My Fintech Empire

Time passed by, and now the two of them turned to discuss the pricing of Xingyu Technology's export products in overseas markets after going global.

"It has to be sold more expensive than abroad."

Fang Hongyan made a concise and concise conclusion, and then added: "Your products are high-end and competitive enough but you don't dare to set a high price. So what's the point of being high-end? How can you regain the market pricing power? The brand strategy on the export side cannot be done by itself. Lower your value.”

After thinking for a moment, Fang Hong continued: "Take the MIX headset as an example. The domestic sales price is close to US$1,500 in US dollars. If it can be marketed to Europe and the United States, if the price is increased by 100% based on the domestic price, it will sell for US$3,000. Anyway, You don’t have to expect a lot of shares, so you don’t have to lower yourself to a dwarf.”

"As for selling to emerging market areas, including areas along the One Belt and One Road, the price is US$2,500, which is US$500 less than the European and American markets. He who has no money in these places can't afford the 500 yuan price, and the rich people can't afford the difference of more than 20,000 yuan. "

"Don't worry about overpricing and not being able to capture much market share. The share will rise sooner or later. The key to how much market share we can capture lies in our country's comprehensive national strength and local influence, as well as the local attention to our country. As the national level continues If we work hard, especially if we step out to carry the flag and be the big brother, our international market share will continue to rise.”

Qin Feng responded: "I understand what to do."

Obviously, this matter cannot be rushed and needs to be advanced slowly. Cross-border trade cannot gain market share just by having the core competitiveness of technology. It is closely related to the country's comprehensive national strength.

To put it bluntly, it means where your range can reach, where your warships and aircraft can reach, and where your business can reach.

This does not mean conquering directly by force like Omei's gang of Angsa people, but letting others know that you don't do that and are willing to be reasonable is the accomplishment of a great nation, but it does not mean that you don't have that ability. To deceive people, if you can't convince them by reasoning, you can always talk about physics.

Xingyu Technology does not need to overly pursue international market share now. The focus is to tell the brand story first, make many preparations, and lay the foundation for future explosions. When the world pattern rises in the east and falls in the west in the future, it will then combine its own core technology competitive advantages. , two words are: invincible!

But at this moment, Fang Hong said: "In short, how big a country's influence is in the world and where its radiation range is, it just needs to resonate with it. We must have a deep awareness of alignment with the national strategy and an awareness of the overall situation. In terms of details, The rhythm must be controlled well. It cannot be too fast or too slow. If it is too fast, it will be too much, and if it is too slow, it will miss the opportunity. It is really good if it is just right. "

Fang Hong continued to give guidance to Qin Feng: "Next, if you want to go overseas and go out, you should also spend more time and energy to pay attention to and thoroughly study the international geopolitical situation, including the games and struggles of all parties in geopolitical politics. Once you understand it, You won’t suffer big losses if you go out. Some places seem to be high-risk, but they are still tenable. Some places are high-security, but they all come to nothing as soon as you go there. These insights that are not deep enough are worth eating. Big loss.”

Qin Feng nodded again.

Going out is not just a matter of rushing in as soon as your brain gets hot. Today’s world is becoming more and more complex and ever-changing, and it is also in the context of an era of great changes unseen in a century. Is it better to be a person sitting at the dining table or to be a dining table? The dishes served test the strategic wisdom of the chess player.

There are many companies that have gone abroad and suffered huge losses. The main reason is that they were deceived, stepped on countless pitfalls, and paid a lot of tuition fees.

But at least half of the mistakes that others made were due to my own naivety and arrogance. Naiveness means believing too much in market economics, and arrogance means going to do business in places where the country’s influence has not yet reached. Swearing in private is of no use.

Fang Hong never believed in the logic of the so-called market economics and the invisible big hand. The so-called "invisible hand" refers to the operating rules of the market, that is, the relationship between supply and demand, but supply and demand can be created by human forces outside the market. , can this be called an invisible hand?

If the logic of the invisible hand is correct, then there should be no food crisis or famine in this world. With the current level of human productivity, the food produced has long been enough to supply tens of billions of people.

But the reality is that there are still tens of thousands of people facing hunger, measured in "hundred million", and famine has not yet been eradicated.

At the end, Fang Hong further reminded Qin Feng: "Things are accomplished through secrets, and failures are revealed through words; success is achieved through thoughts, and plans are based on deep thinking. These things do not need to be publicized in a high-profile manner, nor do they need to be explained to the people under them, just do them in a low-key manner. "

"We still have to look at how the national strategy will go. When the country starts to comprehensively adjust its strategy and stand up to carry the flag and put things on the table, at that time, not only can we no longer keep a low profile, but we must be high-profile."

"Say a thousand words and ten thousand, never think that you are better than the country. No matter how good you are, you are still a company. Maintaining resonance with the national strategy is a win-win situation, at least it will not lose."

If you cannot lose, then the only thing left is to win. This is the position of being invincible, which is the accumulation of wisdom accumulated by the Chinese civilization for thousands of years.

For the galaxies, they can only win all the time, and even if they cannot win, they must ensure that they cannot lose.

Qin Feng nodded again: "I understand."

In a word, we will push our business to places where our warships can go, and we will not go to places that we cannot go to temporarily, no matter how tempting they are.

Fang Hong nodded with satisfaction. Qin Feng's understanding was still very high, and he could quickly understand with a little effort.

This matter is very different from the seven-trillion-yuan plan announced in a high-profile manner before, and cannot be generalized, because the seven-trillion-yuan plan is carried out domestically, and no matter how high-profile you are, it will not cause any waves in your territory.

But the situation when going overseas is different. On the one hand, the foundation is still shallow, but on the other hand, people outside are more powerful. You are a challenger. If you don’t just wait for a while and concentrate on developing, the waves will fly as soon as you get up. What will others say? If I don't do it, I'll have to get rid of you first.

After a while, the two of them talked about matters related to going abroad, and they inevitably talked about the market of the Indian subcontinent along the route.

Qin Feng said: "Now there are many friends and colleagues going to the sub-continent market to develop business, and the locals are quite supportive. The business is advancing quite vigorously and the momentum is very good."

When Fang Hong heard this, he immediately said with a half-smile but not a smile: "That's a trick to come in and kill. Then we will close the door and beat the dog. Don't be fooled by this. The third brother's credit is not reliable. To take a step back, even if they You can’t go even if you’re trustworthy, so why can’t you go?”

"When you set up factories there, you are improving their manufacturing level. They also have a population of 1.3 billion, and their population structure is much younger than our country. The quality of their workers is not good enough. But if we really improve their manufacturing industry, If they get up, their costs must be lower than ours. Wouldn’t this undermine the global status and competitiveness of my country’s manufacturing industry in disguise?”

"We must not be as short-sighted as some companies and only care about small profits, regardless of the national interests. This is also putting the last priority at the expense of the bottom line. When we operate on such a large scale, we cannot only focus on the benefits of the company itself, but also put the national interests on top of this. in front of."

"Just wait and see the good show. In the future, when Asan shuts the door and beats the dog, those short-sighted people will have their own good harvest. At that time, the country will also see clearly who can take on big tasks, who can take the lead, and who has the interests of the country. Put it before business benefits.”

"If any real good things happen in the future, it will definitely not be the turn of those short-sighted people. The country knows that it is more reliable and more assured to entrust you to take the lead in a matter. You must be incompetent, and of course you will get the bonus. This is wisdom, this is the real profit, and it is to take the profit calmly and openly.”

…