My Age of Investment

Zhang Yong said slowly: "When it comes to Hainei.com, you have to mention Facebook.

Facebook has been operating for nearly five years, and has been following the route of user growth and further growth, and has never deviated from the line of social networking.

And commercial realization is also very simple and single, advertising.

The advantage of doing this is that you can concentrate all your efforts to expand the user scale, and then form a huge advertising platform through the social network covering users around the world.

Since Facebook covers developed countries such as Europe, America, Japan, and South Korea, these areas have the highest purchasing power, and large multinational companies are very fond of this advertising platform.

Facebook only needs to maintain this upward momentum in the future to become a giant "social + advertising" company. This has been proved by Google and Yahoo. "

Xia Jingxing and Chen Hong looked at each other, and both smiled and nodded.

Zhang Yong continued: "However, if Haineiwang wants to copy this road, it is almost impossible to go, it is impossible to become an Internet giant, at most it is an ordinary listed company.

First of all, the number of domestic Internet users is not as good as that of Facebook's coverage of global markets other than China.

Secondly, the scale of the online advertising market, the value of a single user, etc., are not comparable to a group of developed countries, and they also face competition from Baidu, Penguin and the three major portals. "

Xia Jingxing smiled, he already roughly knew what the other party wanted to say.

"Hainei.com already has two business models: advertising and an open platform. It only needs to tear off a piece of meat in the online game field. It doesn't need much. A few percent of the market share is fully qualified for listing."

Zhang Yong said lightly, "I believe this is not difficult for Haineiwang, which has the support of Mr. Xia. At worst, it would be fine to merge the two acquired Korean game companies."

Xia Jingxing shook his head and laughed, "What's the point of that? It's completely listed for the sake of listing, and it's a cobbled together product."

Chen Hong chuckled at the side. Others were worried about ringing the bell for the listing, but this one is good, he doesn't take the listing seriously.

Zhang Yong breathed a sigh of relief. He knew that Xia always had great ambitions. With such a huge domestic market, it was impossible for the other party to be satisfied with a company worth one billion or two billion dollars.

"The above is what I said to quickly make a plan for a listed company."

Zhang Yong smiled at Xia Jingxing,

He also said: "If you want to become an Internet giant, you must find a long-term development path.

Facebook can expand vertically and achieve the world's top level of social business as the foundation of a giant.

If Haineiwang does not go overseas to compete with it, there is only one way to go..."

Xia Jingxing answered: "Expand horizontally, with social networking as the core and foundation, and extend the business tentacles to other Internet vertical segments!"

Zhang Yong's spirit lifted instantly, and then he laughed, "It seems that Mr. Xia has already made a detailed plan, but I made a fool of myself."

Chen Hong looked at Xia Jingxing in surprise, and asked, "Horizontal expansion? Besides games, what else do you want to do?"

Xia Jingxing didn't answer, looked at Zhang Yong, and continued to ask: "Old Zhang, tell me, what else should you do?"

"As far as I know, in addition to the recent batch of online applications on the open platform, a long time ago, there were also a group of websites that established a cooperative relationship with Hainei.com, and all of them were invested by Envision Capital."

Speaking of this, Zhang Yong didn't go any further. After all, he hadn't joined Hainei.com yet, and some topics were off-limits, so it would be a bit inappropriate to really speak freely.

Chen Hong was a little puzzled at first, and then realized that he was talking about a large number of websites such as Tudou.com, Kugou Music, Autohome, and Ganji.com.

So many sites? All included under the command of Hainei.com? Are people willing?

No one spoke, and the scene was a little awkward for a while.

Zhang Yong suddenly smiled, "Mr. Xia, you've talked too much, don't be offended."

Xia Jingxing waved his hand, "There's no need to be so polite, I've said it all, let's talk freely today."

After finishing speaking, Xia Jingxing asked without hesitation: "Do you think Hainei.com should expand horizontally and acquire a bunch of websites?"

Seeing that Xia Jingxing asked so directly, Zhang Yong no longer hesitated, and replied: "Yes, but not all websites, companies involved in the business line of social pan-entertainment, can be included in the domestic network system to create a social network. An entertainment empire at its core."

Chen Hong frowned and asked, "Why do I feel a bit like Chen Tianqiao's online Disney?"

Zhang Yong glanced at Chen Hong, nodded and said, "Yes, this is very similar to Mr. Chen's Internet Disney plan, but there are also differences.

Mr. Chen places the foundation of his entertainment empire on Shanda Box, and hopes to realize home entertainment and Internet access through a machine placed in the living room.

But today, all indications are that this path will not work. "

Speaking of this, Zhang Yong turned his attention to Xia Jingxing, and suddenly said in a more emphatic tone: "But Haineiwang is different. Haineiwang's open platform takes SNS as the core, and the strategy of connecting many websites and applications has already begun to take shape.

As long as the intranet traffic continues to grow and become China's largest social platform with the highest user stickiness, it can distribute traffic to support each business, including games, videos, music, animation, literature, etc.

Social business cannot achieve huge profits through advertising like Facebook, but Hainei.com can build a social pan-entertainment empire.

Although the domestic market is not as big as the overseas market, as long as it is intensively cultivated, it can become the leading Internet giant in China. It is not impossible to become an international Internet giant in the future by operating some businesses, such as games, overseas and succeeding. "

Chen Hong was surprised. Zhang Yong’s words really surprised him. He invested in Haineiwang. At first, he wanted to compete with Facebook. It would be enough to build a smaller Facebook in China. Later, he added the game business. I feel that there is more room for business imagination.

But what Zhang Yong proposed is a comprehensive and systematic long-term development strategy, and if it is really done, I am afraid that it is really possible to catch up with Facebook.

Moreover, Facebook develops vertically and Hainei.com develops horizontally. The two platforms will not have too much conflict, and they can even cooperate. This is very attractive to major shareholders, right?

Thinking of this, he cast his eyes on Xia Jingxing.

Xia Jingxing had a faint smile on his face, but actually his heart was not peaceful.

The horizontal development strategy proposed by Zhang Yong has been mediocre after many years, but it is actually Penguin's big entertainment strategy.

Of course, at the moment, this is still a relatively innovative development strategy.

Zhang Yong has worked in Shanda for several years, and it is normal to propose such a strategy.

Shanda didn’t do it in the previous life. Penguin thought that interactive entertainment should not only refer to games. After some research, he decided to inherit Shanda’s online Disney dream, and also received many of Shanda’s inheritance.

Zhang Yong is right about one point. Why didn’t Shanda start a big entertainment? It lacks a “connector”. The box is obviously not a good option, but social networking is fine!

"To build a big entertainment empire, the cornerstone is very important. Do you think Haineiwang can take on the important responsibility of the cornerstone?"

Staring at Xia Jingxing, Zhang Yong replied: "Not sure, Penguin is a big threat to Hainei.com, they have more users than Hainei.com, and they are more sticky.

Therefore, I just mentioned that it is necessary to build a social platform with the largest and highest user stickiness, so that various entertainment businesses based on social platforms can develop in the long run.

Social networking is the backbone, entertainment business is the branches and leaves, the trunk is blown down by the wind, and the branches and leaves can only gradually wither. "

Xia Jingxing nodded slightly. Zhang Yong was very honest and told the truth. Penguin was indeed a stumbling block on the way forward for Hainei. development of.

"What do you think we should do to defeat the penguins and monopolize the social circuit?" Xia Jingxing asked.

Zhang Yong said indifferently: "Using the same way, return to the other body! Penguin launches friends network and enters social networking with real names, and we can also enter social networking with strangers and break into their territories."

"Socializing with strangers?" Xia Jingxing asked.

Zhang Yong pondered for a moment, then replied: "In the beginning, it was socializing with strangers, but now it has the characteristics of socializing with acquaintances, and not all of the friends list are strangers.

Chatting between acquaintances is instant messaging. I heard that many young people nowadays, when they are in a relationship, use their mobile phones to chat on QQ every day, just like sending text messages to each other in the past, but the cost is lower.

If Hainei.com launched an instant messaging software and wanted to beat Penguin, it would be very difficult to tell the truth. This is something that MSN has not even been able to do. "

After finishing speaking, Zhang Yong looked at Xia Jingxing. He could only think of so much. If he really mastered the password to defeat the penguin, what kind of job would he have? He would start his own company.

"Bravo!"

Xia Jingxing smiled and applauded, then got up and held out a hand to Zhang Yong, and said with a sincere look in his eyes: "There is a long-time friend in ancient times, and now there are social discussions, Lao Zhang is really a great talent, I don't know if he is willing to give in to the position of CEO of Hainei.com, you I will work together to build a real social pan-entertainment empire."

Zhang Yong hurriedly stood up, shook hands with Xia Jingxing, and said with a smile, "I'm determined to do what I want, I dare not ask for it!"

The corner of Chen Hong's mouth twitched, what the hell is he acting in a costume drama? Still doing this?

However, all kinds of complaints can only be kept in my heart, and I still have to blow a few words on the surface.

"Crack, clap!"

While applauding, Chen Hong stood up and said: "When Haineiwang becomes an Internet giant, this scene will definitely become a good story in the history of China's Internet development.

I am honored to be a witness today. If a reporter interviews me in the future, then I will have the capital to brag. "

Xia Jingxing and Zhang Yong looked at each other and laughed.