My technology affects the whole world
Chapter 109 Making money “in tears”
Now that the intention of building a car has been exposed, Ma Tian simply asked Li Runqi to make an announcement. Tianyu Xinghai officially entered the field of car manufacturing and invited talents from all over the world to join us.
The talents recruited by Tianyu Xinghai Technology this time are as follows:
Mechanical categories, including but not limited to vehicle dynamics, vehicle suspension systems and shock absorbers, welding, etc.
Materials, including but not limited to PP film polymers, material characterization, polymer composites, etc.
Chemistry: chemical raw materials, insulation material development, petrochemical industry, etc.
Electronic Information Category:…
Electrical:...
…
As long as you have the ability, you can come, regardless of education level, age, just skills, there is no cap on annual salary!
Perhaps other companies may have false propaganda when they say "the annual salary is not the maximum", but it was what Ma Tian's Tianyu Xinghai Technology said, and the people believed it.
First, Ma Tian's Tianrun No. 1 is recognized as a "money printing machine" and is not short of money.
Second, during the last cycling competition, Tianyu Xinghai casually donated the US$1 billion earned from the competition, highlighting the fact that one does not regard money as money.
Seeing the official announcement that Tianyu Xinghai Technology will enter the field of car manufacturing, a group of engineers from car manufacturing companies couldn't help but feel restless:
"Have you seen the news that Tianyu Xinghai is going to enter the field of car manufacturing? Are you interested in giving it a try?"
"I must give it a try. It's 996 here, so the repayments are low, and Tianyu Xinghai's welfare benefits are famously good."
…
"Have you submitted your resume?"
"Of course I voted, you would be a fool not to try!"
"But, this is Ma Tian's first time building a car, will it fail?"
"Oh, I believe in Boss Ma Tian. Boss Ma Tian cannot fail!"
…
Students on campus are also partying:
"Hahaha, it's our turn for biochemical environmental materials to rise this time, right?"
"Please remove the raw and ring, thank you!"
"Boss Ma Tian and Niu Bi have submitted their resumes!"
"Mechanical and Electrical Engineering Institute, charge with me!"
…
There are so many people submitting resumes, and in some majors, such as chemistry and materials, the company does not have suitable interviewers yet.
However, Ma Tian did not panic at all. He prioritized finding some people with excellent resumes from the resume database to start interviews, such as those with a doctorate degree or those with long working experience and rich experience.
As the interviewer, Ma Tian interviewed them first. Anyway, he had already reached Level 3 in biochemistry and materials, so he was more than enough to be an interviewer.
On the contrary, I gained the admiration and admiration of the interviewer, and almost kowtowed to worship the boss.
A few days later, Ma Tian also called the people he found outstanding during the interviews to the company, and asked Li Runqi to make offers to them, sign relevant confidentiality and professionalism agreements, and then directly let them take up the job as interviewers.
Although it may be a little fast, there is nothing we can do about it. This is the disadvantage caused by the company's lack of foundation.
It's not like Ma Tian never thought about acquiring a car company, but after thinking about it, he gave up in the end. Because the equity is complex, it is easy to get rid of the big ones, and there are still a lot of people who rely on the old and sell the old and bring the books (bianzhi) who cannot be fired.
It may not be possible to complete the acquisition and integration in just half a year. It would be faster and more stable to slowly build a car factory while recruiting and poaching people.
Soldiers are more valuable than more!
Ma Tian was busy for a month just interviewing and recruiting people. At the same time, the factory was being built under the leadership of a group of engineers such as Su Xihua.
This can be said to be the hardest months since Ma Tian started his business. Ma Tian was involved in recruiting, research and development, equipment construction, cost control, patent wrangling, etc...
In the blink of an eye, half a year later, the first car was officially launched at the Tianyu Xinghai No. 1 car manufacturing plant. Ma Tian named it "Tianming No. 1".
Tianming One is equipped with industry-leading dual-engine dual-mode technology, which combines a high-power drive motor with a 1.5TID gold energy-saving powertrain. In hybrid mode, it can output a total power of 238kW and a total torque of 500Nm, 0~100 The acceleration time to km/h is only 5.2 seconds, and the top speed can reach 210 km/h. While ensuring strong power, the fuel consumption per 100 kilometers is only 1.5 liters.
And as a plug-in hybrid new energy vehicle, Ma Tian also solves the difficulty of charging. With a 220V household power supply and a special transformer installed, fast charging can be achieved in half an hour.
Such a good-looking Tianming No. 1 made Ma Tian feel "rubbish".
Because this is his castrated and castrated version, not only was the solid-state battery damaged by him, it can only have a pure range of 150 kilometers. Ma Tian did not add many functions such as intelligent recognition sensors, intelligent lights, automatic reversing and storage, etc. .
In addition to the gasoline-electric hybrid battery life reaching 600 kilometers, and the addition of a smart screen with Xiaotian voice assistant, other functions such as shock absorption and anti-shake are just average. Under Ma Tian's optimization, they are only better than others. The car is just a little stronger.
In order to reduce costs, interior seats and other configurations are also based on popular routes.
Why so emasculated? Isn’t it because they are afraid that those car companies will suddenly fall down, and then foreigners will be scared to death and cannot afford to play, like Tianrun No. Ⅰ, which is banned for them.
Tianrun No. 1 can still be smuggled, but cars really cannot be smuggled.
Therefore, when building a car this time, Ma Tian cannot directly build a crushing car. Instead, he wants to squeeze out toothpaste to give those car companies a little hope, and then silently torture and attack them after they occupy the market.
A group of engineers behind him were still partying, happy that they had built their first car.
Ma Tian, however, was not very interested. He waved to Su Xihua and other key staff members to come to the meeting with him.
"Now that we have manufactured the first car, Su Xihua, please calculate the cost. My solid-state battery will not be included first." Ma Tian sat in the main seat and asked Su Xihua, who is currently the chief construction engineer of the car.
Su Xihua took out a stack of paper from his bag and sketched with a pen for a long time before saying: "Mr. Ma, it's not easy to calculate the exact cost. But only based on the manufacturing materials, I currently estimate that one car will be manufactured. It will definitely cost more than 60,000 yuan. Of course, this cost will definitely be reduced after the assembly line operation."
Ma Tian nodded and pondered. The cost of his castrated version of the battery is about 70,000, which means that the total cost of the vehicle is currently 130,000. After the assembly line operation, it is estimated that it will be reduced by about 10%, and the cost will be 12,000. Ten thousand.
The selling price of domestic cars is composed of three parts: taxes, profits, and manufacturing costs. For domestically produced cars, taxes and fees generally consist of consumption tax, value-added tax, purchase tax, technology transfer tax and other taxes.
The proportion of taxes and fees is almost 32% of the selling price of the entire car, and the fees for these taxes are fixed and there is no room for negotiation.
120000? Excluding various taxes, sales costs, etc., assuming that GM’s vehicle manufacturing expenses account for about 43% of the sales price, then a Tianming No. 1 car would have to sell for at least 200,000 yuan to be profitable, and this does not include research and development costs. .
It’s no wonder that it was difficult to promote new energy vehicles in the early stage. The price is indeed not cheap. Even if the government subsidy for gasoline-electric hybrid vehicles is 35,000, people want to buy the Tianming No. 1 with the lowest function, which still costs 165,000.
However, if it sells for 200,000 yuan, it will definitely be more cost-effective than the current domestic new energy vehicles. For example, the Qin series hybrid cars launched by Biyadi in December this year will sell for 209,800 yuan for the flagship model and 189,800 yuan for the premium model. .
Ma Tian's Tianming No. 1 is definitely better than him in all aspects, and its battery is even better than it.
If you think about it this way, it seems that the price of 200,000 is a bit cruel compared to Yadi, but it is still interesting to compete with foreign vehicles.
"How many new energy vehicles are there in foreign countries now? How much are their prices?" said Ma Tianwen, Automotive Marketing Director Ma Fangwen.
Ma Fangwen also said:
“The Toyota Prius is priced at 239,800, and the CRZ hybrid is priced at 288,800.
The price of Lexus CT 200h is 390,000, the Audi Q5 hybrid is 547,200, the BMW 3 Series hybrid is 661,600, and the Infiniti M35hl hybrid is 745,800.
And the most expensive Mercedes-Benz S-Class 400 Hybrid costs 1.458 million yuan. "
"How much?" Ma Tian was stunned. Good guy, why are Mercedes-Benz and BMW so expensive?
"Gather the parameters of these two cars and give them to me." Ma Tianxia ordered.
…
Looking at the parameters of the Mercedes-Benz S-Class 400 hybrid, which sold for 1.45 million, Ma Tian fell silent.
The Mercedes-Benz S-Class 400 is driven by a V6 gasoline engine and an electric motor. The 3.5-liter gasoline engine provides 205kW of power, and the electric motor can also produce 15kW of power and 160Nm of starting torque. The combined output power of the two is 220kW, and the combined maximum torque reaches 385Nm.
What kind of garbage is this? His Tianming No. 1 has a maximum power of 238kW and a maximum torque of 500Nm.
Just sell this broken car for nearly 1.5 million? Is it configured internally?
Ma Tian continued to look at the internal configuration:
The Mercedes-Benz S-Class 400 is equipped with a start and stop system. When stopping at a traffic light, the engine will stop completely to save fuel consumption; but as soon as the light turns green, as long as the brake pedal is released, the engine will start working again...
The central control and steering wheel are decorated with a lot of solid wood. It gives people a very business and luxurious feeling. .
Safety configurations include main and passenger airbags, front and rear side airbags, front and rear head side curtain airbags, knee airbags, tire pressure monitoring, merging assist, lane departure warning, body stability system, etc.
Auxiliary operation configurations include cruise control, uphill assist, variable air suspension, variable steering ratio, electric suction doors, electric tailgate...
Comfortable interior configurations include seat ventilation, heating, in-car TV, rear LCD screen, rear seat electric adjustment, rear windshield sunshade, rear sunshade, rear privacy glass, etc...
The more he looked, the more silent Ma Tian became. What is this? How much do these internal facilities cost in total? Is that car sticker worth 1 million?
Ma Tian then looked at the BMW three-series hybrid car:
The BMW three-series hybrid car sells for 660,000, equipped with a 2.0T turbocharged engine with a maximum power of 184 horsepower and an 88-horsepower electric motor. The comprehensive output of the petrol-electric system is 251Kw, the comprehensive torque is 420Nm, and the pure electric cruising range is 40 kilometers...
Well, this 660,000 BMW three series has better power parameters than the 1.45 million Mercedes-Benz. In comparison, BMW has a conscience, but not much.
Why can such a low cost-effective car be sold in China? Even flocking to them? Ma Tian fell into thought.
Unable to figure it out, he searched this question on his computer: Why would you rather choose a foreign car with low cost performance than a domestic one?
I saw netizens’ answers like this:
[The most intuitive impression of using a domestic car is that there are many small problems. Today the plastic is cracked, and tomorrow the door lock is broken. Although these minor problems are harmless, they are very disgusting. Domestic quality control should be strengthened! 】
[The three major items made in China are not good, the outside is gold and jade, and the inside is rotten. Core components such as engines and gearboxes are all imported from abroad, and some defects are simply unknown. 】
[Some Chinese people have blind worship and vanity, as well as long-term trust in the hardware of joint venture cars. The road to domestic production has a long way to go! 】
…
Seeing this, Ma Tian understood that some people were attracted by foreigners, and some people were mainly because they lacked confidence in their own country's cars and were afraid of being cheated.
In terms of the three major parts of domestically produced automobiles, domestic automobile manufacturers still have very little experience. Naturally, they cannot compare with foreign companies with hundreds of years of manufacturing experience. It is better to be normal.
But Tianming No. 1 is different! Tianming No. 1 was built by Ma Tian based on his system knowledge. The problems encountered by the three major domestic products do not exist here at all, because he is a round warrior. He knows these car-building experiences just by looking at the matching of equipment. .
Even if the engine is from abroad, it does not affect its matching.
It can be said that with the performance that the cars of Japanese and German companies should have, as long as the materials are in place, Ma Tian can assemble a car that is better than them.
"Oh, it seems I have to castrate him!" Ma Tian sighed.
Today's Tianming No. 1 has already beaten those Mercedes-Benz S400s sold for 1.45 million. If this really sells for 200,000, it would be strange if the Mercedes-Benz S is not scared to the ground.
As for brand effect? What doesn't exist here in Ma Tian, he just needs to use one move and he won't have to worry about selling!
In the next few weeks, Ma Tian continued to lead the engineers to find ways to castrate the animals.
First of all, the three major parts of Tianming 1 that he assembled have to be emasculated. At least it cannot be as comfortable to drive as Mercedes-Benz and BMW. The pure electric range was originally 150 kilometers and will continue to be emasculated to 75 kilometers.
Then we will develop the high-end Tianming 2. The battery will be the 150-kilometer battery of the Tianming 1 before it was castrated. The internal configuration will be copied from that of BMW and Mercedes-Benz.
What about adding a small refrigerator inside, a screen in the back seat, and a wider spacing to make it more comfortable to stretch your legs? It doesn't cost much anyway.
After thinking about it, Ma Tian continued to make the car door more stylish, like Elon Musk doesn't have a falcon-wing door?
Ma Tian himself designed a more sci-fi door called "Tianmen".
The Tianmen can be divided in the middle, with half retracted to the top of the car and half to the bottom of the chassis.
If it rains, it can also automatically recognize the weather and prevent the half of the door that has been retracted to the top of the car from retracting to form a shield.
In this way, when everyone closes their umbrellas on rainy days, they won’t get even a little bit wet.
Apart from this door, the technical difficulty of Tianming No. 2 was really nothing, and it was solved by Ma Tian in less than a month.
Including some expensive interior features, Ma Tian endured the heartache and sold the car for 1.46 million, which was 10,000 more than the most expensive Mercedes-Benz S400 hybrid car.
Alas, selling one can net a profit of more than 1.2 million, and Ma Tian is speechless.
He really doesn't want to make this money, but foreign cars are too arrogant and take the Chinese people for granted. He, Ma Tian, must win back the market!
The update should be added a little later. I feel that the writing is a bit not very good. I will revise it again~
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