My Age of Investment

the next day.

Sheraton Beijing Hotel.

Nine companies including Xiaonei, Kugou, Tudou, Ganji, Autohome, Dianping, Qunar, UC Browser, and Tianyu Media jointly held a grand press conference here.

On the stage, Xia Jingxing was sitting in the center in a straight suit. On the left and right of him, there were nine founders or CEOs who were also dressed in formal attire. The huge LED screen behind them projected the words "On the road of youth, we will walk with you in school". There are also logo trademarks of nine companies side by side.

Under the stage, countless reporters set up long guns and short cannons, aiming at the ten people on the stage to shoot non-stop, and the flash lights were on.

At this time, the press conference had not yet officially started, and some reporters whispered to each other.

"Do you know what big news this richest man is going to make?"

"The invitation letter didn't mention it, it's mysterious, but judging from the battle, it should be something to do."

"Aren't there words on the screen? I guess it has something to do with Xiaonei."

"It's related to Xiaonei, so what are the other eight companies involved in?"

"How do you know that?"

...

Xia Jingxing looked at the audience with a smile, and vaguely heard the discussion of the reporters.

In fact, there is no need to listen, he already knows what the reporter is discussing.

Since a big firework is going to be set off, it is natural to do a good job of keeping it secret and surprise some people.

That is to say, he has just been promoted to the richest man, and he has a lot of news topics, and he has a lot of face. Otherwise, not many reporters are willing to buy it if he doesn't disclose the specific news content in advance.

"Please be quiet, everyone!"

A beautiful hostess walked onto the stage in lotus steps in a dress.

After the scene quieted down, the hostess read the opening remarks, the content was not nutritious, just kept thanking Yun Yun.

The reporter in the audience listened impatiently, what kind of event is it, you tell me!

After going around for a long time, the hostess didn't say a word of substance.

The reporters in the audience who were excited and wanted to hear the big news quickly were tormented enough.

After the hostess left the stage, Xia Jingxing looked at Huang Xin. The latter's face was full of excitement, looking eager to try. Xia Jingxing smiled and nodded at him.

Huang Xin understood, picked up the microphone, and began to speak.

"Ladies and gentlemen, friends from the press, good morning! I am Huang Xin, the CEO of Xiaonei."

Seeing Huang Xin in high spirits, the reporters immediately cheered up, knowing that the real lord was coming.

"Today I invite everyone to attend the meeting, mainly to announce a few things.

As a campus SNS platform, Xiaonei has been working hard to enrich the campus life of college students and make it easier for students to make friends.

After negotiating with Kugou Music, our two companies decided to jointly organize a campus singer contest. "

The reporters in the audience were stunned, what does this mean? Few understood it, and continued to listen.

"This competition is different from previous campus singing competitions. First of all, it is national in nature and will cover more than 2,000 universities across the country.

Any college student who loves music can register online through the school intranet.

Considering the huge scale of the event, we specially invited Tianyu Media, who manages Supergirl..."

Following Huang Xin's introduction, Tianyu General Manager Wang Peng smiled and nodded to the reporters.

"This competition will adopt an online and offline linkage mechanism. The audition will be held on the offline campus, and the main competition will be broadcast live by Hunan TV Station. ..."

Some reporters in the audience were thoughtful and basically figured out the routine.

Through such a game, the clarion call for Xiaonei.com to attack the campus market will be blown in an all-round way.

If the competition is successful enough and influential enough, it will be no problem at all to win the national campus market.

In addition, the relevant videos of the Campus Singer Competition can also enrich the content of Tudou.com and attract some college students to Tudou.com.

In the end, the competition will be broadcast on Hunan TV Station to earn back part of the investment in the competition through advertising fees.

Recruiting newcomers on Xiaonei.com, attracting traffic from Tudou.com, and making money on TV is a plan that kills three birds with one stone.

After introducing the Campus Singer Contest, Huang Xin sat down. The reporters thought it was over, but Wang Wei stood up again and began to introduce the Campus Podcast Contest.

Xiaonei also played an important role in this competition, and will serve as a registration platform, sharing platform, and voting platform...

The CEOs of several companies including Autohome and Dianping also got up one by one to introduce the campus activities organized by their respective companies.

There is one thing in common, each company's activities have the participation of Xiaonei.

For example, if Autohome visits an auto show and draws a lottery to give away a car, it must verify the identity of the student through the school intranet.

Dianping recruits free tasters to explore the store, and must also verify the identity of the students through the school intranet.

All in all, if you want to participate in these competitions, you must have a Xiaonei account and a real name.

After listening to all the introductions, the reporters in the audience exclaimed, and finally understood that this was a big game of chess.

Even journalists who don't know much about the Internet can understand that these companies are piling up resources and trying their best to promote the campus network.

If you really think about it, Tudou, which organizes the campus podcast competition, and Kugou, which organizes the campus singer competition, may not necessarily make as much profit as Xiaonei.

Because Xiaonei’s profit is more intuitive, as an activity channel, registered users will definitely usher in a skyrocketing increase.

Event rewards are also interesting.

In the campus singer contest, the winner will sign with Tianyu and become an artist.

With the jewel of Supergirl in front of him, college boys are hard to say, but the attraction to college girls is comparable to deadly poison. Who doesn't want to be the next brother Chun? The next national idol?

The rewards for the podcast competition are a little weaker. The top ten rewards range from 1 million to 100,000 in cash, and there are also 1,000 gifts such as mobile phones and digital cameras.

This is actually a replica of YouTube.

The competition is very simple, all online, just take a video and throw it online. The entry threshold is not high, and you can rent or borrow equipment without equipment.

The prizes are very attractive. If you can’t get the cash prize, if you work hard and become the top 1,000, that is, the first place in your respective school, you can basically get mobile phones, cameras and other gifts.

In addition, the prizes include 100 Lifan cars, 100 Dianping reviewers, full discount vouchers for local restaurants, 50% discount vouchers, trips for two to the Maldives, trips for two to Jiuzhaigou and other travel prizes.

The prizes for UC Browser are short, and they have cooperated with the three major operators, and will give out 30,000 data recharge rewards worth 100 yuan.

To participate in the lottery, register on the Xiaonei website and UC browser.

The rewards of Ganji.com are very general. For buying and selling second-hand goods, every successful order will give you a certain amount of points. The points can be exchanged for Internet traffic, restaurant vouchers, mobile phones, digital cameras, etc. in the website mall.

These prizes come from several other companies, and can also help several other companies to drive certain business.

Except for Tianyu Media and Xiaonei.com, the other seven companies all offered event prizes worth at least several million yuan.

Tianyu is just a partner, aside from mentioning it, it seems that Xiaonei did not pay a penny, but in fact, it secretly bears half of the reward.

The prizes of the seven companies, plus the operating expenses of the event, add up to almost 100 million.

After listening to these introductions, the reporters didn't know what to say. This is too exaggerated.

In the market of 20 million college students, 100 million yuan was spent.

Never before.

At present, the Internet is not popular to burn money.

Whether it is a good deal or a loss-making deal, the reporters are not sure.

In the corner of the audience, a reporter took out his mobile phone, glanced around, his fingers fluttered, and quickly edited the text message. He wanted to quickly pass the news to his employer, Thousand Oaks Group.

After the activities of each company were introduced, the reporters began to ask questions to the CEOs.

Xia Jingxing was at leisure, and sat on the sidelines watching their performance with a smile on his face.