National Tide 1980

In this era, people who invest in the business world in Beijing usually have only three ways to make a lot of money.

The first is to rely on relationships and background to get the most in-demand materials in the market, and get the wholesale documents and make money while chatting, laughing, eating and drinking.

The second is to rely on good vision, smart brains, and good at scheming and inquiring about policies.

They can always step on the policy in advance, take a step ahead in the upcoming hot fields, and then wait until the policy is in place to get a share.

The third is to rely on hard work, courage, and a passion to venture into the world, risking personal safety, or even legal risks, to get hot goods and contraband from distant places, and then bring them back to make a profit.

Basically, this is the current survival status of Beijing merchants, who are mostly engaged in speculative business of buying and selling, and the main focus is on a short, flat and fast.

After all, each place has its own characteristics, and each era has its own characteristics.

In today's Beijing, there are very few people who can look far ahead and are willing to steadily develop industry.

This is because since ancient times, people in the capital, who live at the feet of the emperor, generally believe in power, like to take advantage of the public and take shortcuts.

It is also because most of the current businessmen have not had time to complete the original accumulation, and have not yet reached the stage of considering the long-term development direction.

You know, real big business requires strong capital.

And making friends, gaining a foothold, accumulating inventory, and expanding the scale all require capital.

If there is not enough money, how can we talk about the long term? How can we talk about career?

We can only focus on the present and pursue short-term benefits in this way.

There is no way, we can only take one step at a time.

However, for Ning Weimin, an outlier who has so much money that he can't hide it, these limitations do not exist at all.

In fact, what he needs is just a signal of opening up to private capital.

Now that the policy has been given, domestic private enterprises are finally allowed to debut,

then Ning Weimin, who has accumulated a lot of money, naturally can't wait to instruct his subordinates to start racing and grabbing land, and take action on the industry he has long been optimistic about.

On April 11, 1988, Gu Minghai, who was originally affiliated with the planning department of Pierre Caton, drove his Santana with two followers to the HD area, the busiest Zhongguancun Street.

This road, less than one kilometer long in the northwest suburbs of Beijing, is not only the "starting point" of Zhongguancun.

At this time, it has also become the nationally famous Zhongguancun Electronic Street.

Here, the lush branches and leaves on the roadside exude a strong sense of spring, and even the air is filled with the fresh smell of reform and technology.

With the emergence of dozens of technology companies such as Jinghai, Kehai, Sitong, and Xintong, "two links and two seas" have become the special symbols of this street in this era.

Especially one month later, Zhongguancun will be officially designated as the "Beijing New Technology Industry Development Experimental Zone".

This further indicates that the scale of Beijing's high-tech industry will expand rapidly, and this place will carry more "bases" for high-tech industries.

However, most of the high-tech companies settled in this street are mainly engaged in reselling imported electronic components. Most of them are in the form of middlemen sales departments, and their scale is not large.

Especially because the products sold are expensive, although there are many people who come to inquire about each company every day, the sales performance is only tens of thousands or hundreds of thousands of yuan per month.

Even Lenovo, which has begun to produce a large number of self-developed Chinese cards and opened a branch in the port city, still looks thin and shabby.

In general, this street still appears in the form of a large market transaction.

Because computer office is far from popular, people's ideology has limitations, and key guiding policies have not yet been issued.

At present, even many practitioners here are not very optimistic about the future of their own industry and this street.

Whether in terms of scale, brand image, or business premises, the high-tech enterprises here give people a feeling of being rustic and like charlatans.

Therefore, this provides Ning Weimin and his people with a valuable investment opportunity-the rent here is pitifully low, and they can run horses and encircle land here and take the lead in everyone.

After Ning Weimin registered a trade development company, the first step of his plan was to open the first formal electronic market here, and Xiao Gu was the executive agent of this project.

Ning Weimin's instructions to Xiao Gu were also very clear.

Let him first find a place suitable for a large market on Zhongguancun Street and sign a long-term contract.

Then he would start a large-scale construction to set up a legal and compliant formal market.

Fire prevention, theft prevention, fraud prevention, quality assurance, quantity assurance, and safety assurance must all be in place.

Ning Weimin's few requirements are that the contract period must be at least 15 years, and it is best to be on the street and the place is large enough.

As for how to make a profit as soon as possible, this issue should not be considered for the time being.

Because as long as the rent is low enough, it can be used as a warehouse at most, and Ning Weimin's own affiliated companies can digest it.

In short, it will never be idle in vain.

It is precisely because of Ning Weimin's guarantee that Xiao Gu will completely follow Ning Weimin's requirements and find a place that meets his requirements a little further away from the electronic street. Today he is here to see the scene.

In fact, after they drove out of the electronics street, they drove north for a full 700 meters before finally stopping in front of an electronic switch factory that was on the verge of bankruptcy.

Although it is only 700 meters away from the electronics street, the scene here is the opposite and extremely desolate.

Although the switch factory is located on the main road, there are very few pedestrians and vehicles here except for the dust and the whistling wind.

There is almost nothing on the roadside except two lonely bus station signs. It is just a long brick wall within the factory area. There is not even a bicycle parked against the wall. Even the egg and millet sellers and the rag collectors don’t come here.

Even Xiao Gu wanted to enter this locked iron gate, and he honked the horn for several minutes before someone squeaked and twisted the door to open it and let their car drive in.

"Mr. Gu, this place is not good, it's too desolate..."

Before getting off the car, one of the followers began to curl his lips, as if he was very disgusted.

He was not optimistic about the business prospects here at all.

"Stop talking nonsense. Are you the boss or am I the boss? Shut up and stop talking nonsense."

Gu Minghai was not used to his bad habits. He scolded him, pulled out the car key, picked up his mobile phone, got out of the car decisively, and greeted the person who came to greet him.

The mobile phone is effective.

Although they have always been in contact by phone and today is just the first time they met, the director of the switch factory who came out to greet the guests still confirmed Gu Minghai's identity at a glance through this thing.

"Mr. Gu? Hello, hello, you are really young and promising."

"Okay, okay, you are Director Liu, then take me around our factory first..."

Gu Minghai was not polite either. From then on, he followed Director Liu and observed around and listened to him introduce the situation in the factory.

Because of Ning Weimin's instructions and the construction project of Pierre Cardon Building, Gu Minghai was also one of the participants.

So what he saw was naturally different from others.

Yes, this place is quite remote, and there are only one or two buses at the door.

He couldn't help wanting to sing a song that has just become popular recently, "I am a wolf from the north, walking in the boundless wilderness, the shrill north wind blows, the endless yellow sand sweeps..."

But it is precisely because of this that this factory will not be priced high.

Especially Ning Weimin had told him beforehand that a fortune of ten thousand is not as good as ten acres of rotten land.

A fortune of ten thousand will be spent one day, but rotten land has output every year.

Since this place is so close to the electronic street, as long as it is really as Ning Weimin said, it has become an important technology industry support base designated by the government, and it will definitely usher in explosive development and expansion in one or two years.

If it is really converted into a market, it will definitely benefit from it.

At that time, even if it is rented out like herding sheep and collecting rent without any brains, it can still make a living.

Besides, the scale of this factory is not small. The office is a three-story building covering an area of ​​more than 2,000 square meters, which can be used with a little renovation.

It is estimated that reinforcing the structure and adding one or two floors is not a big problem.

The factory and warehouse are ready, and there is a large yard for building.

After the factory windows are fixed and the wires and lights are reconnected, one workshop can accommodate more than 40 large counters.

The total area of ​​this place is about 8,000 square meters. If it is really demolished and a shopping mall is built, it can at least catch up with half of the Tianqiao Department Store.

Except that the front of the door is too deserted, there is really nothing wrong with it. It is indeed a good place.

As for the lack of popularity, is it not difficult to deal with?

After the mall is renovated, let Zhao Daqing's GG company help promote GG in various media.

What's more, the roof can also be used to place iron racks, just like the outdoor GG styles that Zhao Daqing has been busy with recently.

He can also make an iron rack as big as four door panels on the roof, stick four tin sheets on it, and then paint it with snow-white paint, and have someone use red paint to write two rows of artistic characters as big as a table, just like "Zhongguancun Electronic Market".

I believe that even if it is 700 meters away, people on the electronics street can still see it when they look up.

Then why don’t those who want to rent a place to run a business come and take a look?

That’s not all. Even the factory manager is a real person and basically has no ulterior motives.

He has already contracted out the factory twice, each time it was worse than the last, the losses were getting more and more serious, the goods were piled up and couldn’t be sold at all, and he owed more than 700,000 foreign debts.

The workers haven’t received full wages for two months, and all these situations have been said.

Now it is obvious that Gu Minghai is regarded as a life-saving straw. Director Liu frankly said that their factory can no longer afford to lose money, so they want to rent out the factory.

He is thinking of using a sum of money to make up for the money owed to the workers and the foreign debt first, and then hopes that the person who rents the factory can help resettle half of the more than 200 workers in the factory, with wages not lower than the workers’ original wages, and then pay the rent according to the contract.

He can ask his superiors for a way to resettle the other workers.

Just because the factory manager is so honest, Gu Minghai also regards this switch factory as meat in his bowl.

After looking at the site and understanding the situation, we entered the negotiation stage.

As the saying goes, "A red man is red when he is near a red man, and a black man is black when he is near a black man." Gu Minghai has been hanging out with Manager Sha for many years, and his methods are not comparable to those of the honest factory manager.

He is very strategic and can see that the factory manager is a bit stubborn.

He did not argue with the factory manager at first, and almost agreed to the factory manager's request to rent the property for 20 years, rent of 4 million, and help the factory pay off debts and relocate workers.

The factory manager was of course very happy and felt that he was a powerful and efficient boss.

Not only did they treat Gu Minghai and his team to a good meal, but they were also about to sign a contract.

But Gu Minghai pulled out a punch.

He scolded the factory director and asked him to find someone to do a thorough calculation. He would sign the contract when he had enough funds.

Then he went back and asked for help.

Manager Sha, Zhao Daqing, Qi Yanjun, these were all the helpers he invited.

The trick Gu Minghai had in mind was actually simple.

He asked these people to go to the factory and ask for a factory building, and told the factory director that Gu Minghai didn't have so much money.

Then he picked out the problems of the factory building one by one, such as the bad feng shui, the bad location, and the lack of people around. In short, he said that the factory building was useless and offered a very low price to Liu, the factory director of the switch factory.

As long as the opponent's heart was confused, the factory director took the initiative to contact Gu Minghai but couldn't get in touch with him, and left it alone for a few days.

Then when Gu Minghai contacted the other party himself, it was estimated that the factory director would definitely not be able to resist.

I'm sure I lowered the conditions.

In this regard, whether it was Manager Sha, Zhao Daqing, or Qi Yanjun, they all agreed to help.

They praised Xiao Gu for his promising future and thought this was a great idea.

Sure enough, a month later, Director Liu of the switch factory was really fooled.

When Gu Minghai, who had disappeared for nearly a month, contacted him again, he was almost desperate and almost cried for joy.

And when Gu Minghai cried and showed his poverty to him during the dinner, he really took it seriously.

Gu Minghai said that he really didn't have that much money, and that business was not easy to do now. If he didn't do it in a short time, he would lose money.

He begged and pleaded, and he could only come up with 2.8 million.

If he was willing, the contract period would be extended to 30 years, and they would sign the contract.

If he was not willing, then they would blow out the candle and pull out the candle, and the deal would not be successful.

So after the director went back, he seriously considered it for a few days, and after the final bargaining, he nodded.

The two parties signed a 25-year contract for 2.85 million yuan.

The additional conditions also changed to a certain extent. Gu Minghai no longer had to pay off the debt for the switch factory, but he needed to hire two-thirds of the factory's workers, at least 150 people.

As for how Gu Minghai thanked several old colleagues for helping him get out of the game, it was actually simple.

In addition to treating him to a meal, he only agreed to buy two boxes of wine from Manager Sha for gifts, and after the mall was renovated, the GG business would also be handed over to Zhao Daqing's company.

So, these are all the behind-the-scenes conditions for this big deal.

However, even Gu Minghai himself would not know that the location he chose would become one of the corners of the future "Golden Triangle" in the south of Zhongguancun.

And the Zhongguancun Electronics Store he founded also has special significance for the future young people in Beijing.

More than a decade later, at least millions of people will have bought their first computer or first mobile phone in this mall he founded.

And the 2.85 million he paid today will at most be the rent of this mall for four or five days.