My movie scared the global audience to tears
Chapter 38 The Assist of Director Jiang Huai
After the news that Jianghuai's new movie "Frequency" was scheduled to be released, related news firmly occupied the headlines of entertainment media across the Internet for several days.
On the third day, the cast of "Frequency" was revealed, and the two leading actors began to participate in the promotion.
On the fourth day, the behind-the-scenes of the filming were revealed and contained spoilers.
On the fifth day, the production and creative team appeared on the most popular domestic talk show "After Dinner" and were interviewed.
Day six...
Wave after wave of publicity campaigns have caused movie-related information to occupy the entertainment section of the entire Internet, and the promotional space for other movies has been compressed to the limit.
The relevant issuing companies complained endlessly, but there was nothing they could do.
The publicity strategy for this wave of "Frequency" is a very common tactic in the industry. Some people call it "evacuating the ladder", while others call it "stealing the tower". In short, it means no publicity in the early stage, saving ammunition, and concentrating resources in the later period when it is close to the release.
Explode indiscriminately, occupy all the field of vision of netizens, and achieve the best effect.
However, this method is very risky because it may have counter-effects.
Many netizens are disgusted with this kind of brainwashing propaganda. If the quality of the movie is not up to par, it will probably be removed from the shelves after it is released.
But for director Jianghuai, there is no such worry.
With his identity and market appeal, he already has his own traffic. Any new drama of his that appears will arouse heated discussions on the entire Internet.
People are just using their own advantages to push. This is an upright conspiracy, and others cannot learn from it even if they want to.
Under this overwhelming publicity offensive, seventeen more movies chose to postpone their release in the following days.
An Qin also wanted to persuade Song Qi again, but on the fifth day, something happened that made her give up this idea completely.
On the fifth day, when the main creative team of "Frequency" participates in "After Dinner", there will be a question-and-answer session. The program team will randomly collect some questions raised by netizens and TV viewers and come to the scene to ask the main creative team questions.
One of the questions raised by a netizen was to director Jianghuai, asking him if there were any new domestic directors he was optimistic about.
Jiang Huai directly mentioned Song Qi's name on the show, saying that after watching his "Jaws", he thought he was very spiritual and would definitely be able to accomplish something in time.
JAC's personal affirmation made many viewers who were originally not interested in horror movies become curious about "Jaws" and began to search for relevant information on the Internet.
After some searching, they discovered that this movie was actually rated by many as the best horror movie in recent years, and it had a box office of more than 500 million with a screening scale of more than 1,000 theaters.
"Jaws" is available on Daqian Film and Television, and you can buy it and watch it for 6 yuan.
On that night, tens of millions of people watched "Jaws" on Daqian Film and Television, contributing more than 60 million to the online box office of "Jaws".
Central Rain Film and Television can only get less than 30 million, but it is still a long-term success. As long as it is well-known, online broadcasts can bring a steady stream of box office revenue to "Jaws". In the long run, it will also be a lot of money.
Many people also searched for Song Qi's information, only to find that he was just a young director in his twenties and very handsome.
As a result, the number of fans on Song Qi's Weibo skyrocketed, with millions of followers added overnight, but most of them were just casual fans.
The next day, interviews with Song Qi were overwhelming.
He is an outstanding junior whom Jianghuai personally praised, and many people are curious about him.
If you are curious, you will pay attention, and if you pay attention, you will get traffic. Naturally, reporters will not let go of such a good opportunity.
Naturally, Song Qi never refuses interview invitations from the media.
This is a good opportunity to promote the movie, but there is no such store after this village.
With Jiang Huai's words, "Deep Chill" has become one of the few films that can show its face in the torrent of publicity for "Frequency" for some time.
This is a good thing, and the direct benefit it brings is that all major theater chains have unanimously increased the film schedule of "Deep Chill", ranging from 1-3%.
This is all box office!
With this wave of assists from Director Jiang Huai, An Qin will never mention the postponement again.
She began to fully support Song Qi and prepare for the Spring Festival.
Under her arrangement, Song Qi was extremely busy, and his schedule was arranged to the minute.
In the remaining ten days before the end of the year, he took the crew to participate in five TV programs, more than ten online activities, and accepted more than twenty interviews. He was so busy that he didn't even have time to sleep.
He couldn't complain because An Qin was also accompanying him on promotional tours, staying up late together, and even slept less than he did.
With the efforts of all members, the time has come to the end of the year little by little.
As the most important traditional festival in Daxia, the Spring Festival has special significance to people across the country.
No matter how far you travel, no matter how busy you are, you should try your best to return home during the Spring Festival and spend the holidays with your family.
The country of Daxia has a total population of 3.5 billion, and every Spring Festival, 1.5 billion people go home through various means of transportation.
As we enter late January, all parts of the country begin to prepare for the Spring Festival.
Red lanterns were hung on the streets and alleys, Spring Festival couplets were posted on every household, and some cities even set off fireworks shows, which was extremely lively.
Children are the ones who love the Spring Festival the most. They can have fun during this period without worrying about anyone scolding them.
But the older you get, the weaker the Spring Festival atmosphere you can feel.
Middle school and high school students will worry when relatives and friends ask about their grades, while college students will start to think about work. After working, they will taste the ups and downs of life.
For most people who have been in society for a long time, the Spring Festival no longer brings the joy of childhood. In their eyes, the Spring Festival is the biggest consumption carnival of the year.
Daxia people have the habit of saving, but those who are reluctant to spend money on weekdays still have to spend the money they should spend during the Spring Festival, and they cannot spend less.
Food, drink, entertainment, food, clothing, housing and transportation, as long as it is a business related to people, will usher in the best time of the year.
Therefore, many businesses will not close their doors during the Spring Festival because this is the most profitable time of the year.
The same goes for cinemas. As a favorite way of leisure for Chinese people, more than one billion people go to cinemas to watch movies every Spring Festival.
Every year, hundreds of movies are released during the Spring Festival to meet the entertainment needs of the audience.
Under the threat of "Frequency", 31 movies during the Spring Festival this year chose to be postponed or withdrawn, leaving only 256 movies in the final release.
Behind this are more than 200 film and television companies and tens of thousands of employees. They are all nervously waiting for the arrival of the Spring Festival, which is related to their income in the next year, and even life and death.
February 1st is the 30th day of the Lunar New Year in the Great Xia Kingdom, and it is also the eve of the Spring Festival.
An Qin returned to the company after a busy day.
When she got out of the elevator, she found that the company was completely dark, with not even a light on.
She was confused for a while before she realized that she had given annual leave to all company employees, and most of the employees had gone home to celebrate the Spring Festival.
All the local employees went to the publicity team of "Extreme Cold" to help with the publicity work.
It seems like they are going to have an online variety show today, and they will be on holiday after that.
Now she is the only one left in the company.
Rubbing her temples, she walked to the office.
Too lazy to drive home, she planned to work in the office all night, and when she got up tomorrow, it would be time to continue promoting "Extreme Cold".
Click!
She opened the door to the office and was about to reach out to turn on the light when a wisp of flame suddenly appeared in the dark office, illuminating a man's face.
"Happy birthday to you...ugh!"
Before the man could finish singing a sentence, he was kicked out by An Qin's conditioned whip kick and flew out.
"ah!"
Recognizing the man's voice, An Qin exclaimed: "Song Qi? Why are you here?"
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