My house collapsed from the top, and the system just came?

When Wang Mo chose a singer, he automatically substituted Zhang Hanyun's criteria for selection.

Tang Qinyun was somewhat similar to Zhang Hanyun in appearance, voice, and the youthful aura emanating from her body, so she was chosen by Wang Mo.

The following auditions and song recordings proved that Wang Mo's choice was right.

Tang Qinyun's performance not only satisfied Wang Mo, but also Yuan Xiong, Liu Zhengwen and others were full of praise.

The song "Sour, Sweet and Sweet Is Me" came out of her mouth, and the green taste made many people present feel the taste of first love in a trance.

Tang Qinyun is not that kind of top beauty, but her slightly voluptuous baby face, coupled with her sunny smile, and the youthful atmosphere shown in every move, make people even more excited.

Go through the audition once.

The recording only took one afternoon.

Since Wang Mo provided a complete accompaniment, post-processing was extremely fast.

On the third day, Liu Zhengwen sent the complete version of the song to Manager He.

Along with the song, a group of youth photos taken by Tang Qinyun were also sent.

Gao Niu Group.

Director Luo and other senior executives had their eyes bulging after listening to the song "Sour and Sweet Is Me" and looking at Tang Qinyun's portrait again.

When they listened to the electronic demo of the song before, they thought the song was good. But it wasn't until they heard Tang Qinyun's singing and the refreshing sweet voice that they realized that they had still far underestimated the quality of the song.

As for Tang Qinyun's photo, it gave everyone a unique surprise.

Student atmosphere.

Youthful scent.

The scent of first love.

These temperaments are almost perfectly reflected in a girl. If she were to hold a bottle of Yogurt in her hand, everyone would be excited to think about that scene.

"really not bad."

"The song is so good."

"The photos also exceeded my expectations. To be honest, the photos taken by this girl are more attractive to me than celebrities."

"Yes, yes, that's what it feels like. I feel attraction from her."

"Photographs of celebrities are high and untouchable. But these photos of hers seem to fit the image of our young people, making people feel familiar without knowing it."

"..."

In the past, these people were strongly opposed to using an almost amateur singer as a spokesperson, but now their attitude seemed to have taken a U-turn, and they were full of praise for Tang Qinyun.

Director Luo smiled, and then his expression turned serious: "Yunhai Media has settled the matter, and now it's time for us to start working hard. Please inform:

First: Prepare to put the song "Sour, Sweet and Sweet Is Me" online, and the core of the promotion is "Theme Song of Gao Niu You Yogurt".

Second: Immediately invite Tang Qinyun to the company, sign an endorsement contract, and shoot promotional posters at the same time.

Third: Design the latest packaging of Yoghurt as quickly as possible. The content must have the image of the spokesperson and the unspoken advertising slogan for us.

Fourth: In order to increase the appeal, five million QR codes will be printed on the new packaging immediately. Scan the QR code to participate in the performance of "Sour, Sweet and Sour Is Me", and you can get a reward of up to 8888 yuan, and you will also have a chance. Come visit Gao Niu Ranch.

Fifth: All work must be completed within one week. In a week’s time, I will see the new packaging of Yoghurt available in major supermarkets and canteens across the country! "

"Mr. Luo, now we don't have enough publicity funds, so we may not be able to distribute our products nationwide."

Manager He reminded him.

Director Luo then remembered that all his publicity funds were only five million. The other five million was taken away by Deputy Director Gao.

He pondered for a moment and then said: "Then we will focus on the Beijing, Shanghai, Guangzhou and Shenzhen markets first. As long as the results are good, we don't need to worry about the follow-up."

"yes."

Manager He agreed.

Director Luo thought for a while and asked, "How is the progress with Deputy Director Gao?"

Manager He said: "President Gao invited a second-tier celebrity to endorse the product, and at the same time, he used the advertising slogans we had prepared before. Because the process is far less complicated than ours, the new product from President Gao's side may be ready within three days." Able to go online.”

"Um."

Director Luo nodded.

His heart is still hanging.

This time, he and Gao Rong were completely in the ring.

Who wins or loses, but at this moment, I have no confidence at all.

After all, he knew that Gao Rong was as capable as him. So even though Director Luo knew that the songs and slogans provided by Wuyan were very creative, and that Tang Qinyun, the spokesperson, also met his requirements, nothing was known until the product went to the market.

…

Three days passed in the blink of an eye.

Gao Rong is holding a small meeting.

A manager stood up and said: "Mr. Gao, the new packaging, advertising slogans, and spokesperson posters for the new product Yogurt are all ready."

Gao Rong's eyes showed enthusiasm: "Okay, then let's introduce the new product to the market and start publicity."

"yes!"

All the subordinates nodded one after another, and then left the office and started working.

On Gao Rong's side, the market battle for new products has officially begun.

On the first day, terminal sales feedback showed that the response to the new product was quite good.

The next day, news came back that the new yogurt product launched had already accounted for 20% of sales of similar brands in major supermarkets.

On the third day, the sales of new products increased to 27.5% of the total sales of all types of similar products.

After hearing these data, Gao Rong finally showed a bright smile on his face.

She succeeded.

Although these sales data did not show explosive growth, the market effect almost reached an excellent baseline.

With this alone, she, Gao Rong, was already invincible.

"Mr. Luo, it seems that I can only accept the position of director next year. This is something you gave up on your own initiative..."

Sitting in the office, Gao Rong had a charming smile on his face.

Not long after.

She suddenly remembered that Director Luo's new product seemed to be launched on the market today, three days later than her. She wondered how effective the other party's new product promotion was?

…

December 12th.

There is no Double Twelve in this world, so there are fewer chopping parties.

But since it was the weekend, there were still people coming and going in major supermarkets and it was very lively.

Magic City.

In a large supermarket, the supermarket was almost packed with people shopping. Moreover, more than 80% of these people are young people in their twenties, especially girls or couples. Everyone takes advantage of weekends to fill their refrigerators.

At this moment.

I saw a song rang out from the speakers all over the supermarket:

"A small speaker plugged into the ear

Hiding in bed and reading comics

Although I'm still in the ivory tower

How I want to grow up overnight"

Hearing such a fresh and sweet song, many young people smiled knowingly, and even the suffocation in the supermarket seemed to be relieved a lot.

Many people looked up at the direction where the singing was coming from and started talking.

"This song is so refreshing."

"The voice is so sweet."

"Yeah, that sounds comfortable."

"A little excited."

"..."

But most people didn’t realize that it was a new song, and they didn’t bother to search for it.

The singing continues.

"I like sour and sweet

This is the real me

Every day is very new to me

my picky palate

The most unique difference”

When I sang this, a lot of young people happened to be shopping in a certain brand exhibition area in the supermarket.

A large green advertisement is displayed in front of everyone.

Fresh colors are eye-catching

In the green advertisement, the cute and playful Tang Qinyun is holding a box of yogurt in her hand, with stars in her eyes.

On Yogurt, there is a cute cartoon-style advertisement: Sour, sweet and sour are me.

Stuffy supermarket.

The sudden appearance of such a large green area makes people feel relaxed and happy.

After seeing the advertisement again, everyone was attracted by Tang Qinyun's image.

A girl picked up a box of Yogurt and shouted: "Wow, this packaging is so beautiful. And the girl who endorses it is really beautiful. The phrase 'Sour, sweet and sour is me' also looks so kind. .”

Another girl asked strangely: "How come the slogan on this yogurt is so similar to the supermarket song we just heard?"

Immediately, many people agreed.

"Yes, it really looks like it."

"No wonder after listening to the song, I felt familiar when I saw this yogurt."

"What a sweet song, what a sweet advertisement."

"It turns out to be Gao Niu's new brand. Do you want to try it?"

"Let's try it!"

Then, someone shouted: "Oh, look, there is a QR code on the packaging. I just scanned it and realized that the girl in this advertisement is the one singing."

This time, there was an even louder sound all around.

"real or fake?"

"Absolutely true."

"The song is so sweet, and the person looks so sweet, I can't help but want to buy a box."

"Me too."

Many people were so interested that they either took a box of yogurt or just picked up a box and left.

A few of them originally took other packaging boxes of Gao Niu Yogurt. After seeing the fresh and cute packaging in front of them, they simply took out the previous Yogurt and replaced it with this one.

As time goes by, more and more people gather here.

Of course, most of them are young boys and girls.

Because they found that Gao Niu's new product had a natural appeal to them, and the songs played over and over again in the supermarket made them subconsciously stop when they got here.

…

This supermarket in Shanghai is just an example.

at the same time.

There are hundreds of supermarkets in Beijing, Shanghai, Guangzhou and Shenzhen, and almost all of them have this kind of scene.

Under the song cycle of "Sour and Sweet Is Me", countless young people subconsciously piled into the exhibition area of ​​Gaoniuyou Yogurt's new products.

Young people are far more receptive to new things than middle-aged and elderly people.

In particular, the impulse purchase desire for a new drink or new packaging is ten to a hundred times higher than that of middle-aged and elderly people.

Many times, what they buy is based on the feeling of that moment.

At this moment, Gaoniu Youyoghurt’s new product.

The packaging, spokespersons, songs, and advertising slogans all make them feel fresh and dazzling.

What are you waiting for?

Buy it!

Buy it back and try it.

Not to mention Gaoniu is a big brand, even if it is a brand they have never heard of, they don't hesitate at all when paying.

that's all.

The first day passed quickly.

Gao Niu Group.

Director Luo was sitting in his office, his expression seemed calm, but his heart was still wondering: "Manager He, how are you?"

Manager He said: "We don't know yet, because each major supermarket has its own independent checkout, so today's terminal sales will not be known until the supermarket gets off work and the other party calculates it. A conservative estimate is that it will have to wait until at least one or two in the morning. , can we count the department’s sales today.”

"Um."

Director Luo nodded slightly. Of course he knew what Manager He was talking about, but he was just anxious inside.

The other side.

Gao Rong is also waiting for the results.

But she was much more laid-back than Director Luo, drinking coffee and waiting peacefully.

At this moment, she still firmly believed in her heart: a mere newcomer with no reputation could not function as a spokesperson at all. So now she just wants to know: How low was Director Luo's sales on the first day!

Tick ​​tock.

Tick ​​tock.

It was until one o'clock in the morning.

Bang!

Bang!

Director Luo and Gao Rong's office doors were knocked open almost at the same time.

"Mr. Luo, the sales results on the first day are out!"

"Mr. Gao, the sales results from Mr. Luo are out!"