My Age of Investment

After thinking for a while, Xia Jingxing gradually had an idea in his mind, and then he waved his hand and called Zhang Chenguang over.

"President Xia, what's the matter?"

"Old Zhang, you're like this..."

Xia Jingxing pointed to a scalper who was still selling mobile phones not far away, "Can it be done?"

"Leave it to me!"

Zhang Chenguang smiled, quickly accepted the errand, and then strode towards a group of scalpers.

"Brother, how do you sell this mobile phone?"

The scalpers didn't suspect him, and thought that the shaven, lean and capable elder brother in front of him was here to buy a mobile phone, so he sold it to Zhang Chenguang hard.

Just like that, Zhang Chenguang and the scalpers started chatting with each other.

Xia Jingxing saw that Zhang Chenguang's affairs were going well, so he didn't pay any attention to it. He took out his mobile phone and dialed Zhu Zhaojiang's number.

At this time, Zhu Zhaojiang was walking around the flagship store, looking at each customer's reaction, listening to customer feedback, and at the same time observing the professional level of the employees, and whether the demonstration and introduction work was done well.

Suddenly, the phone rang.

He picked up his cell phone and saw that it was a call from the big boss, he hurriedly answered it.

"Mr. Xia, are you here? Okay, okay, I'll be right over..."

Zhu Zhaojiang hung up the phone in a hurry, walked out of the store, and saw Xia Jingxing dressed chicly in the corner of the square. The latter was wearing a pair of flowery underpants and was pulling a pair of flip-flops, so that he almost didn't recognize him.

Putting away all the surprises, Zhu Zhaojiang approached with a smile all over his face, "Mr. Xia, shall we go into the shop right away?"

Xia Jingxing raised his arm lightly, and did not rush into the store, but asked about the relevant things that happened today, and after knowing that there was no major trouble, he slightly nodded and said: "You handled it very well, thanks for your hard work! "

How could Zhu Zhaojiang dare to take the credit, and he said quickly: "It's thanks to the team of security personnel you sent, Mr. Xia. If it weren't for this group of burly men occupying the place, one or two thousand people would swarm in and squeeze into the store, crashing, Losing property is a small matter, and I am afraid of a stampede.”

Speaking of this, Zhu Zhaojiang first wiped the sweat off his forehead, then looked at Xia Jingxing with a serious expression, and confessed: "Speaking of which, it's because our sales department didn't do its job properly.

Seriously underestimated the enthusiasm of consumers to buy machines. "

"Hey, don't talk about you, even I didn't expect that there are still consumers who are willing to queue up to buy mobile phones under the scorching sun."

Xia Jingxing glanced at the fiery red sun in the sky. It was already past ten o'clock in the morning, and the temperature continued to rise. He dressed cooler and felt a little better.

Not far away, there is a long winding queue. There are people all over the front, back, left, and right. Many people are hot and sweaty, and they are constantly waving their hands to fan the wind.

Zhu Zhaojiang said with a light smile: "Indeed, Fuxing mobile phone has set a precedent in the industry. You can feel how popular the mobile phone is just by listening to it while queuing up to buy it.

However, there are still flaws in our work, and we almost caused trouble. I have to review this with you. "

Xia Jingxing said with a smile: "Okay, there is a first time for everything. In the future, this kind of scene may appear more than once or twice, as long as the relevant preparations are done properly."

Zhu Zhaojiang nodded yes.

"How are the sales in the store?"

Zhu Zhaojiang immediately reported: "At present, two batches of customers have been received, a total of 200 people, and a total of 350 mobile phones have been sold."

Xia Jingxing smiled and said, "The per capita purchase is 1.75, which is not a bad statistic!"

"Most people still only bought one mobile phone, and a few people bought two mobile phones. After all, our mobile phone is not a Chinese cabbage. It is still a pain for ordinary working-class people to buy."

Zhu Zhaojiang smiled, and then said: "However, Mr. Xia, I found that some young guys bought 100 of our mobile phones at one time, and 50 of the 4G version and 50 of the 8G version, which is very even. I think this is a bit weird. "

The corners of Xia Jingxing's mouth raised slightly, and he asked, "Then what do you think?"

"It's not like some organization or company's collective purchase, it's more like hoarding goods." Zhu Zhaojiang suddenly shook his head again, "I'm not sure if the judgment is right, who are the hoarding goods sold to?"

Xia Jingxing pouted not far away, and Zhu Zhaojiang looked in the direction indicated.

Good guy!

A few young men held the packaging box of Fuxing mobile phone, and they kept going through the line to sell.

"Is this... reselling?" Zhu Zhaojiang's tone was a little uncertain.

Xia Jingxing didn't say a word, so Zhu Zhaojiang had no choice but to shut up and read on with the boss.

The temperature in the air is getting higher and higher, and the long queue is still endless. More and more people lose their patience and start to buy mobile phones that scalpers have increased the price by 100 yuan.

The business of Hiroko's friends is also getting better and better. I don't know how many mobile phones have been sold, but the smile on their faces has never diminished.

"Mr. Xia, I'll ask someone to drive them away."

Xia Jingxing held Zhu Zhaojiang back, "Why chase people away?"

"Mr. Xia, these people are scalpers, and they are also called "stitchers" in the capital jargon."

Zhu Zhaojiang thought that the boss didn't know much about this business, so he explained: "These people are extremely destructive to the market! For example, in the traditional spring festival train ticket market, scalpers like to hoard train tickets in large quantities, making it impossible for people to buy tickets. Sell ​​your tickets at a high price.

These people appeared here, probably wanting to buy out our mobile phone inventory, and then sell it to the market at a high price while we are out of stock. This is taking advantage of consumers' unwillingness to wait, time for money. "

Xia Jingxing nodded: "I know that, but what do you think is the basis for the scalpers' survival?"

Zhu Zhaojiang thought for a while and replied: "The production capacity of mobile phones and the popularity of mobile phones in the market. Only when the supply exceeds the demand can the prices of mobile phones increase."

"That's good, but I still missed a little bit, the sales channel."

Xia Jingxing stared at the scalpers in the distance, and said calmly: "We are fighting the scalpers here, but as long as the above two conditions you mentioned are met, there is no guarantee that the distributors will not collude with the scalpers and hoard them!"

Zhu Zhaojiang gasped immediately, let alone, there is such a possibility, as long as it is profitable, anyone can be a scalper, and maybe even non-professionals who want to earn some spare money can become scalpers.

But we have to go back to the above two conditions, production capacity and market popularity.

Just look at the long queue, and you will know how popular the market is. Then there is only one problem, capacity!

"Mr. Xia, can we keep up with the supply?" Zhu Zhaojiang asked.

Xia Jingxing shook his head: "It was just launched today, and the sales volume of each channel has not yet been counted. I can't be sure, but there is a high probability that the supply will not be able to keep up, because the first batch of stock is only 1 million units, of which there are 500,000 units exclusively for the US market. .”

"500,000 units..." Zhu Zhaojiang murmured, and then asked: "How long will it take for the next batch to be delivered?"

"After paying!"

Zhu Zhaojiang was choked to death by this sentence, and then thought of the tense cash flow of Fuxing Mobile. He had been spending money for the past two years, including research and development, marketing, and Olympic sponsorship, but he had no income.

Xia Jingxing said: "Don't worry about the final payment of the first batch of suppliers, I will immediately arrange Vision Capital to repay the funds borrowed from Fuxing Mobile.

What really worries me is the next mobile phone, we let suppliers produce 2.5G mobile phones at full capacity, if they are not sold out, once the new 3G mobile phones are on the market, the price of the previous generation mobile phones will drop, especially the functions and configuration of the new mobile phones will be updated Many innovations. "

Zhu Zhaojiang nodded: "It's true that you can't make a decision on the production plan based on your head. All aspects of the situation must be taken into consideration."

"Also, if the supply is too sufficient, it seems to lack a little hype value."

Zhu Zhaojiang understood what the boss meant. Is this a wave of hunger marketing?

He looked again at the scalpers who were still selling mobile phones, and asked, "Do the scalpers still care?"

"It must be taken care of. If it is too rampant and users complain, it will overdraw our brand reputation. This is a waste of money, and the profits are not in our pockets, and all the profits are made by scalpers and bad dealers.

Do we worry about selling our mobile phones? Don't worry about selling it! Selling to users and scalpers, the profits are equal.

The only valuable place for scalpers is to help hype mobile phones, but if you are not careful, it is easy to capsize, which is a double-edged sword. "

Zhu Zhaojiang was a little confused, and asked: "Mr. Xia, is this necessary for both use and prevention?"

"On the surface, we must take a crackdown attitude, but secretly, small-scale transactions cannot be eliminated."

Xia Jingxing said slowly, "This is determined by the laws of market economy."

"Then we are now?" Zhu Zhaojiang asked again.

"Let the bullets fly for a while!"

Zhu Zhaojiang immediately understood and nodded: "Okay, I understand. I have been watching in the store for the past few days and will report the latest situation to you in time."

Xia Jingxing let out a "hmm" and said no more.

At this time, there was a sudden commotion in the crowd, and there were noisy voices.

"Jingxi Mall, Fuxing Mall, and Taobao.com can buy mobile phones online and have them delivered to your door without queuing."

"You can receive the goods on the same day if it is fast, or a few days if it is slow."

"The price is exactly the same as the flagship store, and the after-sales service is the same."

...

After Xia Jingxing and Zhu Zhaojiang approached the crowd, they heard many people discussing in low voices, and many people called their friends to verify relevant news.

Soon, people in the team kept leaving the team, planning to buy mobile phones through e-commerce channels.

There are also people who don't believe in e-commerce channels. After all, what if you buy something that costs thousands of dollars?

What guarantees compensation and refund? There is no one-handed payment and one-handed delivery.

This is also the status quo of the current era. The penetration rate of e-commerce is not enough, and people still have certain doubts about the e-commerce shopping experience.

There are also many people who have long known that e-commerce channels can buy Fuxing mobile phones, but they think the arrival is too slow, and they can't wait to own the mobile phone. These people have not wavered, and are still queuing under the scorching sun.

After a while of uproar, a small number of people left in the line, basically those in the middle and the back, but most of them continued to line up.

Xia Jingxing and Zhu Zhaojiang were amazed at the side. In fact, they couldn't understand this kind of behavior. They probably were true fans, just like some people are obsessed with chasing stars.

Suddenly, the crowd became noisy again, because several reporters and photographers arrived from a distance, and some reporters began to interview customers in line.

A reporter wanted to enter the store for an interview, but was stopped at the door.

The manager of the flagship store called Zhu Zhaojiang anxiously, asking for instructions on whether to let the reporter into the store.

After Zhu Zhaojiang answered the phone, he looked at Xia Jingxing and asked again, "Would you like to come into the shop with me?"

Xia Jingxing waved his hand: "Forget it, there are so many people here, it's not convenient for me to show up, and I understand almost everything I need to know, so go and do your work!"

"Okay, Mr. Xia, then I'll get busy first."

Zhu Zhaojiang didn't hesitate, and strode towards the door of the store. After approaching, he began to negotiate with reporters.

Xia Jingxing looked away, and made a phone call to Zhang Chenguang who was still chatting with a few scalpers.