My Age of Investment

Four hundred and forty-nine, orange mobile phone

"How about calling Everest?"

A man in his thirties with glasses and a bitter face asked.

This person is Liu De, the former director of the Industrial Design Department of Beijing University of Science and Technology, and graduated from the American Art Design Center College, which ranks first in the world in industrial design.

Previously, the other party founded and operated a design company called Jingcheng New Edge, and served as the founder and chief designer. Xia Jingxing and his company bought it together.

In his previous life, he was also the co-founder of Xiaomi. He was in charge of the industrial design and supply chain management department at Xiaomi, and was also known as the "father of Xiaomi's ecological chain".

After Xia Jingxing poached him, he planned to appoint him as the vice president of industrial design and supply chain management of his mobile phone company.

Xia Jingxing shook his head, "It's too vulgar, why not call it 8848!"

Liu De didn't speak, but looked at the others.

"Don't look at me, I'm a waste of a name!"

The speaker was a middle-aged man in his forties with well-combed hair and a high-end suit. His name was Deng Yuanjun. He used to be the managing director of Nokia Growth Fund and led investments in well-known projects such as Xiaomi, Ganji.com, and UC Browser. .

The Nokia Growth Fund was established this year and manages more than US$1 billion.

Xia Jingxing spent a lot of time poaching the other party. In addition to giving him shares in the mobile phone company, he also planned to appoint the other party as the CFO and vice president of investment of the mobile phone company.

Xia Jingxing passed Deng Yuanjun and looked at Qian Chen, who was about the same age as him.

This is Zhou Guangping’s colleague, who also works in Motorola’s Beijing R\u0026D Center. He used to be a Ph.D. in underwater acoustics from the Chinese Academy of Sciences. Lei Jun chatted with him for three months in his previous life, and he was not invited after 17 or 8 times. Later, he went to Hammer Mobile phone, as CTO.

Lei Jun did not invite him because the other party did not pursue shares in the company and had relatively high requirements for cash wages.

Xia Jingxing talked with the other party, and the salary he was given was 50% higher than that of Motorola, but the shares and options were several times lower than those of other key members.

At present, this person is arranged to form a team with Zhou Guangping to be responsible for hardware research and development together. He was not given the position of vice president, but only a senior director.

"Call it the future phone!"

As soon as Qian Chen finished speaking,

Xia Jingxing and the others laughed.

"Old Qian, it's too straightforward and has no connotation."

Zhou Guangping has never spared anyone with his mouth. Although he has changed his unit, he still likes to tease his old colleagues.

"Hey, why does this have no connotation, the future mobile phone, from the future! How nice it is."

Qian Chen began to argue with Zhou Guangping, speaking in the accent of the Beijing-Tianjin region.

"Okay, stop arguing!"

Xia Jingxing cast his eyes on the fat man in his early thirties who was sitting in the corner without saying a word, and asked with a smile, "Zhao Jiang, what do you think? What should we name better?"

Zhu Zhaojiang was stunned for a moment, "President Xia, did you call me?"

The people next to him noticed this scene and couldn't help but smile.

These smiles made Zhu Zhaojiang feel even more embarrassed.

Those present were all big bosses from foreign-funded manufacturers. They were either from the Chinese Academy of Sciences or had stayed abroad. He was the only one who graduated from a domestic undergraduate with the lowest education and had never stayed abroad.

Moreover, he also comes from the fighter plane in the domestic mobile phone - Bird mobile phone.

Xia Jingxing noticed that Zhu Zhaojiang was a little nervous, and smiled kindly, "Just say what you want, everyone can speak freely today, and you can bring up any ideas you have."

"Okay, then I'll say it."

Zhu Zhaojiang slowly analyzed, "Mr. Xia, you named the mobile phone we plan to develop as a smart phone. It is characterized by avant-garde, fashion, and technology."

The few people around showed disdain, is this level?

They didn't know why Xia Jingxing fell in love with this little fat man.

I heard that this person started his career in sales. He joined Bird ten years ago as soon as he graduated from university. He started as a front-line salesman selling pagers and became the executive deputy general manager of Bird step by step.

Why did the other party join Xia Jingxing's mobile phone company?

They speculated that the waveguide of the fighter plane in the mobile phone is about to fail, and it is said that this year it has suffered a huge loss of several hundred million.

With the introduction of new functional phones such as camera and music, the life of domestic mobile phones with weak technology is getting more and more difficult.

Foreign brands have also adjusted their strategies in the Chinese market, continuously launching low-priced mobile phones, and besieging domestic brands.

The most speechless thing is that there are many black workshops for domestic mobile phones, and the quality is uneven, basically ruining the reputation of domestic brands.

A good bird chooses a tree to live in. In their view, it is not surprising that Zhu Zhaojiang gave up the sinking waveguide and chose to accept the olive branch thrown by Xia Jingxing, a wealthy man.

It's just that they feel that Zhu Zhaojiang must have no ability. He only sells domestic mobile phones and lacks international vision.

Xia Jingxing didn't have so many messy thoughts, and he never had the idea of ​​looking down on domestic brands.

This is a debt that has been owed since the late Qing Dynasty. How can it be so easy to catch up? Bird is still good.

Especially Zhu Zhaojiang, in ten years, he has become an executive vice president from a front-line salesman who just graduated from university. Can you say that this kind of person is poor in ability?

Most importantly, the other party was the founder of Transsion Mobile, known as the king of mobile phones in Africa.

Xia Jingxing originally tried to contact the other party to see if the other party was willing to join his company.

In the end, Zhu Zhaojiang flew to the capital himself and talked with Xia Jingxing for a whole day.

After Xia Jingxing's persuasion, the other party dismissed the idea of ​​starting a business, and planned to join Xia Jingxing's mobile phone company first to learn a thing or two.

In addition, Xia Jingxing also promised that when the time is ripe in the future, if the other party wants to start a business, he will not stop him, and he can also invest in him.

Therefore, Zhu Zhaojiang happily accepted Xia Jingxing's invitation to be the vice president of sales of the soon-to-be-established mobile phone company.

Zhu Zhaojiang pretended not to see the eyes of the people next to him, and said neither humble nor overbearing: "If I hadn't been dazzled just now, this new type of smartphone can be installed with many mobile applications, including games, music, video players, and even social networking applications. "

Xia Jingxing nodded, "Yes, you read that right, and you can use your fingers to perform multi-touch to zoom in and out on the webpage. The user experience is definitely better than any current mobile phone or computer."

"If this is the case, I guess that the user group is compatible with Internet users. Young people must be the main force to buy mobile phones. A nice and trendy name is very necessary.

After all, no one wants to name the precious mobile phone they bought home at a high price after a cat or dog. "

Xia Jingxing nodded, motioning for Zhu Zhaojiang to continue.

"There are Apple computers in the United States, so why don't we call it Tangerine Mobile? The logo is also made into an orange. It is simple and beautiful, and the name is easy to remember, which is very conducive to communication."

Xia Jingxing was a little hesitant, he was called Apple, but you were called Orange, so he was accused of plagiarism.

However, on the other hand, this is also the death of Apple Touch Porcelain.

Zhou Guangping, Lin Bing and others couldn't stop nodding, thinking that the name was okay.

"I think it's good. I joined Apple in 1989 and was responsible for helping Apple develop the market in the Bay and Bay Province. The common people feel that this simple name is quite novel, because before that, it was all big, big, medium, and Chinese. Such as electronic brands."

Deng Yuanjun had worked at Apple before, and he kept nodding when talking about his past work.

In short, he appreciates the simple and easy-to-remember name of Apple very much.

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