My Online Dating Partner Is a Celebrity

(I also know that Jiang Wen has something to do with it. After all, it is in Beijing, but it is also true that many creators are at a lower level. I just wrote it smoothly. Forgive me.)

After filming a movie or a TV series, publicity is an indispensable part.

Propaganda well can make movies and TV dramas get huge profits as soon as they go online; if propaganda is not good, then... it depends on whether you have sufficient quality and can attract "tap water".

A few years ago, the propaganda methods of film and television dramas were relatively simple, and they were nothing more than traditional media and television media. The former are newspapers and magazines or various interviews, and the latter are interview shows, variety shows, etc.

At that time, the publicity cost of a film and television drama did not need much, and the benefits derived from the publicity were not high.

However, with the development of the times and the advancement of society, especially the popularization of smart phones and the Internet, the current propaganda methods have become endless, and the cost of propaganda has also risen, with tens of millions at every turn.

Especially nowadays, because of the popularity of various social platforms, the focus of promotion of various film and television dramas has also shifted from various variety shows and interview shows to platforms such as Weibo.

Before the film and television series are online, they buy hot searches, hot topics, buy popularity, and hire navy forces to build momentum in advance. After the film and television series went online, they continued to buy keywords and search for hot keywords, hoping that the popularity of the film and television series would continue to the end.

I have to admit that the effect of this kind of propaganda is very effective.

Many TV dramas get a lot of attention when they just go online through the act of buying hot search.

If the quality of these works is as good as the hot searches they bought in the previous period, it will be able to make the works receive great attention and cheers in just a few days, and instantly sit on the throne of "God Works", just like a pair. What the best film and television works of the year look like. And with this successful pre-publicity, even if the later plot is stretched a little, the attention, broadcast volume and discussion of this drama can continue to be popular, making the film side countless money.

But as the so-called propaganda is a double-edged sword, it can not only allow the film party to obtain huge profits in a short period of time, it can also backfire, making the film quickly degenerate into a mouse on the street.

For example, "Some Fei"-Oh, for example, "Some Fei" so many times, I feel sorry for others-before the broadcast, it declared that it was a serious martial arts film, which opened a new era of martial arts, and also specially found the director and Wuzhi to shoot the promotional film. , Said how good the movements are designed and how hard the actors are. As if the drama is released, the martial arts will surely regain their heroic style.

However, as soon as it was broadcast, it was killed violently and infamously countless. Even if the film crew is still persevering in buying hot searches, fans are struggling to wash the ground, and eventually they are besieged by passers-by.

But in doing so, did the film party lose?

not at all.

Here is an explanation of the profit model of TV series.

First of all, selling copyright, this is the most basic. Secondly, advertising revenue, that is, you often watch TV series, those advertisements that are inserted in the middle, and product advertisements that violate or do not violate.

Finally, it is the payment split.

The profit model of payment sharing is probably the same as the starting point of VIP payment sharing. Every valid click of VIP members of various websites can bring a small part of the income to the TV drama film party. (Effective click means watching for 6 minutes)

This kind of one-time effective click, the income contributed by a single VIP member is very small, but the so-called piles of soil and piles of piles, a single episode of effective clicks of several million VIP members, it is not a small number.

Please note that it is a single episode. After an entire TV series comes down, I don’t know how many.

Therefore, for a TV series, click-through rate and playback volume are very important.

And so, even if, like "A Fei," false propaganda against the whole network, people still make money.

Because its pre-publicity has already created a great momentum for it, it is estimated that once it starts broadcasting, it will be able to make a lot of money in just a few hours.

Moreover, even if passers-by and viewers have abandoned the show because of the spread of the plot, the film studio can still use the "advanced screening" method to cut the leek to the most powerful way to once again circle a wave of fans' money.

This is called business!

Similar to the money-making idea of ​​this kind of TV series, some bad movies do not polish the script, but put the bulk of the funds on the flow and publicity. This has led to some films claiming to invest 300 million yuan, maybe 100 million yuan was given to actors, 100 million yuan was given to publicity, and less than 100 million yuan was actually used for filming.

The publicity cost of 100 million must be known to everyone. Everyone was looking forward to it, looking forward to this so-called blockbuster film, but it was only discovered when it was actually released, it was purely a bad film.

However, before the word-of-mouth was completely destroyed by the bad plot, they made hundreds of millions, and Sa Yazi left.

Therefore, in today's film and television drama market, pre-propaganda has become the top priority.

Don’t you see that on Weibo’s hot searches these days, five out of ten are all topics of speculation?

Regarding "The Silent Truth," Jialiang Films actually wanted to follow that propaganda path. I responded to Chaobei's slander on the Internet, and even bought a hot search, just to make an impression on netizens first, in order to make the official promotion of "The Silent Truth" twice the result with half the effort.

It's a pity, it's a pity, because Hua Yao didn't provide more funds, after the filming of "The Silent Truth", Jialiang Film and Television basically didn't have much money.

Just like those big money, buy ten hot searches a day and spend money on publicity methods, Jialiang Film and Television can't do it.

What to do if you don’t have the money to continue to build momentum?

Then you have to learn to make choices.

In fact, the so-called propaganda is to make a selling point for film and television dramas in order to attract the right audience.

The so-called selling points are nothing more than quality, team, main creative, feelings, originality, CP, etc.

The term quality can refer to the content of the work or the context of the work. I don’t know if you have ever seen words like "XXX movie texture". This is selling the quality of your own works and pretending to make TV series like movies.

The team is the brand. "Products produced at noon must be fine products", have you heard of this sentence?

The main creative, better understood, "Director Zhou Xingchi's works", in a simple seven words, easily billions.

Others are also very easy to understand, especially the term CP. Promoting CP is really profitable now. As long as the majority of female friends hear the word CP, they will immediately be moved by the wind and come surging.

How about saying that, how can Tanmei make money?

The advertising company found by Jialiang Film and Television, after knowing that Jialiang’s propaganda funds were tight, evaluated the online audience of "The Silent Truth" and finally chose the direction of "primary quality, deputy chief creative". And concentrate all propaganda in one day, striving to spend all propaganda expenses in one day.

——No way, the current fame of Ge Yu and Yang Shengquan cannot be used as the main propaganda point. Others, such as directors and producers, have no selling point and can only win by quality.

Therefore, on the day of the launch of "The Silent Truth", the keyword "justice in the heart of the prosecutor" was suddenly added to the hot search on Weibo. When netizens clicked in, they would find that this hot search was both an introduction to the China Procuratorate. The hard work and dedication of the officials is also promoting the "Silent Truth", a web drama about the prosecutor Jiang Yang.

Some marketing accounts boasted in Haikou, claiming that "The Silent Truth" was an unprecedented drama that dared to expose the darkness of society and was a high-quality web drama that could make people watch the turmoil.

At the same time, Ge Yu and Yang Shengquan, who starred in "The Silent Truth", also took the opportunity to go off the stage to build momentum for "The Silent Truth" and invited their friends to forward Weibo to help them out.

Not to mention, although a short day of publicity is far inferior to the publicity of those film and television dramas that have been in force for several days, it still attracted the attention of some people who are interested in the subject of justice and prosecutors.

In addition, the diehard fans of Ge Yu and Yang Shengquan are already ready to go, just waiting for "The Silent Truth" to officially start at 8 o'clock in the evening.

"Oh, I really want to buy hot searches every day like the "Story of Smoke and Clouds" not long ago..." Qi Xiaoyun sighed helplessly as he watched the last hot search keyword about "The Silent Truth" disappear.

"The Legend of Smoke and Clouds" is a big production. When it was broadcast before, it was hung on the hot search every day.

"People have money, we don't have money." Zhang Yun smiled when he saw Qi Xiaoyun's appearance.

"Propaganda funds are still too small, so I can only focus on this." Qi Xiaoyun shook her head, "Next, we will have to resign."

Zhang Yun comforted: "Don't worry, I can guarantee that even if "The Silent Truth" does not cost money, this hot search will still be available!"

Qi Xiaoyun gave Zhang Yun a sideways look: "Are you so confident in your work?"

Zhang Yun smiled without answering.

It's not that I am confident, I am just confident of the giant under me!