My movie scared the global audience to tears

"First of all, it is the first business, the licensing operation of the company's movie-related toys, figures, souvenirs and other peripheral products."

Ni Yongji reported: "So far this year, the peripheral product licenses for all monster movies under Miracle Films have been sold, and a total of 762 million Chinese dollars in copyright fees have been collected, which will allow 10% of the product profits to be taken.

Settlement is made at the end of the year.

At present, souvenirs sold around movie scenic spots including Queensland City in Australia, Fanyang Lake Scenic Area in Gan Province, Jinsha City in Kongo Province in Afig, Miracle Island Dinosaur Park and other movie scenic spots are all purchased from suppliers designated by our company.

For purchases, our company can also get 10% of the profit.

Our company has cooperated with Roewe Toy Processing Factory to develop the second set of "Jurassic Park" figures. There are 128 kinds of dinosaur and Jurassic creature figures. They were put on sale in May. The current sales volume has exceeded

A million copies..."

Song Qi suddenly interrupted him and asked: "Over one million? That means it is less than two million? What is the specific number?"

Ni Yongji took a look at the data and reported: "The sales volume in May was 1.07 million copies, in June it was 1.24 million copies, and so far in July, it is 1.36 million copies."

"That's all?"

Song Qi frowned and asked: "When the first set came out, one million copies were sold out in less than a week. The second set only sold more than one million copies in a month?"

Ni Yongji explained: "When the first set of figures comes out, it is also the time when the movie is released. It is gaining momentum and the topic is at its highest. The sales of the figures will be boosted by the popularity of traffic, and the sales situation will be better.

It has been two years since "Jurassic Park" was released, and the popularity of the movie has dropped a lot. To still have this sales volume during a period of declining popularity is already a very high figure."

"Less."

Song Qi shook his head and said: "You just heard the report from the film and television project department. Up to now, "Jurassic Park" is still contributing hundreds of millions of online box office every year. Its popularity has not passed. It is due to the sales strategy.

Problem."

Ni Yongji pursed his lips and did not refute, but it seemed that he did not agree with Song Qi's statement.

"You have to study the psychology of consumers. When players buy figurines, it's not called buying, it's called collecting."

Song Qi ordered: "You should contact Boss Huang and ask him to introduce a new packaging sales model. Wrap all the figures in a unified package so that consumers will not know what is inside before opening the box.

Which figure.

Then, there will be an event to collect the figures and win big prizes. The first player to collect all the figures will get a cash prize of one million and can appear in the future "Jurassic Park 2".

The most important point is to reduce the production of Tyrannosaurus rex figures to one ten thousandth to create scarcity.

Finally, the publicity must keep up, and the activities must be launched. It is best to arouse big discussions in the circle and create heat..."

After listening to Song Qi's arrangements, Ni Yongji's expression gradually became serious, and then he became slightly excited. After hearing the last words, when he looked at Song Qi, his eyes became a little fanatical.

Ni Yongji himself is also a good marketing expert, so he can naturally understand the value of Song Qi's plan.

Although it sounds like just changing the packaging box, once the packaging box is changed to block the view of shoppers, it instantly adds a sense of mystery and interest to the figure, which is really amazing!

The same goes for the activity of collecting figures to win big prizes. It sounds like a routine like the old supermarket opening, where you would buy something and draw a lottery to give away a car, but facts have long proven that this routine is quite effective!

Ni Yongji could predict that once this sales strategy was launched, this set of figures would probably sell like crazy!

"Let's call this model a blind box! You can go back and communicate with Lao Huang and implement it as soon as possible."

After Song Qi finished giving his instructions, he nodded and said, "Keep talking!"

"oh!"

Ni Yongji hurriedly looked at the next piece of business, looking a little nervous.

An expert will know if there is a problem as soon as he makes a move. Song Qi's precise suggestions for a business have already demonstrated his understanding of the market and his control of human nature.

He was by no means a lucky man who got what he had now just by good luck. Just by meeting him, Ni Yongji was instantly impressed and even felt nervous.

If it were an ordinary leader, given his professional level, he would be fooled by just dealing with it casually.

But Song Qi is obviously a very capable boss, and such a person is not easy to fool!

Ni Yongji was extremely cautious and began to report the next business content.

"The next business is the operation of offline theme parks and theme stores. Miracle Island Dinosaur Park is not within my jurisdiction. I will only report on the operation of the escape room store.

At present, the number of escape room stores that have been opened nationwide has reached 385, and another 127 stores are being renovated. The plan of 500 stores across the country has been initially completed.

After the summer vacation started in June, the sales of various stores are also slowly increasing.

As of now, the No. 1 store in Shimen City, which has the highest daily turnover, has exceeded 200,000 in a single day. The number of stores with a single-day turnover of more than 100,000 has reached 17, and 39 stores have exceeded 50,000.

The number of households exceeding 10,000 yuan reached 106.

According to the data analysis collected by our department, there should be at least 500 store potential in the domestic market that can be tapped, which can also be used as the company's target for offline theme store business next year to break down the tasks."

After hearing this, Song Qi spoke again: "I heard your data, the stores with a daily turnover of over 10,000 yuan are less than half of the ones opened. With this sales situation, where does the potential of 500 new stores come from?"

Ni Yongji explained: "Currently, there are more than 1,200 high-quality customers who have applied to join the escape room store. The financial strength of these customers exceeds 5 million, so..."

"So you think they are potential for new stores?"

Song Qi frowned and said: "The more franchisees the better, our franchise strategy is franchising, and we need to ensure profits. If we don't make money, we have to make up for the profits."

Even if it’s an ordinary franchise model, if you recruit so many franchisees, but they can’t make any money, isn’t that a scam?”

"yes…"

Ni Yongji's head began to sweat.

"The number of five hundred stores is enough. The content service industry requires refinement rather than too much. The expansion should not be too radical. The most important thing is to concentrate on the operation of existing stores first."

Song Qi slowed down his tone and said seriously: "Mr. Ni, you have just joined the company not long ago, and I understand that you want to achieve something, but no matter what you do, you have to do it slowly and steadily. If you take too big a step, it will cause trouble."

"

"Yes, yes, I understand."

Ni Yongji wiped the sweat from his forehead and said yes again and again.

"Um."

Song Qi nodded, and then ordered: "I have a few opinions on the operation of the theme store. Please note them down and write a report to me later."

"good."

Ni Yongji picked up the pen and listened carefully.