My Age of Investment

Xia Jingxing didn't hide his secrets, so he naturally wanted to share with his colleagues in the industry.

On the same day, Hainei Game announced the good news to the outside world through the public homepage registered on Hainei.com: On the first day of its launch, the number of simultaneous online users exceeded 200,000!

Taking this opportunity, Hai Nei Games also announced that the parent company Hai Nei Holdings has decided to add another 500 million yuan to the promotion budget, investing a total of 1.5 billion yuan, inviting partners to jointly promote the new DNF game.

These words are specifically for the industry peers, if anyone doesn't open their eyes, then head to head, let's do it!

For ordinary users, domestic games announced the upcoming "National Day Event".

Play the game during the National Day holiday, and the monster will randomly explode the physical reward - 10,000 Fuxing FX1 mobile phones.

Lucky players only need to fill in the mailing address in the game account. Within seven working days, the 4GB version of Fuxing FX1 worth 3,999 yuan will be delivered to their home without paying the postage. sponsor!

Who can stand this!

Countless gamers are rushing to tell each other, call friends, sign up for DNF quickly, and "pick up" mobile phones together on National Day.

Hainei.com very kindly made a site-wide notification and a scrolling display on the homepage of the "National Day Gift" activity of domestic games.

In Xia Jingxing's words: Let more people use smart phones and feel the happiness brought by technology.

Hundreds of millions of registered users on the domestic Internet completely went berserk after seeing this game giveaway event.

Domestic game official homepage accounts have gained tens of millions of fans in one day!

Xia Jingxing went to take a look the next day, and he was shocked by the hundreds of thousands of comments, isn't it crazy? It's a bit like Weibo!

"10,000 mobile phones, isn't it too little? With 100 million domestic users, the winning rate is only one in ten thousand."

"It's quite a lot. An event worth 40 million yuan is leveraged with sincerity! And how can it be possible that all the users of the intranet all over the country will go to play games. It's 10 million yuan."

"Then the winning rate is only one in a thousand?"

"Why, you still want to have one of the 1.3 billion people in China?"

Xia Jingxing found these discussions among netizens very interesting.

Although Hainei.com claims to have hundreds of millions of registered users, in fact, there are only 50 to 60 million active users, mainly college students and white-collar workers.

Moreover, it is impossible for all these people to come to play games, which is amazing to attract 10 to 20 million people.

Sitting in the office, Xia Jingxing continued to read the comments.

"I really want to own a revival FX1! Many classmates around me have this phone, but I don't, woo woo woo~"

Xia Jingxing saw that the profile picture in this comment was a girl, who was quite pretty, so he clicked on the profile picture to look at the information, it was from the Art Department of Jiangcheng University.

There are a lot of photos uploaded on the personal homepage, and every photo is fresh and pleasant.

Xia Jingxing quit this girl's personal homepage, continued to read the comments, and suddenly smiled.

"Beauty, let me play games with you! We can form a team together!"

"Sister, my skills are pretty good. I'm already level 10. Let's form a team. I'll fight monsters in the front, and you'll be responsible for watching from the back. If the phone breaks out, I don't want it. I'll give it to you."

"Student, I'm from the same school as you. If you're interested, we can meet."

"Sister, do you want to buy a mobile phone? I have the original unopened Fuxing FX1 here."

...

After reading it, Xia Jingxing felt that if a large number of female players came to register for DNF, it would definitely add a lot of attraction to the game.

Men and women match, not tired of playing games!

"Hello, can you add a QQ chat? I am the president of a game guild. This time our entire guild will be stationed in DNF. There are hundreds of people in total. If a mobile phone is exposed, our guild can Several female members drew lots to select one to receive the award, are you interested in joining our guild?"

Seeing this comment, Xia Jingxing immediately frowned, not because he thought there was something wrong with the other party's way of teasing girls, but because he was stimulated by the two letters QQ.

Because there is no instant messaging software on Hainei.com,

Many netizens who met through the overseas network will choose to add QQ to each other in order to get in touch with each other.

This has led to a problem, the transfer of social relationship chains, which is the foundation of a social enterprise, and Penguin is digging the roots of the internal network!

Xia Jingxing quickly thought of countermeasures in his mind.

Do you want to take advantage of this wave of games and launch an instant messaging software?

Xia Jingxing just thought of YY Voice, and immediately dismissed the thought. This is a tool software, not a social platform.

The purpose of YY's design at the beginning was also to facilitate the various game guilds to form teams to play games. Later, due to the entry of entertainment guilds, it gradually became a live broadcast platform.

He was thinking, if the tens of millions of active users of Hainei.com can be developed into users of the PC version of instant messaging software at the time when the era of PC and mobile Internet is changing, then when the mobile version of instant messaging software is launched, it will Play the role of getting twice the result with half the effort.

However, there is a QQ that is used very well, and social relations are also included in QQ. Why do users use new instant messaging software?

Social networking is no different than other industries. Several companies can coexist in e-commerce and search, but social networking cannot. One platform is more convenient for users.

voice!

Xia Jingxing suddenly remembered a key point and overturned his previous thoughts.

If you want to develop a PC version of instant messaging software, you really have to start with tools to differentiate from Penguin's QQ.

After accumulating a certain number of users and relationship chains, the voice software is no longer just for playing games, and finds a way to break the circle, attract users on the Hainei network, and then launch a mobile app to join voice communication...

The more Xia Jingxing thought about it, the more itchy his heart became. He picked up the landline on the table, dialed the number of Zhang Yong's office, and asked him to come over.

A few minutes later, Zhang Yong rushed over in a hurry.

"President Xia, you call me."

"Sit down and talk!" Xia Jingxing pointed to the sofa beside him.

The two sat down, and Xia Jingxing shared with Zhang Yong the three-step strategy for instant messaging that he had just thought of.

"First it was a game voice software, then it was a PC version instant messaging software with tens of millions of users on the domestic network, and then it launched a mobile application, completely targeting the entire market."

Zhang Yong was thinking while talking, Mr. Xia said last week that he would not make an instant messaging software for the time being, and now he said that he would do it.

Xia Jingxing saw Zhang Yong's thoughts, and specially explained: "DNF and CF are two games. If Wu Yimin takes Yonghang Technology's Xuanwu over, there will be three games. If it works properly, next year At least tens of millions of game users."

Zhang Yong nodded, and then said with a smile: "You've never said enough. The National Day event was only announced last night. Today, DNF has one million more registered users. The appeal of Fuxing Mobile is really too great."

Xia Jingxing said with a smile: "If there are tens of millions of users, that would be even better. This also means that more users can be imported into our voice software."

Zhang Yong smiled, "I have no doubts about the voice software.

Penguin also launched QQTalk this year, a team voice communication tool that supports multi-person voice communication, which shows that users do have this demand. "

Xia Jingxing nodded slightly. QQTalk is the QT voice in the future. Penguin is very vigilant. After any social mode or product is born, it will immediately launch similar products.

Regardless of whether it is useful or not, first occupy the pit.

"The really difficult thing is the second step, how to convert the tens of millions of active users on the domestic network into users of instant messaging software?"

Zhang Yong stared at Xia Jingxing, and said solemnly: "This step is quite critical, and only after this step can there be the third step.

In fact, as long as this step is completed, the third step is already half successful. "

Xia Jingxing leaned his head back on the sofa, heaved a long sigh, and then gave Zhang Yong a look, "How about sending some seashells?"

"Again money?"

Zhang Yong shook his head again and again, "This is not a good trick. The user ran away after taking the reward. What attracts him to our instant messaging software? Is it a function? Or does it have a lot of friends?"

Xia Jingxing thought for a while, and said, "Two-pronged approach! Functions can be innovated to a certain extent, and the problem of having many friends can also be used to quickly complete user migration by using activity incentives.

If a user's friends on Hainei.com all use our instant messaging software, will he follow the trend? "

"This overlaps with QQ again, and many of the students' classmates and friends are both QQ users and users of the internal network.

Generally speaking, QQ has more users than us and has more relationship chains.

As far as the things mentioned so far, it is difficult to make tens of millions of domestic Internet users abandon QQ and choose us. "

Zhang Yong smiled wryly, "We and QQ are like two concentric circles. We are the small circle inside, and QQ is the big circle surrounding us."

Xia Jingxing frowned and asked, "Is it okay to take the MSN route? Our active users are all real-name authenticated users, not as messy as QQ, and there will be no random additions by strangers."

"MSN has been in China for more than two years. Although it can't win QQ and its market share is stagnant, its users are still stable. How can we win over people?"

Zhang Yong shook his head, "Besides, we started out in the game voice business, and entertainment tends to give people the feeling that it is not rigorous enough and business-like."

Xia Jingxing nodded, it seems that the white-collar market cannot be cut off.

And the student market is Penguin's private land, which highly overlaps with Hainei.com.

"Then there is no other way?"

Xia Jingxing was in a lot of headaches. In the PC era, Penguin's advantage was too great, and it was desperate.

Zhang Yong said sternly: "It's hard to come up with a solution. If Penguin doesn't have QQ space, it's okay. We launched an innovative service integrating "instant messaging + SNS social networking", which is definitely more attractive than Penguin's single QQ software. Take the opportunity to kill the penguin with a stick.

Unfortunately, it has been more than two years since Qzone was launched, and the number of registered users has reached 200 million in the last month. More than 11 million users update the space every day, and the average number of daily page visits exceeds 700 million.

This data is nearly twice as high as that of the domestic network.

In addition, I found that since this year, QZone has been continuously optimizing and upgrading some small functions. If it weren't for our several social games and open platforms, maybe a large number of active users would be lost to them.

Our two platforms can almost be said to have common registered users, but the active users are divided into two factions.

We are wrestling with Penguin, and active users will flow to the other side if there is a decline.

In the long run, Penguin's instant messaging software + SNS model is the road to sustainable development. It is more convenient to walk on two legs, chat and post personal updates. "

Xia Jingxing nodded slightly, the Penguin's model was indeed on point, so it was able to defeat all kinds of opponents and dominate the social circuit for more than 20 years.

The development of Facebook is the opposite of that of Penguin. It first develops SNS social business, and then launches instant messaging.

In the future, it will also be split into two independent apps, instead of the "QQ + Space" and "WeChat + Moments" complex model of Penguin.

Difficult!

Xia Jingxing put away the disappointment in his heart, cheered up and said, "Voice software is still to be done, at least it is a supplement to our game business.

Make it first to see the situation. If you can take the second step, you can take it. If you can't, you can go to the third step.

Accumulating some seed users is always good. "

Zhang Yong thought for a few seconds, nodded and said: "That's the reason, whether it works or not, you have to try it to know."

"Oh, Mr. Xia, I almost forgot to tell you that something happened to the Catch the Sea Alliance."

Seeing the smile on Zhang Yong's face, Xia Jingxing asked with a smile, "What happened? What's the matter?"

"Good thing!"

Zhang Yong immediately told Xia Jingxing the news he had just received.

"Because Sohu and Netease are in conflict over the acceptance of our advertisement?"

Xia Jingxing smiled, he was not surprised by this, this kind of loose alliance could not stand the test of interests.

"I heard that Chen Tianqiao called to criticize Charles, who claimed to be an old man in the industry, the number one Internet person in China, the only Internet sponsor of the Beijing Olympics, and the first Internet sponsor in the century-old Olympic history...

Then the two of them refused to accept the other, and they quarreled.

Sohu stated that it will no longer be involved in any action against domestic games launched by Shanda, which is equivalent to withdrawing from the alliance. "

Xia Jingxing sneered, feeling that the two of them were a little bit drifting. Chen Tianqiao took Sohu as his younger brother, thinking that he would win the food and Jing Cong; Charles because of sponsoring the Olympics, his personal and company reputation reached the highest peak in history.

"Someone from Sohu contacted us and asked if we want to place more advertisements?"

Xia Jingxing smiled, "The co-author really believes that we invest 1.5 billion in promotion?"

Zhang Yong shook his head and laughed, "He who understands current affairs is a hero!"

Xia Jingxing smiled and nodded, "It makes sense."