My Age of Investment

In April, the grass grows and warblers fly, and spring flowers bloom, which is the most pleasant time of the year.

During this period, Overseas Games was formally established, and a press conference was held and interviewed by many game media.

During the interview, the newly appointed CEO Wu Yimin revealed a topic that countless gamers are most concerned about: "Dungeon and Warriors" has done all the preparatory work and is about to enter the beta test.

When the news came out, countless players rushed to tell each other, and the market and users responded fiercely.

Taking the well-known media 17173 website as an example, for DNF topic activities, the number of user votes reached 13,000, the top was close to 6,000, and the number of Baidu reprints was more than 20,000... This is unique in the history of domestic games.

However, the most popular one is the public homepage account opened by "Dungeon and Warriors" on Hainei.com.

On the day the account was opened, only a few game posters and photos of the game being popular in Korean Internet cafes were released, and more than 300,000 people followed, commented and interacted, shocking the entire game circle.

Of course, this is the effect feedback that Haineiwang took care of its own family and carried out a round of news pushes for hundreds of millions of users on the whole site.

From a preliminary point of view, the domestic network platform with 100 million young users such as students and white-collar workers has considerable advantages in the promotion and operation of games. The traffic of its own platform alone is a gold mine.

In addition, the three social games of Farm, Ranch, and Orchard previously launched by Hainei.com have become popular all over the country, paving the way for domestic games to have a good reputation among users.

Therefore, for the first online game that will be launched by domestic games, a large number of users on the domestic network have high expectations.

Penguin, Shanda, Ninetowns and many other peers saw that just one beta test news of DNF caused such a big sensation in the player community. In addition to deepening their vigilance against Hainei.com, private serial actions have also become more frequent.

Although Shi Dazhuzi, a big idler, is still relentless in his mouth, and continues to sneer at domestic games and DNF, but his body is very honest. "Treasure Box", "Bike Cross Country" and other activities allow players to "earn wages".

The so-called earning wages is actually an online game operation model pioneered by "Zhengtu" that distributes game currency to players, allowing ordinary players to purchase some paid game items without spending RMB, balancing the gap between the game and RMB players.

At first glance, it is an activity that benefits players.

After careful scrutiny, it can be seen that this is actually to ensure the enthusiasm of ordinary players in the game and maintain the long-term popularity of the game.

Krypton gold players try their best to recharge their money, why not just to show off in front of ordinary players, build a guild, and experience the feeling of being a "big brother".

Hainei.com has noticed the actions of a large group of colleagues, but has no time to pay attention to this potential hostility, and just do their own work well.

Soon, dozens of tools and game applications were launched on the Hainei Open Platform in one go.

Among them, there are not only tool applications such as weather forecast, diary, voting, drift bottle, tree hole, but also interesting social games such as "Car Parking Space", "Friends Buying and Selling", "Happy Restaurant", "Happy Fish Pond" .

With the help of the open resources of the Hainet platform, once these applications were launched, they swept the entire platform.

In just one week, it has gained tens of thousands to hundreds of thousands, and millions of users, and it is still growing rapidly.

Be it tool applications or games, all of them follow the "free + value-added service" operation model, which is roughly similar to that of farms, ranches, and orchards.

Users can play and use for free, but if they want to buy some props and decorations, they have to spend money.

To spend money, users must first register an Haifutong account, an online payment platform under Hainei.com, and then recharge to purchase Haibei, the unified virtual currency of the Hainei.com platform, and finally purchase paid props and decorations for various applications through Haibei.

For developers, Hainei.com provides a "one-stop" caring service. From the API interface to the promotion, operation, and realization of the application after it is launched, Hainei.com has dedicated personnel to provide assistance throughout the process. Developers only need to focus on developing applications. OK.

Tens of thousands, hundreds of thousands...Looking at the ever-increasing payment numbers in the background, the small developer teams scattered all over the country were both surprised and happy, and at the same time they all breathed a sigh of relief. This proves that the open platform model of Hainei.com is feasible Yes, it is completely feasible, and there is no wrong thigh.

Although half of the money will be given to Haineiwang according to the sharing agreement, the remaining amount is enough to support a small team.

And, this is just the beginning! Later, with more income sharing, you can recruit troops and develop more games and applications.

Moreover, Hainei also has a developer fund, which will invest in and support outstanding teams.

The developer team that has already launched the application is gearing up to develop the second application while seriously operating the application.

The developer team that has not yet launched the application, seeing that the friends have followed the Hainei.com to eat meat, is in a hurry, and speeds up the research and development progress.

In addition, there are some start-up companies that have come here especially to submit applications for joining the open platform to Hainei.com.

Hainei.com has pointed out a clear path for countless small IT/Internet start-up companies in China on its own.

Besides, domestic users are also very pleasantly surprised by the dozens of apps with different functions that have been launched collectively, because "Happy Farm" has been online for half a year, and they are almost tired of playing. They felt very novel, and their desire to explore was instantly aroused.

Affected by this, the user growth momentum of Hainei.com, which had been gradually slowing down, resumed its upward trend again. Many important operating indicators such as user usage time and daily active users have increased to varying degrees.

And Haineiwang has also gained a lot of benefits.

First of all, the initial success of the open platform has opened up a new business monetization model after advertising and games.

Secondly, rich website applications have enhanced the user stickiness of the domestic network.

Finally, Haifutong, a start-up online payment platform, took this opportunity to expand the number of users, quickly narrowing the gap with Alipay and Tenpay, and laying a certain foundation for future development.

In addition to this, there are many other hidden benefits.

For example, the revenue has risen, the business model has been verified again, and the confidence of internal employees and shareholders has been strengthened, and the valuation of the platform has also risen a bit.

The summary is that developers, users, and platforms are all win-win.

…………

…………

Dongshan villa, in Xia Jing's home.

Chen Hong led a man in a suit wearing black-framed glasses into the living room.

The man was about thirty-five or six years old, with a bright forehead, thin and elegant, and shook hands with Xia Jingxing who came to greet him as soon as he entered the room.

"Mr. Xia, congratulations! Hainei.com once again set off a firecracker, and the social platform can still play like this. It can be regarded as a vivid lesson for the industry. There will definitely be an endless stream of open platforms emerging in the future. "

Xia Jingxing let out a long series of hearty laughter, and looked at the current Shanda CFO in front of him with a smile, and the man nicknamed Xiaoyaozi in the future.

He asked Chen Hong to help him find a candidate for the CEO of Hainei.com, but he did not expect that Chen Hong would include Zhang Yong, Lao Ma's future right-hand man, into the candidate list.

Come to think of it, this is not a coincidence.

Zhang Yong is a graduate of Shanghai Metropolitan University of Finance and Economics majoring in finance. He has worked in Arthur Andersen and PricewaterhouseCoopers for ten years. He has rich experience in accounting and corporate consulting, and later served as the chief financial officer of Shanda.

If Hainei.com wants to go public, the financial statement needs to be more attractive, and the game business is the direction of Hainei.com's focus in the next stage. With Zhang Yong's experience, he is just the most suitable candidate.

After Zhang Yong joined Ari in his previous life, he made Taobao profitable in less than two years, and he also designed the Double Eleven Shopping Festival, which made a lot of contributions to Ari.

Xia Jingxing didn't bother to think about it, what would Ari be like without Zhang Yong?

I guess it shouldn't be too bad! The big deal is that the old horse will suffer a little more. Don't be so anxious to retire. After practicing Tai Chi for so many years, playing Jet Li and Donnie Yen is like playing. Your body is strong, and it is very suitable for you to shine in the post for a few more years. .

Xia Jingxing invited Zhang Yong and Chen Hong to sit around the tea table, and made a cup of tea for them himself.

"Boss Zhang~"

As soon as Xia Jingxing opened his mouth, Zhang Yong interrupted him with a smile: "President Xia, you can call me Zhang Yong, or Old Zhang."

Xia Jingxing smiled slightly, and changed his tune: "Old Zhang, what do you think of the future development of Haineiwang?"

Zhang Yong knew that he was going to test the school himself, so he said unhurriedly after being prepared, "In the final analysis, it still falls on the word game."

Xia Jingxing nodded slightly, motioning for Zhang Yong to continue.

"The main function of social networking is actually to connect people, and the commercial realization of Hainei.com is destined to fall on this.

Online games are actually players interacting with each other on the Internet.

Hainei.com has an SNS platform with 100 million users, so it is very advantageous to do online games. I won't go into details about the reasons. "

Speaking of this, Zhang Yong changed the subject, "However, the overseas online game is aggressive, and the major shareholder Envision Capital spent billions of dollars overseas for acquisitions, and the previous unpleasant poaching took place. Many companies in the industry are concerned about domestic games. It is hostile.

Before this, there has never been a company that has been hostile by so many peers before the game is launched.

Of course, it's not the fault of Mr. Xia and Haineiwang, it's just human nature. In the face of big threats, everyone likes to stick together. "

Xia Jingxing nodded lightly, and said with a smile, "You should have heard some gossip. Now everyone is afraid that I will kick the bowl away!"

The corner of Zhang Yong's mouth twitched, this metaphor... is really domineering!

He unconsciously compared Xia Jingxing and Chen Tianqiao, and found that they both had a certain similarity. They both became famous at a young age and had the same ambitions. Chen Tianqiao wanted to create Internet Disney, and this Mr. Xia liked to subvert every industry. .

"The most popular game in the past two years was "Legend", and now the most popular games are "World of Warcraft", "Journey" and so on. Talented people come out from generation to generation, each leading the way for hundreds of years."

Xia Jingxing spread his hands with a smile, "I don't know where they got so much hostility. No matter how popular a game is, it's impossible to steal all the market share, and it won't be popular for too long."

Zhang Yong said with a faint smile: "In short, it will be greatly affected, because the cake is so big, if there are more players in "Dungeon and Fighter", then the number of players in other games of the same type will decrease.

Moreover, Mr. Xia, you have strong financial strength, and there will be more than one DNF in the future.

Everyone was originally a rookie pecking at each other, but suddenly an eagle flew over, everyone would be vigilant, and one or two people took the lead in connecting, forming the current situation. "

Xia Jingxing nodded slightly, and asked again: "If you are appointed as the CEO of Hainei.com, how do you plan to break the situation?"

Zhang Yong didn't rush to answer, but asked instead: "I take the liberty to ask, always Xia wants to quickly own a listed company, or do he want to build Haineiwang into an Internet giant?"

Xia Jingxing became a little interested and asked, "Is there any difference?"

Zhang Yong still had that kind smile on his face, and said: "Before I came here, I briefly studied Hainei.com, and I had a few immature ideas. If I made a mistake, please forgive me, Mr. Xia."

Xia Jingxing cast an encouraging look at Zhang Yong, and said with a smile, "Speak freely, don't have any burdens, just treat it as a chat between friends."