My movie scared the global audience to tears

After Miracle Films released its revenue data, the number of people inquiring about joining the franchise increased sharply, more than three times the average number in March.

A net profit of up to 20 million a year, and you can easily get it without doing anything. This kind of good thing is not something you encounter every day.

In just half a month, more than 300 people have confirmed their intention to join Miracle Films.

This means that in the coming time, more than 300 new stores will be opened across the country.

In the past half month, the sales of various stores have maintained very impressive figures. The Shimen City No. 1 main store has created a single-day sales of 150,000 yuan, and the single-day box office even exceeded 180,000 yuan again, and it also

There is continued upward momentum.

This has a lot to do with the popularity of the "Resident Evil" movie. Most of the store's customers are high-quality customers who came to them after watching the movie, and the order rate exceeds 70%.

In half a month, the total box office of the two "Resident Evil" movies has exceeded 10 billion, but the single-day box office data has also begun to decline.

It makes sense that March and April are considered off-season, as the audience base is actually far less than that of the five major periods.

It can be seen from the customer sampling information of the store statistics that more than 80% of the store customers are customers ranging from 18 to 35 years old, and most of them are couples.

And these people are also the main moviegoers of "Resident Evil".

But they are only part of the movie market audience. In addition, there are a large number of student parties and middle-aged people, and none of them contributed to the box office of "Resident Evil".

The reason why students party is because of the restricted movie rating, and most of the middle-aged people are busy working to make money, and they have to go home to take care of their families after get off work.

Only young people and young lovers have the time and energy to watch movies together during the working day.

The media has announced through various channels the good news that the total box office of "Resident Evil 1 and 2" has exceeded 10 billion, and they have highly praised Song Qi, believing that he has single-handedly opened up a new schedule - the miracle schedule!

As the name suggests, this is a miraculous schedule created by Song Qi. During the traditional off-season, it directly opened up a box office market of over 10 billion!

For a time, the entire Internet was full of praise, especially the media in the film industry, which was full of rainbow farts. They almost praised Song Qi as a hero in the film industry.

But Song Qi was not dazzled by these praises. He had actually expected such a result.

No matter which field you are in, if you want to achieve something, you must look further than others and do it earlier.

In the eyes of the outside world, Song Qi achieved such success this time because he was good enough, but only Song Qi himself knew that it was because he had made adequate preparations.

He knew that the distribution circle was studying his distribution strategy, but unfortunately, no one could understand his arrangements and plans.

Take this time's "Resident Evil" as an example. There are two reasons why the movie has achieved such outstanding results.

First, precise timing.

Song Qi chose to release it in the off-season like April for his own reasons.

During the off-season of March and April, there are basically no big-budget movies, just small fish and shrimps.

For a Jaws like Song Qi, who can win the championship during the Spring Festival, to break into the off-season pool is undoubtedly a dimensionality-reducing blow.

It can be seen from the extremely high filming rate of "Resident Evil" that the major theater chains are concentrating all their resources to promote "Resident Evil", because within the same schedule, only Song Qi's film is of high quality and can

It can stand up to the box office.

The second reason is the powerful propaganda tactics.

The distribution circle only knows that Song Qi spent 250 million on promotion, but they don’t know where he spent all the money.

In fact, this time Song Qi is using the traditional large-traffic offensive method to deliver precise information.

Under his influence, the current focus of Xinyu Film and Television has begun to shift from film and television production to distribution. The channels and resources in Anqin's hands are more suitable for publicity and promotion work.

And after cooperating with Song Qi and releasing several movies, An Qin has cultivated a group of operational talents.

With their help, Song Qi successfully put the promotion of "Resident Evil" in front of a large number of people aged 18-40 in China. This is the main group of movie viewers he has targeted. As long as he can attract this group of people, both ends of the spectrum

He could just give up.

And the result was as he wished. These movie-watching groups contributed more than 10 billion in box office for him, and also brought huge customer traffic to offline stores, killing two birds with one stone.

However, he did not get carried away. He knew very well that although the box office was comparable to the Spring Festival period, the off-season is the off-season, and it still cannot be compared with the five major periods.

The success of "Resident Evil" was the result of him almost draining the box office potential of the national market during this time period.

And the national box office market has only supported his two "Resident Evil" movies, and the other movies released in the same period have all been dead.

But if it is during the Spring Festival, even if the first movie takes away a lot of box office, there is still room for small movies to survive given the huge market size.

This time, it was a true winner-takes-all approach. The box office share for the same period was very unhealthy, and it could not be considered to support a period.

But the schedule cannot be formed in a day or two, and his attempt is not meaningless.

"Resident Evil" will be used as an example to prove that April also has certain box office potential that can be tapped. Naturally, there will be practitioners who will try to consider releasing movies during this time.

A pool of water can only have fish if it flows. Song Qi is the living water that rushes in, adding a touch of vitality to this traditional, lifeless off-season.

As long as works continue to be added, the off-season may not be able to become the peak season, but the prerequisite is that the works are good.

By late April, the single-day box office of "Resident Evil" had dropped by more than half, and its market potential had been squeezed out.

Song Qi doesn’t need to worry about the post-production and finishing work of the film, as his own company will handle it.

He is focusing on life recently and is planning to buy a villa near Beijing.

The idea came about because An Qin suddenly wanted to raise a dog to keep company with glutinous rice balls.

But if you have a dog, you have to walk it, and you also have to think about dismantling the home.

Dogs have far more energy than cats, so it is best to have a yard for them to play. Anqin's villa is relatively small and the yard is not big, so she wants to move and rent a villa with a larger yard.

Since he wanted to rent, it was better to buy. Song Qi happened to have never bought a house, so while chatting, the two began to study the house together.

It is difficult to buy a house without going through an intermediary, especially for large-scale properties such as villas. The owners basically entrust intermediary companies to sell them on their behalf, and rarely contact buyers themselves.

But there is also a problem with using an intermediary, and that is the intermediary fee.