My Age of Investment

"I have a message here about Wisdom Fruit, you can help me advise."

Lin Bing saw the boss's solemn expression, and his eyes revealed a ruthless look. He knew it was an important matter, so he didn't ask immediately. Open your mouth and ask.

"Has it been a month and a half since Wisdom Fruit went on sale?"

Xia Jingxing sat on the sofa with a teacup in his hand, glanced at Lin Bing who was sitting across from him, then looked away, and continued blowing the hot tea.

"Yes, like us, it's been on sale for a full six weeks."

Xia Jingxing took a sip of tea, then gently put down the teacup, and said, "In six weeks, how many mobile phones did Wisdom Fruit sell in total?"

Lin Bing replied, "The Wisdom Fruit hasn't announced the exact number, but we still guessed a rough number—about 350,000 units—based on the various information we collected."

Xia Jingxing nodded slightly, not surprised by this number at all, and even felt that it was too small. It is expected that the rise of Fuxing mobile phone has caused a lot of troubles for Wisdom Fruit.

Wisdom Fruit's mobile phone does not have much performance advantage at the moment. If there are other smartphones to choose from, consumers may not necessarily choose Wisdom Fruit.

"350,000 units is still a lot. If the sales are open for the whole year, it should reach a shipment of several million units."

Lin Bing said with a smile: "They have been influenced a lot by us. Not only is Fuxing Mobile a new smart phone brand for consumers to choose from, Zhizhiguo has also been criticized by public opinion. Now that they have lost the trial in the first trial, it is even more plagiarized that Zhizhiguo has plagiarized. hat of."

"However, we look at it the other way around. Faced with so many unfavorable factors, Zhizhiguo still achieved good sales results and initially gained a firm foothold in the mobile phone industry."

Lin Bing sighed: "Mr. Xia, you are right. Wisdom Fruit cannot be underestimated. After all, it is an American company, and it is also the memory of a generation. It has been deeply involved in the consumer electronics industry for 30 years."

"Pay attention to the opponent, but don't overestimate it." Xia Jingxing said with a smile: "How many sales of Fuxing mobile phone in six weeks? 660,000 units! 300,000 units in China and 360,000 units in the United States. Our sales in the United States alone are comparable to Wisdom. If all sales are equal."

Lin Bing nodded approvingly, and then said: "However, Mr. Xia, we still can't be careless. Wisdom Fruit is currently only sold in the United States.

Whether we can maintain our current sales advantage is hard to say. "

"I know that!"

Xia Jingxing looked at Lin Bing with a smile, and said, "The fact that I want to find your adviser is also related to this matter."

Lin Bing leaned over, pretending to be listening carefully.

"Wisdom Fruit, I want to enter the Chinese market!" Xia Jingxing said word by word.

"ah!"

Lin Bing's eyes were about to pop out, his mouth was opened wide, and he looked extremely surprised.

After the astonishment, Lin Bing also reacted, showing great anger, and shouted: "Do they think the Chinese market is their home? Enter if they want! Have you asked the opinions of the 1.3 billion Chinese people? Also, about racial discrimination What do you say? They apologized?"

"Don't get excited yet!"

Xia Jingxing waved his hand, "When I first heard the news, I was as angry as you.

But after calming down, I feel that I still need to focus more on the countermeasures. "

"No... Mr. Xia, can Wisdom Fruit really enter the Chinese market? They insulted us, and we still have to welcome them in? Isn't this the way to attract investment? Don't you lose your dignity?"

Xia Jingxing said indifferently: "Isn't Lao Qiao dismissed from get out of class? In the eyes of foreigners, this has already been explained! It is Lao Qiao who is racially discriminated against, not the entire Zhizhiguo company."

Lin Bing thought for a moment, then said: "The Zhizhiguo didn't even say an apology. As the CEO, as an executive, if he said something like that, it would be considered an explanation if he resigned? Can the relevant departments accept it? Can you let them in?"

Xia Jingxing said: "What if Cook came to China and apologized to Chinese consumers on behalf of Wisdom Fruit?"

"Impossible?" Lin Bing said, "The public opinion was so fierce last year that Zhizhiguo would rather give up the Chinese market than bow down. I have studied and worked in the United States for many years, and I know that these white people have a superior mentality.

Customers are God!

God on horseback! White people export their culture to other races, but they don't follow the rules of the game themselves. "

Xia Jingxing didn't expect Lin Bing, who was so gentle and polite, to burst into foul language. It seemed that he was really annoyed by Zhizhiguo's plan to enter China.

"I guess Zhizhiguo must regret seeing the sales of Fuxing mobile phones in China now." Xia Jingxing said coldly, "This is also the reason why they are actively contacting the relevant domestic departments. In the face of interests, how much is face worth?

If Cook is disobedient and unwilling to bow his head, the board of directors does not mind changing to an obedient CEO. "

Lin Bing suddenly realized that Zhizhiguo has been established for 30 years, and the equity is extremely scattered. Even the founder, Lao Qiao, has been driven away, let alone Cook, who is not qualified enough now.

In terms of seniority, Cook is completely unqualified to take over as CEO. He appreciates his old Joe's compromise with the board of directors.

Lao Qiao voluntarily resigned to quell public opinion, and at the same time save the stock price of Wisdom Fruit Avalanche.

Cook took over the old Joe's position and continued the Wisdom Fruit development plan designed by the old Joe a few years ago, which can be regarded as helping the old Joe fulfill his unfinished dream.

But if Cook cannot satisfy the board of directors, Cook, who currently lacks prestige and credit, obviously cannot wrestle with the board of directors.

That makes sense!

Wisdom Fruit's board of directors was surprised to see the sales of Fuxing mobile phones in China! It turns out that the poor and backward Chinese market has so much potential, and the sales of high-end mobile phones are so good! We had to find a way to return to the Chinese market, so we began to put pressure on Cook and assign tasks.

What can Cook do? I can only go to China to visit and blend with an old face.

Lin Bing thought about all the joints at once, took a deep breath, and asked anxiously: "In that case, Cook may be able to do anything that is shameless."

Xia Jingxing nodded: "This is natural! As far as I know, Cook's itinerary to China has been arranged. First, he will go to Tsinghua University to give a speech, communicate with outstanding Chinese youth, and then visit the Forbidden City and the Great Wall. Love the cultural heritage...”

"Cough cough cough~"

Lin Bing coughed violently, and quickly took a sip of tea to straighten out his breath.

"What's wrong with you? Does it matter?" Xia Jingxing asked with concern.

Lin Bing waved his hand, "It's okay! Mr. Xia, your inference is too powerful. I dare say that Cook thinks he will do this, and use these low-level methods to restore the brand reputation of Wisdom Fruit in China."

"This is not low-level!"

Xia Jingxing shook his head, and said with a serious face: "Foreigners have thoroughly studied the Chinese people and the Chinese market, and know what we like?

Put on an appearance of being close to the people, and then say a few words like "I love China", the Chinese people's impression of them will be greatly improved, and the hat of "foreign friends" will be put on. "

Lin Bing was dumbfounded. Thinking about it carefully, it really was like this!

"Foreigners have figured out how to open up the Chinese market!"

Xia Jingxing sighed, and said: "In this regard, we need to learn more from foreigners, and learn how to open up the American market and the European market.

For example: participate in and initiate environmental protection activities, go to the Super Bowl to cast advertisements..."

Lin Bing nodded. They are all reliable suggestions. If you want to survive in the foreign market and survive well, you have to learn from the shamelessness of foreign-funded enterprises in China, or the spirit of taking it easy and letting it go, to make money , not shabby!

"Mr. Xia, with such great determination, can Zhizhiguo successfully enter the Chinese market? What's the opinion of the relevant departments?"

Xia Jingxing glanced at Lin Bing, heard the spying intent in the other party's words, and said, "I don't know either. A friend told me these things, and he doesn't hold a post in the relevant department."

Lin Bing said "Oh", as witty as he was, seeing that the boss didn't want to say more, naturally he didn't ask any more questions.

"However, my friend also said that as long as Wisdom Fruit's posture is in place, it is possible to return to the Chinese market. After all, we have joined the WTO, which also has a price."

Lin Bing nodded. He now understood the whole story, and had a rough assessment of the motive, means and even the result of Wisdom Fruit's return to China.

"If Wisdom really returns to the Chinese market, how should we deal with it?" Xia Jingxing asked.

"Then let's fight! After all, it's not like we haven't competed with them before. The US market is now competing with them."

Lin Bing changed the subject, "However, this news is still not good for us. Wisdom Fruit has occupied the US market for 30 years, and Fuxing Mobile is a new company. They have a basic disk, but we do not."

"Yes, looking at it now, we have to maintain a long-term competitive relationship with Zhizhiguo. We must not fall behind in terms of size, technology, etc. Once there is a decline, such as losing overseas markets or losing local markets , the gap will continue to widen until a gap is formed."

While speaking, Xia Jingxing was also thinking about the future development strategy of Fuxing Mobile and how to kill the enemy of Wisdom Fruit.

Fuxing Mobile has seized the ticket to the era of smartphones first. Its current development momentum is very good, and its appearance is aimed at the high-end mobile phone market. It has far more advantages than Huami OV in the previous life, and can go further than these companies.

But the disadvantages are equally obvious!

The brand is too new and its upward momentum cannot be interrupted.

The technical reserve is insufficient, and because it is a Chinese company, it is much more difficult to develop world-leading technology than Wisdom Fruit, and it will encounter many invisible hands.

For these disadvantages and shortcomings, he has made plans.

Sponsoring the Olympics and accelerating the distribution of goods to the global market, it doesn't matter if you don't make money in the past few years, but you must occupy a place in the high-end machine market.

In terms of technology, the core is the chip. He is spending a lot of money to shorten the gap with international chip manufacturers to deal with emergencies.

The competition with Wisdom Fruit is not very intense at the moment, and everyone is staking the land. Although there is friction, it is not yet a bayonet.

When smartphones are popularized on a large scale and the blue ocean turns into a red ocean, it will enter the era of stock competition.

However, at this stage, he does not mind adding obstacles to Wisdom Fruit, and anchors the high-end brand identity of Fuxing Mobile through Pengci Wisdom Fruit.

Still the same sentence, how can you be a new company, and it is a Chinese company that can occupy the high-end mobile phone market and sell it so expensive? Wisdom Fruit, whose price is the same as ours, is our defeater and plagiarist!

Pulling on Wisdom Fruit will be the marketing method of Fuxing Mobile for a long time in the future.

However, consumers’ memories are time-limited, and it is impossible to use wisdom fruit infringement to suppress wisdom fruit for a lifetime.

Especially when the performance of Wisdom Fruit mobile phones surpasses Fuxing mobile phones by a large margin, it will not help to look through these old almanacs.

Marketing methods can be used, but you must not focus all your energy on it. It is always the same sentence: you need to be hardworking yourself.

Xia Jingxing shared his thoughts with Lin Bing, and the latter nodded approvingly: "Yes, we still have to hurry up and develop new mobile phones, and push them to the market as soon as possible, so as not to be left behind by Wisdom Fruit.

However, Zhizhiguo lost the lawsuit, and it is still necessary to let more consumers know about the plagiarism of the hat.

Regardless of whether Wisdom Fruit will be promising in the future and will no longer copy, but right now they are far inferior to us in terms of technology and sales. Fuxing Mobile is the number one brand of smartphones.

Regarding this point, let consumers know, choose us as much as possible, increase the sales of Fuxing mobile phones, reduce the sales of Wisdom Fruit, create some troubles for the rise of Wisdom Fruit, and suppress their development momentum. "

Xia Jingxing smiled and nodded, "Yes, we will deploy according to this idea, develop ourselves and suppress wisdom fruit, we must grasp both hands."

Lin Bing smiled and said nothing, and his worries about Wisdom Fruit's return to the Chinese market eased a lot.

Come back when you come back, same fat beating!

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