My Fintech Empire

At this moment, Zhifu Bao's team is studying the WeChat red envelope system. One of the middle-aged men attending the meeting said: "Just when I was having lunch today, my daughter who is studying in college kept holding a mobile phone and called her several times. I couldn’t even hear her eating, so I was curious as to what she was playing that made her so fascinated.”

Having said this, the participant looked around at her colleagues and said: "Looking closer, it turned out that she and her classmates were competing for red envelopes in the WeChat group chat. And after I asked her, I found out that they had already played two games. For many hours, I was trying to grab red envelopes.”

Everyone was surprised, and the product manager sitting next to him asked curiously: "It takes more than two hours to grab a red envelope? You are willing to spend money on your daughter..."

Other participants couldn't help but laugh, and he immediately explained: "No, no, just listen to what I have to say. The point of the problem is that it can be played for more than two hours. Do you know why?"

Everyone shook their heads and waited for his next words with great interest.

So, he recalled and continued: "It turned out that she and her college classmates were in a group chat based on WeChat's random red envelope mechanism, and spontaneously added a rule to play a red envelope relay game. They stipulated that every time a red envelope was sent, The total denomination of the red envelope is 10 yuan, and whoever grabs the biggest red envelope will send out the next one, and then everyone will grab it together, and the one who grabs the biggest one will continue to send out, and so on."

"Then they planned to make the game more exciting, and changed the rules, stipulating that the person who grabbed the least red envelopes would pass on the next one. In this way, they played for more than two hours without eating. It shows how much the game is played. And I heard my daughter say that many divers in their classmates’ group chat group who had not bubbled up for a long time were also blown up by this red envelope game. She said that this WeChat group has never been so lively before.”

Speaking of this, everyone couldn't help but think deeply.

And he looked around at the attendees and said: "I said that in the case of my daughter, a small thing can make a big difference. From this case around me, I can imagine that the level of user activity on the WeChat platform at this moment may be unprecedented. , I don’t know how many people and how many WeChat group chats are as lively as my daughter’s WeChat group, with people playing similar red envelope games.”

The product manager who attended the meeting took a long and deep breath and couldn't help but said: "Although we are competitors and although we are a bit ambitious, I have to say that the creativity of WeChat red envelopes is really wonderful. The human factor contained in 'grabbing red envelopes' has given WeChat It has brought unimaginable popularity, and its value is definitely far more than 10 billion."

The middle-aged man attending the meeting nodded and said: "Yes, this is illustrated by the red envelope relay game played by my daughter and her college classmates. WeChat red envelopes stimulate all the factors such as greed, anger, and ignorance in human nature. When people face the stimulation of games and money, their uncontrollable excitement and endless desires are naturally aroused."

Another participant added: "The time was chosen very wisely. There is nothing to do during the Chinese New Year, only time. Judging from the current popularity of the outside world, the spread is faster than all of us imagined." , the 'WeChat red envelope' trend started by spreading like a virus has exceeded the imagination of all industry insiders, including you and me, and may also exceed the expectations of the WeChat team."

The person in charge of initiating this seminar said: "In my opinion, the analysis is very good. Researching opponents is an important way to break through the information barrier. For this red envelope system, we have not yet run through a model, and the underlying logic of the business has not been solved." To form a closed loop, let alone create an ecology, we should now be in the stage of laying a solid foundation and polishing our products. In the end, we must form a set of combinations to effectively empower the products..."

One of the attendees had just joined the Ahri team. When he heard his boss opening his mouth to empower others and closing his mouth to grab his hands, he wanted to ask his boss, "Can you speak politely?"

But for the sake of his job, he endured it.

The other participants were very calm, and could even seamlessly follow the boss's words, such as granularity, combination punches, refinement, methodology, points, lines and surfaces, tipping points...

…

But having said that, who is Zhifu Bao’s biggest competitor?

There is no need to argue now, it is WeChat.

It is no exaggeration to say that Zhifu Bao is really panicked now, super panicked.

The main reason is that WeChat’s operation shocked everyone, especially its competitors.

It achieved a net increase of 300 million users in one day, and its market share soared from single digits to 30%.

This terrifying momentum seems to give people the feeling that once this year is over, the top spot in the mobile payment field will not fall to WeChat.

How can it be that a single starting move has such terrifying power?

As a competitor, it is normal for Zhifu Bao to panic when faced with such an unprepared situation. Everyone would panic.

Teacher Ma said there was no way he could survive this year.

…

Although Zhifu Bao insiders say there is a bit too much nonsense, their predictions and judgments are not wrong. The WeChat red envelope function has only been launched today. The countdown to the tens of billions of red envelope carnivals in the early morning of New Year's Eve is still in the countdown stage. At present, countless WeChat users are rushing to be the first. Experience the red envelope system.

In the morning, everyone was just sending red envelopes to each other as a test at first, but it soon turned into a real carnival.

In some family and friend groups, work groups, etc., the group members will "explode" their elders or company bosses with blessings such as "So-and-so may you be blessed" or "So-and-so may live longer than Nanshan".

When a blessing message is repeated across the screen as neatly as a repeater by the group members, the elders or bosses who are usually named can only obediently come out and hand out red envelopes with real money.

You have been "forced into the palace". You can't explain it without sending one, and everyone is sending you blessings. This situation is still during the Chinese New Year, so you won't have a dark face, right? And you can’t make excuses that you don’t know how to use WeChat, because you usually use WeChat to notify and distribute work tasks at work.

I have no choice but to obediently hand out red envelopes.

After the bosses handed out the red envelopes, they secretly cursed the WeChat platform for cleaning up these useless things. I guess the bosses didn’t like this red envelope feature very much.

…

These are just appetizers. The most exciting thing is to grab K-god’s tens of billions of red envelopes. Even for a dime, there are a lot of people online, not to mention the event of tens of billions of red envelopes to celebrate the New Year. As long as you grab it, there is a guarantee. 10 yuan, if you are lucky, you can even grab a super red envelope with a denomination of 1 million yuan, and become rich overnight.

As time passed by and gradually fell into the night, after people from all over the country had eaten a sumptuous New Year's Eve dinner, many young people opened WeChat and were waiting for the early morning of New Year's Eve to start grabbing, while chatting in the group. With.

As for the Spring Festival Gala, young people are not interested at all.

The popularity of the Spring Festival Gala discussion online has been completely overwhelmed by WeChat’s tens of billions of red envelopes to celebrate the New Year. Now there is really no other hot topic that can compete with it. People who know how to surf the Internet already know and are preparing for this WeChat Red envelope activities have monopolized the attention and attention of people across the country this Spring Festival.

Everyone is waiting for the early morning, and at the same time, they are also imagining that they can become the chosen one among the 2015 people, as if they are waiting for the lottery draw in the early morning, with great anticipation.

Time passed minute by minute, and the countdown to the early morning officially entered the last ten minutes.

At this moment, hundreds of millions of WeChat users across the country have opened this social software, and everyone is gearing up to arrive in the early morning.

…