National Tide 1980

As the former head of the design department of Pierre Caton, Zhao Daqing cooperated with Ning Weimin to start a GG company after leaving the company, which can be said to complement each other.

Although he has serious deficiencies in network resources, GG marketing is not his strong point.

Like the most important media platform TV station, he doesn't know anyone at all and can't talk to them at all.

Even if he had some dealings with newspapers and magazines in the past, it was because he was mainly responsible for technical work to cooperate with the company's public relations planning department and provide some GG promotion content support for these media.

But it doesn't matter.

Zhao Daqing lacks resources in this area, but Ning Weimin has them, which just makes up for him.

Don't forget that Ning Weimin also maintains a good cooperative relationship with many newspapers and magazines, especially Pierre Caton Company listened to his advice and began to prepare to create a fashion magazine affiliated with the company. These resources became Zhao Daqing's help and confidence, directly improving the starting point of his business.

In addition, Ning Weimin has a deep cooperative relationship with the TV drama production center, which can be regarded as indirectly connecting with the TV station.

Moreover, Ning Weimin is not only a buyer, but also a seller.

When he returned to Beijing for the New Year, Ning Weimin brought Matsumoto Keiko's latest Japanese drama "Black Leather Notebook".

Although the subject matter involves special entertainment venues of capitalism, it is indeed somewhat sensitive.

However, the approval department saw that the content was generally critical of human greed, and considering his contribution to foreign cultural exports and the credit for inviting Teresa Teng to participate in the Spring Festival Gala, he still gave special care like "Crazy Rich Asians" and released it.

However, out of caution, the approval department had set certain restrictions in advance.

That is, let Ning Weimin broadcast it on a local station first to see the social public opinion and audience reaction.

After the broadcast, if there is no strong public backlash, it can be broadcast on other TV stations, otherwise it will have to be stopped.

So after the opening of GG Company, the first project Zhao Daqing started was to use the GG time slot of "Black Leather Notebook" broadcast by Beijing TV Station to attract foreign investment.

He reached a cooperation with Beijing TV Station in accordance with Ning Weimin's wishes.

The specific conditions agreed upon are that in order to avoid the risk of the TV station, the TV series can be broadcast for free to Beijing TV.

But Beijing TV also gave them half of the ten-minute GG time slot before the TV series was broadcast.

To put it bluntly, how much money this drama can make in the end when it is broadcast in mainland China is still unknown.

First, it depends on the publicity and the influence of Keiko Matsumoto on the audience.

Second, it depends on the quality of the TV series and the audience feedback.

Third, it depends on character and luck.

After all, the domestic environment is different. If it is just a short-term effect of one broadcast, of course it will not make much money.

Only by completely eliminating the concerns of the approval department can we bring rich long-term returns.

But this is not a big deal, even if it is really unsatisfactory and causes trouble.

After all, this TV series has such a high ratings in Japan, and many TV stations in Southeast Asia have contacted TBS TV and asked Wu Studio to purchase the copyright because they have heard of it for a long time.

Even if there is no mainland market, Wu Studio can afford it.

Ning Weimin and Zhao Daqing's GG company is even more of a business without capital. They are the ones who are being chased and fed, and they don't need to bear any risks.

It's all a profit, it's just a matter of how much.

In particular, they are naturally backed by a big customer, Pierre Catton, which makes them even less worried.

In fact, Ning Weimin didn't help. Zhao Daqing went to the public relations department to discuss with his old colleagues and sold the 50-second GG at a preferential price of 100,000.

The other party decided to support Zhao Daqing, an old colleague, and also promote GG for Pierre Catton Building and Menimus Restaurant.

That's not all. The other party also took the initiative to outsource part of the printing business of the graphic GG to Zhao Daqing at the cost price plus a 30% profit.

He said that the company's design department was too busy recently and this matter had been delayed for a long time, so he asked Zhao Daqing to help him.

Well, those were all jobs that Zhao Daqing was familiar with, so he was naturally familiar with them and there would be no problems.

It has to be said that nepotism has its own advantages.

Knowing each other well, the friendship has already been established, and the efficiency of work is absolutely high.

Of course, Zhao Daqing is not only valuable in this aspect, and he is not only able to rely on his past foundation in Pierre Cardin to do some ready-made outsourcing work.

His personal ability and rich experience in design and production are highly valued by Ning Weimin.

So Ning Weimin also painstakingly circled the main breakthrough direction for him in terms of business, that is, outdoor GG.

The 1980s was the peak period of the development of outdoor GG in Beijing.

At present, in addition to Xidan and Wangfujing, Dongdan, Jianguomen, Gongzhufen, Qianmen, Chongwenmen, Gulou, Xisi, Xinjiekou and other busy sections have already had huge outdoor GG.

Most of these outdoor GG signs were transformed from GG signs that promoted political slogans during the past "movement" period, especially in the Gongzhufen area, where many political slogans once stood.

By 1988, the number of road signs rebuilt and newly built in the streets and squares in Beijing had reached more than 1,000.

The total area of ​​road signs reached 23,000 square meters, ranking first in the country.

In addition, the outdoor GG of Beijing also developed in depth, and the signature GG, light box GG and flag GG soon appeared in Beijing.

It can be said that at this time, the Beijing City, the three rings, and the main outdoor GG in the urban area were occupied by people, and they were divided by the state -owned GG company.

As a novice in the GG industry, Ning Weimin and Zhao Daqing, the private GG company they opened in part, wanted to share the time on the outdoor GG cards in the traditional downtown area of ​​Beijing. The time has missed the opportunity.

However, it doesn't matter. Although the current Third Ring Road has been opened to traffic, most of them are deserted outside the ring road.

There are still opportunities on this road, and that is the most important opportunity in the future.

Before Ning Weimin left, he drew a key area for Zhao Daqing on a map. From the Sanyuan Bridge to the Shuangjing Road section, it was the first choice.

Moreover, he clearly told Zhao Daqing that these places around the embassy area and close to the airport road. In the future, there will be more and more foreigners, and eventually gather here and become a new business district.

If you say that you can give Zhao Daqing's ready -made GG business, you can make GG companies not hungry.

Then these new business of outdoor GG are the key to their GG companies in the future and stand on their feet in Beijing.

As long as Zhao Daqing takes down the outdoor GG resources of these sections as much as possible, basically in the next ten years, he will lie down and earn money.

The more you take, the more you earn, and you can increase the rent after a few years.

Zhao Daqing is not as desperate as the blood of chicken blood?

Zhao Daqing was instructions by Ning Weimin, and Mao Seton opened. The first two places aimed at the Dabei Kiln and Sanyuan Bridge.

In this era, the establishment of GG cards outdoors has not been too complicated.

As long as you apply for approval with the Beijing Propaganda Department, go to the Traffic Management Bureau for a record after being approved, and say hello.

These two departments are not difficult to be human.

The only obstacle that can be regarded as a hard threshold that makes it difficult for ordinary people is that according to the municipal propaganda department, all the street signs GG and outdoor GG in Beijing can only be uniformly planned and produced by Beijing Art Company.

In other words, this is still a monopoly by state -owned enterprises.

Moreover, the outdoor GG cards are fixed on the rack welded by corner iron. There are no inkjet technology in this era. The patterns are artificially painted.

Whether it is an installation worker or a artist, all the high -altitude work is not low.

Most people are stopped outside the industry because of the cost of a GG brand tens of thousands of dollars.

However, there is one to say that this is a good thing for Zhao Daqing, which is high and more than one million on the account, and is a good thing.

It is the harsh condition of this high occupation rate of funds that allowed him to lead most people to occupy the location in advance.

In addition, it is equivalent to eliminating your responsibilities in safety.

Since it is undertaken by the designated state -owned enterprises, once there is a problem, the main responsibility is not to blame their GG companies.

In short, everything goes well.

Most of the business people in Beijing are staring at the approval and Treasury vouchers.

On April 2, 1988, at the intersection of Dabei kiln and Sanyuan Bridge in Beijing, few people noticed that there have been towering iron frames here. Corporation.

However, when the iron plate was installed in the stitching, the super -high GG card was at the beginning, but it was almost startled by the passers -by. The return rate was 100 %.

For nothing else, because Zhao Daqing remembered Ning Weimin's instructions, saying that the height and area of ​​their GG cards must be clearly seen on the third ring road viaduct.

Therefore, their "feat" has broken the record of the current outdoor GG height and area of ​​Beijing.

Their GG cards are much larger than the famous ten GG cards in Wangfujing, and the GG wall of the West Dan's entire face, so that people can feel the smallness of their own individuals when they look at it.

Especially at this time, there are not too many high -rise buildings on the third ring road of high -rise buildings, this contrast is even more disparate, which makes people feel exaggerated.

But having said that, I suddenly applied for the four GG cards of the four directions of the two places. The total cost was 960,000, which was really enough to receive Zhao Daqing.

It wasn't that he didn't want to handle the outdoor GG of Liangmaqiao, but that the real funds were not enough.

The money in his hand is at the best, which is enough for the company to start the money and operate for half a year.

Therefore, if you want to open the country to expand the soil, Zhao Daqing must return the capital as soon as possible.

In order to achieve this, Zhao Daqing not only used the media resources left by Ning Weimin to him, but also made an appointment with reporters from several newspapers to take pictures and interviews.

Moreover, he did not forget the resources available around him. No, the Tsarist manager of the Jinpo Wine Xing let him call it to the installation site.

Zhao Daqing died at the intersection of Dabei Kiln. Bai Laifei had to sell a few GG cards for this old man.

"I said Lao Sha, you can't take care of my brothers, you are too interesting enough. You can't support my work, I am struggling ..."

"Look at what you say, who is not difficult. I'm hard to."

"You are a fart, you can earn a lot of money for a bottle of wine. When we were in that guy, now no one is as good as your sale. President Ning gave you the best project. Besides, we all know that your company's registered capital is 5 million.

"Ouch, Daqing, you don't know what you don't know. Most of the money given by President Ning has been put on the goods. And don't conceal you, my company has opened more than 500 bottles of wine until now, although I have sold more than 500 bottles of wine, But borrowing is not so fast, so many people are pressed. The profit of money is not as beautiful as you think. Monter, do you let me take money to do GG? Effect……"

"Don't say this is useless. I ask you not help me help me? I listen to it all, aren't you just a bit more? Selling things, don't you change the money? . I said you are a bit class feelings? Do you know what the meat is in the pot? I am fifteen seconds, or you rent a GG card.

"Hey, Zhao Daqing, Zhao Daqing, you are really overbearing. You just know the money when you leave Pilcaton? Okay, I'm afraid of you. What is your GG card? Rent method "

"You still scold me, just our relationship, you as for. So, I will give others 5,000 in January, and give you 4,000 a month. If you calculate it for one year, I will give you again A discount, 48,000, three thousand, 45,000, how about? "

"Oh, you are too expensive. I want me 45,000, Daqing, you can really say it. This is not Wangfujing, it is Dabei kiln. You don't look at the scenery on the Third Ring Road? Also? Just running a car, which is full of state -owned factories outside. Except for the enthusiasm of my building, there are only a few people on the road. "

"Thirty thousands, we are true, at least 40,000."

"40,000? You want to be beautiful! 40,000 is enough for your kid to build such a GG brand. Damn, what aesthetics do you remember, do you want to take me back in one year! Don't take me When the layman.

"You look at you, why are you so exciting? Look at my GG brand, you have to paint your company's foreign wine, it's not big. Ah, you are not private to sell wine, so you can see this GG that the car running on the Third Ring Road is enough. Is the funds in your hand nervous? Then you give me 30,000 first, but I will talk about it at the end of the year. We will still pay for the 40,000 at the end of the year. fifty thousand."

"Ah? You are really a genius! Can you make you think of this idea?"

"What is this? Brothers, you should make up for each other. I will give you 15 seconds if TV GG. You will also give you 30,000 first, and you will supply me 70,000 at the end of the year."

"Don't stop, Brother, I really can't stand your friendship. Just like that, I want the GG brand. According to your idea, two. One piece of Sanyuan Bridge, a large North kiln, I have to northwest direction in the northwest direction. of."

"Okay. That's it."

"Don't Jie, this is over? I helped you, do you always have to invite me for a meal at noon?" This is the reason. "

"Yes, this should be, but don't conceal you, my money is still on these GG brands. Now I am dozens of dollars in my pocket, please be a small restaurant. Don't pick it up. . Or ... just go to the building, you sign the bill first ... "

"No one. You want me to pay me even if this meal. No, you have to ask. I don't care what to eat. As long as you pay for it, I can do it. There is no one over the Erguotou factory. It is estimated that the wine in the store is made directly from the winery.

Just like this, the two people passed together with a smile.

But whoever thinks, the two shouldn't be urgent, shouldn't take a mobile phone in their hands, and it is embarrassing to come here for dinner.

In fact, in this small shop, whether it is a waiter or a customer who comes to dinner, no one expected that the curtains opened, and they actually walked into these two.

Benefits of the suits and leather shoes, there is a big brother.

In particular, the two of them put this thing in their hands, "咚" on the table, and attracted the attention of the entire restaurant.

Looking at their heads, the waiters thought that when they met the big boss, they were so scared to say hello.

Still the boss came over and asked him what he wanted to eat.

Whoever thinks of this Zhao Daqing is really a scoop in his pocket and no confidence.

And the fat man of Shaf's meal is straightforward, insisting on having no hair.

In the end, they only ordered a few vegetarian dishes such as scrambled eggs with tomatoes and fried peanuts, plus a bottle of Red Star Erguotou, which caused a burst of laughter.

It must be said that this meal was probably the last simple meal they had before becoming millionaires.