My movie scared the global audience to tears

After pondering for a while, Song Qi said seriously: "First of all, the first point is that all major stores must further strengthen personnel training, especially NPC employees who play zombies, they must be sent to the film and television base for unified training before they can take up their posts.

And every six months, NPCs have to go to the film and television base for re-training and further education. The same goes for the makeup artists in the stores. They must be trained to master the makeup skills of special effects costumes. This must be implemented.

The second point is that the props and equipment in each store must be in good condition. The store manager must inspect and inspect the store every night before closing. The maintenance costs will be deducted from the profit and counted as special maintenance expenses.

The third and most important point is to develop theme content in depth, expand plot templates, develop store features, attract high-end customers, and ultimately form a grid-style theme world."

After listening to Song Qi's words, Ni Yongji carefully wrote them down in his notebook.

But after hearing the third point, he became a little confused: "Mr. Song, can you elaborate on the third point you mentioned?"

Song Qizheng had this intention. After hearing the words, he nodded and explained: "Let me give you an example! Suppose a viewer who has watched "Resident Evil" is very interested in the zombie world shown in the movie and searches for a nearby restaurant.

There is a Resident Evil themed escape room store, so I invited my friends to play together.

After going there, they found that the scenes and lighting inside were very similar to those in the movie, and there were NPCs dressed as zombies chasing them.

They can also solve some puzzles and obtain some props to pass the levels and finally escape.

They had a great time and felt like they were in a movie.

But after playing it a few times, they felt a little bored.

Because they know that those zombies are all fake, and those puzzles are nothing more than changing the solution without changing the solution. In the end, they still have to find the key to open the door, or get some props to add time, pass the level, etc.

So, after they went there for the last time, they stopped going.

So, if you are the store manager or owner of a store, what strategies do you have to attract them to go to the store again?"

Ni Yongji thought for a while and said: "I will increase sales through several aspects. The first is to change the consumption model. Through member points and new members from old members, we will increase new customers while maintaining

Stickiness of old customers.

The second is the development of new scenes, which is the main factor for theme stores to attract customers, so new scenes must be developed regularly to increase freshness.

The third is to improve service quality, for example, you can provide customers with drinks and snacks to increase customer satisfaction, and you can also provide free NPC photo taking services to enhance customers' social experience."

Listening to Ni Yongji's method, Song Qi nodded: "Yes, it is a relatively satisfactory marketing routine, but the effect is not very good, and there is a big problem, that is, the cost is very high.

Whether you are developing new scenarios or providing better services, you are essentially attracting customers by increasing costs, which will lower profit margins and increase customer expectations, making it increasingly difficult to acquire customers, and ultimately the cost will exceed

If profits are lost, the store will collapse.

Therefore, it is impossible to maintain store operations in the long term by relying on this method of increasing costs. The only way to keep stores operating for a long time is to innovate models and content."

Ni Yongji listened very carefully and looked vaguely excited.

He knew that what Song Qi said was pure and practical knowledge. If he could learn even a little bit of it, he would be able to benefit from it throughout his life!

Song Qi took a sip of tea and continued: "I have said many times that escape room themed stores are a content service industry. What is content service? It is to use high-quality content to attract customers to consume and provide customers with a wonderful service experience.

The new scenario development you mentioned is useful, that is, it is a way to introduce new content, but it still has the same problem, the cost is too high.

The average decoration cost of a theme store is 1,000-1,200 per square meter, which is calculated as one thousand yuan. The most common scene has an area of ​​at least hundreds of square meters, so the decoration will cost at least one hundred thousand yuan.

Including props and costumes, at 50,000 yuan, a new scene will cost at least 150,000 yuan.

Now half of the small stores across the country have a daily turnover of 5,000-8,000 yuan.

Based on the minimum daily turnover of 5,000 yuan, the monthly turnover of those small stores is only 150,000 yuan. How do you ask them to introduce new scenes?

Therefore, the cost of acquiring customers through new scenarios is extremely high and basically unrealistic."

Ni Yongji was puzzled: "But how can you make money without investing? How can you get customers just by lying down?"

"Although there is no good thing about making money just lying down, there are still ways to achieve efficient customer acquisition at a relatively low cost, which is what I call content innovation."

Song Qi explained: "Let me give you an example! Take the few customers just now. They are already old players and are already familiar with the store's routines. It is more difficult to attract them to enter the store again.

But they suddenly heard that the store they went to had a chain plot with another store in the same city, do you think they would be interested in checking it out?"

"What is a chain plot?" Ni Yongji felt that he had caught Song Qi's thinking.

"For example, you get a script in store A. The script assumes that you are a survivor of a biohazard, and your relatives are in store B and have been bitten and are in urgent need of serum.

You learn that there is serum in store A, but you must break through the zombies to get it.

So you try your best to clear the copy of store A, get the serum, and then rush to the store to save your loved ones.

The script assumes that the outside world is already a world of zombies, so you cannot take public transportation. You can only go to store B by walking or driving your own vehicle, and you cannot have any physical contact with people outside on the way, otherwise you will be regarded as infected.

.

Then when you arrive at store B, you still need to clear the dungeon of store B. In this way, the game length, difficulty and sense of involvement will be much stronger than before."

Saying that, Song Qi spread his hands: "This is just a single-line plot, what if it is made into a multi-line plot? If an APP is used to combine all the stores across the country, each store is an independent node, and each node

There are interlocking plots throughout.

Ordinary players can form teams online to complete tasks and experience the plots of other stores. High-end players can directly engage in offline real-life versions and complete tasks across cities. In this way, the customers of a single store will be separated from the local surrounding area.

Has it expanded to the whole country, or even the whole world?”

Listening to Song Qi's explanation, Ni Yongji could not help but tremble with excitement while imagining the world he had constructed.

He just felt like he had been opened to a new world, suddenly enlightened!

That’s how it works!

It turns out you can still play like this!

He looked at Song Qi and sincerely praised: "Mr. Song, I'm impressed! You are simply a business genius!"