My Fintech Empire

Not long after Fang Hong left the WeChat subsidiary headquarters and returned to Jingxinju Villa, WeChat’s official V posted a Weibo update, which directly shocked the entire Internet technology circle, and everyone in the industry was shocked.

According to the news released by its official V, it has been more than 24 hours since the new version of WeChat launched the red envelope system.

During this period, the number of new user registrations reached approximately 135 million, and the total number of user registrations exceeded the 700 million mark.

In addition, the number of newly activated users of WeChat Pay exceeded 300 million, of which more than 100 million were users who bound bank cards, bringing the total number of activated users to 329 million.

People from all walks of life in the outside world were all shocked by this data, especially those in the Internet industry and peers. When they saw the data announced by WeChat, their eyes dropped to the ground, saying that this is impossible.

This is about 24 hours of data. Looking at domestic and foreign countries, since the birth of the Internet, no Internet product in history has created such incredible results.

Just one day ago, Zhifu Bao's share in the mobile payment market was 76%, and Caidutong, owned by Goose Factory, was 4.3%. WeChat Pay actually has a little more than Caidutong, with a share of about 5.8%, which is about 5.8%. Fu Bao's size is more than ten times different, which directly widens the gap by an entire order of magnitude.

But just overnight, the order-of-magnitude gap between the two parties was made up, and WeChat Pay's share of the mobile payment market rose to more than 27%. Zhifu Bao, the big brother in this field, also increased its share overnight. During this period, the market share dropped from 76% to 58%.

How many years did it take for Zhifubao to accumulate 100 million users? It took about 8 years, but WeChat Pay only took 8 hours to gain 100 million users.

Even though the number of domestic Internet users had not exceeded 100 million ten years before Zhifubao was born, even though it was an extremely difficult development period when Zhifubao was first born, and although today is different from the past, even if a series of factors are considered according to certain Even if the weight ratio is added, it will be difficult to cover up the unprecedented record set by WeChat today.

When WeChat first announced its entry into the mobile payment market last year, Zhifu Bao, as a big brother in the industry, regarded it as a potential competitor that cannot be ignored. Just when the tens of billions of red envelopes to celebrate the New Year were just exposed yesterday, Zhifu Bao Bao panicked and regarded it as his biggest competitor...

Now, as WeChat official V releases the data through Weibo, WeChat Pay’s market share is second only to Zhifu Bao, and it is already Zhifu Bao’s actual biggest competitor.

The growth rate is so frightening that the industry leaders in any field would be frightened.

When the news was first exposed yesterday, fellow Zhifu Bao had already realized that it would have a huge impact on them, but even if they tried to amplify the impact as much as possible, they never dreamed that WeChat Pay could be used overnight because of this event. During this period, an increase of 300 million payment users was achieved, and even the number of WeChat user registrations increased by a net increase of 135 million.

Other Internet companies' net user increases of 10 million are calculated on an annual basis. This growth rate is not bad. Even for some popular products, it will take several months to increase users to 10 million.

WeChat Pay is good. The increase of tens of millions of users is calculated on an hourly basis...

Now it has caused countless people in the industry to feel a bit down, with only one thought in their mind: This, this, this, how is this possible?

This New Year's Eve, Teacher Ma is destined to be unable to sleep. This year is going to be difficult.

If he knew that spending tens of billions to create a red envelope event would be so powerful and bring such incredible effects and gains, Teacher Ma would definitely let Zhifu Bao spend the money without hesitation. Ten billion is a big deal for Zhifu Bao. It is definitely possible to get it, and besides, there is Ali behind him.

But what's the use?

The opponent did not respect martial ethics and did a good job of keeping secrets. No news came out at all, and it was only exposed on Fang Hong's personal Weibo until the day before New Year's Eve.

Under normal circumstances, to make such a big move and spend such a large amount of money, a publicity campaign must be launched about one or two months in advance. The matter must be widely publicized and everyone must know that such a thing exists. , it takes a certain amount of time for information to spread and reach a wide enough group.

As a result, it only took a few hours for this incident to spread, once again refreshing the world's information dissemination efficiency on the Internet.

Moreover, colleagues never expected that the WeChat team could invite the great god "Fang Hong". He is now the absolute king of the top. As long as he posts an update, he can be searched all over the Internet. It is easy to get to the top of the list. It was like drinking water, and I never thought that he would spend tens of billions of his own money to send red envelopes to people across the country to celebrate the New Year.

In addition, Stars Capital controls so many new Internet media platforms, which will definitely provide more and sufficient traffic exposure. With the cooperation of a series of factors, the situation will be spread throughout the entire network in just a few hours.

Now for Zhifu Bao, even if it can raise 10 billion in funds to conduct a similar red envelope activity, it is already too late because there is simply no time.

Not to mention anything else, just the mobilization of tens of billions of funds is too much to handle in one day, let alone the preparation for a series of other issues.

The WeChat team has enough time to make full preparations for this matter.

Now all our colleagues can only watch as WeChat performs a one-man show in this New Year, stealing all the limelight and monopolizing all the traffic, popularity and attention. They have no choice but to stare and envy.

The only thing you can do is to watch, study, and research carefully, and then conduct PK when you are fully prepared during the Spring Festival next year.

But now, no one will and no one has the ability to compete with WeChat.

…

As time goes by, after WeChat’s red envelope system was launched, everyone was waiting for the early morning of New Year’s Eve and also studying this new feature. Many WeChat users have already begun to experience sending red envelopes and grabbing red envelopes in group chats.

But the ones who have done the most research are undoubtedly competitors. At this moment, a team within Zhifu Bao is doing research.

"I have to say that the WeChat team's design of 'grabbing' random red envelopes for luck is very subtle. It may have been inspired by the dice throwing game built into the WeChat group." said a product manager at the seminar. Analysis, he continued:

"WeChat has a function of randomly throwing dice. It is a simple and exciting way to play dice with multiple friends in a WeChat group. Changing the dice into red envelopes can arouse everyone's interest in participating in the game."

Another participant nodded and said: "Looking at the review now, the design of randomly grabbing red envelopes to compete for luck is wonderful in that it avoids embarrassment. If it is normal to ask for red envelopes and give out red envelopes, when faced with the sudden appearance of people asking for red envelopes, , will you give or not? Give more or less? This will make it difficult for people to decide. If you are not a very close friend, if you don't give it well, it may cause misunderstandings, and it may even make both parties unable to stand up."

Everyone present could not help but nod.

The design of randomly grabbing red envelopes to compete for luck avoids such embarrassing things from happening. If you grab fewer red envelopes, you can say that you are lucky, and you can’t blame others.

This kind of random gameplay is simple and exciting. At the same time, "luck", an invisible and intangible thing, can form a natural buffer zone for both parties. When encountering embarrassment, both parties have steps to take, and when not, they can have fun, thus avoiding The relationship between the two parties directly creates conflict without any buffering room.

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