NBA: Start with 2 billion, buy the Knicks

Chapter 116: ANTA Headquarters

"What do you think?" Jiang Chao kicked him.

Investment in New York can only be called venture capital. Most bosses will do it if they think about it, and some even don't bother to do it.

Jiang Chao's speculative investment is based on his confidence in the team next season and his grasp of the timing. If it is not done before returning to China, if the regular season starts and the Knicks fans are full, wouldn't the investment cost become higher?

Therefore investment timing is also very important.

There is no such store after passing this village. It is really profitable for those wolves of Wall Street to find it, but it is not Jiang Chao's turn to invest this small amount of money. There are many people richer than him.

For example, there is a reason why he is so anxious to return to China now. If he does not return to China, what will happen if Curry is captured by Adi or the lurking Under Armor?

Although it was a few years later that Under Armor gave him a signature contract, now Cooha has changed history for two people who were heartbroken by Nike in the first year, so he has to make full plans.

What if this dog x Nike sees that these two lottery picks have great potential in the Knicks.

But Jiang Chao also has his own advantages, that is, he is the top leader of the Knicks.

If there is a guarantee of character, the Knicks boss will at least not be as unreliable as the empty-handed guys on Wall Street.

This one-stop industry chain is also a temporary one-stop industry chain. When he really has enough money, he will directly build a one-stop industry chain that he will fully invest in and build himself, instead of the current model of cooperation with others.

I participated in the design of all the industrial chains related to the Knicks, but it really cost a lot of money. It is not easy to buy a piece of land in a place like Manhattan where land is so expensive, let alone an industrial chain.

The additional income that he can now fully market is parking lots and sideline tickets. All the income earned during the game belongs to him. As long as it can be filled, it is best to fill up the arena and parking lots.

Then Jiang Chao talked about his plan to go to China to recruit people.

"Boss... I suggest you join directly and become the largest Nike franchisee in New York. I have never heard of the brand you mentioned. If you want to recruit people, you should also dig up Nike, Adidas, and Mizuno!"

"Isn't this too low?"

"Boss, you have taken the most difficult path."

Jiang Chao's unconventional approach scared Downey Jr. He asked him to have so much money and directly invest in the largest Nike flagship store in New York. Stable dividends would be the most satisfying.

But now the boss is crazy and says he wants to invest in China's sports brand market and poach people to do it himself. Isn't this crazy?

Among these brands, he has heard of Li Ning. One is because this person is an Olympic champion in gymnastics, and the other is that there was a sports brand logo similar to Nike during the Olympic Games last year.

The match between the United States and Spain in the finals was a famous spectacle. Nike vs. Li-Ning. They were still complaining about where this pirated brand came from, and it actually managed to make it onto the international stage.

"Then if I say that I understand some sneaker design concepts and some knowledge of sneaker materials, would you believe me?"

"Boss, you are such a pervert!"

Downey Jr. looks at Jiang Chao as if he were a god. He is just a sophomore?? Is this possible?

But it’s right to think about it. You will definitely make the most money by starting your own brand. If it is really a franchise investment, what is the difference between it and those franchises in the afternoon? But I don’t know what Jiang Chao has against Nike and Adidas. He just didn’t invest. Logically speaking, this is

The easiest investment.

Nowadays, basically all basketball peripheral sporting goods are fully covered by these two brands. If you invest in opening a franchise store, plus the power you have, wouldn’t it be easy to get some share?

However, the Knicks Arena has settled in one, but only rents the arena, and only 3% of the copyright fee will go to the Knicks.

"Let's go. This is Mandarin. I may not be able to do it alone when I get to China."

Jiang Chao threw a Chinese translator to Downey Jr. He bought it in Chinatown and waited for this day.

"Thank you, boss!"

"Don't worry, it won't take up team resources when the regular season starts." Jiang Chao said with a smile.

"It's okay, I can help the boss when I have time!! You can hire less people."

"I will indeed recruit a few domestic talents this time. It would be outrageous to ask you to go around again. Sean Marks will hate me to death."

"good!"

Downey Jr. is now loyal to Jiang Chao, not because he wants to stay in the Knicks, but more because he feels that he is Jiang Chao's "first" signing after taking over the Knicks, and he even gave him a promotion.

.

With the increase in salary, the things she did for Jiang Chao were also the team's first-line tasks, and he felt that Jiang Chao valued her.

Regardless of whether Jiang Chao thinks so himself, he is determined to stay with the boss who allows him to continue working in New York.

You must know that under Dolan, he travels overseas every day. Even if he travels for a year, he may not be able to make Dolan like a person. However, Jiang Chao lets him handle everything he does. This gives him a full sense of participation, so he has been the boss recently.

He had no complaints about his assistant's job.

As Downey Sr. said to him:

"Follow a crazy boss, and when you can figure out his thoughts, you can change jobs."

It shows that his father admires this young man from the bottom of his heart. Jiang Chao made no mistakes in his decision to move to his mother's position. He worked together and kicked out the cancer. He won the Turkish double at the double SS level.

This is already considered a genius, so what operations will he come up with that will shock the world during this trip to the mysterious ancient Eastern country?

…

At noon the next day, the plane landed in the imperial capital.

Jiang Chao flawlessly appreciated the beauty of the capital and transferred to Quanzhou.

From the capital to Quanzhou, there was a National Day atmosphere everywhere, and Jiang Chao couldn't help but burst into tears.

After 2008, everything is recovering and thriving.

The CD at the roadside stall was playing Wang Banbi's new song "In Spring".

The little girl with long bangs and the colorful young man looking at the "out of place" Jiang Chao with a short hair looked left and right. Of course, what they saw more was the crooked little Downey standing next to him, all kinds of hi-hi and so on.

, cultural self-confidence was not that strong during this period, which is what Jiang Chao is committed to doing.

"If you don't need your eyes, you can donate them to useful people." Jiang Chao couldn't help but complain when he saw several junior high school students putting their hands in their pockets and covering their right eyes with slanted bangs.

"Push the collar mother!"

"Brother is very handsome! Ignore him, see you at the Ling O'clock Internet Cafe in the Audition!"

"I rented a car from QQ Speedy Car and played a few tricks."

The two went to a small shop to buy water and bread to satisfy their hunger. The shop owner switched back and forth between "Small House" and "The Prequel of the Lotus Lamp".

The cheating drama was so new at that time, and the looks of San Sheng Sheng and Chang'e made Jiang Chao stop and watch for a while.

TV dramas at this time still had a bad taste. Jiang Chao looked at the actors on the LCD TV without filters and heavy makeup and secretly admired them.

In an era before high technology, actresses really looked the part and were pleasing to the eye.

Speaking of which, "Sword and Sword 3" probably hasn't been filmed yet. There are a few top actresses in it. It's a little exciting to think that this is the starting point for some top actresses, because no one expected that many actors in this drama will be at their peak.

So long and so awesome.

I may not have time this time. I will come back to invest in a round in the future and meet the future goddesses of Chinese entertainment when Jiang Chao is at his best. Jiang Chao wants to see that scene.

The current Chinese entertainment industry is not that chaotic. Even if Jiang Chao can't rectify it in the future, he will protect it where it should be protected based on the idea of ​​​​pitying others.

Memories swept through him. His only impression of 2009 in his previous life was that all the fund stocks he bought with his sister group were at a loss, and living standards plummeted. In 2008, everyone spent their money on buying funds. After that, the economic crisis affected the country.

The continuous plunge has made all Chinese people miserable.

I feel a little bit like this now.

But now is not the time for him to leisurely play golf with the actress, nor is it the time to sigh.

He came to find the four major domestic sports brands.

Anta headquarters.

The two of them looked at this huge factory-like company and walked straight in without being stopped by security guards.

When Downey Jr. saw that this was another hook-like logo, he couldn't help complaining: "Why are the logos all the same?"

Jiang Chao shook his head helplessly: "If we don't do it, almost no one will buy it."

If only he could time travel to 1997, he could directly acquire the four major brands and integrate them into one big brand, with an original logo.

But now that everyone is relying on the Olympics to make the Hong Kong stock market bigger and stronger, Jiang Chao can only come to discuss cooperation in person.

"It looks quite impressive."

"Definitely, it is the sports brand with the most factories in China."

Why Jiang Chao came to talk to Anta was for this reason. The sound of the microphone came from the factory building, and they walked over quickly.

Downey Jr. was shocked after checking Anta's financial report. Anta's current market value is 15 billion yuan, which means that Jiang Chao can almost buy the entire company without buying the team, but it is impossible now.

Jiang Chao was very calm after seeing his expression, because Anta would be even more awesome in later generations.

You know, it took Nike 46 years to reach a market value of US$40 billion, Adidas took 68 years, and Anta only took 29 years.

From a small local factory working alone back then to becoming the number one sports brand in China and the top three sports brand in the world, the rapid growth of Anta, the "King of Shoes in China", is astonishing.

Li Ning and Jiang Chao are incompetent, Xtep and Peak are tepid, but Anta has truly gone from a latecomer to far ahead of other Fujian fellows, from a Nike imitator to surpassing Nike in the domestic market!

All this is due to the fact that their CEO Ding Shizhong is so awesome, and he also seems to be a systematic man. After getting rich, he directly goes all out for the development of the nation.

He started his own business at the age of 16. He took 600 pairs of shoes produced by his father and went to BJ's shopping mall alone to sell shoes.

After four years of hard work, Ding Shizhong also earned his first 200,000 "pot of gold" accumulation in his life.

During this period, Ding Shizhong discovered that the quality of foreign brands was not very good, but they were much more expensive than domestic brands.

Ding Shizhong decided: "We Chinese should also build our own brand and make shoes that Chinese people can afford."

So he signed up for Anta at the age of 21, saying that he wanted to have peace of mind and develop in a down-to-earth manner.

Later, relying on his innovations in the trend of the times, he surpassed Xtep and Li Ning. In the end, the total sales of all other Chinese sports brands were not as good as Anta.

But now he is obviously in a huge crisis.

Jiang Chao and the two followed the sound to a venue and entered through the back door. The venue was filled with employees wearing work clothes, and the 39-year-old middle-aged man Ding Shizhong was giving a passionate speech on the podium.

Jiang Chao and the two sat down. Downey Jr. used a learning machine to translate and read the financial report. Jiang Chao listened attentively. The employees didn't even notice their arrival. Several security guards in the back were listening very seriously. In the front row,

It was probably some shareholders and investors, all dressed in a very stylish way.

He first introduced the recent difficulties.

In 2007, Anta became one of the first Jinjiang sporting goods companies to be listed in Hong Kong.

The 2008 Imperial Capital Olympics gave sports brands an opportunity to expand rapidly and rise strongly.

However, it has also ushered in stronger international competitors. Anta and Li Ning have experienced inventory backlogs and revenue declines.

The financial crisis caused Anta's stock price to plummet, and its inventory was completely filled.

Moreover, most of the Olympic dividends were taken by Li Ning. He failed to grab the endorsement rights, and his core competitiveness in the market also decreased with the decrease in well-known endorsers.

While his peers began to frantically close stores and cut off their arms to survive, Ding Shizhong expressed why he did not rush to close the store. Instead, he recycled inventory to open a larger factory store and processed the inventory through e-commerce channels.

Jiang Chao nodded. This is indeed a good way. The e-commerce channel is cheaper and more convenient. Although you will make less money this way, at least the inventory can be cleared.

The key comes later!

"I'm not proud of how much profit our company makes in a year or how much tax revenue we get in a year. But this time the Chinese delegation can wear our clothes and get such a high evaluation, I feel proud for the first time."

"My goal of putting Anta on the international stage will never change!"

This is obviously about getting down to business.

He shouted that he wanted to transform from a brand wholesaler to a brand retailer, which made the factory employees talk in confusion.

There was even an old man next to him who asked Jiang Chao:

"Young man, you are young, what do you mean by that?"

"It means to start the acquisition mode." Jiang Chao replied with a smile.

Sure enough, history has not changed. Anta is still so brave and goes against the trend of the times. Ding Shizhong directly stated on the stage that he would acquire multiple international brands to start the road to internationalization.

This is completely different from the strategy of Li Ning, the current domestic leader. Li Ning wants to go global alone and rush to the international stage on its own, while Anta wants to start a multi-brand investment strategy.

But now my pocket is empty.

“I want to use the 3. brand (FILA)!”

Ding Shizhong doesn't care whether he will leak business secrets or not. Anyway, he is the first to launch a wave of acquisitions in China!

"What brand is this?"

“Italian brand, very famous!”

"Ah!! With so much money, can't you develop yourself?"

"This is a mature foreign sports high-end leisure brand."

"You don't understand. With us, they may be stronger!"

After that, Jiang Chao didn't really want to hear it anymore. Instead, he was discussing with Downey Jr. how to cooperate with Anta. His goal was to sell all mid- to high-end products, and Anta's goal was definitely to target second- and third-tier cities.

Moreover, Ding Shizhong really had no choice but to start indirect "crowdfunding", saying that everyone was an old employee, and he wanted to see if he could uniformly reduce his salary due to the company's recent difficulties, and then get a share of the company's equity or something.

Then there was a lot of support and support, with only some young people applauding.

After hearing this, Jiang Chao lamented that he was not the CEO of a company. It was so difficult when he really wanted to make a decision. He only managed a hundred people in the Knicks, but Ding Shizhong had to manage thousands of people.

History has proven that Ding Shizhong’s strategy was great. This step changed Anta’s destiny and gave Anta the opportunity to surpass Adidas.

Afterwards, Fila's revenue accounted for 20% of Anta's total revenue, and 30% of its employees belonged to Fila, which also allowed him to completely open up a multi-brand matrix.

Since then, Anta's international mergers and acquisitions have become more radical.

Not only did it acquire the British outdoor brand Sprandi, but it also established a joint venture to exclusively operate the Japanese ski equipment brand Descente in mainland China. Later, it acquired the famous children's clothing brand Xiaoxiao Niu.

There was another person who was trending on business discussions at the time.

In 2019, a consortium formed by Anta completed the acquisition of amer sports and its brands Arc'teryx, Salomon and Wilson for 4.6 billion euros.

What is Archaeopteryx?

This is Hermès in sportswear, and it is the king in the category of jackets. Anta's goal is the same as Jiang Chao's today, and it wants to do all types of sporting goods.

More than just shoes!

It is equivalent to directly owning 20 or 30 brands. Their multi-brand strategy is still being questioned by the outside world. However, some roads must be tried after all. According to the growth rate of later generations, it is really not possible to surpass Nike and Adidas.

Dream.

Anyway, before Jiang Chao traveled through time, Anta had already surpassed Adidas in China, leaving Nike as its only competitor.

Thinking of this, Jiang Chao no longer hesitated.

Facing this entrepreneurial genius who started his own business at the age of 16 and finally took off like a bug until he was on par with brands created by Olympic gold medalists like Li Ning, he finally stood up and shouted:

"Mr. Ding, I will give you 40 million to help you."

Um???

The whole place was in an uproar, and they all looked at the tall guy in a suit at the end.

Ding Shizhong also looked over, squinting to see who it was.

However, one employee laughed jokingly:

"40 million is not enough. Mr. Ding needs 300 million."

"US dollars."