My wife is a big star

Chapter 495 Hype

He knew that Tang Ming must have something to do when he came over, but to have the program broadcast in advance was beyond his expectation.

The post-production of the first phase of "Our Good Time" has been completed, and the editing of the second phase has been completed and is also in post-production. However, if it is broadcast in advance, it will also be affected. After all, it still needs publicity.

"Is the situation so bad?" Chen Ran frowned.

Under normal circumstances, TV stations are unwilling to cut programs in half, as it would hurt the enthusiasm of the audience.

As long as you can get by, you can finish broadcasting without losing money.

Tang Ming sighed, "It's really bad. The program as a whole has collapsed. Our satellite TV has just gotten better because of The King of Comedy, and we don't want to ruin the schedule because of this."

"This is also..." Chen Ran really didn't know how Rainbow TV did it. Even Director Tang said it to this point, which must be a bit serious.

Seeing Chen Ran pause, Tang Ming said: "I came here just to discuss it with you. If it will affect the program, then there is no need."

That's why he wanted to come in person, it depends on the situation.

In his heart, he really hopes that the show can be taken over and promoted directly, but "Our Good Time" is a program that Chen Ran and the others have prepared with all their efforts. If it will be affected, it is absolutely impossible to let it take the risk.

Tang Ming still had a clear idea of ​​what was light and what was serious.

Chen Ran paused for a moment and said: "There will definitely be an impact. If it is to be broadcast now, there will not be enough time for pre-heating and publicity, and it happens to be at this point..."

Tang Ming thought that Chen Ran disagreed. He thought for a while and sighed: "Yes, now Zhaonan TV's "The Power of Dreams" is becoming a hit, and the ratings of Mango TV and Tomato TV are not bad. If the market can accommodate a hit, it will be more difficult for other programs, and the impact will definitely be considerable, but I failed to consider it."

Compared with new programs, the schedule is not so important. I thought of this before but didn't think too much about it. Now that Chen Ran mentioned it, I had to think more about it.

Seeing Tang Ming's frown, Chen Ran said: "The market potential is huge."

Tang Ming looked up at Chen Ran, not understanding what he meant.

"I say it has an impact, but it's just because there is too little pre-publicity. Our program has not been warmed up so far. It will be launched in a short period of time and there is insufficient publicity. Moreover, it happens to be at the point where the program is collapsing, so we will lose some viewers. As for whether two hits can be accommodated in one time slot..." Chen Ran smiled and said: "The director really underestimated the potential of the market. The ratings record of "I Am a Singer" is enough to prove this, right?"

Tang Ming looked at Chen Ran in confusion. Are you planning to start broadcasting in advance?

"If the program is good enough, it really doesn't have to abide by market rules. Moreover, "Good Time" and "The Power of Dreams" are two extreme types of programs, one is fast and the other is slow, and the audiences are also different. The impact is there, but not So big." When Chen Ran said this, he abandoned his usual modesty and looked full of confidence.

The program was good enough that it didn't need to abide by market rules. This sentence showed his confidence, so much so that Tang Ming was a little stunned.

"What's more, "The Power of Dreams" may not be a hit."

Chen Ran pursed his lips and said.

Tang Ming thought to himself that the ratings of "The Power of Dreams" have reached 2.7. If nothing happens, according to the next progress, it will definitely become a hit. Slowly, it will continue to rise.

But looking at Chen Ran, he thought of the reason why Chen Ran said this.

I remember when the King of Comedy, Chen Ran wanted to maintain the hit ratings until the end of the show, but "The Power of Dreams" started airing early, resulting in a ratings of less than 3.

Because the market is here, if a new program attracts a large number of viewers, it will inevitably cause the ratings of the old program to decline.

Does Chen Ran mean that the launch of "Good Times" will affect "The Power of Dreams" and even prevent it from becoming a hit?

Although Tang Ming has confidence in Chen Ran, this program is a new type, and it is a pastoral life documentary that is very different from other reality shows. The pace is slow and has not withstood the test of the market. How can it be possible to snipe the already popular "The Power of Dreams" ?

Tang Ming really thought it through, that's what Chen Ran meant.

The ratings growth of "The Power of Dreams" has slowed down. This type of new program is afraid of audience fatigue. The program model remains unchanged, and the audience will get bored after a few episodes. Now we have just reached this point. From the perspective of ratings, It can be seen on the curve.

If there are no other attractive programs, everyone will keep watching, but if there is a choice, the ratings will definitely be greatly affected.

Last time, the King of Comedy was affected by the power of dreams, which affected the ratings of the last episode. As a result, the ratings of the last episode they carefully prepared dropped a lot. Chen Ran was thinking about Zhaonan Satellite TV.

If he didn't have a chance, it would be fine if he couldn't meet it during the schedule. Now that it happened, he naturally wanted to give it a try.

He is not a god, and there is no way to guarantee that the new program will be popular, but their program includes Zhang Fanzhi, idol Tang Han, Gu Wanwan, Fang Bo, and especially Zhang Fanzhi, who is a regular on this kind of reality show for the first time. Even if many viewers don't like reality shows, they will be curious to watch the first episode.

The launch of a new show will definitely distract the audience, and even if "The Power of Dreams" is of really good quality, it will scare them.

"The Power of Dreams" is more than just a hit for Zhaonan TV.

Chen Ran has never been a generous person.

"But..." Before Tang Ming came, he wanted Chen Ran to see if the show could be broadcast in advance. Now that Chen Ran agreed, he hesitated.

After calming down, he had to consider whether it was worthwhile for the program to collide like this.

Finally, he asked: "Will airing it in advance affect the quality of the program?"

"The first phase of the second phase is finished. I plan to ask the director to come and take a look in these days." Chen Ran said, "There will be no problem with the quality, but the publicity must be stepped up."

When Tang Ming heard this, he knew that Chen Ran would not joke about such a thing, so he nodded immediately.

The purpose of coming here was achieved, but Tang Ming felt a lot nervous.

Because he doesn't know whether this thing is good or bad.

night.

The program team held an emergency meeting.

"What, the show is going to be broadcast in advance?"

Everyone was a little surprised. They could have been doing the show slowly, but they didn't expect it to be in such a rush.

Ye Yuanhua also narrowed his eyes, thinking of Rainbow TV's programs. He was paying attention to Rainbow TV's programs. He knew that the ratings were not good, but he didn't expect that Rainbow TV would cancel them. He pondered for a moment and said: "It's nothing to broadcast. The question is, we have finished the first issue, and the second issue will be released soon, but if it is broadcast next week, can the publicity keep up?"

The promotion of the program is very important, very important, and the aroma of wine is also afraid of the alley, especially at Rainbow TV. If the promotion is not good, the audience will not know about your program. What's the use of being good?

"Promotion is one thing, but the key point is that this time is really not a good time. "The Power of Dreams" is hitting the blockbusters, and our show is a little bit inconsistent." Lin Fan said with a frown.

"It's such a hit, it will definitely have an impact on us. It's impossible that Rainbow TV doesn't have other programs prepared, right?"

"..."

Everyone basically said everything they could think of.

This is the hard work of everyone, and we have been feeding mosquitoes here for a long time, just for this show. No one wants the show to become cannon fodder due to insufficient preparation.

Chen Ran has thought about all this, and just like what he said, the audience conflict between the two programs is not big, and it happens to be chosen at a point when the potential of "The Power of Dreams" is about to be exhausted and the audience is tired of it. Their appearance on the show and using this momentum to compete with "The Power of Dreams" can actually increase the popularity of the show.

If the gap between the two is too big and Chen Ran takes out "Zhou Zhouxiu" to compete with "The Power of Dreams", then Chen Ran is not a fool.

I remember that there were two phenomenal programs on earth that almost ran into schedules, but one of them ended up being delayed.

If it were two phenomenal programs, Chen Ran would consider it, but "The Power of Dreams" cannot fully capture the market.

Needless to say, Chen Ran's eloquence, and as the company owner and producer, coupled with the rhetoric he prepared before, it took less than half an hour for everyone to accept it.

Their poorly prepared show is going to compete with "The Power of Dreams" in advance.

These times are a bit tight. During this period, Rainbow TV was negotiating with some advertisers on the title and advertising of "Our Good Time". At this time, the schedule was changed to Friday and needed to be finalized. In addition, they A promotion plan for "Good Times" needs to be made immediately, and the show's reputation needs to be built up in less than a week.

During these times, what is the fastest way to become famous?

Scandal.

Tidbits about celebrities always spread the fastest.

But Chen Ran was a little disgusted by using celebrities' other scandals to gain attention. And there were only five celebrities, so how could they stir up scandals?

Tang Han was the only male guest who could be used. Among the female guests, the child star Wang Ziyu was excluded first, not to mention Zhang Fanzhi. Who dared to bring it up? Chen Ran asked him to go abroad for team building the next day, and Gu Wanwan was not willing.

Then we can't just hype Gu Wanwan and Zhang Fanzhi without male guests, right?

"Actually, it doesn't have to be a hype between two guests..."

Ye Yuanhua suddenly muttered.

Everyone found it baffling. Instead of hyping up the show among the guests, could it be hyping up the people behind the scenes? Who knows you here?

But they suddenly paused collectively, remembering a picture Director Ye had posted in the work group a few days ago, and everyone silently turned to look at Chen Ran.

Chen Ran felt everyone's gaze and was a little confused.

"It depends on what I do. If Director Ye mentioned it, you have to ask him."

Everyone glanced at Director Ye and coughed, wondering how Director Ye would bring it up.

Ye Yuanhua took a breath. He just said it casually, but it seemed to be quite interesting.

But it’s about the boss, how should I bring this up?

ps: second update

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