two red, and sent them to the booth of the exhibition as a show car for the audience and reporters who came to visit the auto show to contact and test ride. ,Photograph.

It's not that they didn't want to take out more, but that Eberhard and Tarpenning were worried that something might go wrong during the transportation, and they were wiped out.

Two days ago, Xia Jingxing drove all eight cars out at once, which was enough to make them feel distressed and trembling.

Fortunately, there were no accidents and the car was intact, otherwise I'm afraid I'd have nothing to do with Xia Jingxing.

At the booth, the four Tesla Roadsters were all covered by black cloth curtains, which were tightly concealed.

At this time, the audience has not yet entered, and the passing staff are very curious about what the car covered under the cloth looks like.

Judging by the profile and height, it should be a sports car.

The logo on the booth is also very eye-catching, like a hammer.

The staff thought about it for a long time, but they didn't remember which car brand it was.

Maybe it's an unknown sports car workshop in Europe! The staff thought so.

Xia Jingxing was talking with Eberhard and Tarpenning, while Gene was talking with several tall blonde car models in cool clothes.

"Daren, you said that users have seen Tesla, how would they evaluate this car?"

Eberhard seemed to have completely forgotten the unhappiness of the past few days, and asked Xia Jingxing with a smile.

"I don't know how to evaluate it. I guess, it must have signed a check for us without hesitation."

Xia Jingxing shrugged and said in a joking tone.

Tarpenning frowned, "You said, is the price of 100,000 US dollars acceptable to users?"

"Have we considered this issue before?"

Eberhard answered first, he spread his hands,

"The customer group we are targeting is the kind that is not sensitive to price.

What is price insensitivity? Just buy things, never consider the price, such as Darren. "

Xia Jingxing smiled lightly. Indeed, the price of one hundred thousand dollars is very high. At this time, buying a brand new Porsche sports car is only around this price.

Compared with a technically flawed Tesla sports car, compared with a technically mature Porsche sports car, in the eyes of most people, the latter is obviously more fragrant.

Only local rich customers who are not short of money can buy a Tesla sports car like a toy and go back to study it. By the way, pretend to be a force in the circle: I have an electric sports car, but you don’t?

As for the actual use, compared with other mature fuel sports cars, it is not a little bit worse.

"Not to mention the price, we need 70,000 US dollars for one car for manufacturing alone, and 100,000 US dollars for one car. If the research and development costs are amortized, it will still be a loss."

Tarpenning patted the Tesla sports car covered by the cloth curtain, "What I'm really worried about is the full payment reservation. People either buy the car in full, or pay a small amount of cash. I haven't heard of our kind of payment. Full deposit.

I don't know if anyone is willing to accept such a booking method? "

Eberhard said in an uncertain tone: "There should be, this is the world's first mass-produced electric sports car.

If you want to be the "No. 1 in the world", you should also sign a check! "

"That's not necessarily true. It depends on the auto show in the past two days."

Tarpenning looked serious and worried.

Affected by the partner's emotions, Eberhard, who was originally extremely optimistic, also put away his smile and became a little frowning.

In the final analysis, the two have no confidence in whether the public can accept this sports car and accept their full payment booking method.

And why do they have to make a full reservation?

This is because the two have negotiated to use this method to make some money and reduce the dependence on equity financing.

The combined equity of both of them is less than one-third, and they have been divided into two rounds of equity financing, which is very thin.

If there is a large amount of financing, in addition to being reduced to working for capital, the right to speak in the enterprise will be reduced.

In addition, earning some money and making some revenue for Tesla will also help the subsequent financing, and the valuation quotation will also have the confidence to shout higher.

Because this shows that some people really buy Tesla cars, and the business story can go on.

Xia Jingxing knew more or less of the small plans of the two of them, so he didn't try to stop them, letting them play freely.

"Later, you guys, show off the curves of your body, combine them with the curves of our sports car, combine the human and the car into one, and keep a large area of ​​awesomeness..."

Gene is teaching the girls how to stand, and he also made a demonstration by himself, leaning on the car and posing in an S shape.

Xia Jingxing glanced at it, and said that he couldn't take it anymore, his eyes were polluted.

"Jin, come here."

Hearing the big boss calling him, Jin stopped circling around the model car, and ran to Xia Jingxing and the other three.

"Daren, what's the matter?"

Xia Jingxing pointed to the distance, "Nicolas is also here to participate in the exhibition. After the audience enters the venue, you change the clothes on your body and pick up the exhibitors who hung it. Go over to spy on the military situation and look at their cars. How about it."

"Oh, being a commercial spy? I'm the best at this."

Gene was so confident that he took on the task without batting an eyelid.

"Nicholas also came to participate in the exhibition?"

Tarpenning was very surprised, and Eberhard was also very interested in the news, so they came together.

Xia Jingxing nodded, with a calm expression: "Yes, I just went around and saw a Nikolai booth, and there were two cars. Like us, it was covered by a curtain. I don't know what the cars are like."

Eberhard and Tarpenning frowned. They never took Nikola as a competitor lightly. They even sent someone to keep an eye on the company. They would report any major progress to them.

Now Nikolai has quietly built two cars, and even they have not received relevant information.

Was Nikolai raising the secrecy level? Or is the secret of the bribe exposed?

In fact, it is normal for such technological enterprises to exchange commercial espionage.

Some time ago, they discovered a commercial spy sent by Nikolai.

In addition to firing and suing the employee, they have also increased the level of confidentiality, and the core technology will not be easily accessible to new employees.

Even older workers are being handed out work computers and are not allowed to take the devices home.

And the company's computers are all equipped with software, which can monitor what is done on the computer, such as inserting a USB flash drive and copying what data.

This is a war without gunpowder, and both sides have resorted to eighteen martial arts.

"Then you should really pay attention!"

Eberhard nodded, frowning and said: "In such a short period of time, Nikolai has built a prototype car, I suspect..."

Eberhard glanced at Xia Jingxing and Tarpenning, and said in a low voice, "Our technology was stolen!"

"Do not rule out this possibility!"

Tarpenning nodded heavily, with a serious expression on his face.

Xia Jingxing was also a little uncertain, so he would not express his opinion for the time being.

After a while, David Lyons, wearing a T-shirt printed with the Tesla Logo, trotted to the booth and shouted: "Here they come, they come."

Xia Jingxing gave them a wink, and Eberhard, Tarpenning, and Lyons each stood next to an exhibit car.

In less than two minutes, visitors with different skin colors poured in like a tide, walking and stopping, looking around.

Some people are attracted by cars, some are attracted by car models, and a few people leave from time to time in large groups.

But there are still quite a few spectators coming to Tesla's booth.

Xia Jingxing and the other three put their hands on the curtain.

After a group of spectators approached the Tesla booth, they lifted the curtain.

The four shiny new sports cars with unique shapes immediately attracted the attention of the passing audience.

Lyons went up to the gate to watch the wind, and what he was waiting for was such an opportunity, a chance to make a stunning appearance.

In the crowd, more than a dozen young guys pushed aside the audience blocking the way, and rushed to Tesla's booth with indomitable momentum.

The corner of Xia Jingxing's mouth twitched, and he glanced at Straubel who was among a dozen guys. Is this the "Daily Knot" you invited?

He also accepted this uniform posture.

Seeing Xia Jingxing's eyes, Straubel shrank his neck, knowing that he didn't grasp the timing well, so he got a little anxious.

But fortunately, there is still help.

Straubel gave a few day-knot guys around him a look.

These people understood, and according to the routine rehearsed in advance, they began to ask the staff in Tesla uniforms, trying to make a look that they were very interested in this car.

Please end the day, and Eberhard and Tarpenning are worried about the silence, so they are fully prepared.

The two of them also have a headache, and the traces of acting are too obvious, which is a bit of a headache.

Xia Jingxing, Eberhard, Tarpenning, and Lyons were all dressed in Tesla's overalls, turned into salesmen, and started talking to the guy from Rijie.

"Hey man, what a beautiful car? How much? I want to order one."

Xia Jingxing looked at the freckled Caucasian boy in front of him who was asking questions, the hem of his T-shirt was all off.

I came to make quick money today, and I didn't say a new dress.

Xia Jingxing tried his best to put on a professional smile: "This is the world's first electric supercar Roadsters launched by Tesla...

It only takes four seconds to accelerate from zero to 100, and beats Porsche and Maserati sports cars of the same price...

It has a range of 250 miles on a single charge, enough to get you around San Francisco..."

Hearing Xia Jingxing's loud introduction, the audience who had been wandering and hesitating under the booth also became interested, and some people began to come to the stage to look at the car.

Xia Jingxing said it loudly on purpose so that the audience watching from the audience could hear.

His goal has been achieved!

Emotions are contagious, and everyone has the phenomenon of conformity, and more and more audiences are crowding onto the stage.

The small booth can hardly accommodate so many people. From a distance, it is densely packed, full of human heads.

A few car model girls were squeezed around, and a few salty pig hands were taking advantage of it.

The scene was extremely chaotic, and Xia Jingxing was squeezed off the stage.

At first someone opened the door, trying to see the inside of the car, but the door would not move at all, it would not open at all.

At this moment, someone finally remembered the staff who had been pushed aside by them, and called out to the staff to open the door.

Xia Jingxing borrowed a loudspeaker from Ford at the booth next to him, joined forces with Eberhard, Tarpenning and others who were also pushed off the booth, and began to fight back on the stage.

"Don't crowd, line up one by one..."

The horn blared, and with Eberhard, Tarpenning and others maintaining order, the scene gradually came under control.

Straubel was clever, gathered more than a dozen of the younger brothers, lined up in a row, and began to demonstrate to others.

Waiting in line to see the car?

Some people left cursing, but more people still want to see what the electric sports car looks like up close.

As a result, a spectacle appeared in front of the Tesla booth.

A long winding dragon circled the booth in several directions, tangling around and around...

After the scene became orderly, Tesla began to receive customers who watched the car.

Only sixteen people are accepted at a time because there are only four cars.

A salesperson faces four customers, starting from the appearance of Tesla, introducing various parameters, to the price of the car, and how to book the car.

Someone in the audience heard one hundred thousand dollars, cursed and left another batch.

But there are also many people who stayed, and they didn't have to buy it, so I just took a look and didn't buy it.

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