My wife is a big star

The program "Zhou Zhou Show" is of great significance to Zhou Zhou. It is the first program he has returned to host after five years of leaving satellite TV.

If he succeeds, the program will not be cut, and he can continue to work on satellite TV. Otherwise, he may never have a chance to get ahead in his life, and he will sit on his "Zhou Zhou is a Guest" on the metropolitan channel until he is old.

At his age, it is not easy to have such an opportunity.

It was precisely because of this idea that he tried his best and kept thinking about the copy while eating. He even dreamed about the program, so when recording the first episode, he There will be such a super level performance.

When recording "Zhou Zhou is a Guest" today, the director reminded him several times that his style had changed a bit and asked him to be gentler.

But Zhou Zhou didn't change. After discussing with the director, he still recorded according to his own style in "Zhou Zhou Show", focusing on his own personal style.

If you want to change, change it thoroughly and set up your own people.

The director couldn't say whether it was good or bad, but after discussing it with Zhou Zhou, he decided to do it according to his ideas. If the feedback in the next issue is not good, just change it back.

After all, for an old show, the audience is just like this, so an occasional issue will not have a big impact.

After recording the program, Zhou Zhou went to wash his face and ran towards the Zhou Zhou Show column team to find Chen Ran to figure out the second episode.

After the first episode is reviewed, they will start recording the second episode.

When Chen Ran saw Zhou Zhou's look, he naturally knew what he was thinking. Not to mention Zhou Zhou, even he devoted all his energy to changing the copy over and over again to ensure a unified style.

This is his first program on satellite TV. Even if it is just a small program that is not favored by the station, he still needs to do his best.

The review has been completed and the program has been scheduled.

It's only Thursday now, and the last episode of the antique history program has just finished airing, so it's scheduled to be broadcast next Thursday.

During the meeting, Director Zhao Peisheng talked about the promotion of "Zhou Zhouxiu" and promised to provide a lot of channel resources. After he applied with the above, he could insert some advertisements at specific times.

Although the content of the program is good, the time slot is indeed not good. I am striving for so many programs because I think I can win some share from "Magic Cute Baby".

Directors Chen Ran and Wu Tao were quite satisfied. After all, before Director Zhao applied, there was almost no publicity. Basically, it was just an advertisement at the end of the program in the previous period, and that was it.

Nowadays, there are also advertising promotions during specific periods, even if it is only a few days before the broadcast, it is still very good.

After the meeting, Chen Ran went to Director Wu Tao and asked, "Director Wu, you have been on TV for so many years, are you familiar with people from other programs?"

Director Wu Tao nodded hesitantly and asked: "You don't want me to contact other programs and ask them to help promote it? This is impossible. The station has strict regulations. If it can be done, wouldn't it be chaos? "

Chen Ran laughed and said, "Although I just came to Satellite TV, I can't be called a newcomer. I know all this."

Director Wu Tao asked: "What do you mean?"

"In addition to Taiwan, there is also online promotion." Chen Ran said.

Director Wu Tao shook his head and said: "I also know about online publicity, but with our small budget, we can't even make a splash if we throw it in."

"So I need you, Director Wu, to make connections." Chen Ran said: "In addition to regular channels, we also have the tradition of our station to promote cost-effectiveness."

When he said this, Director Wu Tao felt something.

Zhaonan Satellite TV has been criticized for its tendency to hype its products.

Where is the battlefield?

Weibo!

It is definitely impossible to make a fuss, but it can appropriately arouse the topic.

"In addition to the clips cut from the trailer, Director Wu, please cut some more, focusing on housing prices and drug prices, the two most controversial parts. After cutting, post it on Weibo. Please contact us. Please Please forward the official blogs of several of their programs." Chen Ran explained in detail to Director Wu Tao.

When it comes to publicity, it’s definitely easier to do it if you have a budget, but there are ways to do it even if you don’t have a budget.

It doesn't cost a penny and relies entirely on director Wu Tao's connections. It is indeed cost-effective.

Director Wu Tao thought for a while and decided that this was a good idea, "I'll give it a try!"

Both of them are people with strong execution ability. Director Wu immediately started editing the promotional video, and then registered the official WeChat account. After passing the certification, he posted the promotion.

A new account will definitely not get any attention.

This requires Director Wu Tao to put down his face and ask for help.

Even though he is doing such a small show now, he is actually considered an old man in the Satellite TV Commission and has connections with several popular program crew members.

It is definitely impossible to ask others to help with publicity. Just repost it on Weibo. It is just a little effort, and there is definitely no rejection.

So in the past few days, the official accounts of several popular programs on Zhaonan TV have retweeted this Weibo one after another.

There are many fans of these shows, and they usually show some behind-the-scenes recordings of the guests, and then shout out people from a distance to spread the popularity.

When everyone reposts and promotes a program together, it really attracts the attention of fans.

Fans thought this was a program promoted by Zhaonan TV, but they were stunned when they clicked on it.

There was just one person on the stage, talking about house prices with excitement. The promotional video was very compact. It was when Zhou Zhou was the most excited, and golden sentences came out of his mouth, which easily attracted attention.

In the end, it was Zhou Zhou who stood on the stage with his hands slightly open: "This is "Zhou Zhou Show", I am Zhou Zhou, Thursday night at ten o'clock, Zhaonan TV, we will not see you again!"

"Could this also be a show?"

“It’s interesting to watch the preview!”

"Looking at this preview, it doesn't look like a big show. How can you push it like this?"

"I feel like the host is a bit too pretentious and his views are too biased. I don't agree with them..."

"I think what he said is right. At least the price of medicine is too high. I agree with this!"

"Pharmaceutical companies need R\u0026D expenses to develop drugs. If drug prices are low, pharmaceutical companies will not make money or even lose money. Which company is still willing to invest in R\u0026D?"

"That's true, but there are still some pharmaceutical companies that use expired patents and sell them at the same price as imported drugs. It's so shady. The prices of other people's original medicines are lower than those of other copycats. This is simply sucking blood!"

The effect of this kind of promotion is indeed good. The topics selected for the talk show are all hot topics nowadays and often cause extensive discussions on Weibo. Now that Zhou Zhouxiu's promotion has come out, some people are also discussing it below.

Chen Ran and Director Wu also stared at Weibo and were quite satisfied with the current results.

Because the audience of the program overlaps with that of many people on Weibo, if it can arouse discussions on Weibo, it means that the program is receiving enough attention.

The publicity effect is not bad, and people will naturally watch TV. Their goal has been achieved.

The topic was quite popular on Weibo, but there was not much reaction from TV stations.

With this momentum, time came to Thursday, and the program quietly started airing.

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Thanks for the support guys.