My Age of Investment

"Fuck, brothers, draw a lottery to give away a car!"

"real or fake?"

"Fake a hammer, the mouse from the next shift swaggered back and drove back, looking really good."

"Really? I thought it was a trick!"

"Go and see for yourself the dense list of winners on Xiaonei. Through that list, it can also be sent to the winner's Xiaonei account. If you click on their photo album, there are winning photos in it."

"I said, is this car home so generous?"

"Just kidding, it's an enterprise invested by the richest man Xia Jingxing, and you're missing three melons and two dates."

"It's just that the car is not so good, it's just a Lifan 520. It would be nice to have a Mercedes-Benz."

"Fuck, you are a poor student, it's not bad to drive with four wheels."

...

Li Xiang played multiple roles, with exaggerated tone at times and questioning at times, vividly interpreting the images of several young college boys.

The students around laughed out loud when they heard it, and felt that it was very real and down-to-earth.

Li Xiang smiled and said: "At that time, I was holding a car exhibition near Jiangcheng University City. In order to understand the situation, I went to the nearby university and overheard a few students discussing it.

From these discussions, you can analyze some of the strategies we use in our activities. "

Dai Zhikang got up and replied: "Let me answer a few questions. First of all, I used a big toy like a car to seduce college boys. Although the Lifan 520 is a very cheap car, it is enough for students, and it doesn't cost money." , Free lottery.

Secondly, you used a little trick, posting the list of winners on the campus, and posting the winning video on Tudou.com.

In particular, after winning the lottery, you directly distribute the cars to the students and allow them to drive back to school. This is the best publicity effect.

Through this kind of atmosphere creation, you sent 5 cars in Jiangcheng, but created the momentum of 50 cars or 500 cars.

at last……"

Dai Zhikang glanced at Xia Jingxing, "I also caught up with Mr. Xia's enthusiasm for being the richest man."

Li Xiang nodded with a smile, "That's about it. The method seems to be very low-level, but when used, it will be beneficial everywhere."

Xia Jingxing smiled, Lifan 520 became famous in China after the competition with Tesla.

They ordered 100 Lifan cars, and the old man Yin accepted his favor, and at the same time, in order to promote Lifan, he sponsored another 100 cars for free.

Delivered 200 cars across the country, and Autohome has completely established its reputation among college students.

Although I can't afford a car right now, it doesn't prevent me from going to the car home to look at the car and other people's wives...

The column "Daughter-in-law as a car model" is well run by Autohome. With the arrival of summer, the car clothes are getting less and less, and the car lights are shining...

Since knowing that Autohome can watch movies online, there is another website that many college students must visit every day.

There is no need to talk about these, this is the core competitiveness of Autohome - all for the user experience.

After Li Xiang sat down,

Wang Wei got up again and introduced the whole story of the campus podcast contest.

"We started this competition and learned a lot from YouTube.

First of all, the domestic economic situation cannot be compared with that of foreign countries, and there are very few students who have DV equipment.

Therefore, we focus on guiding students to take short videos and share them on the Xiaonei website as the background video of their personal homepage.

Just like what happened on Youtube, students don’t have DV equipment, so if they want to rent or borrow it, they have to decorate their Xiaonei account.

Penguin has done a good job in this regard, launching members and various drills, which are deeply loved by students.

With so many original videos, we have started competitions and greatly enriched the video library of Tudou.com.

In addition, we also found dozens of good small teams, all of them are students of professional colleges, and formed a team to shoot videos for awards.

We talked to them, and after the competition, Tudou will sign them and try to shoot some short films..."

Xia Jingxing listened quietly, Tudou.com not only helped to attract traffic to the school network, but also attracted a wave of college students. Enriching the library of short videos and discovering talents is also the second purpose of holding this competition.

Both point in one direction - content.

Domestic and foreign environments are different.

Wang Wei wants to learn from Youtube, to produce UGC from ordinary content on the platform, and cultivate it into professionally produced content PGC and professionally produced content OGC.

Xia Jingxing prevented Wang Wei from being stupid, because the domestic environment currently does not have the environment to raise station B, so he can only do it in the direction of Netflix.

However, the original content has not been abandoned. They are trying to cultivate a few professional short film production teams like Wanhe Tianyi and Wang Nima.

But this can only be used as an auxiliary, and will not become the focus of Tudou's future development.

After Wang Wei's introduction, a group of students commented and discussed the campus podcast competition.

Then it was Zhang Tao's turn to introduce the "College Students Catering Review" activity.

"Students signed up very enthusiastically, and many of them registered as users of Dianping in order to win prizes, and also added a lot of restaurant reviews to us.

In the first- and second-tier cities, Dianping has already almost occupied it.

This activity is mainly aimed at those third- and fourth-tier cities.

There may be millions of restaurants in hundreds of cities in China, and it is too slow to occupy one by one.

Therefore, we can only take the mass line and use cheap labor to help us expand the market and improve the restaurant data on the platform. "

Zhang Tao smiled, "The cheap labor here is definitely not a derogatory term.

Students actually need a part-time job. We provide a lot of part-time jobs for reviewers and tasters, some of which are paid.

Even if you don’t work part-time, every time an ordinary user helps Dianping add a new restaurant, you can also get a voucher for a larger local restaurant from us.

This reward seems insignificant. It is indeed unattractive to people in the society, but it is different for students. They have time and no money, and if they can save a little, or have a free meal, in their eyes, it is still very important. not bad.

With the help of students, Dianping added more than 100,000 restaurants and hundreds of thousands of reviews last month.

In the future, we should continue to carry out activities until it covers restaurants all over China. "

Xia Jingxing nodded slightly. Dianping has a high coverage rate in first- and second-tier cities, and they have started to try to sell vouchers for restaurants.

But in the third- and fourth-tier cities, we need to plant seeds first, and the coverage rate will increase before we can realize it.

College students are the main force for finding and exploring stores in Dianping's fancy.

"Let me talk about the activity month for college students to go to the market!"

As soon as Zhang Tao sat down, Yang Haoyong couldn't wait to stand up.

"There are basically flea markets in universities, but the general coverage is the school, and the great one is a university town.

Ganji entered the network and directly expanded its coverage to the whole country.

For example, a student from Beijing University has graduated and wants to sell his books. Students from Shanghai and Yangcheng can contact this student.

In this way, the choice is greater, and it is easier to sell at a good price.

In addition, Ganji.com also connects people outside the school, and students can also buy idle second-hand items posted by social people on Ganji.com.

Of course, the main purpose is to circle users in advance. When students are about to graduate, there will be demand for housing rental and sales, recruitment and job hunting.

We recently plan to launch a part-time job section on campus to help college students find part-time jobs and increase user stickiness.

In this way, when college students graduate, they can still think of us. "

After Yang Haoyong's introduction, Xie Zhenyu talked about Kugou's activities. Kugou mainly cooperates with Xiaonei to carry out the campus singer contest.

Benefiting from the vigorous campus singer competition, Kugou has launched many song lists of participating singers, and has also carved out a big piece of cake from the campus market.

He Xiaopeng and Zhuang Chenchao did not participate in the first phase of the student class of Yuanjing College, so they were not in class.

However, Xia Jingxing was very aware of the situation of UC Browser and Qunar, and both got a share of the campus market.

"Mr. Xia, after listening to this, I finally know how Xiaonei has achieved tens of millions of users a month."

Zhou Hongyi, who had been silent all this time, tilted her head and looked at Xia Jingxing with an expression that I understood everything.

"Then tell me, how did you achieve it?" Xia Jingxing asked with a smile.

"You first plowed through the campus market with the Campus Singer Contest, and the main audience is girls who like to chase stars in college.

The car giveaway activity organized by Autohome mainly targets boys.

Qunar.com launched a free travel itinerary activity, and the audience is students who like to travel.

The campus podcast competition is for students who like to watch movies, Dianping is for eating, Ganji.com is for second-hand goods, UC Browser is for surfing the Internet on mobile phones, Kugou Music is for listening to songs...

With this set up, eating, drinking, and entertainment are all included, and almost no college students can escape the net of this net.

As long as you are interested in the above activities and have intersections, you must register on Xiaonei. "

Zhou Hongyi nodded as he spoke, "Mr. Xia, you are so clever. You have plowed the university campus market over and over again. I'm afraid it's too late for Chen Yizhou to cry now."

Xia Jingxing glanced at Zhou Hongyi appreciatively, a child can be taught.

However, there was one more important point that Zhou Hongyi didn't mention, and it was inconvenient for him to add it.

Everyone can't see the best, so it's always right to keep a low profile.

The genius remembers the address of this site in one second:. Mobile version reading URL: