My Fintech Empire

Xincheng, Xingyu Technology's offline official flagship store.

A rush-buying consumer who came to line up two days earlier finally got his turn.

"Give me three 32GB ones, one black, one white and one gray silver."

The employee in the store said with apology: "I'm very sorry sir, according to the company's regulations, one person can only buy one."

At the moment, the offline stores are booming. The six official flagship stores of Xingyu Technology are overcrowded, and the physical stores in other cities are also full of popularity.

This scene can't help but make people feel that there are really many rich people in China.

There are many reasons for such a hot scene. First of all, there is no doubt that the product itself is excellent enough. Even some well-known big Vs who lead dog food take money to ridicule and find faults in various ways. I can't help expressing my true feelings.

It's really good, except it's expensive.

Some even find fault on the Internet, but they also buy and use it in private.

Spraying is work, buying is life.

The two are not in conflict.

Because the products of Xingyu Technology are ahead of all the peers, not only the products are well-made, but also the service is impeccable. Although it is expensive, it is worth the money, which means that you get what you pay for.

The customer flow of Xingyu Technology's major offline physical direct stores is the best feedback from consumers. The shopping experience of this company is really super positive. The employees in the store are thoughtful, high-quality and self-cultivated, and they don't look down on people. kind of thing happens.

Whether it is sincerity or hypocrisy, consumers can feel it.

Because the employees of the directly-operated store are not outsourced, they are full-time employees of Xingyu Technology. The ordinary clerks inside are all highly educated and high-quality, and good treatment and benefits can naturally attract such talents to come to become ordinary clerks.

Of course, this is also reflected in the operating cost of Xingyu Technology, which far exceeds that of its peers.

However, the company's high value-added profits can afford the high operating expenses. In the global smartphone industry, Xingyu Technology's profits are currently second only to Apple.

If it weren't for Qualcomm to take a large share, in terms of profit margins, the third-generation products would definitely surpass Apple.

Because of the emergence of Xingyu Technology, the profit share of the global smartphone industry has also changed in recent years. The most intuitive is that before the appearance of the first generation of Xingyu Technology, Apple took over 85% of the entire smartphone industry. The profit, that is to say, the profit of 100 yuan, the Apple family took 85 yuan, and the remaining 15 yuan was shared by other companies.

However, with the emergence of Xingyu Technology, Apple's share of global smartphone industry profits has continued to decline for two consecutive years, because the rise of Xingyu Technology has diverted profits in the past.

By the end of last year, Apple’s share of the global smart phone industry’s profits had dropped to about 66%. At the same time, Xingyu Technology’s share of industry profits had grown year after year, and now it has reached about 22%. The remaining 12% is Shared with other manufacturers.

Xingyu Technology has taken away more than one-fifth of the industry's profit scale, and this has been won in the Greater China market. If we only talk about the Greater China market, Xingyu Technology has actually taken over 92% of the industry industry profits, and the remaining 8% is shared by other domestic production.

In the entire high-end market in the mainland, Xingyu Technology is almost an absolute monopoly, and there is no one that can compete, because Apple has not entered in the past two years.

The decline in Apple's industry profit share is due to the explosive growth of the Greater China market in the past two years, but Apple basically has nothing to gain, and Xingyu Technology has eaten it all.

The outbreak of the Greater China market has expanded the output value of the global smartphone industry, but Apple did not get it, so the proportion of industry profits will decline.

This year the situation has changed, because Apple officially entered the Greater China market.

Some organizations predict that with the entry of Apple, Xingyu Technology's dominance in the mainland high-end market will be broken, and the industry's profit share may drop from 90% to 60% or even lower.

However, looking at the current sales of S3, it seems that there is a big difference with the agency's forecast.

The sales of Xingyu Technology's offline stores here are booming, and some of Apple's offline retail stores are not very popular.

Most of the time, what I am afraid of is comparison. It is okay not to compare, but when I compare, it seems extremely deserted.

...

Xincheng official flagship store, around 11 am.

A consumer bought an S3 mobile phone with a 64GB body capacity and walked out of the flagship store satisfied. He held a bag in one hand and stared at the screen with the mobile phone in the other hand to experience it.

What I have to say is that Xingyu Technology focuses on a high-end style, even the packaging bags and case of the mobile phone are super exquisite.

Some consumers feel inexplicably like high-end people.

At this moment, a tall and thin man wearing a black round neck and short sleeves suddenly stepped forward and said in a familiar voice: "Dude, how much memory does this phone have?"

The consumer didn't know each other, but he also replied: "64G."

The thin and tall man immediately asked: "Dude, do you sell this mobile phone? I'll buy yours at a high price."

Hearing this, the consumer glanced at the other party and asked doubtfully, "Scalper?"

The thin and tall man immediately explained: "I'm just kidding, I want to buy it for my own use, it's been a long queue."

The consumer immediately refused: "Not for sale."

Seeing that he was about to leave, the tall and thin man hurried to catch up.

"How about selling me for 7000 yuan?"

"I seem to be short of 7000 yuan?"

"My buddy misunderstood, I really want to buy one, how about 8000 yuan?"

"I won't sell it, I won't sell it if I say so."

"8500 yuan!"

"Really not for sale!"

"9000 yuan, buddy, if you want to sell it, I won't say anything."

"Well……"

"Whether you sell it or not, let me tell you a happy word."

"I'll sell it for 10,000 yuan."

"Dude, 10,000 yuan is really... Hey, don't go, buy it, I bought it, who told me that I like this phone so much, but buddy, you are really ruthless in starting the price."

...

After a few minutes, the bag in the consumer's hand was gone, and the mobile phone was gone, but more than 40 red notes appeared in his hand, and he counted them, and then he glanced at the Alipay of the old mobile phone and received 5,000. Multiple deposits.

At first he refused.

But the other party really gave too much. A mobile phone bought for 6,298 yuan was sold for 10,000 yuan, with a net profit of 3,702 yuan. Although I waited in line for three days, it was worth it.

On the other side, the tall and thin man saw a person coming out of the flagship store with a mobile phone bag, and immediately leaned over.

"Brother, what is the capacity of your machine?"

"16G."

"Are you selling this mobile phone? How about transferring it to me? How about 6,000 yuan?"

"Scalpers, you, labor and capital hate scalpers the most, if you don't sell them, don't sell them."

"Hey bro, you're right. I'm definitely not a scalper. I bought it for my own use. I don't have time to line up, so I want to buy it at a high price. How about I add 500 to you?"

"Not for sale."

"7000, really, just sell it to me. You won't lose 7000. I really like it. Otherwise, I wouldn't waste this money."

"Not for sale."

"7500 is my limit."

"Even if you give me 75,000, I won't sell it."

"8800 yuan!"

Not long after, the tall and thin man returned to his car with a mobile phone case bag, and then put the bag in the co-pilot, and the co-pilot now has seven or eight S3 mobile phone case hardcover belts.

Then, he got out of the car and went to look for it again. When he saw a target, he immediately posted it.

...