My movie scared the global audience to tears

By this point in the meeting, it has basically become a stage for Song Qi alone.

No matter what aspect of the work, he can give effective suggestions as soon as possible.

It was as if he could see the future and pointed out a way forward for everyone.

Looking at Song Qi who was sitting on top and scolding Fang Qiu, Lin Haoran below could not help but admire in a low voice: "The director's aura is so powerful..."

"Yes!" A sigh came from beside him. Lin Haoran turned around and saw Bai Shuang looking at Song Qi intently, with an inexplicable look in his eyes.

Slightly startled, Lin Haoran glanced at Song Qi above him, and then at her. Suddenly, he felt as if a ladle of cold water had been poured on him, and he instantly became extremely sober.

He looked at Bai Shuang carefully, but found that Bai Shuang, who was so beautiful in his eyes before, suddenly became very ordinary.

Looking away, he suddenly missed Cui Ling.

Above, Song Qi began to arrange work.

First of all, it is the work of the film and television project department. The promotion of "Mr. Zombie" also falls within the scope of the film and television project department.

Therefore, Song Qi emphatically explained the film's publicity work to the director of the film and television project department.

This is Song Qi's first traditional horror movie, and the audience for traditional horror movies is generally older.

Therefore, Song Qi’s arrangements for the promotion of the movie this time focused on traditional media.

Of course, he has not given up on the audience he cultivated with monster movies. Those audiences no longer need him to invest much energy in promoting it. As long as they see his movie, most of them will go to the theater to watch it.

However, publicity through traditional media is more time-consuming and labor-intensive because it requires the creative team to do it themselves, spending time on programs, road shows, and promoting the movie.

Fortunately, both parties have agreed on promotion-related matters in the contract in advance, and the actors need to fully cooperate with the promotion of the movie.

The meeting ended and the participants dispersed.

Song Qi did not take a rest, but directly called Xiao Ran and Xiao Ma to the office. He still had some important work to arrange for them.

The first is the work that Xiaoma needs to be responsible for.

At present, the most important task in Xiao Ma's hands is not filming "The Walking Dead", but developing the self-operated video platform of Miracle Films.

As a content producer, and a content producer that continues to produce good works, it is absolutely necessary to have your own content platform.

The data reported by the film and television project department has already explained the situation. The IP of Miracle Films’ current works only needs to be authorized to make money, but it can only make a little money.

The one that benefits the most from this is the video platform.

Most of Song Qi's works have been licensed for online broadcast and sold to Daqian Film and Television.

In the past two years, Daqian Film and Television has attracted more than 10 million new users directly through Song Qi's works.

You must know that the most important resources of a content platform are users and daily activity.

With users, you can sell ads, with daily activity, you can get financing, and they complement each other.

The half-year online box office share of Song Qi's movies is more than 300 million, but the advertising price of all his movies has exceeded 2 billion, and they are still expensive but not marketable.

With these tens of millions of users and two billion in advertising fees, Miracle Film and Television earns itself. Isn’t it great?

Why let others borrow chickens to lay eggs for nothing?

Moreover, Song Qi still has many movies to make in the future. Are these movies just sold to video platforms to earn some profit?

Therefore, it is necessary to develop a self-operated content platform.

The platform is easy to build. Just find a team and you can build a website in a few days, and a decent APP in half a month.

But the most important thing about a content platform is content, high-quality content.

If you want to build a content platform from scratch, the biggest investment is not the bandwidth cost, but the money to buy the film library.

Once a content platform is built, users must have something to watch after they come in, right?

But a director can only make dozens or hundreds of movies in his lifetime, which is considered a high output.

But the backend of a content platform must have thousands of videos at least. Regardless of the quality of the films, the quantity must increase first, otherwise it will not be able to retain users at all.

If you want to own such a large number of movies, there is only one way - to buy a movie library.

What is a film library?

A film library is a digital product that is packaged by a company that holds the copyrights of a large number of film and television works and sold centrally.

They often include the copyrights of thousands or even tens of thousands of movies, with terms ranging from 1 to 3 years, and as short as half a year or even a quarter.

Even though the copyright prices for many movies are extremely low, the total amount adds up to a large number.

At present, most of the domestic film libraries are in the hands of the three major video platforms.

They control more than 90% of the film library copyrights, and for this reason, they have to pay tens of billions of royalties to the film library copyright holders every year.

Such high copyright fees have greatly compressed the profit margins of video platforms. Sometimes video platforms are so busy throughout the year that they even lose money.

But even so, video platforms still spend a lot of money every year to purchase as many film libraries as possible.

Because the film library represents resources, if you don’t buy them, others will buy them.

A certain film in a film library may cause a potential customer to fall into the arms of a competitor, which is unacceptable to any video platform.

Therefore, even if they know that they may lose money, the video platform still has to bite the bullet and buy the film library desperately.

From a certain point of view, their work is equivalent to working for the film library bosses, and the film library bosses are the film and television companies that control the copyrights of a large number of film and television works.

Among them, companies at the industry giant level are the main ones. They often have a history of hundreds of years and hold thousands of copyright resources in their hands. These copyrights are their heritage.

Therefore, when there was a dispute between Song Qi and Eternal Pictures, many people said that Eternal Pictures did not lose because Eternal Pictures' lifeblood film library was not affected, so this is not unreasonable.

Miracle Film and Television was founded only three years ago, and its foundation is far less developed. Therefore, building its own content platform is very disadvantageous because it requires a lot of money to purchase a film library.

But the money that should be spent still needs to be spent. With Miracle's current development speed, it is already time to prepare for a rainy day. The Eternal Pictures incident is a lesson. If we don't start building a corporate moat now, Miracle Pictures will still be defeated by others sooner or later.

Therefore, Song Qicai arranged for Xiao Ma to film "The Walking Dead". This web series was the traffic killer he prepared for Miracle Pictures' self-operated content platform.

What all content platforms need most is top-selling works. As long as there are top-selling works, there is no need to worry about lack of users and traffic.

What Song Qi is most indispensable for is hit works. As long as he is willing, he can quickly produce a large number of hit works.

Therefore, in the coming period, Xiao Ma's work burden may not be lightened.

As for Xiaoran, she needs to be responsible for another part of the business, which is games.

Song Qi is already planning to produce a "Resident Evil" game.