My Age of Investment

Time flies, and it is the end of July.

Xia Jingxing came to the Lucky Restaurant that day, and Qiu Zhiyi asked with concern at the first sentence he met: "Jing Xing, your expression doesn't seem right?"

"Have it?"

Qiu Zhiyi nodded his head heavily, and said with a solemn expression: "I'll pack a few medicinal ingredients for you later, and you can take them back to nourish your qi and blood, work is work, you still have to pay more attention to your health.

Only when your body is in good condition can you work longer and more vigorously! "

Xia Jingxing didn't say a word, and silently accepted the other party's kindness.

What happened in the past half month made him fully understand what it meant to shoot himself in the foot.

The story begins with the dozen sets of clothes he prepared for the foreign girls. The first few days were quite exciting, such as queen clothes, nurse clothes, police uniforms... everything.

It's a bit overwhelming later on.

Since Christina gave birth, she felt like a different person, with an amazing appetite.

There is no way, her own land can't be left unused for her, it's a bit hard and tiring, so she can only plow it every day!

Some things are not humane!

Qiu Zhiyi didn't tell the truth, and led Xia Jingxing to his office with a smile.

After chatting for a while, the two shifted the topic to restaurants and takeaways.

"The restaurant has encountered a bottleneck in opening stores. The business of the two newly opened stores is not particularly good, but the other six stores are still doing well. Although the turnover has declined compared to the peak period, they are still passable."

Speaking of this, Qiu Zhiyi's eyes are full of worry. In just a few years, he has opened eight Chinese restaurants in the United States. He is like a new generation of American Chinese restaurant chain upstarts, and because of this, he was featured in the Chinese newspapers in San Francisco.

But to be honest, part of the money he opened the eight restaurants came from the profits from operating the restaurants in the early stage, and the other part was raised by relatives.

Although his relatives wouldn't blame him for the bad business, he would definitely feel sorry for himself.

Therefore, seeing the business that had been booming gradually decline, he was very anxious.

They simply invited Xia Jingxing who was at home with the children, and planned to let Xia Jingxing feel his pulse and give him advice.

Xia Jingxing was very concerned about the Lucky Restaurant, and immediately rushed over as soon as he received the call.

Half of it is out of the friendship between old brothers, and the other half is to observe and understand the changes in the takeaway business of Lucky Restaurant up close.

There was a stack of fried peanuts on the table, Xia Jingxing kept throwing peanuts into his mouth while listening to Qiu Zhiyi's narration.

After listening to Qiu Zhiyi's words, Xia Jingxing chewed the peanuts and said, "I told you before that the location of Lucky Restaurant is not clear!"

Qiu Zhiyi nodded and said with a wry smile: "I know, you mean that we don't take the high-end Chinese food route like Huaguan, nor do we take the low-end and standardized route like Panda Express.

Seriously, we should be mid-range Chinese food between them. "

"Actually, you all know these problems. The mid-range means that it has no characteristics, and it is impossible to build a brand and spread it."

Qiu Zhiyi smiled, "In fact, we still have a brand, because we contracted Facebook's employee meals, we are well-known in Silicon Valley.

Our public account on Facebook already has millions of followers. "

Xia Jingxing nodded, "But that's the end of it. If you don't think of other ways, it's hard to turn these things into real sales."

Qiu Zhiyi sighed: "Yeah, sometimes I wonder if I'm too greedy. I'm not satisfied with ten or eight restaurants, and I want to become a large restaurant chain brand."

Xia Jingxing shook his head, "Don't say that, it's good to have pursuit!"

"But my own ability is limited, and I can't control the bigger situation."

Xia Jingxing said with a smile: "Then you still ask me to come over for advice? Brother Qiu, don't worry that the bigger and bigger your career is, the more you will not be able to do what you want."

Qiu Zhiyi admitted frankly: "You are right, there is a bit of inconsistency in what you said, but I still want to expand the business."

"It's over! It's difficult to expand, and even the business has begun to shrink. You are eager to change the status quo and are willing to pay for it. Is this your real thinking at the moment?"

"Yes, that's what it means."

Xia Jingxing pondered for a moment, and then said, "To be honest, I'm also a coward when it comes to catering, a pure layman."

"Don't say that, I think one line is the same, all lines are the same, and all walks of life have certain things in common."

Xia Jingxing smiled, "It's just a superficial appearance. I really jumped into it without knowing anything. I don't even know how to write dead words."

"For now, there is only one way to spend time on the food delivery business."

As if he knew that Xia Jingxing would say this for a long time, Qiu Zhiyi replied: "For the food delivery business, we have followed your suggestion and built a website and a food delivery order processing system. Got PAD...

The effect is there, but it has not been able to form a mainstream. The takeaway business does not account for a high proportion of the turnover, and the majority is still the dine-in business. "

Xia Jingxing said: "I know what you said. Your food delivery process, from promoting the website to receiving orders and dispatching orders, needs to be continuously optimized to improve delivery timeliness."

"It is still difficult to implement it!" Qiu Zhiyi sighed, "After all, the takeaway business has not been the mainstream, and it is difficult for restaurants to invest more resources in construction."

Xia Jingxing said with a smile: "Although what you said is true, in my opinion, these difficulties must be overcome, because the breaking point of Lucky Restaurant falls on the takeaway business.

At present, the food delivery business is not mainstream because smart phones are not popular enough. When mobile phones in the future can place food delivery orders at any time like computers, what effect do you think will have? "

Qiu Zhiyi took a deep breath, "If there is such a day, the takeaway business may overtake the dine-in business, and the volume will be five times or even ten times what it is now."

"So, on the one hand, you need to wait patiently, and take advantage of this time window to work hard on the quality of the dishes.

On the other hand, vigorously develop the food delivery business to seize the opportunity. "

Qiu Zhiyi asked, "For example?"

Xia Jingxing said: "For example, if you have Zuo Zongtang's chicken, you can develop another Li Hongzhang chicken and Zhang Zhidong duck...

At the same time, you can also try to open a branch that focuses on takeaway business, collect data, and then use it for analysis and comparison. "

Qiu Zhiyi didn't pay much attention to the dishes, but paid more attention to the delivery business model, and asked, "No dine-in?"

"Yes, although the turnover has been reduced, it also saves rent and personnel expenses.

In addition, it is far more interesting to find out a way and takeaway survival mode than to make quick money now. "

Qiu Zhiyi was somewhat convinced. He had two branches that were not doing well, and they could be used as guinea pigs.

After thinking about all this, Qiu Zhiyi had a decision in his heart instantly, and began to ask about the specific method.

Xia Jingxing explained to him in detail.

…………

…………

After working remotely at home for a month, and the child's full moon is almost here, Xia Jingxing is finally liberated and can devote himself to work wholeheartedly.

When he came to the US office of Fuxing Mobile, Lin Bing had been waiting for him at the front desk, and when he saw him, he greeted him with a smile on his face.

"Mr. Xia, congratulations. The lawsuit between us and Zhizhiguo is finally over. The court ruled that Zhizhiguo lost the case. They are not allowed to use some of the design patents of Fuxing mobile phones including the circular Home button. compensation.

However, our claims on technical patents such as multi-touch and webpage zooming were all rejected by the court. "

Speaking of which, the smile on Lin Bing's face restrained. The significance of the judgment of this lawsuit is very important for Fuxing Mobile. At least it has given the outside world a legal basis. It will be difficult to use patents to intimidate everywhere in the future. greatly weakened.

Xia Jingxing didn't say a word, and said after a while: "Have you paid for Wisdom Fruit?"

"Ah? Compensation? It hasn't been fulfilled yet."

Xia Jingxing said, "In my opinion, this matter may not be over yet."

"you mean?"

"Judging from Wisdom Fruit's past business competition style, they will not cry when they see a coffin, unless they are put into a coffin and completely nailed to death."

A coldness flashed in Xia Jingxing's eyes, he recently received a very bad news.

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