My Entertainment Circle

Listening to the fact that the TV series they produced were "exclusively broadcast for the first time" and each episode was bought out for 1 million, without any share of the ratings, Zhang Pingan could only lament that China's TV stations were really dark.

There is no way that Shonan Channel’s national ratings in 2015 were very high. Many young people like to watch Shonan Channel’s solo dramas. In addition, at this time, online video platforms have not yet started to create self-made dramas. , under normal circumstances, TV dramas can become exclusive dramas of Shonan TV Station, and the ratings are well guaranteed.

Especially during this period, Chinese TV stations were not like South Korea and Japan, because the TV stations in those two countries had their own TV drama crews. The own TV station conducts script creation, investment, filming, and broadcasting in-house. China's TV stations do not have a "TV series" category at all. All TV series broadcast by TV stations are filmed by investment companies, and the TV stations purchase the copyrights.

However, recently, Shonan Channel has begun to have a film and television investment department!

At present, most of the dramas on the market are produced by investment companies. Those who come from investment companies will first consider going to those TV stations with "big theaters". At this time, the only ‘grand theater’ in China was the Shonan Stage. Therefore, many dramas have a good reputation after they are broadcast, and investment companies will sell the copyrights again to networks and TV stations elsewhere. Conduct a second and third broadcast.

For example, this exclusive broadcast costs 1 million per episode, and the film is cut into 40 episodes, and the income is only 40 million, which is still close to getting the investment back. Then we have to wait for the word-of-mouth after the broadcast. If the word-of-mouth is good after the broadcast, then the second sale, third sale, etc. can get a good price, and the time will come when a drama makes money.

You must know that China has many local stations and online video platforms, and they need to purchase the copyright if they want to broadcast this drama.

A popular drama may only earn 20 to 30 million after selling the copyright many times. But as an investor, you will basically invest in five or six TV series a year. If you make a profit from all of them, it will be almost 100 or 200 million. This income is still very good.

Now the two TV stations in Jiangsu, Zhejiang and over there are still focusing on variety shows to find ratings. When they also start to acquire "independent dramas" on the market, then the TV drama circle can truly usher in spring. Competition will stimulate the market and allow investors to gain more profits. However, the addition of Jiangsu, Zhejiang and Taiwan will have to wait.

Zhang Ping'an continued to chat with Manager Luo about TV dramas: "China's TV stations should not be too overbearing. Let's go out and see if there are any video websites willing to cooperate with our agency to produce variety shows. Or you can make your own TV series.”

Listening to Zhang Pingan's words, Manager Luo responded with a smile: "Mr. Zhang, do you want to stimulate the market?"

Because online video channels are involved in "self-made", the water in the entertainment culture market becomes even more muddy. This is definitely much more convenient for Zhang Pingan, who is both a brokerage company and an investor, to be stuck by the TV station.

Zhang Ping'an said depressingly: "Yeah, I'm really depressed when I think that we can't even get a share of the movies we produced. In Korea, the ratings share and advertising share of the programs I collaborated with are all clearly written down. Um.. By the way, which channel wants to buy the rights to "The King of Masked Singer"?

"It's Jiangsu." Manager Luo answered.

Just like what I had 'imagined' in my mind, there was no change. Zhang Ping'an said with peace of mind: "I know. You have been spreading news recently, asking if anyone wants to cooperate? Online platforms or TV stations can do it. I just asked you to go out and create tension in the market. It’s not really necessary to cooperate at this time, because it’s not the right time yet!”

Manager Luo understands what Zhang Pingan means. China's entertainment market needs to expand rapidly. He responded: "I understand, then I will send cooperation news on the company's official blog and official website tomorrow.

"

.......

After hanging up the phone, Pani, who was sitting in the back, asked: "We have been chatting for so long. Is there anything going on in China?"

Zhang Ping'an responded with a smile: "It's nothing. It's just that a TV station in China is talking about the copyright issue of "The King of Masked Singer" in my hands, but the price they gave... is a bit not what I want. So I talked with The person in charge there discussed countermeasures to see if we could increase the copyright.”

Taeyeon, who was sitting next to her, also said: "During this period, China has purchased a lot of variety show copyrights. The copyrights of the three top programs of "Two Days", "No Challenge" and "Running Man" have all been purchased, uh, And "I Knot"..."

"Well, there are a lot of TV stations in China... Besides, everyone wants to produce good programs. After my "Kansheng" aired for three episodes, people from overseas came to negotiate the copyright."

Pani continued what Zhang Pingan said: "I know, Kim Jong Kook said in the program that the Netherlands was the first to discuss copyright. By the way, how much did the copyright sell for?"

"One billion Korean won per year." This is equivalent to one million US dollars. How many issues they want to produce in a year depends on their own wishes. This is still a very cost-effective price for copyright use.

Pani nodded and said: "Oh, this price is very good! Did "Kansheng" make a lot of money?"

When listening to Pani talking about 'making money', Zhang Ping'an thought of Yui, who was in sharp contrast to her, because Yui was not so keen on making money, even though the capital in Yui's hands allowed her to find some It's a good investment project, but she didn't do other side jobs.

And Pani is more enthusiastic about side jobs. Even though she invested in Sika's brand, she still wanted to do other things to make money. In her words, how could money ever be too much?

"I didn't make much money. The first season doesn't count as copyright sales. If the ratings continue like this, there may be an income of 2 to 3 billion." Zhang Pingan has nothing to hide. Because it is a cooperative relationship, he earns this amount. Pointing money is really nothing.

Pani responded with a smile: "It's more than my year's income. For you... it's really not too easy to make money."

Zhang Pingan said dissatisfied: "Hey, can you not talk about money? Are you obsessed with money? Look at Taeyeon, she rarely talks about making money, right?"

Pani said depressedly: "Yes, yes, yes, Taeyeon doesn't talk about making money, but haven't you thought about it for her? The two title songs of the solo have been selected. And I can only work hard to make money myself. Moreover, Sika’s brand will not pay dividends within two years.”

Zhang Pingan knows that Sika's brand needs to increase brand investment within two years. The development of physical stores is very expensive, so they will not pay dividends in two years.

"Hey, I really don't know, why do you like money so much? How much do you still have in your pocket? Give me 10 billion, I will help you invest, and I will pay you back 20 billion next year."

Pani looked at Zhang Pingan with wide eyes and said, "Where can I find 10 billion won for you?" It's not that she doesn't believe in Zhang Pingan's investment ability, but that she really doesn't have 10 billion won in savings.

"Ah, you've been doing Girls' Generation for so many years? You don't even have 10 billion won?"

Pani responded extremely simply: "No!"

"I'm really speechless." Zhang Pingan said this deliberately. In fact, he knew that Pani really had no money, because all the money she earned in the first few years was used to pay off her father's debts. Recently she started saving money and bought a house, but it was also because she completely severed ties with her father.

Of course, Pani couldn't talk about these things, and he didn't have the face to talk about them.

Zhang Ping'an said with a smile: "How about I do a magic trick for you? Give me 5 billion, and I will give you ten times the amount in two years?"

"If there was such a good thing, would you tell me?"

Zhang Ping'an: "Of course, we have such a good relationship. And making money is really easy for me, but I don't want to make that money. Do you want me to show you a way to invest? Let it go easily." Your annual income exceeds five billion?”

"do what?"

Zhang Ping'an said with a smile: "Of course it's pearl milk tea. If you have time, go and negotiate a brand, and then contract the operations in South Korea and Japan yourself. Once the brand is negotiated, I guarantee you an annual income of five billion!"

Chinese people all know how dirty this routine is when it comes to franchising pearl milk tea. But now there is no bubble milk tea in South Korea and Japan, so she only needs to discuss the overseas operation of a brand. Zhang Pingan taught Pani those extremely dirty tricks. Really, making billions of won every year is not a dream at all!

Pani asked doubtfully: "Pearl milk tea? Is it the popular one over the Taiwan Strait?"

Zhang Ping'an said with a smile: "It is also very popular in China! But you don't know, that product... is a group of people who are staring at the market who want to make a fortune. Those who have entrepreneurial dreams generally In the eyes of capital, you can cut leeks at will. Capital’s methods are really dirty, so I don’t want to do those things.”

Pani burst out laughing when she heard Zhang Pingan's words: "Hahaha, this is the first time I've heard that people from capitalist families despise capital for being dirty?"

Zhang Ping'an responded: "I am a person who makes honest money. The programs I produce are all entertainment and cultural ideas that are sold. And what is capital? Capital is selling 'air'! My mother and the others have been selling it recently" Air', and there are a large number of people with dreams of getting rich who join in the air sales. In the end, they will be eaten away by capital. Forget it, I won't tell you the dark side of capital. I'm afraid. You won’t be able to sleep at night after hearing this.”

"Um...then tell me what it means to make bubble milk tea?"

Zhang Ping'an smiled and said: "Same, it's just accumulation of capital anyway, and how can the accumulation of capital not be bloody?"