My Age of Investment

The hot scene at Tesla’s booth not only attracted ordinary audiences, but also attracted the attention of other exhibitors and auto journalists, who also gathered around to watch.

The staff of the exhibitors were wearing overalls and they were all in the same industry. They were embarrassed to come to the booth. They just stood on the periphery of the crowd, watched from a distance, and discussed with each other and commented on Tesla.

The car reporters didn't have so many worries, and they showed their press cards and cameras one after another.

Then all the way to the green light, was directly released by the Tesla staff.

After the auto journalists went to the booth, unlike in the past, this time it was rare that they did not focus their cameras on all kinds of turbulent and coolly dressed car models.

Instead, he did some personnel work, pointed the camera at the Tesla sports car, or squatted or stood, and took pictures of the car from all angles.

Tesla needs brand exposure and awareness, so it treats reporters so politely and doesn't let them line up to see the car.

Xia Jingxing felt that neither he nor Eberhard and Tarpenning had underestimated Tesla's magic power.

The audience who came to participate in the auto show were so enthusiastic, and they successfully attracted the attention of so many auto journalists. There was no need to hire a part-time job to serve as the atmosphere team.

In addition, because Tesla did not accurately predict how popular Tesla will be at the exhibition, the manpower sent to participate in the exhibition today is also somewhat insufficient. He, the major shareholder and chairman, also needs to go to the venue as a salesperson and explain the car to customers.

Xia Jingxing, Eberhard, Tarpenning, and Lyons stood on the stage for forty minutes and introduced four rounds, each of which only lasted ten minutes.

Once the time is up, if you have an intention to place an order, please come to the side to discuss in detail.

Those who are not interested, I'm sorry, please step down, and another group of people will look at the car.

They received four batches of customers one after another, a group of sixteen people, a total of sixty-four people.

They were all prostitutes for nothing, no one took a test drive, let alone placed an order.

It's not like no one has made a request for a test drive.

On the contrary, there are a lot of people who propose test drives.

However, considering that there are too many prostitutes and too few manpower, it is impossible to take care of them.

Therefore, Tesla added a test drive condition,

Post a security deposit of $10,000.

This one directly repelled most people.

Although Tesla promised that after the test drive, if the car has no damage, it will refund the $10,000 deposit intact.

But no one is willing to test drive, because many people really can't afford such a large sum of money right now, and they don't accept credit cards.

No one was willing to take a test drive, which made Xia Jingxing and the other three people have a bad feeling, don't they applaud and not sell well?

Xia Jingxing sent off the fourth batch of clients who went whoring for nothing, and welcomed the fifth batch of clients who came to watch the cars on stage.

Just as he was about to introduce the car, a white man in his thirties with slightly bald hair waved his hand, "No need to introduce, I just heard it in the audience.

If you pay $10,000 for this car, you are allowed to test drive it, right? Let me experience it, and I will place an order if it suits me. "

Xia Jingxing looked at this bald man wearing a plaid shirt and carrying a backpack, but he didn't expect that he was still a dragon and phoenix, so he took the initiative to ask for a test drive when he came up.

This kind of customer is obviously not short of money, how can he let him go?

Xia Jingxing immediately greeted the girls in the venue, "Take this gentleman to the rest area for a cup of coffee!"

After finishing speaking, Xia Jingxing said to the bald man again: "The test drive car is already on the way, please wait a moment."

The man nodded. He was really interested in this car, otherwise he wouldn't wait in line for half an hour.

A female Tesla employee with a good face and figure walked quickly, made a "please" gesture, and led the bald man to the rest area.

Xia Jingxing looked at the remaining three clients, and was somewhat anticipating whether there would be another high-profile client.

He asked the three customers to wait a while, then ran to find Eberhard, and told the latter to quickly deliver all the remaining four cars in the warehouse and put them on the road outside the exhibition area for test drives.

When Eberhard heard that he finally had a customer for a test drive and had the intention to make a deal, he no longer cherished the four precious bumps, called back to the company, and asked the staff to send all the cars as soon as possible.

Xia Jingxing returned to his previous position and continued to explain the car to the three customers.

When he patiently finished his explanation and asked the three of them if they had any intention of taking a test drive, all three of them said that they would think about it, and then quickly rushed into the crowd and disappeared.

Xia Jingxing has never worked in sales, but he also knows that everything needs patience, and he continues to receive batches of customers with heart.

Soon, it was noon.

When it was time to eat, the audience in the exhibition area suddenly decreased a lot, and they all went out to eat.

And the long queue under the Tesla booth has also shrunk a lot.

The first group of spectators who lined up have basically seen the car, and those who are queuing up now are basically latecomers.

Regardless of their hunger, these people still insisted on queuing, feeling like they would never give up until they saw the car.

Among the ten or twenty batches of customers received in the morning, except Xia Jingxing who had accumulated a few potential customers here, the other three also met a few customers who wanted to test drive.

The replacement employees sent by Tesla's Silicon Valley office also arrived early. A group of people took customers for a test drive on the road outside the exhibition area. A group of people replaced Xia Jingxing and the other four, and continued to introduce cars to customers who were queuing up.

Xia Jingxing was also replaced.

He was replaced by Straubel, who finished his part-timer, changed his waistcoat, put on work clothes, and started working as a salesman again.

Xia Jingxing was sitting in the rest area, eating hamburgers and drinking Coke, looking at the booth which was still very busy.

Tarpenning, who was sitting next to him, took a bite of the hamburger and muttered, "Daren, I took a total of 25 customers to test drive the car this morning, and ten of them signed the check.

In other words, in one morning, we sold ten cars and added a million dollars to our account. "

Xia Jingxing didn't think this figure was too big, many of the dealers present today sold more than that.

They are one of hundreds or thousands of dealers of a car company, but they are an entire car company.

In contrast, Tesla's sales performance is simply not worth it.

But a journey of a thousand miles begins with a single step, and you have to eat one bite at a time.

He encouraged with a smile, "It's a good result. This exhibition will last for two days. According to this rhythm, forty cars should be sold."

It's okay if you don't talk, but when you talk, your throat hurts.

Xia Jingxing talked non-stop for three hours this morning, his throat was smoking.

Although he has only sold a few cars, he still has a lot of information through talking with customers, including various concerns and doubts about electric vehicles, as well as reasons for not buying Tesla.

Among them, the most important one that appears the most is that the price is too expensive and the price/performance ratio is not high.

In fact, he calculated, based on conversations with customers this morning, that if the price were lowered to $50,000, sales would probably be several times higher.

However, the current cost of making cars is too high. In the short term, there is no way to lower the price, and sales have to be offset to spread the marginal cost; in terms of technology, more breakthroughs are still needed.

It is precisely because he has gained a lot of insights after contacting customers, so he just told the employees that after the exhibition, everyone must submit a report summarizing some customers' opinions and doubts about Tesla.

Collecting these things is beneficial for them to improve their products and R\u0026D strategies.

"I suggest that you can participate in more exhibitions like this in the future, selling dozens of cars a day, hundreds of cars a month, and thousands of cars a year...

Little things add up, and Tesla eventually turned into a mature car company with annual sales of millions of vehicles. "

Ten cars were sold this morning, and Eberhard was quite optimistic, thinking about the annual sales of millions of cars.

"The sales channel of the auto show alone is not enough. We don't engage in the model of dealers, and all of them are direct sales. We also need to start building online sales channels.

For example, Tesla's official website, in addition to displaying various pictures, videos, and performance parameters of the car, also needs to add an online consultation and order function;

Another example is Amazon, we can try to settle in, open an online store on it, and sell cars through e-commerce;

There are also official accounts on Facebook and Youtube, which should be opened quickly, and if you have nothing to do, do brand promotion..."

Eberhard and Tarpenning listened carefully, nodding their heads from time to time.

After eating the hamburger, the three of them continued to work.

Xia Jingxing noticed a familiar figure wandering around under the booth.

When Musk raised his head, he just met Xia Jingxing's sight.

He looked at Xia Jingxing with complicated eyes. He had heard about Tesla's hot sales scene today.

Nikolai's booth was originally surrounded by a large group of spectators in the morning.

But then Tesla shipped a test drive car, which immediately overshadowed Nikola's limelight.

It's not that he didn't think about getting back the venue and retaining the audience, but there was no way, they didn't have a test drive car, only a few cars on the booth.

And these cars can't go on the road...

To be precise, he couldn't move.

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