NBA: Start with 2 billion, buy the Knicks

Chapter 117: Lai Zhuge’s suggestion

US dollars???

As soon as this was said, whether it was true or not, the shareholders in the front row stood up and looked over.

Everyone wants to see who this young voice is.

If you are not crazy.

40 million US dollars, calculated at a ratio of 1:8, is exactly 320 million RMB, which directly solves Anta's urgent need after changing its strategy.

The look on Jiang Chao's face was as hungry as looking at a life-saving straw.

Downey Jr., who was next to him, was startled when he saw everyone standing up and looking this way. He thought he was trying to drive them out, so he quickly stood up and shouted nonono, then took out his work badge and waved it around.

Ding Shizhong used the microphone in front and shouted in disbelief:

"Are you????"

He could also hear that it was a young voice, and he also knew that there was no rich second generation in his company, and the foreign entourage following him didn't look like he was here to cause trouble, so he tried his best to suppress his restless heart and shouted.

The young people in the technical positions in the back row had already clearly seen what was written on Downey Jr.’s sign, and they also directly recognized this figure who was closely related to their profession.

A character who has appeared most frequently in Chinese basketball newspapers recently.

So they shouted directly:

"Mr. Ding, it says Deputy Director of the Human Resources Department of the Knicks Management Department!"

"Mr. Ding, this is Jiang Chao!! Boss Jiang!"

"The boss of the Knicks!! Here he comes!!!"

Ding Shizhong put down the microphone excitedly and went to the back row to greet him in person:

"The meeting is suspended!"

…

10 minutes later.

Jiang Chao discussed the cooperation plan with various shareholders, including his family, in Ding Shizhong's office.

Anta is a family business, and both my brother and father are senior executives.

Including his 16-year-old daughter Ding Siqing, who has a ponytail and is on summer vacation, he has also made efforts to train her.

He also stared at this legendary handsome boss with wide eyes, admiration and novelty.

Indeed, everyone admires and wonders about it.

A young man who had never had any business experience in China, a native Chinese young man who went to high school in Jinling, made such a big splash in the United States.

Suddenly appeared in the Anta headquarters factory again, can you not be shocked?

The best tea and the best cigarettes are directly delivered to you.

This guy really has money to invest!!!!!

And the moment he knew Jiang Chao's identity, Ding Shizhong knew he had to take the investment. He started out by "imitating" Nike by making sneakers and running shoes, so he naturally knew the role that basketball played in stimulating sneakers, sneakers, and sports brands.

Anta started out by playing basketball, right?

To put it simply, on Christmas Day, the Knicks’ home court advertisement featured Anta’s brand, and half of Anta’s stores in the United States sold out that day. This sponsorship effect is unmatched.

Just because the sponsorship fee is too expensive and outperforms other bidders, Anta has not been able to cooperate with the NBA.

When the CBA boss comes, he may not want to lose anything, because they are in the same difficulties as himself. Li Ning invested in CBA and suffered losses every year.

But when the NBA boss came over, his scalp was really numb, and he was skipping over 10,000 ways of cooperation in his head...

Naturally, there was a business exchange at the beginning. Most of the shareholders here loved watching the NBA and praised Jiang Chao's operation. The Ding Shizhong family suppressed their emotions. In fact, they only wanted to ask about the 40 million.

Jiang Chao also naturally praised Mr. Bodin's entrepreneurial journey. He was the founder of the spokesperson. He pioneered the "Sports Star CCTV" marketing model in China and signed Kong Linghui as the image spokesperson at the end of the last century.

Attracted a bunch of table tennis fans to learn about this brand.

The improvement of the brand has driven strong sales growth. Relying on the advertising and marketing of sports stars, Anta's turnover quickly exceeded 200 million from more than 20 million.

This was the first big pot of gold. After that, they focused on penetrating into third- and fourth-tier cities, instead of being tough with Nike and Adidas, and created the most offline physical stores and dealers. This is something that has to be admired.

The small county town does not have Nike or Adidas, but it must have an Anta flagship store. This is Mr. Ding’s goal.

This is something Jiang Chao admires. The strategy from the beginning was to open multiple stores.

Let all sports enthusiasts have access to the best domestically produced technical shoes at a moderate price, which is better than buying pirated brand-name shoes from Putian.

After the listing, 600 million shares were sold globally, and the public offering alone was oversubscribed 183 times.

Including the over-allotment part, Anta raised more than 3.5 billion Hong Kong dollars, setting a record for the highest price-to-earnings ratio and financing amount in China's sporting goods industry. This already represents the expectations of shareholders for this new domestic star.

"Boss Jiang Chao is bragging...this is just what I should do." Ding Shizhong is embarrassed to say that now the stock price has dropped to 15 billion, all domestic manufacturers are thinking of ways, and they don't have popular shoes like aj1 and Converse.

After a long period of time, we can only find a way out.

"Okay, let me have a chat then."

Downey Jr. came up with Jiang Chao's first plan, which was that Jiang Chao would also build a sports brand in China, but Jiang Chao didn't have the energy to build a market on his own or find a foundry.

So we cooperated with Anta and rented Anta's production line for one year with a one-time payment of 40 million.

It's like renting Anta's industrial chain and space and working as a tool for Jiang Chao's company.

How could Anta agree to this? Ding Shizhong's head would be shaken off. Their warehouse is already squeezed and bursting, and then they are manufacturing products for Jiang Chao? They also have to run errands and rent a new warehouse for him? He doesn't make this kind of money.

And Jiang Chao created his own brand? The young man is too arrogant. How confident are you that you can sell out? Just because you are the owner of the Knicks?

Fans all buy Kobe James' shoes, but it doesn't matter what shoes you, the Knicks boss, want to promote.

"Anta can become a sponsor of the Knicks, and the sponsorship fee will be halved. Is this okay?"

"No." Ding Shizhong is also very ambitious. He is unwilling to do anything purely for money, because Jiang Chao wants to use Anta's production line to make products for him without telling him anything. He won't do it, and his workers and factories will not do it.

It is the top brand in the country and cannot be allowed to use their labor force to create other brands.

The negotiations reached a deadlock for a while. The shareholders all thought that the 40 million would be a direct shareholding. They did not expect that Jiang Chao had so many demands, and they sounded quite nonsense.

We have been making sneakers professionally for 10 years. You little brat, you still want to enter the Chinese market? It was fine 10 years ago, but it is already saturated now. You can’t even cultivate competitors for yourself.

What they mean is to insist that Jiang Chao let go and buy shares, and that's it. Now that Anta's stock price is low, there are all kinds of lobbyists saying that the shares will definitely skyrocket.

Of course Jiang Chao knew that Anta's stock price later reached 300 billion, but he didn't want to keep investing in it to increase the money. The timeline was too long, and it was interesting to start his own business, and he could get the profit money for turnover after a period of time, otherwise

Isn’t his sauce-flavored technology fragrant?

At this time, a young man in Anta's early 30s who looked very capable suddenly stood up and said:

"Since Boss Jiang wants to cooperate, why can't we do it in the form of a joint venture? If you fund us, we will also fund you. It's useless for your products to go through our industrial line. The sales channels will be sold together in our offline stores. Isn't it good?

?It also eliminates your sales channels."

"this……"

"A joint venture?"

Downey Jr. and Jiang Chao both glanced at the young man wearing glasses.

Ding Shizhong quickly introduced:

"This is my brother-in-law Lai Shixian. He just graduated from graduate school and is currently interning with us."

"Hello, Boss Jiang, I am currently mainly responsible for the supply chain and administrative management of the group." Lai Shixian shook hands with Jiang Chao humbly.

Jiang Supernatural knew this young man and had seen his business news when he was an office worker fishing in his previous life.

This is the most mysterious vice president of Anta in later generations, a working emperor with an MBA degree from China Europe International Business School and an annual salary of tens of millions.

Financial newspapers have always reported that he is the Zhuge Wolong behind Anta, because after he graduated and arrived at Anta, Anta worked with Li Ning to destroy Adi.

As a vice president, he keeps a low profile and never participates in Anta's external activities. However, he does not lie about his annual salary. Shixian's remuneration is as high as 17.611 million, which is higher than the 14.747 million remuneration of Zheng Jie, the later group president. He is the highest among the company's executives who disclosed their remuneration.

, it’s strange that this guy isn’t a great guy!

Jiang Chao glanced at Ding Shizhong. If he didn't know how powerful this kid was, he would have been deceived. What the hell is this called an internship???

Ding Shizhong smiled awkwardly and touched his head, thinking that your brother-in-law really doesn't give me face.

Lai Shixian was honest and said directly that he was in a management position. It was indeed a family business.

Downey Jr. was actually the first to understand what Lai Shixian meant and blurted out directly:

“AJ’s relationship with Nike?”

"Yes."

"Then Boss Jiang must want to go high-end?" Everyone looked at Jiang Chao.

"Not necessarily, it's this kind of relationship, but I'm not a pretentious brand like AJ..." Jiang Chao said and everyone laughed. Indeed, everyone laughs at AJ1, and everyone grabs the new color of AJ1. This kind of market

The phenomenon cannot be explained by market laws.

Jordan is a god, and so are his sneakers... There is no way around this advantage.

"You can try this in China. Boss Jiang Chao is just right."

This joint venture method has no precedent in China. Several large manufacturers basically started in Jinjiang and Quanzhou. It is impossible to use this model, but Jiang Chao is really feasible!

Therefore, the two parties hit it off immediately because of Lai Shixian's proposal.

Jiang Chao created an independent brand under Anta Sports, which can be regarded as a brand specially established by Anta for Jiang Chao.

The company managed by Jiang Chao is regarded as a subsidiary of Anta. The subsidiary can naturally use the company's industrial chain and distribution channels, but it must bear a certain commission while paying for product research and development.

The final result of the negotiation was that Jiang Chao's 40 million joint venture with Anta helped Anta solve its urgent need to acquire Fila, and Jiang Chao could successfully establish an independent brand under Anta. In the early stage, it focused on niche scientific research and football star boots, and Jiang Chao paid for raw materials out of his own pocket.

Anta's huge warehouse system and offline distribution channels are shared with Jiang Chao's independent brand, just like many Nike stores that also have AJ shoes to help you carry goods. If you are awesome, naturally someone will join you to open this independent brand.

It seems that it is definitely impossible to open a franchise store of the brand...it can only be displayed and sold in ANTA stores.

This is equivalent to spending money to directly eliminate the most troublesome stage of starting a company. All Jiang Chao has to do is to think about what kind of shoes his brand will create and what kind of products he will design.

Otherwise, he would have to buy many technical patents for making sneakers one by one, buy machines and hire labor, which alone would give him a headache.

Excluding dealer price differences and so on, 0.3% of the independent brand's net profit will be shared by Anta Group. That is, if a pair of shoes sells for 300 yuan, and the net profit is 100 yuan, Anta Corporation can get 30 cents, 5 million pairs.

Shoes are 1.5 million.

"These are not high-end shoes. If the boss wants to make high-end shoes and signs a few well-known players, we will make more money." Lai Shixian lamented that several pairs of Nike shoes have been sold for four to five thousand. If it were four or five thousand, selling a pair would be enough.

20 pairs of Anta sneakers.

And in fact, the production process is almost the same...it's just a gimmick to sell.

Naturally, he also hoped that Jiang Chao would take this route.

The people in the legal department were drafting the contract, and Downey Jr. also called Lao Lu, who had just gotten off the plane, to call over quickly to review the contract.

As a high-level Chinese-American talent, Lao Lu encountered some troubles when he returned to China and was not in the same batch as Jiang Chao. Fortunately, he has caught up now.

"Yes, Mr. Ding and Mr. Lai can rest assured. I have my confidence."

Ding Shizhong is happy enough now. The 40 million he gets directly is equivalent to a little labor cost and machine damage fee, and he can also get a commission. Although this has a gambling nature, his main purpose is to use the 40 million to make money by acquiring brands.

!

At the same time, it can prevent employees from cutting their salaries, so why not?

The most important thing is that Jiang Chao also said that both parties help each other, and maybe Anta will rely on Jiang Chao's brand to support each other in the future.

“If the boss has such confidence, we can rest assured!”

"I've paid almost all my money, I just hope your products will have less defective products."

"Don't worry about this. Our Anta brand has the lowest defective rate among the four major domestic brands. We are the highlight of domestic products!"

"Okay, then I'll wait until my legal advisor arrives before signing."

Jiang Chao didn’t say much more. In fact, Anta donated 14 million yuan to the ground last year. If social media hadn’t been underdeveloped now, it would have become as popular as Erke, a later celebrity. This proves that this company’s social responsibility is different. Jiang Chao

I'm just saying this now to give you a heads up.

What should you do if you don’t care about processing products that are not yours?

At this time, Ding Shizhong looked at Lai Shixian with a hesitant expression, and Lai Shixian seemed to have something to say to Jiang Chao.

"Well, Boss Jiang, if you are really worried, how about I hand over my brother-in-law to you to manage your independent brand for you?"

"Oh? Are you willing to do it?"

Ding Shizhong: "Since we have cooperated and achieved win-win results, what is there to be reluctant to do? We are all for the future of China's sporting goods industry, right?"

"Wait a minute, I'll come back in a day. First I'll go to Li Ning, Peak, Xtep..."

??????

Um?

What's going on?

The people at the scene looked at each other with big eyes. Don’t just sit there and raise the price. We’ve already talked about this and are doing this??

"Hey, hey, hey? Mr. Jiang Chao, are you being immoral?"

Lai Shixian also blushed:

"Boss, we are sincerely giving you advice. Are you going to let our business friends pick up the fallen peaches?"

…………