My Fintech Empire
Chapter 1270 [MIX listing]
Hearing what Fang Hong said, Qin Feng thought for a moment and then said: "So you are giving up the subcontinental market? I think it can be done this way. We can make a compromise. We can do business there, but we don't need to set up a factory there. We can produce domestically and export and sell them there, and then find a local agent. The less profit, the less profit."
Hearing this, Fang Hong couldn't help but smile and said: "This method is not bad, but it needs to add a few more details. The payment must be made before the goods arrive. The payment must be made immediately, and no credit is allowed. In short, we can't leave real estate and heavy assets in the hands of Ah San, including accounts receivable."
Qin Feng also nodded immediately to show his approval. This is obviously to take the light asset route, not to invest too much sunk costs in the subcontinent, and not to own real estate assets above a certain scale in the local area, especially no heavy assets, otherwise you can only curse and stare at the street when the third brother turns against you.
To put it bluntly, it is to do a one-time deal with them. If the cooperation is pleasant, you can continue. If it is not pleasant, just clap your hands and part ways amicably. Xingyu Technology will not suffer the loss of sunk costs.
Even the after-sales service center will not be set up locally, but the goods will be sent to the country by express delivery, and they will have to bear the cost.
If the third brother cannot accept it, then don't do this business.
Xingyu Technology will not gain weight by taking this market, and it will not lose a piece of meat without this market, because according to Fang Hong's strategy of going global, the brand must not lower its own value.
People are sometimes very strange. The more expensive you sell, the more they feel that they are superior.
I can afford this price, but you can't afford it, so I can show off in front of you and show my superiority. On the contrary, if it is a thing that anyone can use, he doesn't think it's rare to use it, because he can't show his superiority after buying it.
There are such people everywhere in the world, and they are willing to pay for it.
Therefore, Fang Hong's strategy for Xingyu Technology to go global is that it cannot lower its own value overseas, that is, to raise a high enough brand premium.
It is human nature to admire the strong. If you lower your own price and make yourself inferior to others, how can you tell stories, history, culture, and heritage in a way that convinces people and makes them pay for it?
Moreover, selling at a higher price abroad will bring another foreseeable benefit.
That is, it will win further support and love from the domestic consumer base, as well as a further sense of identity.
Because when they find that foreigners have to spend a lot more money to buy the same products as Xingyu Technology, this will make domestic consumers intuitively feel that Xingyu Technology prefers domestic customers more.
Everyone likes to be favored, which is also human nature.
There is no doubt that it will further stimulate sales in the domestic market and will support Xingyu Technology more. The overall performance will be even greater than the absolute net value of overseas revenue.
As for the cross-border smuggling of products that may be spawned by the large price difference between domestic and foreign markets, it is even less of a problem.
On the contrary, Fang Hong is eager for someone to do so. The more volume sold, the more Xingyu Technology will earn. As for the middlemen earning part of the spread, it doesn't matter at all, and it's what they should do.
Others indirectly help you sell products and open up the market. Many jobs that can be put on the table, including some that can't be put on the table, they also indirectly help you do it. What else do you want?
Besides, the profit that Xingyu Technology should make is indispensable.
…
After meeting and talking with Qin Feng for more than an hour, Fang Hong explained the strategic matters of going overseas and left.
Going out is inevitable. It is impossible to keep rolling at home. In the end, there will definitely be losers and no winners, so we must go out. Fang Hong estimated that it would take three to five years at the shortest and seven to eight years at the longest to usher in an explosion in the overseas market.
But the premise of an explosion in a few years is that we must start planning and layout now, so that there will be a strong accumulation in the future.
In the next few days, Fang Hong met with the heads of the core enterprises under Qunxing Group one by one, and began to arrange the strategy of going out, including Jiuzhou Blue Arrow, Jiutianxing Network and other enterprises.
Qunxing Capital is about to go through ten years since its establishment. In the past ten years, it has basically been operating the Greater China market as its basic plate. In the next ten years, the strategic position of overseas markets will also be gradually improved. By then, the world will see that Qunxing Group will become more active in the international market.
…
Thursday, May 25.
At around 8:50 in the morning, one of the four flagship stores of Xingyu Technology located in the center of the new city, the square at the main entrance of the store is now a grand scene of crowds of people. People line up in a zigzag line here, waiting for the flagship store to open for business.
Today is the official release day of the first MIX terminal head display device launched by Xingyu Technology. The people in the line are all rushing to MIX. The group of people in the front of the line have already occupied the queue here ten days ago, otherwise they will not be able to get to the front.
Just across the street from the flagship store, there was a seemingly ordinary but actually modified car parked in a parking space on the roadside. The person sitting inside was Fang Hong.
He stayed in the car and did not come out, just looking out through the window. If he came out, it would definitely attract a crowd of onlookers.
"The last time such a grand occasion occurred was three years ago..." Fang Hong was obviously quite satisfied with this situation. Xingyu Technology is the absolute face of Qunxing Star, and it is also one of the most core puzzles in the huge business map of Qunxing Star. Fang Hong attaches great importance to the development of the company.
Fang Hong is not the only one who has such feelings. Many people in the industry, including some die-hard fans of Xingyu Technology, also have such feelings.
As the time points to 9 o'clock, the four flagship stores of Xingyu Technology, including many direct stores, are almost officially opened at this time. The first batch of consumers quickly entered the store.
There are also staff on the scene to maintain order, after all, there are thousands of people in line.
"Let's go, go back."
Fang Hong looked for a while and then told the driver that there was nothing to see, and he couldn't get off the car to go to the store.
Judging from the grand occasion on the scene, the first generation of MIX will definitely become the first phenomenal product in the field of head-mounted display terminal equipment. Whether it is content ecology or hardware technology level, it is a gap-like lead compared with similar competing products of the same period, and its annual sales volume can reach tens of millions.
After a while, the two cars parked in front drove away first, and the car where Fang Hong was followed closely behind. Several cars followed behind, and six or seven cars drove into the middle of the lane one after another and drove away.
…
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