My Age of Investment

Zhang Zhao walked in front and led the way, leading Xia Jingxing and the two to tour the entire company.

The company is not big, including the front desk, there are less than thirty people in total.

The office decoration is also very simple. In Zhang Zhao's words, they follow a minimalist industrial style.

"Old Zhang, there's really no need to do this, it's a little too frugal." Xia Jingxing glanced at the slightly shabby office and said with a smile.

Zhang Zhao smiled at Xia Jingxing, "Mr. Xia, as a start-up company, we haven't released a single film yet, so I think the current staff size is enough.

As for the decoration of the company, there is no need to make it so fancy, and we don't need to decorate it. "

Liu Xiaoduo interjected, "But I heard that the entertainment circle is a very snobby industry."

Zhang Zhao glanced at the young assistant, smiled and said, "Assistant Liu, your opinion is actually correct, but we are no different from ordinary start-ups.

At the beginning of its establishment, Mr. Xia invested 200 million yuan in us. Looking at the entire film and television industry in the mainland, this amount of money is not a small amount.

What's more, Mr. Xia and Vision Capital are standing behind us, so we don't need to prove our financial resources and strength to others.

Even if we open our company to the suburbs and find a private house to work in, some people will come to discuss cooperation with Mr. Xia because of his face and reputation. "

Xia Jingxing joked, "You Tangerine Films are using me as a brand endorsement? The advertising fee should be settled, right?"

Zhang Zhao grinned, "Since the day we were established, we have received attention from the industry, after all, it is very rare for a rich man like Mr. Xia to enter the entertainment industry.

Before that, they were bosses in the advertising and media circles. Oh, the coal boss is also a big force. "

Xia Jingxing smiled lightly. Although he did not publicize it, his entry into the entertainment industry and the establishment of Tangerine Films was widely exposed by the media and gave various interpretations.

Some media said that he wanted to integrate the entertainment industry, some media said that he was playing tickets, and what's more, said that he wanted to praise Brother Chun...

Brother Chun is relatively close to the subsidiary companies invested by Vision Capital, and helps in endorsements and commercial performances more.

then,

Some gossip tabloids made up rumors about his affair with Brother Chun.

How bearable is this?

A lawyer's letter has been issued.

"Hey, by the way, why is it called Jupin Pictures?" Liu Xiaoduo asked curiously.

Zhang Zhao replied with a smile: "Oranges grown in Huainan are oranges, and oranges grown in Huaibei are oranges.

Mr. Xia and I are both from the south, so we took the word "orange".

"Product" means branding.

In my opinion, the domestic film and television industry is not branded enough, or there is no brand at all.

We, Tangerine Pictures, want to be the first to eat crabs, and truly practice the road of branding the film and television industry. "

Liu Xiaoduo nodded heavily, seeming to understand, but in fact she was still in the fog.

Being President Xia's secretary is more troublesome than getting a Ph. D. Now, she has added a film and television industry course to her course.

Xia Jingxing didn't ask too much, the name is important if it is important, and it is not important if it is not important.

What's so bad about Monkey Pictures, does it affect its box office billions?

Does Xinli Media's meager status affect its acquisition by a web giant?

The name is easy to understand, and the content is the real core.

Especially in the film and television industry, content is king.

After taking Xia Jingxing and the two for a brief tour of the company, Zhang Zhao brought the two to the meeting room, asked the administrator to serve tea, and began to report the recent work to Xia Jingxing.

Xia Jingxing sat at the top seat, quietly listening to Zhang Zhao's report who was sitting to his left.

In fact, Zhang Zhao would write a work report every day and send it to his mailbox.

And he seldom gives guidance. Most of the time, he reads the report and replies "read".

Although he hasn't been to Tangerine Pictures for a few months, he still knows the general situation.

"...The general situation is like this. In recent months, we have put our main energy on team building and distribution network construction."

Zhang Zhao first introduced Xia Jingxing's work situation some time ago, and then talked about the current situation.

"We entered the circle with a lot of money, and with the blessing of your reputation, Mr. Xia, the people who came to seek cooperation broke the company's threshold.

But in fact, most of these people are bombasts, or they are box office smashing directors, and there are not many real big names in the industry.

The real big names have long been recruited by major film and television companies.

For example: New Picture is for Zhang Yimou, Huayi Brothers is for Feng Xiaogang. "

Xia Jingxing nodded lightly, "A tour guide with commercial appeal is a piece of gold wherever he puts it, and the producer will naturally have to pay a lot of money."

While talking, Xia Jingxing also thought at the same time, there are only a few domestic directors who can make money at this time, and the wave of commercial films has only been around for a few years, and "Hero" four years ago can be regarded as the first real domestic commercial blockbuster.

"Hero" won the box office champion of mainland movies in 2002 with a box office of 248 million. At that time, the total box office of the whole year in the mainland was only 900 million.

Last year, the total box office in the mainland was 2 billion. Kaizi's "The Promise" won the championship with 181 million box office.

Before Tangerine Pictures was established, he had read relevant business reports and came to several conclusions.

At present, the domestic film industry's total plate is very small, only 20 to 30 billion;

The box office champion earns less money. One or two hundred million box office tax deductions, production costs, and theater cuts are deducted.

This is still the box office champion, and the profits of other movies are even more difficult to describe.

These days, in addition to liking to play female stars, there is also the capital to launder money, who is willing to invest money in the film industry.

However, capital also has its own way of playing. It doesn’t matter if the box office doesn’t make money, as long as the stock price rises.

This is how traditional film and television capital plays.

Vision Capital is naturally the game of Internet capital, to develop the entertainment industry chain and develop IP.

In fact, they currently have no IP whatsoever.

"You have come into contact with Gangzi, Mouzi, Kai..."

Xia Jingxing paused, "Forget about Kaizi, don't touch her, she's too young, such a person won't do well in writing about the Internet."

Zhang Zhao smiled and looked at Xia Jingxing. He knew that the boss liked to give people various nicknames.

"You have contacted these great guides, how is the situation?"

Zhang Zhao said slowly, "According to your instructions, I have contacted all of them. Lao Mouzi is currently filming "The Golden Armor in the City", and after the filming, he will take a break from filming for three years to direct the opening ceremony of the Olympic Games.

Gangzi also came into contact with him. This person is very naughty, and on the surface he is good at every bite. In fact, he still doesn't want to leave the big tree of Huayi.

I guess I want to wait and see, if our Tangerine Films can develop, it may come in the future, but now it is probably hanging. "

Xia Jingxing sighed, "Hey, the Chinese film industry is so big that it's not in demand."

Zhang Zhao nodded in agreement, "That's right, except for these people in the mainland, if you invest in other people, you may not even hear the sound of the money being invested.

For Hong Kong directors, those who become famous have capital support behind them. Those who are less famous, there are also many people who go north to make a living, maybe you can try from this group of people. "

Xia Jingxing heard that there are many directors and actors who are poisoned in Hong Kong. To support these people, it is better to donate to Hope Primary School.

However, you can't kill them all with one stick, you can use them differently.

After explaining Zhang Zhao in detail, Xia Jingxing agreed to the other party's plan to find a Hong Kong director to cooperate with, but he had to be more careful not to feed the white-eyed wolf.

"Just now you mentioned IP, what do you think?"

Xia Jingxing doesn't expect to make money from the film industry at all at this stage, he still pays more attention to the layout of the industry than making money.

Zhang Zhao replied: "I think that the film should try to shoot in the direction of the series."

"series?"

Looking into Xia Jingxing's eyes, Zhang Zhao nodded heavily, "Yes, this is also a way of branding and IP-based operations, and it can also reduce production risks."

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