My Age of Investment

"Jing Xing, I've made a big deal for you..."

Not long after Deng Feng left, another pimp, Chen Hong, called to sell his business.

"Hey, this business is not bad. You can arrange a place and call that person. Let's have dinner together tonight."

Xia Jingxing was very interested in the project recommended by Chen Hong, and rushed to the American Club after work.

When he arrived at the place, he was taken into a box by a beautiful and slim welcome lady.

As soon as he entered the room, Xia Jingxing saw Chen Hong and another man in a suit who was in his forties and wearing glasses.

The two were chatting enthusiastically, but when they saw Xia Jingxing approaching, they got up one after another to greet them.

"Mr. Sun, hello!"

Xia Jingxing looked at Sun Hongbing, who had a vicissitudes face and a few silver threads in his jet-black hair, and held out his hand with a smile.

Sun Hongbing was very excited, and held Xia Jingxing's hand tightly with both hands, shaking it for a long time.

After exchanging a few pleasantries, the three sat down next to each other.

"Hey, all walks of life are not doing well these days, no, real estate has started a new round of regulation.

Mr. Sun's Sunco happened to be in a little trouble and needed to find a strategic investor. "

Chen Hong looked at Xia Jingxing with a smile, "If you want to say which landlord has surplus food, you are the only landlord."

Xia Jingxing glanced at Chen Hong, that's not what you said on the phone, it was as if Shun Chi was about to die.

However, he also understands Chen Hong's approach. After all, FA still has to maintain "neutrality" on the surface. It is impossible to expose Sunco's old background: Hey, Sunco is dead, you can buy it with some money!

Xia Jingxing looked at Sun Hongbing, who was smiling all over his face.

At this point today, Sun Hongbing is also very helpless, but he can only cut off his wrists, otherwise he will lose the chance of making a comeback.

Xia Jingxing felt that today's encounter was really wonderful. The two people he met were related to Mu Zhixin, one was Mu Zhixin's sworn enemy, and the other was Mu Zhixin's disciple.

Said to be a disciple, but Sun Hongbing was sent in by Mu Zhixin himself.

It is indeed too much for Sun Hongbing to be the king and hegemony in the company of conscience, but Mu Zhixin used administrative power to send people in, and also poured dirty water to embezzle public funds, which is enough to see that this person's methods are vicious.

Later, Sun Hongbing came out and pretended to lend 500,000 yuan to others to start a business.

Just like this, it has become a good story in the history of Chinese business.

Xia Jingxing guessed that Sun Hongbing's emigration was probably related to this, so he was afraid.

"Mr. Sun, Sunco's layout has been very grand in recent years! Even if I'm not in the real estate industry, I've heard about your big plans."

Xia Jingxing looked at Sun Hongbing with a smile. Some things were not convenient for Chen Hong to talk about, so he had to break them.

Sun Hongbing naturally understood the hint, his face changed, and then he said with a smile: "Mr. Xia, the Internet can make more money than real estate, and an IPO can bring in billions.

Don't look at the surface of real estate, you have to pretend to be a grandson in the links of land acquisition and loan.

With Mr. Xia's wealth and status, real estate is not an overkill.

If Mr. Xia is willing to invest in Sunco,

Solving Sunco is in dire straits, and I am willing to take out 40% of the shares.

From now on, Mr. Xia will just sit and wait for the dividends, and leave all the dirty work to me. "

Xia Jingxing smiled, this Sun Hongbing really has a good plan, if it is a venture capital investment, why don't I invest in other real estate companies with a good development momentum, and invest in your blatant Sunco.

"In December 2003, the No. 1 Land in Huangcun Satellite City, Daxing District, Beijing, known as the "First Auction of the Century", was won by Sunco at a high price of 905 million yuan, more than double the starting price of 430 million yuan.

Then, Sunco successively acquired more than ten pieces of land from cities such as Shicheng, Modu, Xuzhou, Jinling, Jiangcheng, Shangdu, and Xidu. Every time, it entered strongly at high prices, and many times the transaction price was higher than the starting price. Double the situation.

Sunco spent a total of 4 billion yuan to buy these lands, but it still needs 20 billion yuan to build a house on these lands. "

Xia Jingxing looked at the real estate madman sitting beside him, and smiled faintly, "Mr. Sun, you are buying land at such a cost, is it because you judge that the land price and house price will rise sharply, right? The future increase will be enough to cover the premium cost of land acquisition.

At the same time, through the title of "Land King", Sunco's reputation in the whole country has been thoroughly established.

This high-debt expansion model can also allow Sunco to quickly rise from a small developer to the first echelon of the industry, even surpassing Vanke, right? "

Sun Hongbing remained silent, obviously he had done his homework and checked Sunco thoroughly.

It is even known that he shouted to Wang Shi and other colleagues in a forum: Sunco's sales this year will exceed 4 billion, and the medium and long-term strategy is to be the first in the country, that is, to surpass everyone present, including Mr. Wang.

Wang Shi retorted on the spot: It is impossible for you to surpass Vanke so quickly, should you pay attention to controlling risks?

Sun Hongbing took Wang Shi's warning as a deaf ear, and rushed all the way, but now encountered real estate regulation and tightened money, Sunco has broken its capital chain and is hovering on the verge of bankruptcy.

All the fig leafs were torn off at once, which made Sun Hongbing very embarrassed.

Seeing this, Chen Hong immediately came out to smooth things over: "Hey, soldiers are unpredictable, and water is unpredictable. No one expected that the real estate situation was good a few years ago, and a round of regulation suddenly appeared.

In terms of courage, I still admire Mr. Sun very much. If there is no accident, your expansion strategy will become a new business myth. "

Sun Hongbing found the steps, and smiled wryly: "Hey, you lose if you lose. If you made a wrong decision, you have to admit it."

"I think Mr. Sun, you have a good mentality. You can adjust your strategy in time. Not everyone can do it. As the saying goes: If you stay in Qingshan, you are not afraid of running out of firewood."

Sun Hongbing understood Chen Hong's hint, and he was trying to persuade him to take a step back.

Sun Hongbing has always been a courageous person, and he doesn't like to be twitchy.

He looked at Xia Jingxing and said with straight eyes, "Mr. Xia, let's get straight to the point. Tell me about your conditions. As long as they are reasonable, I can accept them."

"Sell me all Sunco."

Xia Jingxing was also very straightforward, making no secret of his desire to swallow up this company.

"How much are you willing to pay?" Sun Hongbing asked calmly without much fluctuation on his face.

"2 billion, paid in one lump sum."

Sun Hongbing shook his head, "It's too low. In the past 12 years of development, Sunco has expanded its business to 16 cities, with 42 projects and 9.3 million square meters of land capital.

In addition, Sunco's brand and team are also an intangible asset. "

"Mr. Sun, you have to figure it out, I'm making a one-time payment, not an injection of capital in batches.

Without Sunco, you still have Sunac and Sunco Real Estate Network in your hands.

Such a large sum of money is enough to allow you to make a comeback unscathed.

Having gone through such a crisis, I believe Mr. Sun understands the importance of cash flow better than anyone else. "

Xia Jingxing's words seemed to have a magical power, which forced Sun Hongbing to bow his head and meditate.

In fact, after finding such a large circle of investors, Xia Jingxing offered the highest price, and the rest of the highest bidders were only more than one billion yuan, and they paid in batches. We had to verify the quality of Sunco.

Xia Jingxing's conditions are extremely attractive to Sun Hongbing who is currently short of funds.

Sun Hongbing hesitated for a moment, then replied: "Mr. Xia, if you are like this, let me think about it. I will definitely give you a definite answer within three days."

"no problem."

Xia Jingxing shrugged his shoulders, looking extremely free and easy, because Chen Hong told him everything, and he believed that his conditions could impress Sun Hongbing.

And when he bought Sunco, he didn't mean to invest heavily in real estate. He just planned to assign a construction department to Fuxing Industrial Group.

What are you doing?

Wherever the company expands, it will buy land to build houses, and then rent, sell or give employees at low prices as benefits and rewards.

Fuxing Industrial Group currently has four listed home appliance companies and tens of thousands of employees.

In the future, with the entry into semiconductors and the incorporation of industrial assets such as mobile phones and automobiles, it will become a giant comparable to Futukang.

Ms. Dong even said that she would give out houses to the employees. Can Fuxing Industrial Group be worse than Gree?

In addition, Xia Jinghang also intends to formulate a long-term plan. Every year, a proportion of the profits generated by the company will be allocated to purchase land and build houses. It is similar to how some companies take a certain percentage of revenue and profits as research and development funds for the next year.

In fact, this is taking "buying land and building houses" as part of the company's long-term development strategy, not a whim, suddenly wanting to treat employees favorably.

Of course, Fuxing Industrial Group will also do research and development, but it will also regard retaining and attracting talents as equally important things.

It may take several years from obtaining the land to building the house and then to distribution. As the land price rises, it will bring some profits to the real estate subsidiary.

But Xia Jingxing didn't plan to make this money, all the profits were kept in the real estate subsidiary company, and they continued to use the land to build the next batch of houses.

In Xia Jingxing's plan, the ideal state of a real estate subsidiary is to be responsible for its own profits and losses, to develop sustainably, and at the same time to ensure that employees enjoy rent and house purchase costs that are far lower than those of the outside world.

For the best talents, after signing a long-term contract, the house will be donated directly.

Many large factories will rent houses and provide transportation subsidies to their employees. Xia Jingxing hopes that Fuxing Industrial Group can be a little stronger than them.

Only in this way can the best talents be attracted.

After all, there is a saying that is good: Top-notch technology research and development needs to rely on top engineers with millions of annual salaries, rather than pinning their hopes on the selfless dedication of old experts who earn thousands of dollars to commute by bicycle.

The times have changed, and the maker of the atomic bomb cannot earn as much as the seller of tea eggs.

In a market-oriented economy, housing, medical care, education, and the life of a family all cost money. It is impossible for top talents to engage in two bombs and one satellite with pickles like they did decades ago.

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