My movie scared the global audience to tears

Chapter 146 'Resident Evil' themed room escape store

The team specially trained by Song Qi is still very capable. As of March, 116 "Resident Evil" themed escape room stores have been opened across the country.

By April, another 31 stores had been completed one after another.

As a result, before the movie was released on April 1, there were nearly 150 escape room stores across the country, covering basically all first- and second-tier cities.

These 150 stores all adopt the franchise method, and franchisees are selected from applicants across the country.

However, the franchise model of Miracle Film and Television is different from other companies. It adopts a managed franchise and standardized operation.

Miracle Film and Television will not charge franchisees a penny in franchise fees, but franchisees need to prepare about 2 million in funds to bear store rent, water and electricity properties, decoration, industrial and commercial taxes and other expenses.

In addition, depending on the store area, franchisees need to prepare decoration costs ranging from 2 million to 10 million.

There is also an annual management fee of 100,000 yuan.

In addition, all props and souvenir purchases in the store require payment of varying fees through Miracle Film and Television.

Not only that, after joining, franchisees cannot participate in store management.

All escape room stores, whether it is decoration design, advertising, personnel recruitment, changes in business methods, or adjustments to promotion strategies, all work must be standardized and managed by Miracle Film and Television, and even the location of the store must be finalized by Miracle Film and Television.

This franchise model seems very tough at first glance. The franchisee is only responsible for paying, and everything else has to be arranged by Miracle Film and Television. It feels very overbearing.

But when Miracle Pictures released the news, countless franchisees came to the door waving money and wanted to join.

Because Miracle Film and Television has given conditions, franchisees can apply to Miracle Film and Television for divestment at any time if they feel that all investments made within one year after joining are unreliable.

After application, Miracle Film and Television can fully refund all its investment fees, but will also take back the ownership of the store.

In terms of profitability, Miracle Film and Television also has clear regulations.

Miracle Film and Television will promise franchisees to have pre-tax profits ranging from 2 million to 10 million per year within five years. If the profits are insufficient, Miracle Film and Television will make up for the franchisees to ensure the franchisees' profits.

Moreover, the store's daily sales will be distributed and settled once a day. The proportion that franchisees can get is 30%, and another 10% will be settled at the end of each year.

The conditions of this franchise method are very attractive. It means that Miracle Film and Television has resisted all risks. Franchisees only need to pay and they can work with Miracle Film and Television. If they feel that it is not reliable within a year, they can get their money back at any time.

people.

Moreover, after the store is opened, Miracle Film and Television can guarantee franchisees' profits within five years.

According to the data given in the franchise plan, most of the money can be recovered within one year, and the remaining four years are pure profits.

In addition, what attracts franchisees the most is Miracle Films’ overbearing management model.

Miracle Films is responsible for all the work from personnel to management. Franchisees only need to wait and wait for the money. Is there an easier way to make money in the world than this?

Although franchisees can only get 40% of the money, Miracle Films needs to bear all risks and is also responsible for employee wages and store management, so taking 60% is not too much.

Therefore, after Miracle Films released the news of joining, the quota of one hundred franchise stores was quickly snatched up, and there were still many people waiting in line to join.

The 147 stores that opened on April 1st were the first batch to join, and they were all completed before April.

Under the unified arrangement of Miracle Film and Television, these stores did not advertise online, but placed advertisements near surrounding theaters.

And with the popularity of "Resident Evil", viewers who went to watch movies in theaters near the store also knew that there was such a store nearby.

On April 1st, "Resident Evil" was released, and theme stores across the country opened simultaneously on this day.

Even though it was a working day, there were still many customers who came here out of curiosity and wanted to know what kind of store this was.

Under the explanation of the store staff, they quickly understood that this was a store specializing in games like hide-and-seek and playing house when they were children.

It's just that the games in this kind of store are designed based on movies, which are more realistic and exciting.

Most of the customers who came to the store to learn about it had watched the movie "Resident Evil". After learning about it, many people paid money and entered the store, wanting to experience it.

However, when they first went in to play, most people were confused.

Although when they were outside, they had heard the staff explain what clues to look for and what procedures to follow, when they walked through the dark passage and entered the interior, most people began to feel confused.

Coupled with the roaring and knocking sounds coming from nowhere, as well as the flickering lights, everyone couldn't help but think of the plot in "Resident Evil", and couldn't help but feel frightened and afraid.

A zombie will pop out somewhere.

However, the more you fear, the more likely you are to get it. After people pass the first level and enter the subsequent stages, NPCs lurking everywhere, dressed as zombies, give all visitors a huge surprise (scare).

As a result, customers who came to know at the door could hear screams and howls coming from inside from time to time, and the staff had to explain repeatedly that this was normal.

The escape room process all has a customs clearance time, and on the first day of opening, the fastest customs clearance record across the country was as long as one and a half hours.

Store managers across the country have a common communication group. Before opening, they share their decoration status, ask group friends about the progress, and fantasize about the business situation after opening.

These stores are all recruited and trained by Miracle Film and Television.

Before joining the company, they had no idea what an escape room was or what "Resident Evil" was.

Although Miracle Film and Television promised them that if they did a good job, they could get the store manager’s commission from the daily store sales, but most of them were aiming for the over 10,000 yuan offered by Miracle Film and Television.

It comes from a monthly salary.

However, after the store opened, the huge crowds of people in the store subverted their perceptions.

After watching the movie, customers came to the door one after another, and there were long queues at the door of many stores.

Although most of the customers who entered the store were scared to death, and some were even frightened to tears, all the customers who entered the store and experienced it were full of praise for the experience without exception.

There were even customers who were frightened and cried. After they came out, they recovered their emotions and immediately wanted to go in again and continue to pass the level.

The only thing that gives store managers a headache is the injuries to NPCs in the store.

Although the store clerks will repeatedly emphasize before customers enter the store that all zombies in the store are played by store employees, and they are not allowed to attack or beat NPCs after entering the store, customers will still overreact when they are scared to shit.

People take action against NPCs.

Therefore, on the first day of opening, the NPCs in various stores were more or less injured.

But the injury was worth it. In the early morning of April 2nd, when major stores reported their first-day sales, the single-day sales of the highest store directly exceeded 150,000!

Ticket prices in major stores basically range from 88-98, which means that more than 1,500 people enter this store in one day!

One hundred and fifty thousand a day, four and a half million a month. The annual sales of this store alone can reach 60 million!

When these data were displayed on the official website of Miracle Film and Television, all the franchisees who paid attention to this project went crazy!

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