My wife is a big star
Chapter 496 Propaganda
Chen Ran looked at everyone's weird looks and wondered what was going on with these people, who suddenly became confused.
Ye Yuanhua wanted to speak several times, but he never came out.
If it only concerns Chen Ran, then judging from the importance he attaches to the program, he probably won't even consider it.
But Zhang Xiyun needs help in promoting the program. Everyone can see clearly how Mr. Chen feels about Zhang Xiyun. Can he agree?
No one mentioned it and waited for Ye Yuanhua to speak, so he simply postponed the meeting until it ended.
Chen Ran caught him and asked, "Director Ye, what happened to everyone just now?" After looking at Ye Yuanhua for a moment, Chen Ran said, "Don't tell me that you don't know. I'm not stupid, right?"
Ye Yuanhua didn't hesitate, "Didn't we discuss using the photo of you and Teacher Zhang as a poster a few days ago?"
Chen Ran nodded slightly, and he also said that he had to cut himself off for publicity. After all, the guests on the show are the most important, and what's going on with your entire staff?
"When I mentioned hype just now, that's what I thought of. I won't cut out the photos, but directly make them into posters and put them online. I asked Teacher Zhang to help promote them." Ye Yuanhua said and looked at Chen Ran, "Others can't speculate on scandals, but Teacher Chen, your relationship with Teacher Zhang is public, and many people are very curious about you. You have also seen the photo. It matches the style of our program so well. Make a poster for Teacher Zhang and post it on Weibo. After a few hot searches, the promotion and popularity of our program increased."
Chen Ran was slightly startled, and then looked at Ye Yuanhua with eyes wide open. He didn't expect that these people were planning on him. He smiled angrily and said, "You really dare to think about it? I'm not a celebrity, and you still asked me to do it." advertise?"
"I think it's pretty good." Ye Yuanhua said.
Chen Ran shook his head and said, "This is not okay."
He is not yet at the point where he wants to hype up his relationship with Zhang Fanzhi, even if everything is at an end.
The relationship between him and Zhang Fanzhi was quite pure to begin with. From the moment they realized they were together, it was a natural progression. Chen Ran couldn't use this pure relationship to promote the show.
"Actually, it's not a hype. You and Teacher Zhang have always had a good relationship. It's just that the real side is shown in front of netizens." Ye Yuanhua persuaded: "Look at that photo, it has so much artistic conception. It would be a pity not to let others see it."
Chen Ran still shook his head, he was quite stubborn in this regard.
And relying on these hypes is not what he likes in the first place. The program is full of the beauty of life and shows the small blessings in the ordinary. If such a program is hyped like other programs, it will be covered with a layer of vulgarity. When the audience reacts, the atmosphere the program strives to create will be completely destroyed, and the content of the program will become utilitarian and false.
What's more, it involves him and Zhizhi, which he can't accept even more.
"Just follow the normal promotion process. With the reputations of Xiyun, Gu Wanwan, and Tang Ming, one week's promotion is enough to build their popularity. As long as we continue to promote in the future, we don't have to worry about whether the popularity will rise. At most, the first broadcast will be slightly worse. It is necessary to take the wrong approach."
Chen Ran's words were regarded as rejecting Ye Yuanhua's proposal and finalizing the publicity model.
"What a pity..." Ye Yuanhua muttered as he watched Chen Ran leave.
He believes that this method of publicity is definitely the most cost-effective and efficient way, and it may have unexpected effects, but there is nothing they can do if Chen Ran disagrees. After all, it is not just publicity, but also involves Chen Ran's emotional life.
"I knew it." Ye Yuanhua rubbed his brows and smiled bitterly. It was difficult for him to speak to his boss, and it would be quite embarrassing if he was rejected.
But after all, we are old partners with Chen Ran, so this matter will not affect our relationship, but I feel a little regretful.
If we follow the normal publicity process, it will be worse as Chen Ran said, but what can we do now?
In this case, we can only increase investment in publicity and make the show as famous as possible during this week.
…
Zhang Fanzhi was wearing a long skirt. Because the weather was getting colder at night, she was obviously wearing stockings on her legs. Her hair was braided into a big braid. The makeup on her face was very light. There was almost no trace of makeup, except that her mouth was a little red. , looks simple and intellectual.
She stood there quietly with no expression on her face. She only shook when she saw Chen Ran coming out.
Chen Ran didn't expect that she would be waiting here. He told her that he would work overtime. He hurried over and asked after getting closer, "Didn't I agree that I would work overtime and let you go to bed early?"
"It's too early to sleep." Zhang Fanzhi pursed his lips.
Chen Ran felt that the weather was getting colder. He grabbed her hand and felt it was cold. He held it and rubbed it. "Rest doesn't mean sleeping. It's good to relax."
"Then I'll go back and rest now." Zhang Fanzhi said in a low voice.
Chen Ran grabbed her hand and said, "Don't let it go. You've waited until now. Come on, or you'll have to wait in vain." He grabbed Zhang Fanzhi's hand and took a breath of hot air, and said, "Look at you. My hands are freezing. Don’t wear skirts at night in this weather. I feel bad if you get frozen.”
Zhang Fanzhi looked around, wondering if there was anyone there. She said, "It's not cold. I've always been like this."
Of course Chen Ran knew that it was because of her constitution that her hands were cold even in summer, but seeing her wearing a skirt in this weather and having cold hands made her feel quite distressed.
"Why do you still have a meeting so late?"
"Because of the show, the show may have to be broadcast in advance."
"Broadcast in advance? Why?" Zhang Fanzhi raised his eyebrows.
Chen Ran said: "There is a problem with Rainbow Satellite TV's program. Our program is ready to be broadcast in advance. However, we have finished the first episode, so the problem is not big. Haha, I may have to trouble you guests in the future. The recording process may be delayed. It’s a bit of a rush.”
"Can the publicity keep up?"
"If you can't keep up, you have to follow. You have met. But you are on the show, but you are a big star, so don't worry about publicity."
Zhang Fanzhi frowned and glanced at him, "Exaggerated."
Chen Ran looked at her and muttered: "Why is this an exaggeration? Zhizhi, you are now a first-line star, and apart from "I Am a Singer", you have rarely appeared on programs, let alone reality shows. Many fans have been looking forward to it for a long time. The effect will definitely be great.”
Zhang Fanzhi was obviously embarrassed by Chen Ran. In addition, the flattery sounded very grandiose. Zhang Fanzhi turned his head away and did not look at him.
As the two of them walked along, Chen Ran never mentioned what Director Ye said.
Before the show is launched, the guests must help promote it, but this promotion is different from the hype that Director Ye and the others want.
On the second day, the program team contacted several guests one by one and told them that the show would be broadcast in advance and that several guests would be needed to help promote it on Weibo and take some promotional photos.
Several guests were stunned, as if they didn't expect that the show would suddenly start airing early. There was originally more than a month of preparation time, but now it's gone?
Tang Han was a little worried that something would go wrong with the show, but those who signed the contract couldn't jump off the pirate ship, and the investment in the show wasn't too small, and the show team worked so hard that it was impossible to make fun of the show.
After thinking about it several times, I felt a little relieved and expressed my full support for the promotion.
Lin Lan was a little worried.
Gu Wanwan asked: "Sister Lan, what's wrong with you?"
Lin Lan said: "Worried about the program."
"What's there to worry about?" Gu Wanwan didn't understand.
Lin Lan said: "This is just like the TV series you make. There is not enough publicity for the TV series. How many people will watch it when it is launched?"
"These program teams will sort it out."
"They will definitely take it seriously, but the time is too short. It will be broadcast next week. There is not even a preview before, and the ratings are a bit hanging." Lin Lan said: "I have chosen such a one for you after so long. Variety show, I didn’t expect something would go wrong halfway through.”
"You should be fine, right? Chen Ran's program has encountered a lot of things, but the ratings are not bad."
Lin Lan said: "You know Mr. Chen quite well, but this time is different from before. There is also Zhaonan TV's "The Power of Dreams". It could have been missed, but now it cannot be missed."
Gu Wanwan smiled to cover up the small mistake she had just made. After hearing Lin Lan talking, she said: "It's happened anyway. Let the program team handle it. Sister Lan, it's useless no matter how worried you are."
Lin Lan could only nod.
…
On the second day, the promotion of "Our Good Time" officially started.
First, the official Weibo of Rainbow TV released the adjustment of the program broadcast, and highlighted that the guests of the program will be Zhang Xiyun, Gu Wanwan, Tang Han, Wang Ziyu and Fang Bo as regular guests. As soon as the news came out, the viewers who paid attention to Rainbow TV were a little bit agitated. be surprised.
Although I knew that Rainbow TV's programs were bad, I didn't expect that they would cut the program so decisively.
The upcoming reality show is a bit eye-catching. It actually brings together A-list singers, popular celebrities, and top idols in the show. Is this the program configuration of Rainbow TV?
Many viewers were stunned.
But isn't the name a bit weird? "Our Good Times", what kind of program is this?
Naturally, the publicity does not stop there. When the official blog announced the program adjustment news, Zhang Xiyun, Gu Wanwan, and Tang Han were all trending on Weibo.
Obviously the program team is starting to work hard.
Others didn't feel it obviously, but many people in the industry suddenly caught wind of it and looked at the Weibo account of the program adjustment, and they were all a little shocked.
"What's going on? Isn't this a program produced by Chen Ran's company? It is scheduled to start broadcasting around January. How come it is going to start broadcasting now?"
"Are Rainbow TV stupid? This program has not been heard before, but now it is obviously rushed to the shelves. This is a program carefully prepared by Chen Ran's company, and it is not willing to waste it like this?"
“With this kind of publicity, I feel like it’s going to be difficult for this show to start!”
"..."
Even if there are hot searches, the publicity effect is not very good. Advertising should be done slowly and it is best to be deeply rooted in people's hearts. If it pops up suddenly, not many people will buy it, and many people will forget about it after seeing it.
The people in the program team ignored other people's voices and promoted the program step by step. Next, it was time for the guests to jointly promote it.
Each guest retweeted news from the official blog, and even posted new program information independently, and promoted it in conjunction with hot searches, which had a slightly better effect.
Later, Zhang Fanzhi saw other people posting on Weibo. She hesitated and pulled out a photo from her phone.
In the photo, she is sitting on a chair knitting something, and a handsome boy is sitting next to her quietly watching, with a smile on her face.
This scene expresses what is meant by 'you are the only one in my world'.
She paused briefly, then pressed publish.
This peaceful and beautiful photo was posted from Zhang Fanzhi's Weibo through the server and pushed to every fan who followed her.
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