My movie scared the global audience to tears

With discussions in horror movie forums, pod discussion groups and other communities, "Deep Chill" gradually became popular.

Subsequently, Xinyu Film and Television also arranged screening events in first-tier cities across the country and began to promote the film.

First, use gimmicks to publish topics in the private social circles of relevant movie lovers, triggering heated discussions, and then hold screenings to build reputation, further ignite the topic, and increase the popularity of discussions... Anyone with a discerning eye can see that this has taken several months.

An old routine used when promoting "Jaws".

But don’t be afraid of old tricks, as long as they are easy to use.

After the screening, the topic of "Extreme Cold" quickly became popular.

Audiences who have watched the screening have been promoting it in their respective circles of friends and social groups.

"This is definitely the best horror movie I've ever seen! Even better than "Jaws"!"

"It's so exciting! An absolute masterpiece!"

"I knew that the director who could make "Jaws" with five million dollars would definitely be able to make a better movie with an investment of fifty million dollars. Facts have proved that my guess was right!"

"The confidentiality agreement does not allow me to reveal too much, but I can only say that this movie is absolutely exciting! It is a hundred times more exciting than "Jaws"! One of my buddies in front of me was so scared that he peed his pants!"

"Brothers, I am open to all kinds of things. When I watched the screening, I was scared to death again. I am not a person who likes horror movies, but I promise! This is all because the special effects shots in the movie are too scary! You will know it after watching it.

I’ll be scared to death! If you don’t believe it, try it!”

"I'm sorry, starting from today, I will give up seafood."

With the spontaneous publicity of netizens, the situation a few months ago happened again. "Extreme Cold" quickly became popular, and the effect was very good.

If this momentum continues, the film's publicity should have a pretty good result.

However, in such a world where the entertainment industry is prosperous, hidden dragons and crouching tigers, and in such an extremely important period, naturally Xinyu Film and Television will not be the only one to promote it.

There are a total of 287 movies scheduled to be released during the Spring Festival, 80% of which are front-line configurations, that is, companies with a market value of tens of billions, creative lineups with all first-level professional titles, and large investment projects of more than 500 million.

"Extreme Cold" has the lowest configuration, both from the perspective of capital and creative lineup.

Xinyu Film and Television has invested more than 60 million yuan in promotional expenses. So far, only the private social circle and screening activities have made some visible movements. The remaining money has not even made a splash.

However, at this time, another unexpected incident occurred, disrupting the position of all the film production teams, including Song Qi and Xinyu Film and Television.

On January 10th, a sudden piece of news appeared in the media, and within just half an hour, it occupied the headlines of all media!

The news content is very simple, with only eight words: Jianghuai's new film, scheduled to be released during the Spring Festival!

Who is JAC?

This is almost a question that can identify spies.

As a native of Daxia, almost everyone does not know Jiang Huai.

He is one of the only seven special directors in Daxia and is known as the king of science fiction movies. He has been in the industry for more than 50 years and has directed and produced 152 films, 85% of which were science fiction films.

The box office has exceeded 50 billion!

Of course, there are only 78 works that truly belong to him, but this is enough to stand out among the others.

These 78 films have contributed to him a box office of 35 billion and more than 20 trophies, including three lifetime achievement awards, two special contribution awards to film projects, and a People's Artist Medal of Honor.

He is an honorary professor in more than ten film schools in China. His books such as "A Brief History of the Development of the Film Industry" and "Photographic Optics and Composition" are still reference books that film and television practitioners often read to this day.

In addition, he is also one of the world's top science fiction writers, and all of his film works were written by him himself.

The Starry Sky universe he created has become one of the most famous movie universes in the world. Every year, countless filmmakers create and shoot works based on the Starry Sky.

He is a living fossil in the film industry and can be called a national treasure.

Just three years ago, he announced that he would shoot the last five to ten movies in his life before the end of his life to fill in the last few gaps in his vast starry sky.

But since then, no one has heard any news about him.

Until today, he suddenly appeared in front of everyone with his latest work "Frequency".

After hearing the news, some people were happy and some were sad.

The media and the audience are naturally happy.

Such a breaking news is enough to make all entertainment reporters have a good year.

The audience was naturally delighted to see the master's new work.

Jianghuai's science fiction movies have accompanied the growth of three generations. Everyone has been intoxicated in that strange and bizarre starry sky. Jianghuai is the youth of all science fiction movie fans.

But there are also many people who are worried about losing their hair due to this news, mainly film practitioners.

After the news of JAC's new film being scheduled appeared, many film and television companies that had scheduled it for the Spring Festival understood why theaters were so tight on the proportion of films this year. It turned out to be to provide sufficient film schedule for the new film directed by JAC.

The theater chain was very vocal, and no one knew about the news, so they were all caught off guard.

After the news that Jianghuai's new film was scheduled to be released, all the traffic on the Internet was attracted.

Naturally, this cannot be the tacit understanding of all netizens, but it relies on the operation of an extremely professional and large publicity team and the investment of a large amount of publicity funds to achieve such a terrifying effect.

JAC itself is a listed company. With itself as the center, it has established a large-scale film and television company with a scale of tens of billions. It has the top film and television production team, the top publicity team, the top legal team, and even

It also has its own theater chain.

Compared with Jianghuai, all the film and television companies and creative teams during the Spring Festival are bundled together, and they may not be his opponents.

The day after the news of Jianghuai's new film release appeared, eight films originally scheduled for the Spring Festival announced that they would be postponed.

No one with some sense would want to compete with a great white shark in a pond to eat fish.

When knowing that you are outmatched, retreating when faced with difficulties is a better choice than facing them head-on.

It was also at this time that An Qin approached Song Qi and suggested to him to postpone the release.

However, after some thought, Song Qi rejected her suggestion.

All the company's early preparations are for the Spring Festival, and now we are just on the verge of getting there. If we back down, all the previous efforts will be in vain.

Not to mention anything else, the more than 60 million promotional funds alone were wasted.

Song Qi wanted to get a share of the box office, and these cost losses had to be included in the total box office. If the company lost money, it was equivalent to him losing money. Naturally, he would not agree.

It is true that an opponent of Jianghuai's level cannot be defeated with just one film of "Extreme Cold", but it is not a shame to lose to such a master-level boss.

And in other schedules, there is no box office cake as big as the Spring Festival schedule.

What's more, Jianghuai has scared away some competitors. With fewer people sharing the cake, the cake that everyone can share will naturally be larger.

Even if JAC alone takes away 10 billion of the box office, wouldn't there still be over 40 billion to share?

Evenly divided, one movie can also get a box office of 140 million.

For those big-budget movies, a box office of 140 million may not be enough to break even. However, the total investment of "Deep Chill" is less than 120 million, so it only needs a box office of 300 million to recover the capital.

With a box office size of 50 billion during the Spring Festival, is it difficult to get a box office of 300 million?

Of course it’s not difficult!

If it's not difficult, why run?

superior!

Seeing that he insisted on going, An Qin had no choice but to bite the bullet and continue to advance according to the original plan.

The more than 60 million that was promoted in the early stage was money borrowed from her best friend. If she lost money, she would be heartbroken.

Since Song Qi is so confident, let’s go!

Anyway, if he loses, let him use his kidneys to pay off the debt!